marketing presentation
TRANSCRIPT
IntroductionBanglalink is one of the leading cellular companies in
Bangladesh. It starts its operation since 2000. Withinone year of launching it has become one of the leadingcellular companies by its effective marketing mix.Effective segmentation and target market strategy iteasily goes to the knock of the people by introducingvarious package for the customers.
Objective of This
PresentationProvide an overview of the banglalink
To evaluate the marketing plan of the banglalink.
To identify the factors influencing on themarketing plan of the company.
To find out the strategies need to implement forachieving its long term goal.
Market SummaryBanglalink posse’s good information about the market
knows a great deal about the common attributes of the
most valued customer. Before launching its experienced
and prompt sell and marketing force observed the
market carefully and better understood who is served,
what is their specific needs and the way to
communicate with the customers need and demand.
Marketing ConceptCustomer needs Quality Service:
Banglalink is providing quality service to theemployers. The customers don’t like the networkproblem and slow networking system. Banglalinkrecruits high professional employees and experts tomake the network available for the customers.
Customer wants Customer Service:
Banglalink has both online and physical customer careservice for its customers. The valued customer cansolve the problems over mobile phone dialing 121. Ithas also customer care service all over the countrymainly in the city areas.
Customer demands at Low Price:
Before Banglalink starts its operation the tariff was
higher than any other period. At that time the three
mobile companies charged tk. 6 for per minute
outgoing calls and tk.2 for per sms. But the company
was committed to provide quality service at a lowest
price. As a result Banglalink is the fastest growing
telecom company in Bangladesh. This is because of
providing quality service at a lowest price.
Customer Value and Satisfaction Standard postpaid package with T&T Local, NWD, ISD
and E-ISD connectivity)
1 second pulse
Lowest call charges
FnF to any mobile operator with a very low tariff
All incoming calls including T&T are absolutely FREE
GPRS and MMS service
International Roaming
Tk.100 FREE talk-time for new connections
Smart services like Amar Tune, Power Menu, Missed Call Alert, News Alert, Yellow Pages, and many more
Basic GSM services (call conferencing, call waiting, caller ID, call divert/forward, call hold, call barring, etc)
Marketing Segmentation of
BanglalinkBanglalink has segmented its market by using multiple bases.
It has primarily done that on the basis of demographic aspect. The key factors here are:
Gender
Income
Occupation
Banglalink then went for Behavioral segmentation, based on:
User status
User rate
Loyalty
Market Positioning of
BanglalinkThe positioning of mobile companies is mostly determined
by network service and coverage. The products ofBanglalink have network ability hugh and many offers.
Position for Competitive Advantage:
Banglalink decide to occupy 1st position in the selectedsegment.It It is maintaining competitive advantage over itscompetitors in following areas,
Low sim price
Low call rate
Bonus talk time
Free sms
Arranging mobile fair and give special offers
Customer Relationship Management
Policies in Corporate Sales
Banglalink maintains customer relationship
management which is very important for profit
maximization. Customer relationship management is
the overall process of building and maintaining
profitable customer relationship by delivering
superior customer value and satisfaction.
Pricing StrategyWe know there are two strategies to set price. Marketskimming that is setting price at the highest level thataccompany can set. And the penetration pricing that issetting the lowest price for the new product.
CompetitorsBanglalink made a revelation in thetelecommunication sector. Citycell was the first tostart telecommunication business in Bangladesh in1989. GP and Robi started their business from1997 & 1998. The service charge was great but thefacilities were few. Banglalink made the history byinviting variety of services at a very cheaper rate.
ConclusionBanglalink as a novice cellular company has improved
its condition within a very short time. It was done
because of the right decision and proper marketing
policy of the company. The marketing plan of the
company has proven right for the organization
because it’s spreading its business gradually.