BY:- MADHU SHREE(15)KANCHAN KIRAN(05)GULAM MUSTAFA(04)SHAHID ALI(13)

INTRODUCTION

•Marketing is about identifying and meeting human need.

•The management process through which goods and services move from concept to the customer.

•Marketing satisfies these needs and wants through exchange processes and building long-term relationships.

DEFINITION“The term Marketing is defined as a social and

managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others” is known as Marketing. P.K

“Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” AMERICAN

HISTORYEARLIER APPROACH CONTEMPORARY APPROACH

• The Production concept• The Product concept• The Selling concept• The Marketing concept• The Holistic concept

• Relationship marketing• Business marketing• Societal marketing• Branding

Making a sale-”telling & selling”

Satisfying customer

needs

Why Marketing is important

Sellers’ markets

Buyers’ markets

PROCESS OF MARKETING

MARKETING MIX•Marketing mix includes the coordination

of 4 elements called 4P’s of marketing.

Five Successful Marketing Techniques

• Keep Adding Something New •  Become a Valuable Resource•  Separate Yourself from Your Competition• Promote the End Result • Anticipate Change 

Customer-Driven Marketing Strategy•To be successful, firms must engage in:•Market segmentation•Market targeting•Differentiation•Positioning

SUMMARY•Marketing encompasses everything from

statistical analysis of your customers and programs to how you answer the phone and talk about your programs.

•Marketing helps your customers find what you

have to offer. Because Extension exists to serve the people of North Carolina, marketing it part of how we meet our mission. It’s everyone’s job!