By: Elyse Abrams

Golly Gummies The fruit snacks everyone loves!

ProductGolly Gummies by Coca-Cola

A healthy snack choice for children of all ages

Made with:

100% vitamin C and 25% vitamins A & E

No preservatives or gluten products

100% all real fruit!

The 100% recycled paperboard box’s happy face design and bright and exciting colors attract the attention of customers

Product (continued)

Each box comes with 10, .9 oz pouches

Each individual snack pack comes with an array of different designed gummies

The flavors of the gummies include

Gummie characters

Studious

Courageous

Athletic

Patriotic

Silly

Artistic

Imaginative

Place

Walmart super stores across the United States

Movie theaters

Day-camps (In the summer)

Elementary schools (During the school year)

PricePrestige Pricing- Pricing is above competition

Coca-Cola Pricing

Golly Gummie fruit snacks- $3.79 for 10 count box

Competitor's pricing

Kellogg’s fruit snacks- $2.50 for 10 count box

Welsh’s mixed fruit snacks- $3.49 for 10 count box

Betty Crocker fruit snacks- $2.95 for 10 count box

Pricing (continued)

In the fall, prices will go up to $3.95 because parents are going to begin packing school lunches for their kids

At school, a .9 ounce pouch of Golly Gummies will cost $0.50

At local day-camps, one pouch of fruit snacks will cost $0.50

At local cinema theaters, the price of fruit snacks will be $0.75 per pouch

Advertising Promotion

Ads on public buses and subways

Billboards featuring Hannah Montana promoting the product

Commercials in movie theaters

Sample Billboard

Sales Promotion

Free samples in Walmart

Sweepstakes

Coupons in the mail

Buy two boxes get one 50% off

Promotion Public Relations

Set up vendors at Relay for Life events

Added ValueAfter-Sales Service

Games on box

Sweepstakes

Boxtops

Health Benefits

No preservatives

Not a significant source of cholesterol

Fat free

Target Audience

• Children in elementary schools

• Ages 5-11 years old

THANK YOU FOR YOUR TIME!!

Questions, comments, or concerns?