1. Marketing Presentation Equipment: Important Points: - My laptop, attached to the computer - Present with a loud clear voice - Remote controlled pointer stick - Talk in a way that engages the audience - Large screen to present it on - Put emphasis on important points KEY: Scott in Blue Zoe in Green SCRIPT Slides 1-7: - Explain brief & key aims including marketing objectives: Raise awareness of our game, garner as many users for our game, produce strong reputation for brand. - Aims of advertising campaign: Explain forms of advertising, primary aim: Get 100 downloads of the game in the first month & secondary aim: Build on the Captain Cheddar brand & get 200 twitter users to follow our twitter campaign. - Point out plans for Indirect &Direct advertising: Put importance on merchandise. - Schedule for release: Convey key dates for our games release: Official release on Thursday May 1st: explain why. Promotion posters on 24th of April. Merchandise launch, May 3rd. Twitter campaign launch a month before game release: 7th of April. - 4 Ps for Captain Cheddar marketing: Product, Promotion, Place, Price. Slides 8-18: - Show amount of research put into the app analysis: App top 20 descriptions - Begin explaining the target audience for the app, along with why we believe our game should be rated 4+. - Begin going into depth in regards to target audience analysis - Present the different app store ideas & how we got to the final app design - Tell how we received peer feedback in regards to our app icon and how we used the feedback to come up with the final design: colour, placement, composition. - Why we decided to make our app a free download: due to target audience. Slides 19-29: - Play clients the video advert, explain how this fits for advertising. - Show the Social media ideas & research: how to gain maximum retweets and interaction from audience - Go into depth about Twitter campaign and how it ties in with other promo: aimed to interact with fans, keep people up to date with special offers: CheddarChuseday & CheddarChoiceQuestion. - Show web banner creation process an d important aims of the banner: make relevant to product, use bold text & colours, keep it simple and not overcrowded etc. - Show graphic design ideas and thoroughly explain how they all interlink and come together as ca advertising campaign: Twitter, Banners, Posters, Stickers, Wallpaper, Merchandise. - Show merchandise research, then link it to our initial merchandise idea, along with feedback and how we came to our final design in relation to feedback. - Why the app icon, hoodie and web banners are fit for purpose. - Explain publicity stunt. - Budget: Billboard Cost, Customized Hoodies, Publicity Stunt.

2. Presentation Layout