marketing executives council october 4, 2006. © 2005 motor & equipment manufacturers...

Marketing Executives Council

October 4, 2006

© 2005 Motor & Equipment Manufacturers Association

Agenda

10:00am Welcome and Introductions

10:15am AASA Strategic Overview (Handschuh)

10:30am Mission Statement / Purpose (Tarnacki)

11:00am Structure / Dues (Spera)

11:15am Supplier Image Enhancement (Tarnacki / All)

12:00pm Lunch/ Break


12:45pm Market Research Needs (Tarnacki / All) 1:15pm AAPEX (Tarnacki)

- Long-term strategy - Enhancing value for suppliers

- AAPEX- Chairmen’s reception/MEC recruitment

2:15pm Break

2:30pm Other Initiatives (Tarnacki)- Category Management- Analyst Report- Industry Terms- Car Care Guide

3:15 pm Prioritization for 2007 (Spera / All)- Large Conference 2007


AASA’s Mission

AASA serves as the voice of the automotive aftermarket suppliers

and is a recognized industry change agent, promotes a collaborative industry environment, provides a

forum to address issues and serves as a valued resource for members


2005 AASA Member Survey

Five most important AASA activities:

• Market research and industry analysis

• Voice to media for industry

• Forum for information exchange between suppliers

• Change agent for industry

• Networking opportunities


2005 AASA Member Survey

Top 10 member issues:

• Cost of raw materials

• Health care costs

• International competition

• Customer terms & conditions

• Supplier margin erosion

• Supply chain inefficiencies

• Pricing strategies

• Counterfeiting/Brand protection

• Manufacturer/Customer collaboration

• Environmental regulations


2007 AASA Strategic PlanKey Areas of Focus

• Government Affairs

• Image of AASA Member Manufacturers in the Automotive Aftermarket Industry

• Market Research and Industry Analysis

• Facilitate Industry Collaboration on Issues Important to AASA members

• Brand Protection and Intellectual Property Rights

• International Opportunities and Challenges for AASA Members


MEC Mission Statement

To advance the automotive aftermarket supplier industry

through collaborative marketing and communication solutions.


MEC Purpose

• Forum for aftermarket supplier marketing executives to collaborate in helping improve the state and image of the North American manufacturer base.

• The Council will serve a major role in helping AASA communicate to key audiences and develop communication strategies and action items.


How is the MEC Different?

• MEC was created strictly for aftermarket supplier marketing executives.

• MEC will focus on solving aftermarket supplier challenges and create opportunities to improve the image and strength of the North American aftermarket supplier.


MEC Structure and Dues

• Council is organized under AASA, the aftermarket market segment association of MEMA.

• An Advisory Committee was formed to help establish the Council’s mission, objectives and structure.

• MEC Chairman: Brian Tarnacki, Director, Brand Marketing, Federal-Mogul

• MEC Vice chairman: Brian Altenberger, Global Marketing Director, Delphi Product and Service Solutions



Council Membership:

• Open to only AASA member companies

• Two council representatives per AASA member company

• Executive level membership



Council Meetings:

• Four meetings per year (one per quarter)

• Three regular council meetings -working sessions

• One large annual conference Open to other member personnel and

industry executives



• Annual dues set at $2,000 per member company (2 executives per company limit)

• Dues will cover costs for the following: Four meetings a year (3 regular meetings

and a 1 1/2 day conference) Council administration by AASA First year basic initiatives

(communication pieces, research, etc.)


Supplier Image Enhancement

• How we want to be perceived by...Wall Street (analyst report)Washington, D.C.Our customersConsumersOthers?

• Areas to address:Perceptions of the Aftermarket SupplierRecognizing competitive differencesFinding common groundMapping the futureOthers?


Market Research

Areas of exploration:

• Buying habits of installers

• GlobalizationSourcingEmerging markets

• Customer attitude survey

• Other?


AAPEX Show

Enhancing value for the supplier:

• What should be changed

• Timing of show

• Off-shore suppliers


AAPEX 2006

• MEC to sponsor joint Chairmen’s reception

• Monday, October 30, 20066:30p.m. - 8:00p.m.Venetian Hotel- Veronese Ballroom


AAPEX 2006

Recruitment of members for MEC:

• Monday booth visits

• Talking points for all current council members

• Meet with potential members Wednesday and Thursday

• Volunteers to help recruit

• Recruitment materials


AASA Events/Member Benefits at AAPEX

• AASA Business centerOpen Monday, 10/30 – Thurs., 11/2 during

show hours

• Chairmen’s reception Monday, 10/30 from 6:30pm-8pm

• AASA Executive BreakfastTuesday, 10/31from 7:00am-8:40am

• OAC International ReceptionTuesday, 10/31 from 6pm-8pm


Other Initiatives

• Category managementBenefits to the industrySupplier challengesData needs

• Industry terms

• Car Care GuideWhat it isOpportunities for manufacturers

marketing executives council october 4, 2006. © 2005 motor & equipment manufacturers...

Documents

important aasa activities

industry analysisvoice

collaborative marketing

aasa membersbrand protection

member issues

brand marketing

brian tarnacki

global marketing director