Marketing In Today’s Economyand a virtual revolution

Melody’s Ad Works, Inc.

Melody Brunsting President 21 Years in business 15 Years promoting the Temecula Valley Balloon

& Wine Festival 11 Years Producing & Promoting events in Old

Town Temecula Chairman of the board 1998 for TV Chamber of

Commerce and started the Temecula Valley Convention and Visitors Bureau

Winner of IFEA Gold Pinnacle Awards for Best Press Kit, Media Stunt, Bronze for Rack Card

Winner for numerous Calfest Spirit Awards for Marketing Campaign, Media Kits and Rack Card.

Did You Feel It? A Revolution.

Media Consolidation, Elimination, Mergers Less viewers, less readers, less

opportunities Radio reduced available airtimes

Reduced Audience, PPM vs.. Diary Television More Choices – Niche Markets

Youtube Generation Less Money for Sponsoring Non-profits &

Events Scramble to Catch the Social Networking

Wave

And what about you?

Budget cuts on advertising & marketing

Budget cuts on entertainment – reduced value

Recession causing reduced ticket sales

Reduced revenue per event guest Reduced available sponsorship

dollars Reduced perceived value of event

in sponsor’s eyes.

Good News? Social Networking is Free Traditional Media Rate Drops Production Costs have Dropped Packaging with media includes

social media, links, streaming, texting and other tech methods for reaching audience

Entertainment and family events remain strong in a recession

How Can Your Event Win?

Maintain Good Family Entertainment Value

Add More “Experience” to the Event

Bundle and Unbundle Ticket Options Bundle to reduce the cost per

person over a weekend Unbundle to pull more to one

venue or day allowing customer to add-on only what they want.

How Can Your Event Win?

Start Negotiating Early with Media Leverage what you have with what

they need (You have an audience - Loyal

demographic) Added Value with All Media Contests that capture email

addresses Contests that capture fans &

followers

How Can Your Event Win

Web presence on Media site that includes Streaming Banner Links Text campaigns

Lower Prices with Media Cable versus bundled media (Fios, Att,

TimeWarner) Radio Air Time

Shorten your spot … maximize frequency

LEVERAGE Partner with Broadcast Media &

Sponsors

Partner with CVB and Tourism Industry

Enlist Marketing Support of Participants Artist, Bands, Performers fan

lists/pages Interviews

Partner/Promotion at Schools

Broadcast media 2-3 weeks prior to event

Ticket giveaways 3 weeks prior to event

Leverage All With Social Media

E-blasts and social networking

Value Sponsor Participation in E-blasts & Social Network Links

Games, Programs and Apps for that

Blog, Twitter, Facebook & Ping

Delicious, Street Mavens, Discus

Incorporate SEO Tactics

Press Releases Online New Room Letters to the editor Media Kits Newsletters Blogs E-blasts

Press Release SEO Include Keywords and Phrases in

all Press Releases Include Links to pertinent

websites Boiler Plate

At end of press release with basic date, contact info, website info.

Extra Contacts & Links: Include Video, Blog, Facebook,

Wiki, and Twitter links

Get The Word Out! Consider using PR Web or PR

Newswire at least once. Refine Contact List – (Subscribe to

contact list, or quarterly updates) Give ‘Em What They Want & Need

Press/Photos/contacts, EPK and b-roll, video, audio.

Utilize All Available Pertinent Outlets & Contacts

Don’t Sell Ice to Eskimos

Publicity dos and don’ts

Do not over keyword or link Do not send local news to major

networks Do not send travel info to business

trades Do not call, pitch, then send

poorly written press release Do not WHINE …. PROMOTE,

PROVIDE, ENTERTAIN

Dos and Don’ts Do create unique opportunities for media

and stringers – Exclusives, Visuals, Unique Experience

Do create separate press releases for different media genre

Do write press release with all Who, What, Where, When, Why, Contact Info, Boiler Plate, links for additional info and website links.

Do proofread, re-read, proof read and post in online press kit

Do revise, shorten and post on blogs Do include photos, photo CD or

links/contacts for photos

Stunts & Visuals

Bungee Bob

New EventTemecula Grape DropNew Year’s Eve

First time event, 2,000 viewed 9 p.m. Drop, 4,000 over evening.

Yes this year 2010

For More Information

Fill out form and mark what hand outs you want emailed.

Follow my blogs: Melodysadworks.wordpress.com or Mediamaharishi.wordpress.com

Visit www.Melodysadworks.com Follow me at twitter.com/melsprwrks Call or text (951) 252-5649 Email – Melody@temeculacalifornia.com Follow my events: Twitter.com/SocalWineCntry Facebook Temeculaevents, blog

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