Marketing for Farm and Ranch Listings

Facilitator: Kasey Mock, Director of KW Farm & Ranch

Presented by:

Tara Stark and Christian ChatellierKW DFW Metro SW

“Leads are the

foundation of your

business.”

- Gary Keller

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Foundation

1. Generate new leads (Haven’t Mets).

2. Add them to your database (Mets).

3. Continually prospect/market to database.

4. Become their source of information.

5. Build relationships.

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Marketing Goal

6

Follow models

Be intentional when marketing for seller

leads. Identify your target landowners and

go to them. Where do they live, where do

they own property, where do they shop,

how do they do business, what websites

do they use?

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Target Audience

• Geo-Farming = establishing a geographic farm

area to have a presence

• Build relationships.

• Position yourself as the local expert.

• Be hyperlocal.

• Two Types:

• Offline Marketing (mail, face to face, phone)

• Online Marketing (target ads, pay per click, websites)

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Geo-Farming

Combined Approach: online and offline

are both part of a successful campaign • Physical introduction to your digital brand

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Diversification

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Farm and Ranch Marketing Strategies

Market for Listings 11

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Website

TARASTARK.COM

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Monthly Newsletter

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NCHA Futurity Booth

15

Facebook Business Page

• Have you been considering selling your home or ranch lately? Do you know someone that is ready to take advantage of this great market?

• If so, give Tara a call today at 817-266-2816 for a free, no-obligation market analysis of your property. Let Tara Stark represent you and those you care about in your next real estate transaction.

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Direct Mailings

Market For Listings 17

Branding

Pre-Listing Presentation

Christian Chatellier

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Farm & Ranch Marketing

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Who are you & what is your brand?

How do you want

people to know YOU

and your brand?

What is your value

proposition?Consistent Branding

Your Story & History

Specialties

Duties

Cards

Signs

Fliers

Decals

Etc.

Credible

Differentiating

Must Deliver

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What is your market area?

Marketing & People

Group:

Ranches

Farms

Hunting

Investment

Ages

Acreage

Certain Area

Level of Influence:

Met or not met?

-Do they already know

you?

-Have they heard of your

business?

• Pick your area and get your lists quickly• Appraisal lists, MOJO, etc..

• These lists change frequent so do your marketing material within a week of each other

• Most properties are broken into 20 acre parcels at the APP districts• IF your going for 100 acres ask for lists of 20 acres or more in that area or county

• Your material needs to read what you specialize in for Sellers and Buyers

• Write a reconnect letter to your closest friends letting them know your in real

estate.• Use Social media also to get to those people letting them know

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Market to sellers and buyers

simultaneously

Submit Print Material to Vendor with

appraisal district

Advertise in the local newspaper

Marketing Mailoutswithin 3-5 days

Physical presence in your market area

Network within organized groups in

market area

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C & C Land Specialist Marketing Timeline

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Postcard Example

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Sources of Business

Lead Source Tara Stark Real

Estate Group

C&C Land

Specialists

Referrals 20% 10%

Sphere 50% 10%

Online Marketing 10% 25%

Offline Marketing 5% 45%

Signs 5% 10%

FSBO/Expired 5% 0%

Website 5% 0%

• What are your 2016 goals?

• Are you building a team?

• Do you also do residential?

• How many hours per week do you spend prospecting?

• Do you track your numbers?

• How do you calculate your marketing budget?

• What is the ONE THING you consider your key to

success?

Top Producers Panel 27

Farmranch@kw.com

#kwfarmandranch