Overview: To review Horizons marking and social media platformsPurpose: To get more millennials to volunteer their time at Horizons and market better in the community.

Awareness:They used word of mouth and use Facebook to show that they volunteer their time for this organization.

Interest: To recruit more volunteers and be more know for their services. Then specify what services that they provide.

Desire:To fix there website and expand the marketing aspect to the millennials showing how volunteering is a good thing for the community.

Action:More social media outlets and find a way to get more donations. Also share some of the stories of the people that depend on horizons, or the people that volunteer there.

505 Followers

959 Likes

Instagram

183 followers

LinkedIn894

followers

Broad Survey:11 people did know what horizons is and 9 people didn’t know what it was.

Recommendations:• Need to get more followers on Instagram and continue to post

more photos on there.• On all current social media outlets could be posted more and

maybe stories about the volunteers that volunteer. Especially have story from the millennials that volunteer there.

• Have pictures of the volunteers that help the people that struggle in life. Keep the respect with clients if they personal problems.

Action:• Talk to horizons to about adding Snap Chat for Horizons

because they advertise the company.• Then add more millennials type events so they can help

volunteer.