LBI - Microsoft

Marketing in the Moment

LBI - Microsoft

LBI - Microsoft

LBI - Microsoft

LBI - Microsoft

LBI - Microsoft

LBI - Microsoft

LBI - Microsoft

LBI - Microsoft

LBI - Microsoft

So,  was  my  ques-on  answered?  

   Is  it  safe  for  a  child  to  have  a  mobile  

phone?  

LBI - Microsoft

Why is this important?

LBI - Microsoft

   

Engage with Groups

LBI - Microsoft

   

Competitive Advantage

Most brands only track a few hundred keywords.

This often represents less than half of the market

MSFT Mobile are intentionally aiming to gain a more comprehensive & sophisticated view of the

market

LBI - Microsoft

What do we do next with this data?

LBI - Microsoft

Infrastructure to scale the process

LBI - Microsoft

LBI - Microsoft

This  presenta-on  was  part  of  a  duo  presenta-on  at  RIMC  2015  with  ColleDe  Easton  (Linkdex)  and  Tejal  

Patel  (MicrosoM)  

More  on  hDp://www.linkdex.com