marketing
TRANSCRIPT
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Innovation 1. Dang Thi Lien2. Trinh Ngoc Hong Anh3. Hoang Vu Duong4. Nguyen Tung Anh5. Nguyen Minh Khoi6. Nguyen Thi Hien7. Luong Thi Ngoc Anh
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The olympics: Branding on global stage
The Olympics logo is one of the world’s most powerful brands.
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Ountline
1. Case summary
2. Answer 3 questions
3. Disscussion
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Case Summary
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Question 1
Describe the relationship between the Olympic Games and its sponsors?
Answer:
+ List of Sponsors for the Olympics.
+ What sponsors bring to the Olympic game?
+What benefits the Olympics brings to the sponsors?
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List of the sponsorsDifferent types of sponsors:
+ Worldwide sponsors: 11 companies
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List of the sponsors
Different types of sponsors:
+ ‘Tier one’ partners
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List of the sponsors
Different types of sponsors:
+ Supporters
+ Suppliers
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What sponsors bring to the Olympics?
The Olympic partners play a vital role in the success of the Olympics:
+ Funding Olympic teams
and athletes
+ Supplying facilities,
technology and expertise
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What sponsors bring to the Olympics?
The Olympic partners play a vital role in the success of the Olympics:
+ Promoting the Olympics values globally
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What sponsors bring to the Olympics?
+ Delivering sustainable solutions to the infrastructure and environment
+ Creating lasting legacies for local communities
+ Engaging youth and active lifestyles
+ Supporting grassroots sports
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What the Olympic Games brings to the sponsors?
• Olympics brings Sponsors the chances for doing marketing globally through many means
• Sponsorship of big events like Olympic in particular can be especially effective as a marketing tool:
+ Gives the opportunities for companies to enhance images
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What the Olympic Games brings to the sponsors?
+ Helps companies to gain a certain amount of customers and reach some target market.
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What the Olympic Games brings to the sponsors?
+ Not only to benefit in the short term through the financial benefits and generation of brand awareness, but also to provide a long-term benefit in the form of brand loyalty.
Eg: the naming right in the stadium
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Conclusion
In short, we can say that the relationship between sport event like Olympic Games and Sponsors are: a prime example of organizational mutualism.
+ Trust
+ Commitment satisfaction
+ Control mutuality
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Question 2
Discuss the marketing opportunities for partner business and suppliers to the Olympics?
+ Olympic is place to sponsors and suppliers advertise their companies