marketing for consultants presented by: elizabeth quintanilla marketing gunslinger @equintanilla...
TRANSCRIPT
Marketing for Consultants
Presented by: Elizabeth QuintanillaMarketing Gunslinger
1. Implement foundational marketing improvements, including branding, messaging, website, content, and search to increase awareness and support future growth.
2. Build AWARENESS of ACME Products and Professional Services, and EDUCATE our Customers and Stakeholders.
3. Strengthen relationship with select partners to improve credibility, expand ACME sales force, and increase leads.
4. Present ACME as an industry thought leader - a proven, credible provider of TNT Products and Professional Services.
Common Marketing Goals
Marketing Mission
Establish ACME INC.’s Image as THE provider of
TNT Products and Professional Services.
Market and Attract Qualified Potential Customers to
Engage with ACME Sales Team.
Brand Promise
Brand is communicated in three ways:
• Visually
• Verbally
• Experientially
Photo credit: Capitol Dome by Familymwr http://www.flickr.com/photos/familymwr/4930276050/
B2B Buyer’s Journey
Earned, Owned, & Paid.
Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Tip: LinkedIn – Overlooked yet Powerful
More Reading:
Must READ!!!Available on Amazon: Al Ries and Jack Trout
More Reading:
Must READ!!!Available on Amazon: Darren Hardy
# 1: Never the product always the passion!!
• Reframe conversation• Not about the product• Is about the customer• What role does
product play in customer lives?