marketing proposal for a new business

5/20/2018 Marketing proposal for a new business

1/36

ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGYIN COLLABORATION WITH

STAFFORDSHIRE UNIVERSITY UK

BA (Hons) in Business Management/BA (Hons) in International Business Management

Individual Assignment

BLB10151-2 Marketing in Practice

Prepared By

Nithya Lakpriya CB004822

IF13A1IBM

Date of Submission

30thMay 2014

Instructor

Ms. Nilusha Gallage

Submitted in partial fulfillment for the degree of

Bachelor of Arts (Hons) in International Business Management

Word Count: 2107

MARKING CRITERIA MARKS % OBTAINED

Situational Analysis / 25

Marketing Objectives / 05

Marketing Strategy / 15

Marketing Mix / 35

Implementation & Control / 10

Creativity, Report Writing, Research & Referencing / 10

TOTAL (100%)
http://apiit.edu.my/http://apiit.edu.my/


2/36

Marketing plan for Wrap it up

2 | P a g e

Acknowledgements

I take this opportunity to express my gratitude to the people who have been helping me to

make this assignment a success. Mostly Im grateful to Ms. Nilusha Gallage for her support

and guidance to complete this assignment. I cant say thank you enough for your tremendous

support and help.

I thank Mr. Kaluarachchi for his guidance given in how to use MS Project which helped in

creating the Gantt chart.

I also thank my friends and family who helped me throughout this assignment.


3/36


3 | P a g e

Table of contents

Acknowledgements ................................................................................................................................. 2

1.0 Situational Analysis ........................................................................................................................... 6

1.1 Business Opportunity .................................................................................................................... 6

1.1.1 Current market ....................................................................................................................... 6

1.1.2 Business idea .......................................................................................................................... 6

1.1.3 Mapping ................................................................................................................................. 6

1.2 SWOT ............................................................................................................................................. 7

1.2.1 Strengths ................................................................................................................................ 7

1.2.2 Weaknesses ............................................................................................................................ 7

1.2.3 Opportunities ......................................................................................................................... 8

1.2.4 Threats ................................................................................................................................... 8

1.3 Feasibility of business opportunity ............................................................................................... 9

2.0 Marketing Objectives ...................................................................................................................... 10

2.1 Business Objectives ..................................................................................................................... 10

2.2 Marketing Objectives 11

3.0 Marketing strategy .......................................................................................................................... 11

3.1 STP ............................................................................................................................................... 11

3.1.1 Segmentation ....................................................................................................................... 11

3.1.2 Targeting .............................................................................................................................. 12

3.1.3 Positioning ............................................................................................................................ 12

3.1.4 Perceptual mapping ............................................................................................................. 13

3.2 Growth strategy .......................................................................................................................... 14

3.3 Competitive stance ..................................................................................................................... 15

4.0 Marketing Mix ................................................................................................................................. 16

4.1 Product ........................................................................................................................................ 16

4.1.1 Offering ................................................................................................................................ 16

4.1.2 Brand .................................................................................................................................... 16

4.1.3 Product levels ....................................................................................................................... 17

4.1.4 Type of new product ............................................................................................................ 18

4.1.5 Product classification ........................................................................................................... 18

4.1.6 Differentiation ...................................................................................................................... 18

4.2 Price ............................................................................................................................................. 19

4.2.1 Pricing Process...................................................................................................................... 19

4.2.2 Promotional price tactics ..................................................................................................... 21

4.3 Place ............................................................................................................................................ 22

4.4 Promotion ................................................................................................................................... 23

4.4.1 Marketing communication process...................................................................................... 23

4.4.2 Examples for pre-launch communication tools ................................................................... 26

4.5 Process ........................................................................................................................................ 29

4.6 People.......................................................................................................................................... 29

4.7 Physical evidence ........................................................................................................................ 30

5.0 (I) Implementation .......................................................................................................................... 31

5.0 (I).1 Implementation process ...................................................................................................... 31

5.0 (I).2 Financial Budget for the launch plan ................................................................................... 33

5.0 (II) Control mechanisms .................................................................................................................. 34

Conclusion ............................................................................................................................................. 35

References ............................................................................................................................................. 36


4/36


4 | P a g e

List of tables and figures

Tables

Table 1.1Feasibility study. .9, 10

Table 3.1Segmentation ...11Table 3.2Targeting .12

Table 4.1Offering ..16Table 4.2Estimating cost20Table 4.3Selecting the pricing strategy ..20Table 4.4Setting the final price ..21Table 4.5Promotional price tactics. ....21

Table 4.6Design the message .24Table 4.7Select communication channels..24Table 4.8Establish marketing budget .25Table 4.9Decide on the promotional mix. ..26Table 4.10People ....29

Table 5.1Final budget........33Table 5.2Control mechanisms....34

Figures

Figure 1.1Current market.6 Figure 3.1Perpetual mapping.13 Figure 3.2Ansoffs Growth Matrix14Figure 3.3Porters Generic Strategies15Figure 4.1Product levels17

Figure 4.2Pricing Process..19 Figure 4.3Marketing communication Process...23Figure 4.3Facebook advertisement ...27Figure 4.5Web banner28 Figure 4.6Flyer...28 Figure 4.7Process...29 Figure 4.8Physical evidence (Food truck).30 Figure 4.9Physical evidence (facebook page)30 Figure 5.1Implementation Process.31 Figure 5.2Gantt chart.32


5/36


5 | P a g e

Marketing proposal forWrap it up

Prepared by:

Nithya Lakpriya


6/36


6 | P a g e

Low Quality

On-the-go diningIn-house dining

1.0 Situational Analysis

1.1 Business Opportunity

Wrap it up is a street food truck which only specializes in sandwich wraps which is

basically a type of sandwich made with a soft Arabic flatbread rolled along a filling.

1.1.1 Current market

The working population; which is 45.9% of the total population in Colombo (Department of

Census and statistics, 2013) and university students in Colombo prefer on-the-go dining

rather than in-house dining since they have busy lifestyles. These categories of people seek

food on the way home which is fast and tasty.

1.1.2 Business idea

Wrap it up is a street food truck which serves food wraps which contains vegetarian and

non-vegetarian fillings of Arabic, American, Mexican and Chinese cuisines.

Food truck is a new concept to Sri Lanka, where dining experience is taken to the customer

which satisfies customers busy work schedules. The author hopes to start up the business

with two food trucks which will be expanded later.

The target market of the business is the working population and university students who seek

food on-the-go after work hours, after lecture hours and during the lunch hour. So the trucks

will be travelling from place to place within Colombo where the demand is high at different

times of the day. Mostly the trucks will be parked near the race course and near Majestic city

where the concentration of the target market is high.

1.1.3 Mapping

OpenOccupied

Occupied Open

Figure 1.1Current marketSource: Authors work, 2014

High Quality


7/36


7 | P a g e

1.2 SWOT

1.2.1 Strengths

Window of opportunity- Wrap it up sells vegetarian and non vegetarian food wraps

in a food truck which is a new concept to Sri Lanka which delivers the customers, on-the-go food experience.

Proximity to customers- Food truck will be serving quality food which customers can

easily buy for a reasonable price and can be easily handled on-the-go which is

convenient customers who have busy lifestyles.

Strategic locating- The two food trucks will be traveling around Colombo and will be

mostly parked near the race course and near Majestic city where the concentration of

the target market is high.

Specialist knowledge- The entrepreneur has the knowledge in the field of business

management which was gained through completing a business degree which helps in

managing the business.

Professional help- The entrepreneur has contacts through her family with professional

chefs who have agreed to help with manufacturing of products.

Reliable business partners- The raw materials suppliers for the food truck will be

entrepreneurs relations which will make them reliable business partners.

1.2.2 Weaknesses

High investment cost- To purchase two food trucks the cost will be high.

Lack of expertise- The entrepreneur has only general knowledge about cooking so she

should entirely depend on the professional assist when preparing food in the truck.

Limited product range- Initially the food truck serves only seven different types of

food wraps and customers may seek for more customized food wraps.

Limited stock- Since Wrap it up is a food truck, there will be an issue of storing rawmaterials in large scale, inside the food truck which might affect the supply for

unexpected rise of demands.

Novelty is less- Similar products are available in the market in small scale in some

restaurants and cafes. So the novelty of is comparatively less.


8/36


8 | P a g e

1.2.3 Opportunities

Changing lifestyle- According to Economic and social statistics of Sri Lanka, 2012,

the workforce of urban areas is 44% which proves that people have busy lifestyles and

they prefer on-the-go dining rather than in-house dining.

Stable economy- Since 2009, there has been a stable inflation rate of 6.0% (CBSL,

2013) which proves the capability of buying in potential customers.

Only supplier power- Since, food truck is a new concept in Sri Lanka, the

entrepreneur will have the opportunity to attract customers.

Easier expansion- Since the business will be carried out using food trucks; expansion

of the business can be easily done by purchasing more trucks.

Social media- Currently, there are more than 1.5 million facebook monthly active

users (Student Sri Lanka, 2014) which shows people are fairly active on social media

which will help to create awareness among potential customers through social media.

1.2.4 Threats

Existing competition- Food wraps are available in food outlets such as Mango,

KFC and Dine morewhich is a major threat for the business.

Me-too competition- A food truck named Kottuville was opened recently which

was the first food truck to be opened in Sri Lanka. (Daily FT, 2013). These new me-

too competition is a threat for Wrap it up.

Laws and Regulations of the country- According to ministry of Defense and urban

development, 2014 there are rules and regulations such as Regulation 13 which states

rules for parking, which will limit the areas the food truck can cover.

Fluctuations in the food industry- In Sri Lanka the inflation in the food industry is

4.7% for January 2014 which will affect the prices of food wraps with varying costs

(Trading economics, 2014).

Health concerns- As a new trend in Sri Lanka people are being more health conscious

and seek for healthy food rather than street food. This is a major concern for Wrap it

up which serves food wrapswhich categorize under fast food.

The above SWOT analysis proves strengths and opportunities are much stronger than the

weaknesses and threats of the business. Weaknesses can be overcome in the long run by

using strengths of the business. Thus above discussed opportunities and strengths show that

this business is capable of surviving in the current market and also capable of expandingeasily in the future.


9/36


9 | P a g e

Product items On the go food wraps

Demand Growing

Market Working population and university students

Value Affordability

Quality fresh food

Special Attributes Convenience

Strategic locating

Key buyers Working population and university students in

Colombo

Market size 1,338,211 (Working population of urban

areas)

Purchasing power Moderate

Buying behavior Purchased as lunch or evening snack

Type of customers People who have busy lifestyles

Customer reaction Favorable

Industry size LargeGrowth rate Moderate

Life cycle stage Maturity

Competition High (restaurants)

Low (Kottuville food truck)

Number of new entrants Low

Barriers to entry Low

1.3 Feasibility of business opportunity

High product feasibility

High market feasibility

High Industry Feasibility


10/36


10 | P a g e

Business and Managerial experience Moderate

Required skills Moderate

Energy and motivation High

Source of advice and support High

Resources to launch Sufficiently available

Risk appetite High

Funding for first two years Available to some extent

High organizational feasibility

After reviewing the feasibility study of the business, it proves that Wrap it up is feasible to

launch because of the rising market demand for the on-the-go food industry and also proves

that the business is worth investing.

2.0 Marketing Objectives

2.1 Business Objectives

To launch Wrap it up food truck by 25thJuly 2014.

To cover up the initial investmentRs.8, 000,000 by December 2016.

2.2 Marketing objectives

To commence promotional activities to create awareness about Wrap it up by May2014.

To sell 300 food wraps per day (150 food wraps per each truck) during first 3 months.

To increase up to five food trucks by December 2016.

Table 1.1Feasibility studySource: Authors work, 2014


11/36


11 | P a g e

Bases 1

School children

2

Youth/University

students

3

Working population

Demographic

Age

Income(Rs)

14-18

16,000 - 57,500

19-25

16,000 - 57,500

25-60

16,000 - 57,500

Geographic

Cities

Density

Climate

Colombo

3438Dry climate (without

rain)

Colombo


rain)

Colombo


rain)

Psychographic

Lifestyle

Social class

Personality

Passive lifestyle

Middle class

Not concerned

Fitness lifestyle

Middle class

Averagely concerned

Healthy lifestyle

Middle class

Highly concerned

Behavioral

Attitude

Occasion

Not concerned

Regular

Positive

Regular

Enthusiastic

Regular

3.0 Marketing strategy

3.1 STP

3.1.1 Segmentation

The market segments for Wrap it up food truck are identified by considering the high

possibilities of achieving set objectives. The food truck will be targeting consumers by

considering them individually. School children, youth and adult population are the main

segments considered by the business.

Table 3.1SegmentationSource: Authors work based on Kotler and Keller, (2006)


12/36


12 | P a g e

3.1.2 Targeting

Wrap it up food truck will be using a differentiated market strategywhen selecting the

target market after evaluating all the factors. The selected segments after evaluating are the

working population (segment 3) and the youth/University students (segment 2) in Colombo.

These segments are selected because the expected profitability is relatively high and also the

low competition which is advantageous considering company objectives.

3.1.3 PositioningPositioning statement- Wrap it up- Grab on the go

The positioning statement clearly gives the idea of on-the-go food experience for customers

delivered by the business.


13/36


13 | P a g e

3.1.4 Perceptual mapping

The above perpetual map indicates existing competitors in the market for the business and it

gives an idea about their quality and the price of the product served from the consumers

perspective. Wrap it up is positioned as high quality moderate priced relative to its

competitors.

Dine More

The Mango tree

The Sandwich Factory

La Fiesta

Elite

Wrap it Up

Panino

Arabian Knights

HIGH PRICE

HIGH QUALILOW QUALITY

LOW PRICE

Figure 3.1Perpetual mappingSource: Authors work, 2014


14/36


14 | P a g e

3.2 Growth strategy

Wrap it up will be conducting promotional campaigns to attract potential customers and to

stabilize the brand in the market during first six months.

After initial six months, the business will be selecting the market penetration strategy where

the product range or the market will not change. The growth of Wrap it up will be through

increasing number of food trucks to five trucks which will be initially started with two. These

new trucks will target on the same market segments, covering the same area (Colombo) more

widely and serving the same products.

Figure 3.2Ansoffs Growth MatrixSource: Authors workbased on, Fahy and Jobber, (2012)


15/36


15 | P a g e

3.3 Competitive stance

Wrap it up will follow differentiated focus strategy where the business will only focus on

unique food wraps which are sold in food trucks around Colombo. Since the food truck only

focuses and specializes on food wraps with unique fillings which are made out of Arabian flat

bread, it possesses a competitive advantage over other indirect competitors. Also food wraps

are sold in food trucks from which busy professionals and university students can buy on-the-

go very conveniently which gives a very high competitive advantage.

Figure 3.3Porters Generic Strategies

Source: Authors work based on, Capon (2008)


16/36


16 | P a g e

4.0 Marketing Mix

4.1 Product

4.1.1 Offering

Wrap it up food truck offers food wraps of unique flavors. These food wraps are

sandwiches freshly made with white/brown soft Arabic flatbread, rolled along seven different

fillings of Arabic, American, Chinese and Mexican cuisines.

4.1.2 Brand

The brand name Wrap it up followed by the positioning statement, Grab, on the go clearly

conveys what type of products are being sold in the food truck and it creates curiosity in

customers mind. The food truck will be painted in red and white and the logo will be in

orange which will create a permanent image of the truck in customersmind because of the

distinctive colors.


17/36


17 | P a g e

4.1.3 Product levels

Core product

Satisfy instant hunger

On the go food experience

Basic product

Food wrap which is made out of Arabic flat

bread with a filling of vegetarian or non

vegetarian of Arabic, American, Mexican or

Chinese cuisines.

Expected product

Hygienic

Tasty

Value for money

Quality

Easy to handle/eat

Augmented product

Unique flavors of the food wrap filling

which includes secret spice mix with a

homemade flatbread (white/brown) which

the food truck specializes in

Potential product

Addition of Indian and Italian cuisines

Addition of wraps with sweet fillings with

sweet flatbread

Figure 4.1Product levels

Source: Authors work based on Kotler and Keller, (2006)


18/36


18 | P a g e

4.1.4 Type of new product

Food wraps already exist in the market in small scale. However, food wraps delivered by

Wrap it up will be distinctive to me-too products already existing in the current market by

its unique flavors and the service provided (food truck). Hence, the product delivers from

Wrap it up classifies under imitative product.

4.1.5 Product classification

Food wraps are classified under fast food which is immediately and frequently purchased by

customers. Hence, food wrap is a convenience product.

4.1.6 Differentiation

Wrap it up only delivers and specializes in food wrap which are unique in flavor. These

wraps are also delivered through food trucks which gives a differentiation for the business

and the product from its competition.


19/36


19 | P a g e

4.2 Price

4.2.1 Pricing Process

Selecting the pricing objectives

To prevent a loss making situation

To acquire a break-even level within one and half years of launching the business

by selling a target of three hundred food wraps per day for the first six months

To maximize profits in the long run

To match the activity of the competitors by concentrating on high product quality

Determining demand

The demand for this product can be identified as elastic since its sensitive for price

fluctuations in the market. A food wrap has relatively high number of substitutes available

in the market which affects the rice extensivel which leads to an elastic demand.

Estimating cost

Vegetarian food wrap Rs. 106

Non vegetarian food wrapRs. 136

(Refer table 4.2)

Analyzing competitors costs, prices and offers

Competitor Price of the product

Dine-more Rs. 150Rs. 250

Arabian Knights Rs. 200Rs. 300

The Sandwich Factory Rs. 300Rs. 400

The Mango tree Rs. 400Rs. 550

Panino Rs. 550Rs. 700

Selecting the pricing strategy

Initially Wrap it up will follow penetration pricing strategy to retain customers. A

medium price will be set and retained for the first six months to stabilize in the market and

speed up the growth phase. Since the focus strategy of the business is differentiation andthe growth strategy will be market penetration, the most ideal approach would be medium

value strategywith moderate price and medium quality. (Refer table 4.3)

Setting the final price

Vegetarian food wraps will be Rs. 149 and non vegetarian food wraps will be Rs. 199.

(Refer table 4.4) These prices will be used for the first six months until the business is

stabilized in the market. The prices will undergo alterations based on competition and

economy after the initial six months.

Figure 4.2Pricing ProcessSource: Authors work, 2014


20/36


20 | P a g e

Estimating cost

Selecting the pricing strategy


21/36


21 | P a g e

Setting the final price

4.2.2 Promotional price tactics


22/36


22 | P a g e

4.3 Place

Distribution Channel

0 level

Distribution Strategy Selective strategy is the most suitable

distribution strategy for Wrap it up since

there are two food trucks selling food wraps;

travelling from place to place covering few

areas in Colombo.

Points of sale Truck no 1- In front of Race course where

the density of university students is high.

Truck no 2- In front of Majestic city where

the density of working population is high

during lunch hours.

ConsumerManufacturer


23/36


23 | P a g e

4.4 Promotion

4.4.1 Marketing communication process

1. Identify target audience

The target audience for the business, Wrap it up is mainly working population and theouth/universit students in Colombo area.

2. Determine communication objectives

Pre-launch communication objectives

To create brand awareness - The business should make the target market aware ofthe brand in order to create an interest towards the business.

Post-launch communication objectives

To attract customers - The business should attract customers by creating curiosity

about products and services offered by the food truck. To retain customers - Wrap it up intends to retain customers by offering them sales

discounts and by offering loyalty cards.

3. Design the message

A message that is persuasive and appropriate including differentiation and benefits given

b the business. Refer table 4.6

4. Select communication channels

The business will select suitable and effective communication channels in order achievecommunication ob ectives. Refer Table 4.7

5. Establish marketing budget

For promotional activities Wrap it up will follow objective and task method. The

promotional budget will be based on based on communication objectives according the

above mentioned method. (Refer table 4.8)

6. Decide on the promotional mix

Wrap it up will select communication tools which will be effective to build awareness ofthe brand and which will create desire to urchase food wra s. Refer table 4.9

7. Measure promotional results

Promotional results of Wrap it up will be collected by;

Inquiring customers (face to face)

Number of like in the facebook page

Number re-tweets in twitter

Collecting and counting number of coupons distributed with flyers

Number of replies for direct e-mails

Figure 4.3Marketing communication Process

Source: Authors work, 2014


24/36


24 | P a g e

3. Design the message

4. Select communication channels

Table 4.6Design the message

Source: Authors work, 2014


25/36


25 | P a g e

5. Establish marketing budget

Table 4.8Establish marketing budgetSource: Authors work, 2014


26/36


26 | P a g e

6. Decide on the promotional mix

4.4.2 Examples for pre-launch communication tools


27/36


27 | P a g e

4.4.2 Examples for pre-launch communication tools

1. Facebook advertisement

Figure 4.3Facebook advertisementSource: Authors work, 2014


28/36


28 | P a g e

2. Web banner

3. Flyer

Figure 4.4Web bannerSource: Authors work, 2014

Figure 4.5FlyerSource: Authors work, 2014


29/36


29 | P a g e

4.5 Process

4.6 People

The business initially starts with two food trucks with a staff of three members in each truck.

Arrival of customer

Placing the order

Delivering the order within ten minutes

Payment (Cash/ Credit card)

Inquiring for feedback from customers

Figure 4.6ProcessSource: Authors work, 2014


30/36


30 | P a g e

4.7 Physical evidence

Food trucks which are the physical evidence of the business are basically, designed

campervans. These food trucks are designed with an opening in the back for communication

and transaction processes with customers. Inside the food truck is designed as a mini kitchen.

These food trucks will be parked in shady places where customers can spend time enjoying

their snack. Also the business has a facebook page as well as a website (www.wrapitup.lk).

Figure 4.7Physical evidence (Food truck)Source: Authors work, 2014

Figure 4.8Physical evidence (facebook page)Source: Authors work, 2014


31/36


31 | P a g e

5.0 (I) Implementation

5.0 (I).1 Implementation process

Stay Committed to the Plan

The employees being committed to the business is a key factor for a successful business. Inorder to keep the employees committed they should be kept rewarded and happy. The

entrepreneur is hoping to celebrate their first month achievements considering thebusinesss profits. Also an annual trip will be organized. Furthermore, employees will be given

seasonal bonuses (financial motivation) as well as health insurance.

Communicate the Plan for Execution

After reviewing all the elements of the business plan, the plan should becommunicated to the employees working for the business. Respective tasks should be

also informed for them to coordinate, control, contribute and commit to thebusiness.

Develop Activity Lists for the 1stSix Months

The time frame of all the key activities carried out in order to generate and toimplement the business idea is given in the below table. (Refer figure 5.2)

Review & Understand all Elements of the Plan

The entrepreneur will review the entire marketing plan in order to understandindividual elements. Resources will be compared with the plan to understand the

gaps to take necessary actions in order to implement the business.

Figure 5.1Implementation ProcessSource: Authors work based on Kotler and Keller (2006)


32/36


32 | P a g e

Gantt chart for the launch plan

Figure 5.2Gantt chartSource: Authors work, 2014


33/36


33 | P a g e

5.0 (I).2 Financial Budget for the launch plan


34/36


34 | P a g e

5.0 (II) Control mechanisms

Table 5.2Control mechanismsSource: Authors work based on Kotler and Keller, (2008)


35/36


35 | P a g e

Conclusion

The entrepreneur has researched about lifestyles of people in Colombo and has realized that

they have busy lifestyles so they prefer on-the-go dining than in-house dining. To cater to this

need, the entrepreneur has drafted a business plan to introduce food trucks to Sri Lanka which

deliver on-the-go dining experience to customers. Wrap it up has drafted a business plan in

the most effective, systematic and practical manner which facilitates the business to thrive in

the current market. Resources, business expertise, reliable business partners and financial

stability which the business possesses, demonstrate the potential of the business to operate for

a foreseeable future. By updating the business plan with the variations of the current market,

the business can meet customer expectations which will benefit the business to stabilize in the

market.

The well planned marketing proposal with realistic marketing objectives, suitable marketing

strategies and well organized marketing mix prove that this business is feasible to launch and

has the potential to thrive in the current market.


36/36


36 | P a g e

References

Capon, C. (2008) Understanding Strategic Management. 1st Edition. London: Pearson

Education Limited.

CBSL (2013).Annual Report 2013. Colombo: CBSL.

DailyFT (2013). Kottuville on wheels: Sri Lankas first food truck [online]. Available at:

http://www.ft.lk/[Accessed 22ndApril 2014].

Department of Census and Statistics ministryof Finance and Planning (2013). Quarterly

report of the Sri Lanka labour force survey [online]. Available at:

http://www.statistics.gov.lk/[Accessed 30thMarch 2014].

Fahy, J & Jobber, D. (2012)Foundations of Marketing. 4th Edition. New Delhi: TataMcGraw Hill Education Private Limited.

Kotler, P. & Armstrong, G. (2006)Principles of Marketing. 11thEdition. New Delhi:

Prentice-Hall of India Private Limited.

Kotler, P & Keller, K. (2006)Marketing Management. 12th Edition. New Delhi: Pearson

Education.

McDonald, M. (2000)Marketing plan: How to prepare them, How to use them. 4thEdition.

Delhi: Rajkamal Electric Press.

Student Sri Lanka (2014). Facebook usage in Sri Lanka and safety tips [online]. Available at:

http://studentlanka.com/[Accessed 15thApril 2014].

Trading Economics (2014). Sri Lanka inflation rate [online]. Available at:

http://www.tradingeconomics.com/[Accessed 2ndMay 2014].
http://www.ft.lk/http://www.ft.lk/http://www.statistics.gov.lk/http://www.statistics.gov.lk/http://studentlanka.com/http://studentlanka.com/http://www.tradingeconomics.com/http://www.tradingeconomics.com/http://www.tradingeconomics.com/http://studentlanka.com/http://www.statistics.gov.lk/http://www.ft.lk/

marketing proposal for a new business

Documents

marketing plan

marketing objectives

new business

marketing strategy

marketing mix

business idea

my5202018 marketing

business managementba