marketing automation - bridging the gap between technology and marketing
Post on 21-Oct-2014
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DESCRIPTION
The story of what goes wrong with marketing automation programmes - and how to stop it happening.TRANSCRIPT
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MARKETING AUTOMATION
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Marketing Automation is for life,
not just for Christmas…
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This Christmas, many B2B marketers will be hoping for a marketing automation solution.
And that’s great.
Marketing Automation can be faithful companion.
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But too often these fantastic solutions are left in the corner and neglected, once the excitement has died down.
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Is your marketing worth automating?
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You can do great marketing without automation. People have been for years. But that marketing may not translate well into automation.
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You can do rubbish marketing without automation. People have been for years. But that marketing may not be transformed by automation.
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Don’t get caught up in trying to write a new marketing strategy or build new campaigns as part of your marketing automation implementation.
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Choose a system.
Follow vendor’s implementation plan.
Create campaigns based on implementation milestones and system functionality.
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Build your plans and campaigns first (but build
them in the knowledge of what automation can do to help).
Then you’ll be using the system from the first day you pay for it.
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So what’s our role at
The Marketing Practice?
We bridge the gap between deep
technology understanding and classic marketing
thinking.
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In other words, we do:
Scoping
and strateg
y
Campaign development and delivery
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Scoping and strategy
Vendor-agnostic scoping and evaluation of Marketing Automation solutions
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Scoping and strategy
Building the business case for Marketing Automation
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Scoping and strategy
Supporting implementation and CRM alignment
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Scoping and strategy
Content and insight strategy
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Scoping and strategy
Data strategy
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Campaign development and delivery
Audience profiling and intelligence
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Campaign development and delivery
Lead-scoring development and optimisation
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Campaign development and delivery
Audience journey and workflow creation
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Campaign development and delivery
Content creation and creative development
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Campaign development and delivery
Full integration with an Inside Sales lead generation model
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Campaign development and delivery
Campaign deployment and closed loop reporting
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Campaign development and delivery
Campaign project management