marketing neat
TRANSCRIPT
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In the name of ALLAHIn the name of ALLAH
WHO is the mostWHO is the most
MERCIFUL andMERCIFUL and
BOUNTEOUS to allBOUNTEOUS to all
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Title pageTitle page
Issue.Development and implementing
pricing strategies. Selected organization.
Shezan International Limited.
(ISO 9001 certified)Bund Road, Lahore
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AcknowledgementAcknowledgement
First of all I avail this opportunity to bow my
head to ALLAH who gave me wisdom toprepare my assignment.
I feel highly privilege to ascribe the most andever burning of flame of my gratitude to sirSaad Jamal, who guided me to prepare report,and I am thankful to Mr. Naem, previous G Mof Shezan, and is my elder brother, whohelped me to complete this report.
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Shezan international limitedShezan international limited
The company was in corporate on
May 30, 1964. In 1971, it
purchased all the shares of AIDCof USA.
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ProductsProducts
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Mission statementMission statement
Companys mission is to provide
the highest quality fruit and
vegetable related to juices andother products.
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Pricing strategiesPricing strategies
(Marketing mix)(Marketing mix)
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Developing and implementing theDeveloping and implementing the
pricing strategiespricing strategies
Price
The amount of money charged
for a product or services.
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Developing and implementing theDeveloping and implementing the
pricing strategiespricing strategies
Promotional pricing strategies
Pricing the products below the list price
and some time below cost to increasethe short run sale.
Shezan prices the products lower in
stalls in school, colleges, universities inorder to increase sale volume.
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Developing and implementing theDeveloping and implementing the
pricing strategiespricing strategies
Marketing penetration pricing strategies.
Setting a lower price for a new product
in order to attract a large number ofbuyers and a large market share.
When Shezan introduced new twist
juice at Rs. 10/piece as compared toNestle whose price was Rs. 15/piece,
attracted a large number of buyers.
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Performance in marketPerformance in market
Brand name Market share
Pepsi 65%
Nestle 45%Shezan 35%
Tropico 18%
Country 5%
International 2%
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Developing and implementing theDeveloping and implementing the
pricing strategiespricing strategies
Discount pricing.
Shezan offers various discount to those
retailers or distributors who sell thecompanys products during target
period.
Quality discount.
Seasonal discount.
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Developing and implementing theDeveloping and implementing the
pricing strategiespricing strategies
Quality product.
1/12 discount.
3/24 discount.It means, by purchasing one dozen
juices, it will give on free.
Seasonal discount.
Company also offers seasonal discountin Ramzam and on Eid festivals.
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Data collectedData collected
I collected the data relevant to my issue
from Ahmad Latif, the marketing manager
of Shezan.
Some information I collected from the
website of shezan,
www.shezan.com
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Swot analysisSwot analysis
Strength Due to high quality, Shezan can charge
high price and earn profit. Prices of products are low as compared
to Nestle, it attracts more buyers.
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Swot analysisSwot analysis
Weakness. It reduced the purchasing power due to
high price. It less focus in the low income area.
It charges high prices as compared to
Bens, Country etc, so volume of salecan decrease.
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Swot analysisSwot analysis
Opportunity. Company introduce new flavors, so it
can charge high prices for newproducts.
Sales teas are functioning better, they
keep check and control on the markets,so they can set high or low prices as
compared to competitors.
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Swot analysisSwot analysis
Threats. Pricing strategies are affected by
economical and political instability. Company faces huge competitors like
coca cola, bens, country whose prices
are low.
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ConclusionConclusion
Shezan is considered as leader of juice
companies in his region.
The company select high prices as
compared to some competitors like Bens,
Country juices and charge low price as
compare to Nestle. The company should
be conscious in developing the pricingstrategies to earn profit.
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Recommendations.Recommendations.
Company must establish its objectives for
maximizing the profits, survival and
revenues.
Company should examine the competitors
price.
Company should estimate their costs vary
at different output levels.
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Thank youThank you