Marketing AutomationIs it right for you?

Very brief slide about me

• Ben Rees• CMO at Redgate• B2BC organisation – B2B, but to the masses• Various attempts at marketing automation…

Marketing Automation – what is it?

Who are the big providers?From The Complete Guide to B2B Marketing by Kim Ann King

What does it actually do?

That’s far too complicated..

• Some of the possible elements in a MarTech* stack:• Lead nurturing• Programmatic advertising• Content management• Lead gen• Customer data – filling the gaps• Automated customer interaction

A quick word of warning..

• I’m purposely over-simplifying a vast and complex field (of MarTech).

What are the primary benefits?• What’s claimed – two things, firstly

automation..

What are the primary benefits?• Secondly, improved marketing

effectiveness..

Our findings – what we’ve tried

• Lead nurturing:

Recommendations• You need to have the volume

An aside..

Recommendations• Automate something that you know already

works

So, is it worth it?

• We’re persisting..

What will be different?

Get in touch – we’re hiring

• ben.rees@red-gate.com• www.benjrees.com• @benjrees• We’re hiring marketers..