marketing & comunication · myway is a research and consultancy company created in 2008 by...
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Marketing & Comunication
Who?MYWAY is a research and consultancy company created in 2008 by Alexia Dodd vanBloeme and Carina Pardavila Requejo.
Alexia has a degree in Advertising by the NYU and her career has been in advertising gencies, television and entertainment. She was Communications, Media and Customer are Director for CANAL+ (1991-1998); Communication and Marketing Director for Via igital (from 1998 until 2001) and General Manager of Liquid Media (MEDIAPRO Group)
My Way 2008 S.L. José Rodriguez Pinilla 25 28016 Madrid www.my-way.es
ntil 2004. From 2005 to 2007 she was General Manager of the musical “Hoy No Me Puedo Levantar” (Grupo Drive).
Carina was a drama buyer for Antena 3 in 1990; she went on as marketing Director for 0th Century Fox , opening local office in Spain. She was also Marketing Director forCANAL + from 1993 to 1997, she was General manager of Universal Studios Networks inSpain, 1997 a 2005. She moved on to run Pretesa, as General manager, content for thefilm and television production and distribution holding owned by PRISA. PRETESAincluded local network Localia, Plural, Plural Miami, Tesela, and others.
Who?o We are a consultancy firm with considerable expertise in
various sectors including strategy, marketing, andadvertising for television, film and theatre shows.
o We enjoy researching, thinking up and proposing solutions to help enhance the performance of a brand,
My Way 2008 S.L. José Rodriguez Pinilla 25 28016 Madrid www.my-way.es
solutions to help enhance the performance of a brand, as well as the team behind it.
o Our extensive knowledge of the Spanish audiovisual, entertainment and advertising markets and their respective professional communities allows us to generate opportunities and synergies, ensuring that each project gets the very best specialists.
Who for?
o We work, or have worked for:
• 20th CENTURY FOX• TELEFONICA• CANAL+• SOGECABLE• PRISA
My Way 2008 S.L. José Rodriguez Pinilla 25 28016 Madrid www.my-way.es
• PRISA• NBC-UNIVERSAL• MEDIAPRO• HOY NO ME PUEDO LEVANTAR• ANTENA 3• TVE• LOCALIA• PUENTE AEREO• TURNER• CHELLOMULTICANAL• A, EL MUSICAL (TEATRO DEL AGUA).
What we do?o We research your market and clients, in a simple, efficient (and
inexpensive) manner, through our exclusive agreement with HarrisInteractive, a renowned world leader in online research, using tools specifically designed for advertising and television.
o We provide a comprehensive outside view that takes into account the market, the competition and international trends regarding all aspects
My Way 2008 S.L. José Rodriguez Pinilla 25 28016 Madrid www.my-way.es
market, the competition and international trends regarding all aspects of the audiovisual industry, allowing us to propose marketing strategies aimed at enhancing performance.
o We review or draw up medium-term and long-term brand and positioning maps for brands and products, and prepare teams for change.
o We identify opportunities for cooperation between contentbrands and companies, and know how to bring them to fruition.
How we work?
o We ask a lot of questions, we get to know each other better, we define a job, a time frame and a budget.
o We carry out research, ask further questions, study the competitors and analyse the solutions applied to similar problems, both in Spain and abroad.
My Way 2008 S.L. José Rodriguez Pinilla 25 28016 Madrid www.my-way.es
similar problems, both in Spain and abroad.
o We propose solutions, work through them with your teams so that they make them their own, and implement them throughout the organisation and its supplier network.
Why call us?
o Because we have experience.
o Because we believe in teamwork.
My Way 2008 S.L. José Rodriguez Pinilla 25 28016 Madrid www.my-way.es
o Because our solutions are efficient.
o Because we believe that content and brands are more important than anything else.
o Because we find our job exciting and simulating.
When should you call us?o When you want to do a launch, review your positioning, or change your
brand identity.
o When you want to switch agencies and gain from the change.
o When you want to differentiate yourself from your competitors.
o When you are not quite sure that your spectators know you the way you would like them to
o When you have to handle 97 emails a day, six meetings, auditions, the
My Way 2008 S.L. José Rodriguez Pinilla 25 28016 Madrid www.my-way.es
o When you have to handle 97 emails a day, six meetings, auditions, the press dossier, the corporate report…¿too much information and not enough time to think?
o When your teams start thinking there is only one way to do things.
o When you need to review your prices, your sales strategies or your client loyalty schemes.
o When you need a TV format, an event or a surprise for an exactingadvertiser.
o When you want your Corporate Social Responsibility efforts to be consistent with your brand values.