Why Marketing Automation? Generate More Leads, Convert Them To Revenue, Prove Marketing ROI

OVERVIEW

The Marketer’s Problem

What Is Marketing Automation?

How Does It Help Drive Revenue?

The Value Of SharpSpring Marketing Automation

1

2

3

4

CHANGING BUYER LANDSCAPE

• Buyers used to have very limited information.

• Now they have more than they can use, and often, more than your sales team.

• If you don’t want your marketing message to get ignored, it needs to be more targeted and personal than ever before.

• Nurturing leads with relevant content is now a requirement.

The buying cycle has changed dramatically:

THE MARKETING PROBLEM

Roadblocks to closing the sale

• Not enough leads to feed the sales funnel

• No easy way to qualify and score leads

• No way to effectively nurture leads

• Variable degrees of follow-up from the sales team

• Can’t see the leaks in the pipeline

• Don’t know which tactics are driving revenue

“Only 27% of leads sent from marketing directly to sales are properly qualified.” - MarketingSherpa

A PREVIEW OF MARKETING AUTOMATION

Marketing automation is a set of tools that let companies:

• Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full

• Increase number of qualified leads by nurturing all leads with personalized content

• Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible

• Improve up-selling and cross-selling by developing and retaining existing customers

• See comprehensive ROI for every marketing tactic by tracking the entire sales process from end to end

THE MARKETING SOLUTION

•Fill your sales funnel by capturing leads with great content gated by dynamic forms.

•Develop leads that aren’t sales-ready by automatically putting them on nurturing campaigns.

• Identify highly interested and sales-ready leads with lead scoring.

• Instantly notify salespeople about leads that are ready to buy.

•See exactly when leads fall out of your pipeline and take action.

•Know which tactics drive revenue with analytics and end-to-end ROI.

Sail through those roadblocks:

GENERATE LEADS

DRIVE SALES

MEASURE ROI

Optimize Campaign

WHY WE RECOMMEND SHARPSPRING

• Features • Comprehensive end-to-end solution

• Ease of use • Intuitive to use and compatible with systems

• Cost • Fraction of what competitors charge

This recommendation is based on three things:

SHARPSPRING: EVERYTHING YOU NEED…

Full-Featured Marketing Automation Solution

VisitorIDTriple your leads by identifying

anonymous traffic

Lead ScoringPrioritize your pipeline and

reach out to sales-ready leads

Sales Notifications Email or text sales team when a

lead indicates they are ready to buy

Sales AnalyticsEnable your sales team with key

insights about each lead

Dynamic FormsCapture more leads with forms

designed to convert

Email Automation Send emails with triggers and build personal realationships

with leads

Behavior TrackingUnderstand your leads to create one-to-one

communication

CRM IntegrationImmediately plug leads into

your sales team’s system

Campaign OptimizationEliminate waste and identify

opportunities

SHARPSPRING: EASY TO USE...

• Integrates with third party CRM and CMS solutions so you can keep using what you’re using.

• Streamlined interface that’s easy to learn and easy to use.

• Email creation tools so you don’t require HTML knowledge.

• Simple to set up tasks and workflows.

• Detailed reports generated with a click.

Built to be as intuitive and compatible as possible.

SHARPSPRING: LOWEST COST BY FAR...

$4,000.00

$3,500.00

$3,000.00

$2,500.00

$2,000.00

$1,500.00

$1,000.00

$500.00

$0.00

SharpSpring Hubspot Marketo Pardot Eloqua

$800

$400

$2400

$800 $895

$3195

$3000

$1000

$4000

$2000

“ To make automation work, you need simple; to make it successful, you need intuitive; to make it a grand slam, it needs to work. SharpSpring masters all three. ”

- Steve Farfsing, ProspectStream LLC

HubSpot: http://www.hubspot.com/pricingMarketo: http://www.marketo.com/software/marketing-automation/pricing/ Pardot: http://www.pardot.com/pricing/Eloqua: http://www.eloqua.com/products/pricing.html

SUMMARY

MORE REVENUE FOR YOU THE BEST COMMUNICATION TOOLS ANALYTICS FOR OPTIMIZATION

Marketing Automation is a Must Have for Today’s Businesses

Marketing automation

drives a 451% increase in

qualified leads for buisnesses

Get ahead of the competition.

Research suggests 3-5%

(and rising sharply) of B2B companies are

using automation

451% 3%

GENERATE LEADS • Identify anoymous visitors with

visitor ID • Capture information with

dynamic forms • Campaign optimization • Social media integration

DRIVE SALES • Lead scoring to identify hot leads• Email automation for nuturing • Behavior tracking for lead insight• Sales notifications

MEASURE ROI• Comprehensice campaign analytics• Google ADWords intergration• Exportable graphc and reports • Invest in successesful tactics • Content ROI tracking

CONTACT US

9720 Coit Road, Suite 220-174Plano, Texas 75025

sales@marketcrest.com

MarketCrest.com