WHAT’S THE DIFFERENCE?Marketing Automation and Email Service Providers

A comparison of marketing automation functionality and traditional email service providers such as MailChimp and Constant Contact.

GENERATING LEADS

Import lists of contacts

Identify anonymous web traffic with Visitor ID

Create dynamic form fields for building complete contact profiles

Integrate third-party and native-forms

Simplify CSS adoption to make your forms blend

Automatically connect on social media

Qualify leads based on position in the sales cycle

Schedule an email to a single contact for future delivery

ESP MA

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ESP MA

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DRIVING SALES

Integrate CRM

Easy-to-use email designer

Notify sales team of a lead’s online activity

Automatically segment your leads based on their behavior

Target messages for near one-on-one communication

View an illustrated timeline of all emails each contact received

Increase engagement with segmented messages

PROVING ROI

Track open rates and click through rates

Report on lead behavior on your website

Identify contact’s position in sales process

Monitor online and offline lead activity

Automatically calculate return on investment

For more information about the benefits of marketing automation, call us at (972) 365-0000

ESP MA

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WHAT’S THE DIFFERENCE?Marketing Automation and Customer Relationship Management

A comparison of marketing automation functionality and traditional customer relationship management software such as Sugar CRM and Zoho.

GENERATING LEADS

Import a CSV of leads

Identify anonymous web traffic with VisitorID

Utilize dynamic form fields for building complete lead profiles

Integrate third-party and native-forms

Track email communication with leads

Automatically connect on social media

Qualify leads based on position in the sales cycle

Schedule an email to a lead for future delivery

DRIVING SALES

Score the leads based on engagement and sales-readiness

Gain valuable sales insights pertaining to a lead’s interests

Receive notification when leads are sales ready

Automatically segment your leads based on their behavior

Target messages for near one-on-one communication

Monitor an illustrated time line of a lead’s activity with your website

Increase engagement with segmented messages

PROVING ROI

Record deals won and lost

Receive detailed email analytics

Eliminate wasteful marketing spends

Monitor online and offline lead activity

Automatically calculate return on investment

For more information about the benefits of marketing automation, call us at (972) 365-0000

CRM MA

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CRM MA

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CRM MA

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