NOTIZSTAY ORGANISED

MARKETING PLAN FOR AN ANDROID APP

NOTIZ

1. Executive summary

2. Situation analysis

3. Goal

4. Strategy 5. Tactics 6.Implement-ation

CONTENTS

NOTIZ Is a digital notebook app that allow users to capture, find and organize any information. Make notes, remember it, save it, share it and STAY ORGANISED

VISION“To be global leader in digital notebook apps”.

MISSION“To set world class standards in the digitized notebook industry by providing a wide range of services striving to satisfy consumer needs and helping the society”

SITUATION ANALYSIS

COMPANY OVERVIEW Both free and premium version

Provides service of making , saving and sharing notes. Setting reminders and best privacy options.

Keeps information ready and organised always

MARKET OVERVIEW Available on Android play store

Suitable for business as well as personal use

Collaborate with Zalo and ExpressVPN

Core competencies include Evernote and Onenote

OPPORTUNITIES Best privacy and security options. ALL features

available across ALL platforms

Collaborate with Zalo and ExpressVPN

Computer based web extensions

THREATS

Continuous innovation and upgradation required

Availability of other alternative and similar category apps

New competitors

New to market

TARGET CUSTOMERS Authors Accountants Educators Doctors Domestic users Film makers Lawyers Students TV people

“Our ultimate goal is to provide customers best quality services at an affordable price. Maximize sale , add features and update app. Create brand image.”

STRATEGY

CONSUMERSNEEDS:-User friendly and innovative technology with more features and best privacy options

VALUE PROPOSITION:-Collaboration with latest technology apps Zalo and ExpressVPN.Updating app regularly.

COLLABORATORSNEEDS:-Achieve respective goals and publicity. Increase sales

VALUE PROPOSITION:-Publicity via app.Provide customers details for companies.

COMPETITOR Same category apps

Core competency:- Evernote and Onenote

TACTICS

LOGO AND SLOGAN

NOTIZSTAY ORGANISED

PRODUCT AND PRICE Available in

free and premium version

Premium version $2.99 per month

FREE VERSION FEATURES Jot down ideas through voice recording ,

handwritten notes and images Attach documents to your notes Set reminders File bills and receipts Save web pages and share your ideas Store photos and plan your activities Sync file across devices Can use 5 tags at once Can upload files upto 2GB Data stored in cloud

PREMIUM VERSION FEATURES Management system for

attachments Options to encrypt attachments Better usability of tags , multiple

tags can be selected at once Create hard to crack passwords

and save them Export options Upload files upto 10GB More and better privacy options

INCENTIVES TO CUSTOMERS Unlock

premium version features by inviting friends

In-App rewards to helpful and loyal customers

INCENTIVES TO COLLABORATOR Publicity via

app

Provide premium version for free

COMMUNICATIONCommunication through social networking sites like Facebook, through collaborators , TV and print media

DISTRIBUTIONThe app will be available on Google play store, Apple store, Windows app store and any web browser

IMPLEMENTATION

PROCESS INVOLVED

App development

Company registration

Fixing budget Hiring

workforce Advertising Final launch

MARKET RESEARCH

Market research to keep upto date with innovation , needs of customers and stay ahead of competitors

Executive summary Situation analysis Goal Strategy Tactics Implementation

DISCLAIMER

Presentation by

Gunjan Daryani, UIT-RGPV

Bhopalduring an internship under

Prof. Sameer Mathur, IIM

Lucknow