marketing its all about the product. the four ps of marketing productprice placepromotion quality...
TRANSCRIPT
MARKETING
It’s All About the Product
The Four P’s of Marketing
Product Price
Place Promotion
QualityDesign & FeaturesPackaging
List PriceDiscounts
Credit Terms
LocationsInventoryTransport
Sales forceAdvertisingPromotions
Target Market
Your Advertisement
Name Slogan Design
Must Be Unique 5 Words or Less Use Design Principles
Design
Proximity
Alignment
Repetition
Contrast
Color
Proximity – What It Is
Related items are grouped
togetherCreates more“white space”
Easy to Read = Easy to Remember
Proximity – How to Achieve It
• No more than 3-5 eye shifts
• Don’t stick things in the corner and in the middle
• Use equal amounts of white space between like elements
• If items are not related, move them apart from one another
Alignment – What Is It?
Alignment – More Examples
Mermaid TavernRalph Roser Doster
916 Bread StreetLondon, NM
(717) 555-1212
Mermaid TavernRalph Roser Doster
916 Bread StreetLondon, NM
(717) 555-1212
Mermaid TavernRalph Roser Doster
916 Bread StreetLondon, NM
(717) 555-1212
Mermaid TavernRalph Roser Doster
916 Bread StreetLondon, NM(717) 555-1212
Formal, calm
Comfortable
Strong, decisive
Sophisticated
Alignment – How to Achieve It
• Always find something else on the page to align with, even if the two objects are far apart
• Avoid multiple alignments on one page
• Use center alignment consciously, not by default
Repetition – What Is It?
Same bullet
Same font size on headings
Limited fonts
Repetition – Another Example
Avoid overkill!
Consider repeating graphic elements.
Repetition – How to Achieve It
• Be consistent throughout the piece
• Find existing repetitions and strengthen them
• Add elements to create a repetition
• Know when enough is enough – too much repetition is annoying
Contrast – What Is It?
Notice how the addition of the black box at the top makes the
design more interesting.
Contrast occurs when elements are different.
Contrast – How to Achieve It• Add contrast with…
• Font choices• Line thickness• Colors• Shapes• Sizes• Space
• Don’t be a wimp. If items are not the same, make them different!
Color – What Is It?
Primary Colors cannot be made with
other colors.
Secondary Colors are made by
combining two primary colors.
Tertiary Colors are created by
combining a primary and secondary color.
Color – Complementary Colors
Complementary Colors
are directly across the wheel from one
another.
Color – Triads
Triad Colors are equidistant from one another on the
wheel.
Color – Split Complement Triads
Split Complement Triad Colors
use one color and the colors just to the left and right of its
complement.
Color – Analogous Colors
Analogous Colors
are next to one another on the
wheel.
Color – Shades and Tints
The pure color is the hue.
Add black to create a shade.
Add white to create a tint.
Monochromatic colors are comprised of one hue with different shades and tints.
Color – Warm v. Cool
Warm Colors
• Have some yellow in them
• Come to the forefront
• Create energy
• A little goes a long way
Cool Colors
• Have some blue in them
• Recede into the background
• Create calm
• Lay it on thick
Color – How to Achieve It• Try experimenting with different color combinations –
complementary, triads, analogous – and see what works
• Work with shades and tints to create contrast
• Choose cool and warm colors that match you goal
• Use color to make repetition
• Remember white and black also play a role in design
Your Advertisement
Name Slogan Design