Communication Strategies for Partnership Managers

Excelsior Driven: Content Creation

Email to partner prospective students, application open, application closed Email to partner contacts segmented by Academic, Corporate, Hospital, Energy,

Criminal Justice, job title, location etc. Twitter – Tweet with partner handle, hashtag (i.e. Transfer Fair, Conferences, Event) Paragraph (blurb, link) for enewsletter or website (intranet) Article or link to Excelsior content for partner enewsletter Partner co-branded flyer pdf (with date, time for handout or posting) 3 week lead-time Survey – determine interest in cohort program, engagement tool Eventbrite – event signups if needed Events – online lead form for tablet at table Paid ads – online or print

Partner Driven: Access to their internal communication streams

Internal email or enewsletter to employees, members, students Posts on Partner Facebook, Twitter or LinkedIn sites Partner pages on partner websites to add logo, blurb, link Access to their Intranet to add blurb and link to partner page

Best Practices:

Identify communication contacts, request teleconference Discuss partner communication streams available Develop customized communication plan for partner to discuss

Each partner will have a trackable link for their partner page. This will track form fills, applicants and enrollments through the full cycle. This will be the hand off link for the partner to place in email, website, social media, etc.

Sample Partner Communications PlanWe will create this content with trackable links for Partner Communication Contact

Placement of blurb on partner page and intranet

Email blurb for enewsletter or blast to all employees

Facebook posts: Once a month for 3 months

Twitter: Once a month for 3 months

LinkedIn: Once a month for 3 months

Once plan is completed have follow up conversation to discuss results and next steps.

David Regan White Outreach and Access July 2015