JOB TITLE : MARKETING MANAGER, CHINA FUNCTION : MARKETING

Marketing Manager, MSLGROUP China and Publicis Worldwide in China Based in Shanghai About MSLGROUP China and Publicis WorldWide (As a Business-Driven Communications Consultancy, we’re focused on delivering INTEGRATED, creative

programs through data-based INSIGHTS, and driven by making a real IMPACT on business through strategic communications in the digital age. MSLGROUP China is Publicis Groupe’s strategic communications and engagement group with more than 3,500 people across close to 100 offices worldwide. Advisors in all aspects of communication strategy, we deliver multi-channel creative programs for more than 25 of the world’s top 100 brands, as well as advise them on critical business issues. In 2013, The Holmes Report recognized MSLGROUP China as the “Best Corporate Consultancy in the World” and “Asia Pacific Consultancy of the Year”. In the same year, Campaign Asia named MSLGROUP China PR Agency Network of the Year for the second consecutive years (2012 and 2013). MSLGROUP China has the largest PR, social media and events teams in Greater China (12 offices and 700+ professionals) and includes brands MSLGROUP China, Genedigi MSLGROUP China, Luminous Experiential MSLGROUP China, and King Harvests MSLGROUP China. MSLGROUP China is a full-serve strategic communications and social engagement consultancy with more than 200 staff in Beijing, Shanghai, Guangzhou and Chengdu delivering business results for some of the world’s most valuable brands. We were named “China Agency of the Year” twice within four years by The Holmes Report. MSLGROUP China also won accolades from SABRE, the International PR Association, the China PR Association, the International Business Awards, and China’s New Media Festival. Learn more about us at: www.mslgroup.cn | Sina Weibo: @mslgroup ) Overview This role is a highly strategic role for MSLGROUP China and Publicis WorldWide in China, and the right person will be able to learn and grown tremendously in this position. The role includes being a strategic business partner to Group agency MD:s and CEOs, as well as to conceive, lead and implement impactful communications programs that are strong enough to impress within our own industry of experts. The right person will get exposure to several of the company’s highest leaders, and the career opportunities are very good for mature, result-driven high achievers. At MSLGROUP China and at PWW in China, we are convinced that we have the right talent and capabilities onboard to truly drive and lead our respective industries in mainland China, and the role of the Marketing Manager is to work closely with the leadership to make sure that this is communicated also to clients, talent and other stakeholders in this dynamic and fast changing communications landscape.

Job Description - Reporting to MSLGROUP China Marketing Leader

- Drive MSLGROUP China external and internal PR communications and marketing activities for

the network’s MSLGROUP China offices, working closely with the key executive leaders of

MSLGroup China and regional and other agencies of Publicis Groupe

- Drive media relations for Publicis Worldwide in China

- Leading the marketing initiatives for MSLGROUP China transformation to marketing and

communications group. Activities include but are not limited to:

o Proactively implement media strategies

o Coordinate and consolidate media inquiries and direct to respective key leaders

accordingly

o Timely launch and announcements of PR and marketing campaign launches, new

business wins and key executive appointments

o Setting up and planning MSLGROUP China Social Media presence including but not

limited to WeChat and Weibo

o Creation and/or management of events (Leading industry event, MSLGROUP China’s

events and tailored events for client marketers)

o Pursuit of speaking opportunities and awards judging opportunities for MSLGROUP

China’s key leaders

o Proactively create relevant content about MSLGROUP China and its operation,

philosophy and culture via different channels targeting key stakeholders

o Creation of marketing campaigns for MSLGROUP China

o Awards submission (authoring and/or coordination of regional submissions),

effectiveness awards shows.

o Monitoring of media, intelligence on competitors and industry news

o Driving role in development of thought leadership: both content wise and

communications wise

o Ensure a strategic perspective on all marketing and communications activities,

always looking through the lens of “how are we improving our business through

these activities”. This includes a willingness to try out new approaches to better

support the business.

Qualities we are looking for: - Minimum 5 years of experience in PR, Marketing or Corporate Communication - Fluent in written and spoken Mandarin and English - Working experience in agency (PR or advertising agency) is a must, solid digital experience is a plus - Strong network in both regional and local trade and mass media outlets - Good team player who can work independently and under pressure - Positive, mature personality with can-do attitude towards challenges - Interest in creativity strategy on marketing sector - Result driven: willing to do what it takes to achieve results for MSLGROUP China and PWW in China entrepreneurial mindset