Marketing Plan

Monday Morning Madness

Lucy McKenna

Introduction

Our production is a short film, it is a comedy centred on two contrasting characters, and their eventful journey’s to school. Throughout there is slapstick humour, much in the style of Charlie Chaplin, it is also a mime act, our short film is black and white. Just as in the Charlie Chaplin films we will have piano throughout, the action will speed up and slow down; in time with the music.

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Production Companies

FOX Movies, DreamWorks, Universal Pictures are the production companies that I would confront if I wished to publish ‘Monday Morning Madness’- my short film. I would insure that they knew that focus groups of the target audience thoroughly enjoyed watching the short film. This production of ‘Monday Morning Madness’ would be brilliant shown in front of full length productions of the same genre; it may get the audience in the correct frame of mind for watching the following film. I would ask these companies for funding to create more short films to be shown before full length films, I would also ask them to aid in the distribution and marketing of the short films, it is important that the short films are given acknowledgement.

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Strengths & Past Successes We recently did a focus group, asking our target

audience what they thought of our product, feedback was good highlighting that we had aimed our product at the right target audience. We included You Tube clips of short films similar to ours, the general consensus was that the initial ideas were really interesting. We asked them to be honest so that we, as a group could be constructive in our creation. 94% of our focus group agreed that our production was suitable for the intended age group. We found that 100% of our focus group agreed that they would watch our short film. On the whole we believe that our focus group was successful in highlighting areas to be looked more closely at.

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Audience

Our audience is 14-19 year olds. We researched into what type of short film they would more likely watch, comedies seemed most popular amongst this age group. I found that comedies are a favourite amongst this age group, it lightens their mood and they can often relate to things that are happening.

As stated before, I would have this short film shown in front of full length films, to satisfy the audience it would be a useful idea to show ‘Monday Morning Madness’ before a comedy.

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Life Style Marketing British youth is who our product is aimed at,

youngsters in Britain are growing more and more resourceful, they listen, watch and are generally more aware of the media. Our would be widely available to British youth, if it is shown before full length films, it could also appear as a trailer on DVD’s.

We have limited resources, many of our scenes are set in houses and on the street, there is no real need for excessive sets, prop etc. Through research I found that on average 3.5 million visit the cinema in the UK each year. (http://business.pearlanddean.com/faq.html#5)

I also found that people that watch comedies don’t watch them for the props etc, they watch them because of facial expressions, and because they can relate to the stories. 5

Life Style Marketing Continued

• Our target audience is aged 14-19 many people of this age group are not in the position to purchase expensive magazines and films. Therefore we insist that our short film is easily accessible to our audience. If our film was to be shown before full length films it would be distributed effectively as it is still evident that people attend the cinema in their millions.

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Graphics and Branding

• With our short film, like many other comedies I have researched; we will have a tag line; this will be present both on magazines, posters and at the beginning of the short film.

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