marketing programme

28
Images for visual representation only and will be subject to change.

Upload: integra-office-solutions-ltd

Post on 26-Mar-2016

239 views

Category:

Documents


1 download

DESCRIPTION

2012 Marketing Programme Alliance

TRANSCRIPT

Page 1: Marketing Programme

Imag

es fo

r vis

ual r

epre

sent

atio

n on

ly a

nd w

ill b

e su

bjec

t to

chan

ge.

Page 2: Marketing Programme

Catalogue ProgrammeOfficeWork & OfficeWork Plus 4in it iat ive® 5Direct Mail ProgrammeCommodity Mailer - Highlight NEW A5 6New Business Mailer - Sale 7Diaries & Planners 8Facilities Management 9Furniture Flyer 10Education Essentials 11Computer Office Solutions 12IT Offers 13in it iat ive® Price Challenge 14Additional Services

Inprint3 15Inprint Promotional Calendar 16Intouch 17Retail 18Integra Public Relations 19Bespoke Design and Marketing Services 20-21Online Solutions

Intrinsic 22

OP Supplyline & IT Supplyline 23

Insite 24

Integr@net 25

Polywrapping Services 26Contact us 28

NEW for 2013

Page 3: Marketing Programme

Be there!One of the

key aims of Integra Office Solutions is

to provide members with

the opportunity to d

evelop contacts within the

industry. Integra c

an help you

embrace the latest op

portunities availabl

e through networking with supplie

rs and

like minded dealers.

Our key event is our

Annual National Conference

which is held in November.

Keep an eye out for

news on our events and

dates for your dia

ry by visiting our

events website www.integra-events.co.u

k

Also taking place thro

ughout the year are

a series of Regional Meetings, de

signed to

give you the opportu

nity to meet with

like-minded dealers in your

area.

Don’t miss out!

Contact your Business D

evelopment

Manager for more inform

ation.

Welcometo the Integra Marketing Programme, designed to provide youwith a complete overview of our marketing solutions for 2013.

The Integra marketing programme is designed to ensure youhave the right tools to differentiate yourself from yourcompetitors and which give you the best opportunity tomaximise your sales throughout 2013. This programme issupported by a dedicated marketing support team who are onhand to help you with any issues or questions you might have.

We want to help you plan for the year ahead and can assist youwith the planning of campaigns not only to help you get the mostout of the marketing tools we provide but also to help reducethe amount of time and effort you need to spend on these.

We have also put together a suggested promotional calendarthat you can adopt and you can find a copy of this plan foryour use in the order form section of this 2013 MarketingProgramme.

This plan incorporates your quarterly direct mail publicationssupported by email campaigns which you will find on Inprint3.The email campaigns available will include promotions fromyour quarterly direct mail publications, init iat ive® brandpromotions, seasonal or key dates, supplier promotionstogether with Beta, VOW and Spicer promotions.

For the first time in2013 Integra will begiving you theopportunity to have a QRcode on your overprintdetails. A QR code is a twodimensional barcode thatallows your customers to gostraight to your website. A simplescan from your customers mobiledevice captures the desiredinformation for your customers. See theorder forms at the back of this programmefor more details.

For more information please contact the marketingdepartment on 01633-653060 or speak to your BusinessDevelopment Manager.

To order online go to publications section of the Integrawebsite www.integra-office.co.uk

Page 4: Marketing Programme

Call us today for more information 01633 653060

Catalogue

Programme

4

Launch date: JanuarySize: A4No. of pages: 450Price: £1,00 a copy

No. of skus: 8,000

OfficeWork Plus

Launch date: JanuarySize: A4No. of pages: 192Price: 225 FOC thereafter 46p a copy

No. of skus: 4,000

OfficeWork

Dedicated desking and seating rangesfrom your choice of wholesaler

80% of products available from either VOW or Spicers

Nett priced, UK retail or unpriced versions

Choice of 3 cover designs including theinitiative® cover

Perfect bound format

Colour coded section dividers

Unpriced EOS section

Launched January 2013

OfficeWork OfficeWork Plus

The 2013 Officework catalogue provides your customers with access to a complete range ofbusiness supplies. The simplicity of its design, coupled with easy to navigate pages encouragesyour customers to order time and time again. The size of the catalogue gives you a cost effectiveway to leave your catalogues with multiple buyers within your business. You also have theopportunity to send customers the OfficeWork Plus, a larger version of the Officework catalogue.

cover A

Drive Sales with your OfficeWork

cover BIncrease sales

Encourage customer loyalty

Stand out from the competition

Features

Perfect for your existing

customer base

Images for visual representation only and will be subject to change.

Cover option C is the initiative® cover.

Page 5: Marketing Programme

Launch date: JulySize: A4No. of pages: 36Price: 40p per copy

No. of skus: 800

Call us today for more information 01633 653060

The initiative® CatalogueDon’t miss out on this opportunity to sell your brand!

Perfect to showcase your brand

Supported with promotional campaigns throughout 2013

Available as a flicki book and as an ipad App

(see order form for details)

Perfect for use with new or

existing accounts

Features

5

CatalogueProgramme

Easy to use product layout

Choice of retail or two nett price versions, A and B. Average margin A= 57%, B= 52%**

Friendly informative notes and useful tips throughout publication

Cross selling devices to navigate through the product range

Also featured as an insert within your wholesaler catalogue

Supported by promotional products and pricing support to helpyou sell the brand to your customers and open new accounts

Designed to feature the depth and range of the initiative® brand allowing you to present ahigh quality product at a low price to your customers and prospective customers. Available inJuly giving you an additional sales opportunity.

Images for visual representation only and will be subject to change.

**Gross margins based on purchasing product via preferred supplier. Margins may vary

Page 6: Marketing Programme

Launch date: January, April, July, OctoberSize: A5No. of pages: 80Price:

No. of skus: 1,400

Band Standard250-499 0.46p500-999 0.44p1000-1499 0.42p1500 0.40p

Highlight

It comes from the loyal customers who already know your company. Highlight features acomprehensive range of products that is ideal for maximising sales with your existing customers.

The easiest and most predictable source ofnew revenue is sometimes right in front of you!

Packed with promotions

Features initiative® and leading manufacturer brands

Pricing options to suit your business

Supported by supplier promotions on Inprint3

Polywrapping service available

Perfect for use with yourexisting customers

Features A choice of cover options Now A5 for lower postage costs 1400 products 80% of products wholesaler backed Choice of having EOS products priced or unpriced Front cover incentive to help increase sales order value

Choice of wholesaler coded version

Choice of two nett price versions, A and B.Average margin A= 50%, B= 45%* (excluding EOS)

Postage bands, 1st class 0.44p, 2nd 0.31p***Gross margins based on purchasing product via preferred supplier.

Margins may vary

**Postage rates as of June 2012

NEW for 2013 A5 format

cover A cover B

Images for visual representation only and will be subject to change.

Call us today for more information 01633 653060 6

Direct M

ail

Programme

Page 7: Marketing Programme

Launch date: January, April*, OctoberSize: A4 folded to A5 publicationNo. of pages: 8Price:

No. of skus: 200

Band Standard Personalised250-499 0.40p 0.49p500-999 0.35p 0.37p1000-1499 0.30p 0.34p1500 0.25p 0.32p

SaleGaining new business should be an integral part of your marketing strategy

Features

Call us today for more information 01633 653060

By targeting prospects with a new publication three times a year you are more likely to gain theirattention and generate additional sales. Your Sale mailer is a powerful marketing tool designed tohelp you get your company name in front of prospective customers in a cost effective format.

Perfect for use withprospective customers

Excellent new business opportunity

Cost effective

A5 for lower postage costs

Competitively priced or feature your own pricing

Features initiative® and leading manufacturer brands

Top selling stationery, FM and EOS lines

Stationery and FM 100% wholesaler backed

initiative® EOS available via Antalis and MSE

Front cover incentive to increase order values

Standard priced version: Average margin 32%(25% on EOS & 48% on stationery and FM)**

April edition can feature personalised end date*

Postage bands 1st 0.44p, 2nd 0.31p***

Direct MailProgramme

**Gross margins based on purchasing product via preferred supplier. Margins may vary

***Postage rates as of June 2012

*You will have the opportunity to personalise the end date of this edition for longer use

7

Images for visual representation only and will be subject to change.

Page 8: Marketing Programme

Launch date: June 2013Size: A5No. of pages: 8Price:

No. of skus: 100

Band Standard Personalised250-499 0.40p 0.49p500-999 0.35p 0.37p1000-1499 0.30p 0.34p1500 0.25p 0.32p

Call us today for more information 01633 653060

Diaries and Planners

Get your diary orders in early with this cost effective A5 mailer selling the best value datedproducts. Featuring both initiative® and branded products this is a perfect opportunity tomaximise sales.

A5 publication 8 pages Average margin 50%* Features 2014 diaries, planners and organisers Brands include Collins, Sasco, Black n’ Red

and Pink and Black Features the initiative® branded year planner range Also available on inprint3

Postage bands, 1st class 0.44p, 2nd class 0.31p**

Stay ahead of the competition

Features

8

Cost effective A5 publication

Features best value dated products

Mix of initiative® and branded products

Competitively priced or personalise your own

Perfect for use withnew and existingcustomers

Direct M

ail

Programme

*Gross margins based on purchasing product via preferred supplier. Margins may vary

**Postage rates as of June 2012

Images for visual representation only and will be subject to change.

Page 9: Marketing Programme

Launch date: July 2013Size: A5 No. of pages: 16Price: TBCNo. of skus: 250

Call us today for more information 01633 653060

Facilities Management

This is an essential publication for all dealers who are looking to maximise sales within thisgrowing market. Designed to enable you to put a focus on and promote an extended range ofFM products throughout 2013.

Develop sales in Facilities Management

Features

Comprehensive product range

Supported with HTML and PDF promotions on Inprint3

Increases sales in a fast growing market

Greater margin opportunities

Perfect for developingnew contacts with

existing customers

Personalised with your company details

Spicer and VOW backed versions available

Ability to set your own pricing or nett priced

Includes catering, cleaning and safety supplies

Average margin 30%*

Postage bands, 1st class 0.44p, 2nd class 0.31p**

Direct MailProgramme

9

Images for visual representation only and will be subject to change.

*Gross margins based on purchasing product via preferred supplier. Margins may vary

**Postage rates as of June 2012

Page 10: Marketing Programme

Available: Key selling times throughout the year

Size/Format A4 pdf and html

Call us today for more information 01633 653060 10

Furniture

Personalised with your company details

Ability to set your own pricing on product promotion

PDF and HTML versions available

All products featured available from VOW or Spicers

Includes initiative® brand promotions and manufacturer brands

Tell your customers you are a furniture specialist

Competitively priced deals

initiative® and supplier HTML and PDF promotions

Advice from our dedicatedpurchasing team on 01633 653030

Perfect for use withnew and existingcustomers

Inprint3

Pdfs/Htmls:

Available

on Inprint3

You need to remind your existing customers and tell your prospects that you sell furniture. Thisproduct category needs to be a focus in your marketing plan to ensure you are perceived as afurniture specialist. Raise awareness of the range of services you have available to your customersand let them know you can add value through design, space planning and installation. To help youdo this we can provide you with:

Images for visual representation only and will be subject to change.

Page 11: Marketing Programme

Launch date: March / April 2013

Size: A4

No. of pages: 52 page mailer or 144 page catalogue

Price: TBCNo. of skus: TBC

Call us today for more information 01633 653060 11

Education Essentials

The aim of the Education Essentials brochure is to provide you with the tools you need tocapture sales within this growing and profitable market. As other markets are shrinking, breakinginto the education market can provide dealers with a significant opportunity for growth asdemand for education supplies continues to grow.

Expand your horizons

Features

Lucrative and stable market

Develop new business opportunities

Send a message that you are a schools specialist

Ideal for use withnursery, primary and

secondary schools

Nett priced

Benchmarked against key competitors

Product mix will be specialist education productssourced from a small number of specialisteducational suppliers alongside popular stationeryitems including the initiative® brand.*

Average margin 30%**

Postage bands, 1st class 0.92p, 2nd class 0.76p***

* Following the successful launch of the Education Essentials mailer in 2012 we will again beresearching member interest and the viability of this publication over the next few months. Toregister your interest please complete the order form at the back of the marketing programme.This publication will be subject to dealer demand.

Direct MailProgramme

Images for visual representation only and will be subject to change.

**Gross margins based on purchasing product via preferred supplier. Margins may vary

***Postage rates as of June 2012

Supported with PDF and HTMLpromotions via Inprint3

Page 12: Marketing Programme

Launch dates: March & September 2013Size: A5No. of pages: 20Price: 20p per copy

Call us today for more information 01633 653060 12

Computer Office Solutions

Computer Office Solutions is an excellent tool to increase sales of IT and hardware products.This publication allows you to highlight this important product offering to all your customersand prospects.

Choice of priced or unpriced version Product ranges include: • PC Peripherals & Accessories • Printers • USB Flash Drives & HDD’s• Monitors • Displays and AV • Networking • Barcoding and Asset Management • Office Essentials

Postage bands, 1st class 0.44p, 2nd class 0.31p**

Maximise sales

Features

Comprehensive range of IT related products

Generate higher cash margins

Present a cohesive marketing strategy to your customers

Perfect for use with customers and prospects

Direct M

ail

Programme

* Order all editions of Computer Office Solutions and IT Offers for only£149.00 per annum (Maximum qty 250 of each. Standard price percopy charged thereafter).

**Postage rates as of June 2012

Images for visual representation only and will be subject to change.

Page 13: Marketing Programme

Launch dates: March, July & November 2013Size: Broadsheet folded to A5No. of pages: 8Price: 17p per copy

Call us today for more information 01633 653060

IT OffersStand out from the crowd

Features

Increase cash marginsIntroduce new products and the

latest technology

Increase sales at core business times: Easter, Back to School and Christmas

Competitively priced

Benchmarked against major retailers and etailers

Ideal to insert in your local newspaper

Product ranges include : • Latest technology offers• Discounts & bundle deals• Extended warranties• New to market products

Postage bands, 1st class 0.44p, 2nd class 0.31p** * Order all editions of IT Offers and Computer Office Solutions for only £149.00 perannum (Maximum qty 250 of each. Standard price per copy charged thereafter).

Direct MailProgramme

13

Images for visual representation only and will be subject to change.

**Postage rates as of June 2012

Make sure your customers and prospects know you can provide them with the latest technologywith this cost effective direct mail price. IT Offers can be used as a business to business tool,within retail outlets or even as an insert in your local paper.

Page 14: Marketing Programme

Launch dates: February, May, August & November Size: A5No. of pages: 4Price: FOC via Inprint3

Invite your customers to play the init iat ive® price challenge

Call us today for more information 01633 653060 14

initiative® price challenge

Ideal as a new business tool or to highlight the initiative® brand to existing customers

Set your own pricing

Refreshed every quarter with a new product list and design

Perfect to attractnew business

Bestselling initiative® products

Available on Inprint3 to download and print

Personalised with your company details

Ability to set your own pricing

Features

Send your customers a copy of the initiative® price challenge and invite them to submit the pricesthey pay for core products to allow you to competitively pitch for their business.

Available

on Inprint3

Page 15: Marketing Programme

Call us today for more information 01633 653060

Features

Inprint3

Integra’s online print and marketing solution gives you access to the largest selection of promotionalcampaigns in the industry, featuring wholesaler, supplier, manufacturer and Integra content.

Your flexible emarketing solution

Select from 100’s of templates

Manufacturer & initiative® brand

Select your own prices

Upload multiple mailing lists to effectively segment your campaigns

Access to initiative®, supplier, Beta, Spicers and VOW templates

Campaign reporting and analysis tools

Your NEW & improvedmarketing solution

15

Promote key events throughout the year

Keep in touch with customers via HTML & PDF promotions

Largest promotional content in the industry

Create your own email campaigns

Choose from predesigned templatesincorporating newsletters, price promotions& seasonal offers or build your own

Features supplier promotions detailed within your quarterly commodity mailers

AdditionalServices

Page 16: Marketing Programme

British Open

Back to School

Summer Holidays

Heatwave

Price Challenge

Back to School

Bank Holiday

Summer Blockbusters

EOS F lyers

Diaries & Planners

Autumn Offers

Computer

Cleaning Week

Back to College

New Products

Sale!New Y ear

Price Challenge

January Valentine’s Day

Six Nations

EOS F lyers

Fairtrade Fortnight

Chinese New Y ear

Y ear of The Snake

FebruarySpring/Cleaning

End Of F inancial Y ear

Mother’s Day

Easter

World Book Day

March

AprilMay

June

JulyAugust

September

April Fools

Administrative

Professionals Day

Price Challenge

National Stationery Week

Bank Holiday

FA Cup F inal

Champions League

Exams

EOS F lyers

World Environment Day

Wimbledon

Father’s Day

FansCold Drinks

Summer Solstice

British and Lions Tour

Royal Ascot

100th Tour de France

Breast Cancer

Awareness

ID Fraud Week

Halloween

Price Challenge

Bonfire Night

Winter Warmers

Christmas

EOS F lyers

Prostate Cancer

Awareness

Christmas

SalePackaging & Tapes

BatteriesOctober

November December

Call us today for more information 01633 653060 16

Inprint3 Promotional Calendar

SALE

SALE

SALE

Look out for 2013 promotions on Inprint to support oursuggested promotional calendar. Visit www.integra-inprint.co.uk for everythingyou need.

Page 17: Marketing Programme

Call us today for more information 01633 653060 17

Intouch

Intouch is a managed emarketing service thatgives you the option to outsource your emailpromotions. This service utilities Inprint3 and includesbespoke promotions and newsletters to meet your exactrequirements, from generating sales, awareness of the servicesyou can provide, together with achieving new business appointments.

Intouch is ideal for members who want to proactively target prospects or customers with HTMLcampaigns but don’t have time to manage this in house.

Inprint3 is the only print and email solution with a ‘Build my Own’ tool and such a comprehensivelevel of content which includes supplier, Beta, Vow and Spicers promotions.

New for 2013

8 campaigns a month choose from existingInprint collateral or provide products andpricing for build your own = £220.00*

Predetermined promotional calendar agreed

Clean Mailing List, data and pricing suppliedby the member. Member carries out theirown campaign tracking.

Bespoke templates and campaigns can be designed for your business at an additional charge.

If you need added support with gap analysis, data cleansing, data sourcing or telemarketingplease contact us to discuss your requirements. For more information on Intouch please contactthe marketing department on 01633 653069.

There are four levels to the Intouch programme:

1 campaign a month choose from existingInprint collateral = £35.00*

Predetermined promotional calendar agreed

Clean Mailing List, data and pricing suppliedby the member. Member carries out theirown campaign tracking.

Intouch Standard

4 campaigns a month choose from existingInprint collateral or provide products andpricing for build your own = £120.00*

Predetermined promotional calendar agreed

Clean Mailing List, data and pricing suppliedby the member. Member carries out their owncampaign tracking.

Intouch Premier

2 campaigns a month choose from existingInprint collateral = £70.00*

Predetermined promotional calendar agreed

Clean Mailing List, data and pricing suppliedby the member. Member carries out theirown campaign tracking.

Intouch Plus

Intouch Premier Plus

*This price is in addition to your Inprint3 monthly charge.

NEW

Page 18: Marketing Programme

Call us today for more information 01633 653060 18

RetailIntegra’s dedicated retail programme is designed to help retailers grow their business and featuresa comprehensive POS programme together with additional services and support.

Increase footfall throughout 2013

Features

Comprehensive retail support programme for your business

Designed to help you increase footfall and sales

Specialist advice and expertise

Dedicated retail supplier agreements

Enhanced range of initiative® products ideal for use within aretail environment

Up to date supplier information sent throughout the year

Access to a dedicated retail consultant

Seasonal point of sale kits available at key dates throughout the year

Loyalty schemes to increase sales with different customer groups

Bespoke large format printing services

Online marketing support to help you run promotions throughoutyour store supported with email marketing via Inprint3

Suggested marketing plan designed to help you organise yourpromotions each quarter

To find out more about the retail support programme visit www.integra-office.co.uk or contactthe marketing department on 01633 653060

Page 19: Marketing Programme

Call us today for more information 01633 653060 19

Integra PRDiscover the benefits of public relations

For only £35.00 a month Integra will create andexecute a managed Public Relations campaignto promote your business locally. This willinclude the following:

Quarterly PR plan

2 press releases a month

We will identify local media and send out on your behalf (if required)

‘Pay as you go’ option £15 per release

Bespoke advertising and campaigns can also be designed for your business at an additional charge.

Please contact us on 01633 653060 to discuss your PR or design requirements.

NEW

Integra PR will give you the opportunity topromote your services at a local level throughlocal media.

There are 1,100 regional and local newspapers and 1,600associated websites in the UK.

Local press is the UK’s most popular print medium, read by33 million people a week

More than 6,100 local newspapers are sold or distributedin the UK every minute

There will be a number of free press release templates available on the Integra websitethroughout 2013, designed to support the initiative® brand, the Inprint3 promotional calendar,your catalogue programme and key events throughout the year.

We will also be launching Integra PR, a new service that gives you the option to outsource yourpress releases.

Page 20: Marketing Programme

Integra Creative Services is Integra's inhouse team ofexperienced graphic designers who offer a complete designservice for members.

We have a fully equipped design studio that uses all the latesttechnology to produce fresh and exciting designs for bothonline and offline media.

Marketing CommunicationsWe recognise all businesses are different and whilst someprefer to manage their own marketing communications, someneed additional expertise to deliver a consistent messageacross the different media. From copywriting to publicrelations, advertising and online marketing, the Integra teamcan provide all the support you need.

Go to www.integra-creative.co.uk to check out our online portfolio.

Bespoke design

Call us today for more information 01633 653070 20

Page 21: Marketing Programme

Go to www.integra-creative.co.uk for more details.

Get yourself noticed!LargeFormatPrintingService

We can produce a comprehensive range of large format printed itemsthat will make your message and information stand out from the crowd.

Printed inhouse at Newport at a resolution of up to 1440dpi on to arange of materials, we can provide stunning quality large graphics.

Ideal for advertising and point of sale in retail stores, reception areas,conferences & exhibitions together with outdoor events.

We can print from your supplied artwork or we can create the design& artwork for you.

Print Management & FulfilmentThe Integra Creative team specialise in printWe have a vast experience of preparing print ready artworkfor both digital and web press, from simple direct mail tomulti-version, step tabbed catalogues.

We can also take care of list sourcing and fulfilment on your behalfto ensure your message gets to the right person at the right time.

Call us today for more information 01633 653070 21

marketing services for you.

Page 22: Marketing Programme

intrinsic

Integra’s flagship of ecommerce solution, intrinsic, takes ecommerce to the next level. Intrinsic ispowered by Evolution Software, the industry’s leading independent ecommerce solution provider.

Develop your presence online

Fast, reliable online solution

Back office integration

Can be used to generate new business

Social media integration

Tailored to your company needs

Loyalty scheme to attract repeat orders

Built in Sales and Marketing tools

Features

Perfect to encourageonline ordering withyour customer base

Choice of pricing options

Choice of template design

Sophisticated reporting tools

Choice of the full Integra, Vow and Spicers product ranges

Ability to add your own products

Editable home page promotions

Budgetary controls

Multi delivery and invoice addresses

Single click conversation for Credit Card to account customer

Customisable Loyalty Card scheme

Full Back Office Integration (where available)

Integrated email marketing tool

Exports for price comparison engines

Sophisticated order management admin tool

Export Manager

Call us today for more information 01633 653050 22

E-commerce

Solutions

From only: £350 per monthContact the Technology Services team on01633 653050 or visit the Integrawebsite for more information.

www.intrinsic-online.co.uk

Page 23: Marketing Programme

OP SupplylineOP Supplyline offers a sophisticated system that not only gives you and your customers a logicaland easy to manage web catalogue but does so at a price to meet any budget.

Features

IT SupplylineSix major distributor’s product portfolios feed directly into this online portal. Offers a variety of access tobroadline and specialist IT products. Created specifically for dealers specialising in IT products, ITSupplyline is the ideal ecommerce solution for this fast moving, complex and ever changing market sector.

A One Stop Shop

Features Distributors : BetaDistribution - Computer 2000 -

EET - JGBM - Steljes - VOW

Secure Internet hosting

Fully operational out of the box

Company banner on every page

Bespoke pricing configuration per client

Reporting tools

Individual client options

Bulk upload of data

Editable home page promotions

Quoting facility emailed to client via PDF

Multiple delivery options

Credit card protection

Secure Internet hosting

Fully operational out of the box

Personalisation pages

Pricing options

Reporting

Individual client options

Editable home page promotions

Selected landing pages

Add custom products in to existing catalogue

Multiple delivery options

Credit card protection

Customer product catalogue

Call us today for more information 01633 653050 23

EcommerceSolutions

Increase online orders

From only: £99 per monthContact the Technology Services teamon 01633 653050 or visit the Integrawebsite for more information. 

From only: £99 per monthContact the Technology Services team on 01633 653050 or visit the Integra website for more information.

Page 24: Marketing Programme

Call us today for more information 01633 653060 24

insite

Ensure you have a professional online solution by ordering Insite, a professionally designed shopwindow for your business. Insite has been designed to provide you with a ready made corporate websitethat you can be easily personalised and controlled for only £35 a month (one off set up fee of £275).

You only get one chance to make a first impression

Easy to administer

Enhances your company profile online

Cost effective

Competitively priced bespoke website

Regularly refreshed with initiative® promotions

Fully personalised to suit your company requirements

Administrative area to make changes to content if required

One off set up fee of £275 then only £35 a month

Delivered to your business in 7 days

Features initiative® promotions

Create your own promotions

Links to social networking sites

Search engine optimism

Includes print enquiry forms, account enquiry forms and pricecomparison forms

The package can include design changes that reflects yourcorporate style

Links to an easy to use and flexible email marketing package

Contains order pads to enable you to capture immediate orders

Features

To demo the site go to www.integra-insite.co.uk

Page 25: Marketing Programme

Call us today for more information 01633 653060 25

Integr@netAll you need to know to get the best from your membershipThe Integra website, Integr@net, is essential to your business. It provides you with instant accessto all the latest services and programmes we have developed on your behalf.

Unique supplier deals at the touch of a button

All the latest product and price file information

Marketing support and hints and tips

Talk about the issues that affect you on our dedicated forums

Product & price file downloads

Supplier information & purchasing agreements

What fits what guide & competitor cross reference files

initiative® price guide

Online ordering for all catalogues & mailers

Latest Integra news & events

The latest supplier Integra & initiative® promotions

Forums to discuss issues that affect you & your business

Now available a dedicated events website with up to dateinformation on key events

Features

Page 26: Marketing Programme

Call us today for more information 01633 653060

Essential Information

Our polywrapping service enables you to order your mailers pre-packed from 0.09p per copy. Thiswill cut out additional costs associated with your mailing campaigns. The service includes your mailersbeing inserted and polywrapped with a carrier sheet featuring your return address. We can alsoprovide you with quotations for insertions of other materials together with personalising carriersheets with your customer’s names and addresses.

Polywrapping Services: Making life a little bit easier

At the most basic level, our polywrapping service supplies your Integra direct mail publicationenclosed in a clear polywrap with a printed ‘carrier sheet’. The polywrapped mailer will then bedelivered for you to apply your customers address labels, stamp or frank and distribute via Royal Mailin the normal way.

If you currently have a Royal Mail Pre-Paid Impression (PPI) the polywrapping service can offer a morecomprehensive solution to distributing your direct mail, depending on your requirements, please seethe table below for pricing & services information. For full details on this service, please tick the boxon the order forms provided and we will call you to discuss your requirements.

What does it include?

You also have the option delete to of including sales letters and other promotional literature.

For pre-printed customer names and addresses simply supply us with your customer’s names andaddresses on an excel spreadsheet and we will pre-address each carrier sheet, saving you the timeof labelling each mailer!

Extra features

Enclose carrier sheet with 1 mailer, polywrapand seal. Carrier Sheet printed in black inkside only with”if delivered” return address(with logo) and pre-paid postage (if required)

Inkjet print individual names and addressesonto carrier sheet before inserting intopolywrap with mailer, from excel spreadsheet supplied

Enclose up to 3 additional items intopolywrap as onserts, on the top of the mailerbut below the carrier sheet, ie sales letter,flyers etc..

Enclose 2 additional items into the polywrapas inserts, inserted into the mailer betweenthe cover and text ie sales letter , flyers etc

£110.00*Min Charge £55

£22.50

£10.00Per item

£10.00Per item

n/a

£40.00

£30.00Per item

£30.00Per item

26

Per 1,000

Set up chargeper mailing

Page 27: Marketing Programme
Page 28: Marketing Programme

Contact us:

Integra Head Office:Tel: 01633 653000 - Fax: 01633 653001

Order Enquiries - Marketing:Tel: 01633 653060 - Fax: 01633 653003

Overprint Enquiries - Creative ServicesTel: 01633 653070 - Fax: 01633 653003

Mailer and Product File Enquiries:Tel: 01633 653050

Product and Supplier Enquiries - Purchasing:Tel: 01633 653030 - Fax: 01633 653003

Inprint Enquiries Tel: 01633 653020

Ecommerce Solutions - Technology ServicesTel: 01633 653050 - Fax: 01633 653001