MarketCrest

t: (972) 365-0000 e: sales@marketcrest.com

MarketCrest.com

DEVELOP STRATEGY

• Website Assessment

• Traffic Analysis

• Keyword Research

DRIVE TRAFFIC

• Organic & Paid Search

• Online Directories

• Social Media, Blog, PR

GENERATE LEADS

• Landing Pages

• Conversion Forms

• Email Marketing

CONVERT SALES

• Ongoing Analytics

• A/B Testing

• Lead Nurturing

We begin with a free, 1-hour discovery call where we learn about your business, how you make

money, your current online marketing performance and your future online marketing goals. We’ll share

insights and opportunities relevant to your business goals and discuss how we can help you achieve

them with one of our monthly plans. Once you’ve selected a plan, we’ll begin our engagement with

comprehensive analysis and research to develop an informed online marketing strategy that will drive

profitable revenue for your company.

PROCESS

OUR APPROACH

Our mission is to help your business achieve profitable revenue growth. With 81% of purchase

decisions beginning with online research, optimizing your online marketing is critical to your business

growth strategy. At it’s core, online marketing is about driving traffic to generate more leads with the

assumption that this will lead to more revenue.

• We helped a retreat center grow their online sales by over 60% through a combination of website optimization & search engine marketing while providing a 344% return on investment

• We jump started digital lead generation efforts for a solar installation company by achieving first page rankings with a paid search campaign while delivering a 2X return on investment

• We drove a 150% increase in website leads by increasing organic and paid search visits while providing a 480% return on investment for a document management company

OUR RESULTS

MarketCrest

t: (972) 365-0000 e: sales@marketcrest.com

MarketCrest.com

WEBSITE OPTIMIZATION

Your website is like your digital sales representative. Aided by what we learn from your audit and

keyword research, we’ll help optimize your website in the following ways:

• Website Design & Development: We’ll evaluate your current website design to ensure it supports your online marketing goals.

• Content Optimization: We’ll work to refine your copy so that it’s engaging, includes relevant keywords and is optimized for search engines.

• Conversion Optimization: Conversion optimization is about making small changes, whether it’s the color of a button, re-positioning a call to action, changing the look and feel of a specific landing page and then monitoring how users interact with the changes.

SEARCH ENGINE MARKETING

Over 60% of online research begins with a search engine and only 10% of users ever click beyond the

first page results. The number one result typically receives a click through rate of over 40% whereas

the tenth spot receives just over 1%.

• Directory Citations & Quality Backlinks: We’ll audit your current backlink profile and help you gain quality, relevant backlinks from trusted websites with high domain authority.

• Pay-per-Click Advertising: We’ll help you optimize geo-targeting, bid strategies, keyword targeting, ad design and other campaign attributes to ensure you are getting the best ROI.

• Social Sharing & Bookmarking: The keys to successful social media marketing are relevant content and frequent posting. Let us help you develop efficient and effective strategy that results in driving qualified traffic to your website.

CONTENT MARKETING

Content marketing is about using a variety of media including video, text, pictures, e-books, podcasts,

press releases, and curated content to attract interest and drive traffic to your website. We’ll work

with you to develop a practical content marketing strategy that includes content development and

distribution on your website, blog, guest blogs, social media platforms and other online channels.

OUR SERVICES

ONLINE MARKETING STRATEGY

• Online Marketing Audit: We’ll audit your web presence including company website, blog & social media profiles. We’ll analyze your current traffic source profile and look at user engagement and conversion rates.

• Keyword Research: We’ll help find the best keyword terms and long tail variations to align with your objectives.

• Online Marketing Campaign: Once we’ve completed your online marketing audit and keyword research, we’ll analyze the results and give practical suggestions on how to improve.