marketbeats profile.ppt

7/31/2019 Marketbeats Profile.ppt

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DATABASE The Market Search is a market research fieldservice agency based in Pune, Maharashtra works under the market


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Database - the marketsearch

The Market Research Service Provider Agency, specialises inprimary market research works under the name

Marketbeats.

Work methodology Marketbeats works towards promoting ourgoals & business objectives and intend to undertake aid, advance,advice, encourage, promote & implement

Mission to assist our client endeavour, to achieve their customersatisfaction by way of providing excellent services through MarketResearch, Surveys for Market Study & Online Research.

Who we are

MARKETBEATS


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Marketbeats provides insight and data-driven marketingguidance to support highly-targeted campaigns.

Undertake all sorts of Field Work (Quantitative & Qualitative)

Carry out a lot of face to face research throughout India.

Belief - solid market research with valueable data is thebackbone of an effective marketing strategy.

Brings you the smart information you need to make decisions,discover and maximize opportunities, identify issues and reducerisk.

Specializes in data collection and data analysis to meet the needsof the organizations

MARKETBEATS

Who we are


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Our Services

MARKETBEATS

Market ResearchSurveys

CustomerSatisfaction

Surveys

Business toBusinessSurveys

Ad ResearchSurveys

Market Research MarketingSelling


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Our Services

MARKETBEATS

MarketResearch


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PersonalInterviews

In-DepthInterviews

TelephoneInterviews

CAPI

Mystery Shopping

InterceptInterviews

Qualitative & QuantitativePrimary Research Methodology

Group Discussions

Home UseTest/Product

Placement

CATI

Our Services

MARKETBEATS

MarketResearch

CLT


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Methodology

MarketResearch

Our Services

MARKETBEATS

PersonalInterviews

Unstructured informal interview

The unstructured informal interview is normally conducted as a preliminarystep in the research process to generate ideas/hypotheses about the subject

being investigated so that these might be tested later in the survey proper.

The aim is to find out how people think and how they react to issues, so thatthe ultimate survey questionnaire can be framed along the lines of thoughtthat will be most natural to respondents.The respondent is encouraged to talk freely about the subject, but is kept to

the point on issues of interest to the researcher. The respondent isencouraged to reveal everything that he/she feels and thinks about thesepoints. The interviewer must note (or tape-record) all remarks that may berelevant and pursue them until he/she is satisfied that there is no more to begained by further probing. Properly conducted, informal interviews can givethe researcher an accurate feel for the subject to be surveyed. Focus groups,

discussed later in this chapter, make use of relatively unstructured interviews.


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Structured standardized interview

With structured standardized interviews, the format is entirely different. Astructured interview follows a specific questionnaire and this research

instrument is usually used as the basis for most quantitative surveys. Astandardized structured questionnaire is administered where specific questionsare asked in a set order and in a set manner to ensure no variation betweeninterviews.

Respondents' answers are recorded on a questionnaire form (usually with pre-

specified response formats) during the interview process, and the completedquestionnaires are most often tabulated in excel and analysed.

MarketResearch

Our ServicesPersonalInterviews

MARKETBEATS


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In-depth interviews are a marketing research interviewing techniqueused in situations where expert opinions are needed, or to gatherdetailed information

In-depth interviews are conducted Face-to-face, either at an individual'shome or office or in a central location, such as a mall, communitycenter, or other publicly accessible space .

The point of in-depth interviews is to allow for a semi-structureddiscussion in which the respondents are treated with great respect as

"experts" in whatever field or situation they happen to represent.

MarketResearch

In-Depth or One-On-OneInterviews

Our Services

MARKETBEATS


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Intercept Interviews are quantitative data collection method, alsooften called exit interviews, in which visitors or customers areinterviewed immediately after their experience with a business ororganization.

Intercept interviews are an ideal methodology for businesses andorganizations to identify:Customers' or visitors' perceptions of and satisfaction with a businessor organization.Improvements and changes customers would like to see

Customer reaction to an organization's future plans.

MarketResearch

InterceptInterviews

Our Services

MARKETBEATS


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Focus groups are a form of qualitative research that brings togethersmall numbers of people to discuss a topic (such as reactions to a newproduct or service, or opinions about a client or a client's competitors).

The typical focus group consists of seven to ten people who sharecommon characteristics and experiences in relation to a topic. The groupdiscusses the topic for about 1 hours under the direction of a skilledmoderator.

MarketResearch

Our Services

MARKETBEATS

FocusGroups


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MarketResearch

Our Services

MARKETBEATS

Home Use Test/ProductPlacement

Home Use Test/Product Placement

There is no better way to test products than in a real life environment.

Recruitment samples can be based on specific recorded product purchasingbehaviour, demographics, social class, lifestyle, supermarket used or anyother criteria


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MarketResearch

Our Services

MARKETBEATS

MysteryShopping

Mystery Shopping

In this a person in disguise pretends to be a shopper, visits thestore, interacts with the employees and assesses their ability to build

a rapport with the customer in order to sell their products.

Apart from evaluation of performances, mystery shoppers analyzeother commercial aspects of retail stores. These aspects could beprice, availability, and quality of the product; customer service viawebsites, telephones and in person; and house keeping.


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Telephone surveys are a quantitative marketing researchmethodology that involve calling and interviewing a representativesample of people within a geographic area or a targeted market served

by a business or organization.

Telephone surveys involve:

Identifying the marketing research objectives

Developing and pilot-testing a marketing research questionnaire

Developing an appropriate market research sampling strategy

Conducting the representative telephone interviews (data collection)

Analyzing and presenting the market research results.

MarketResearch

Our Services

MARKETBEATS

TelephoneSurveys


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MarketResearch

Our Services

MARKETBEATS

CATI

CATI

A computerized questionnaire is administered to respondents overthe telephone.

CATI software has built-in logic, which also enhances data accuracy.

Conduct the telephone interview whilst seated at a computer.Responses are entered directly into the computer, by the interviewer.The screen displays the questionnaire and any skipping of questions,

due to earlier responses directing that some questions are notapplicable in the case of the interviewee, is controlled automaticallyby the computer.


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MarketResearch

Our Services

MARKETBEATS

CLT

Central Location Test (CLT) is one of in which the research isconducted in a premises in a central location. Consumers would berecruited to participate in a research product there and theresearch would be conducted and completed at that time.

Conduct research at a pre-determined place. Various respondantsparticipate and are interviewed in a research product.


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Check out awareness recall and understanding of one or possibly twooptions developed to animatic stage relative to a number ofbenchmark commercials. We measure the extent to which they involve

and engage with the target audience, the perceptions they generate,and the impact on buying intention.

Track the effectiveness in generating awareness and changes in brandperception across the campaign.

MarketResearch

Our Services

MARKETBEATS

AdResearch


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Our Services

MARKETBEATS

MarketResearch

Flow Chart


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MarketResearch

MARKETBEATS

Training

Respondent bias arises from poor memory, exaggeration or dishonesty, a lack of rapport with theinterviewer or a misunderstanding over the purpose of the interview. Interview bias is most often due to alack of objectivity and/or failure to administer questions properly and consistently.

Bias induced by interviewerIt is also possible for the interviewer him or herself to introduce bias into an interview, and this must beavoided at all costs.

Desire to help the respondent: The interviewer may become too sympathetic to the problems andconditions of the respondent, and this can affect the conduct of, and results obtained from, the interview.Objectivity must be retained at all times.Failure to follow instructions in administering the questions: It is often tempting for the interviewerto change the wording of a question or introduce inflections in questions. This can affect the respondent'sunderstanding and can bias his/her replies. Particular problems may arise if the respondent does notunderstand the question as stated and the interviewer tries to simplify the question. The altered wordingmay constitute a different question. When questions are open-ended, this can involve the interviewer informulating probing questions that go beyond the printed words. Unless the probes follow instructions

faithfully the potential for bias is great.Reactions to responses: When respondents give answers, the interviewer must be careful not to 'react.' Anote of 'surprise' or 'disbelief may easily bias the respondent's subsequent answers. Interviewers mustrespond with a uniform polite interest only.

To Avoid this Bias

We give proper training & conduct mock interview sessions forthe team working on the project.


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MARKETBEATS

How We Get High Quality Data?How We Get High Quality Data? MarketResearch


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A. General Briefings & Training:

Every interviewer goes on the field only after undergoingadequate training of general rules and regulations ofMarket Research. And has briefing sessions to givethem clear idea about the project and deep understanding of the questionnaire and/orobjective. After the briefing session interviewers will be trained for mock interview.

B. Scrutiny:

All the filled questionnaires are Scrutinised. (Scrutinizing 100%)

C. Back Checks/Quality Checks :

Back checks/ Quality Checks are conducted by a trained team.

MARKETBEATS

Field Work

MarketResearch


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Evaluating InterviewersPerformance

To evaluate and improve interviewer performance :

Have debriefing session. Daily discuss the quality of interviewers work.

Point out mistakes discovered during observation of interviews or noticed on field.

Encourage the interviewers to talk about any situations they encountered in the field.

Discuss whether situations are handled properly, and how to do it in the future.

MARKETBEATS

MarketResearch


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Process MinimumNorm

Hirierchy Remarks

Scrutinizing 100% Team Leader At each location

Accompaniments

10% Field Executive At each location

5% Project Manager Central

5% Team Leader At each location

Back Checked 30% Team Leader At each location

10% Field Executive At each location

QualityApproach

Our Services

MARKETBEATS

MarketResearch


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MARKETBEATS

MarketResearch

Our Services

Also known as desk research, secondary research is the most commonresearch method employed in the industry today.

These secondary sources could include previous research reports,newspaper, magazine and journal content, and government and NGOstatistics.

Sometimes secondary research is required in the preliminary stages ofresearch to determine what is known already and what new data isrequired, or to inform research design. At other times, it may make bethe only research technique used.

Also generate secondary data such as dealer, distributors list to identifytarget respondents.

Secondary Research


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Of

Manufacturers Traders Exporters Importer Distributors Dealers Shops & Stores Banks Institutions

CompaniesMARKETBEATS

Data Collection for online and offline business directories using primary data collectionmethods.

For

B2B Web Portals B2C Web Portals Industrial Directories Yellow Pages Industry Experts /Marketing Heads

With the objective to meet your business needs. Result fully functional, updated,fresh customer information.

Data Collection

Marketing

Our Services

Data Collection for online andoffline business directories


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Leads are high quality sales opportunities that in the short term get you in to the salescycle and build your sales pipeline.

Free Samples distribution for Advertising Purpose

Hand to Hand distribution

Door drops

Inserts in newspapers

Leaflets Flyers Brochures Cards Magazines CataloguesDirectories

MARKETBEATS

Marketing

Our Services

Lead Generation

Promotional Activities


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Find the potential distributor and sell the value of the distributorship,

Finding out appropriate dealers, Product demonstration and advertising,

Building dealership network,

Retention of dealer network.

The direct personal presentation, one to one demonstration,and sale of products and services to consumers.

MARKETBEATS

Selling

Our Services

A. Direct PromotionalActivitity

B. Distribution Channel/Dealers Network


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We Serve

MARKETBEATS


Industry Retail Consumer Product Automobile Textile & Garment Food & Beverages Telecommunications Gems & Jwellery Healthcare

IT & IT EnabledServices Hospitality Real Estate Pharma

Banking & Financeetc.

Sectors ManufacturingSector Service Sector Agriculture Sector Education Sector

etc.


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TeamLeader

Project Manager

TeamLeader

Field

Executive

QCDepartment

DataHandlingTeam

TelephoneicQC

Department

DataHandlingTeam

MARKETBEATS

Team


Field

Executive

Field

Executive

Field

Executive

Field

Executive

Field

Executive

Field

Executive

Field

Executive

Field

Executive

Field

Executive


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MARKETBEATS

At Marketbeat, business is about people. We started with small bunch ofpeople, with big dreams and big visions, people with a passion to make

their dreams come real and we've grown because of the zest and passionof those handpicked few.

Our team and teamwork is very important that it is virtually impossiblefor us to reach the heights of our capabilities and achieve success as

TEAM = Together Everyone Achieves More sUccess.

And we cant spell success without U i.e. our clients.

Teamwork



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AREAS OF OPERATION

Maharashtra

Gujarat

Goa

MARKETBEATS

Note : We can cover area as per the demand of the project/study.


Experiencea

r eR h


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Project Project Type Respondent Area Covered

A. Agri Insight Face to Face

Interviews

Agriculture Officers

Krishi Vigyan KendraAgro PolyclinicsAgriculture Universities &CollegesAgriculture Produce MarketingCommitteesRetailers (Seed, Fertilizers,Pesticides)

Farmers

17 districts of

Maharashtra

10 districts of Gujarat

8 districts ofKarnataka

B. Canvas Shoes Face to FaceInterviews

Last 2 years of High SchoolUniversity studentsFirst jobbers

Mumbai

C. E-Waste Face to FaceInterviews

E scrap dealersElectronics ShowroomsComputer InstitutesCompanies

Pune, Mumbai

D. Hallmark Face to FaceInterviews

ConsumerJwellers

Assaying Center

Pune, Mumbai,Thane, Goa

E. Home Loan Face to FaceInterviews Males/ females (workingindividuals) Pune

List of few Projects handled

pResearch

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F. Home Phone Face to Face

Interviews

Males/ females (working

individuals)SEC A1/ A2Age group-25-50 years

Pune

G. Real Estate Face to FaceInterviews

IT EmployeesMales/ females (workingindividuals)SEC A1/ A2

Age group-25-50 years

Pune

H. Tyre Face to FaceInterviews

Owners of Bajaj Motorcycles(Pulsar, Discover, XCD andPlatina

Pune

. Boiler Face to FaceInterviews

Chemical Plants Pune, Baramati ,Kurkumbh

K. Mine Face to FaceInterviews

Mines & Crushing Units Pune and Vicinity

M. Service Apartments Face to FaceInterviews

Construction sitesIT HR Head

Pune

L. Ad Testing Companies using chemicals PuneMARKETBEATS

continued

etc.

Research

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N. Parent Perception Study Face to Face

Interviews

Parents of student studying

between KG to 5th

Std

Pune

O. Piped Natural Gas Face to FaceInterviews

Users of Gas for domestic &commercial purpose

Raigad

P. Understanding the marketFor bottled waterDispensing system

Face to FaceInterviews

1. Household Using 20 literbottle2. Institutions Banks, Insuranceand Financial Institutes

3. IT/ITES4. Large Corporate Houses5. Small /Medium /LargeHospital6. Educational Institutes7. Caterers8. Small Office/ Home Office(SOHO)9. Pepsi / Coke / Nestlefountains10. Food Retail / QSRs /Organized Retail11. 20 Liter Bottle Distributors12. 20 Liter Bottle Retailers

Pune, Mumbai

MARKETBEATS

continued

etc.

Research


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Projects Handled

MARKETBEATS

Project Agri

Project Type: Face to Face Interviews

Respondent:

Agriculture OfficersKrishi Vigyan KendraAgro PolyclinicsAgriculture Universities & CollegesAgriculture Produce Marketing CommitteesRetailers (Seed, Fertilizers, Pesticides)

Farmers

Purpose of Study:Demand Estimation Study and data Generation for one ofclients to understand the rural sector, it's need and to generateinformation to provide agri services to farmers.

A.


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B.Project Canvas Shoes


Respondent:

Last 2 years of High SchoolUniversity studentsFirst jobbers

Purpose of Study: Demand Estimation & Market Researchto identify the reasons for using Canvas shoe by the respondents,consumer buying behavior and the criterias they basically look uponbefore finalizing any particular Canvas shoe pair. It includes theinformation about the individual life style which influences not onlyhis/her buying pattern but also the purpose for which they are usingthe respective product.

MARKETBEATS

Projects Handled


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C.

Project E-waste

Project Type:Face to Face Interviews

Respondent:E scrap dealersElectronics ShowroomsComputer InstitutesCompanies

Purpose of Study: Demand Estimation StudyUnderstand the consumer and institutional perception towards EWaste Estimated E Waste Volume generated in Mumbai and PuneThe Traditional E Waste Management Procedure

MARKETBEATS

Projects Handled


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D.

Project Hallmark


Respondent: ConsumerJwellersAssaying Center

Purpose of Study: General Awareness Mapping

awareness of gold hallmarking scheme amongst the Indian urban aswell as rural consumers.

MARKETBEATS

Projects Handled


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E.

Project Home Loan


Respondent: Males & females (working individuals) SEC A1/ A2 Age group-25-50 years Respondents who have currently taken home loan

from any lender (home finance companies and banks)

Purpose of Study: Customer Satisfaction Surveyto understand your experiences and views on your Housing loanprovider by filling in our survey on Housing loan satisfaction.

MARKETBEATS

Projects Handled


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F.

Project Home Phone


Respondent: Males & females (working individuals) SEC A1/ A2 Age group-25-50 years

Purpose of Study: Customer Satisfactionto understand your experiences and views on your Home phone(landline) provider by filling in our survey on Home phonesatisfaction.

MARKETBEATS

Projects Handled


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G.

Project Real Estate


Respondent: IT Employees Males/ females (working individuals) SEC A1/ A2 Age group-25-50 years

Purpose of Study: Demand Estimation StudyStudy for Integrated Township in Pune District.

MARKETBEATS

Projects Handled


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Project Tyre


Respondent: Owners of Bajaj Motorcycles(Pulsar, Discover, XCD and Platina

Purpose of Study: Customer Satisfaction Study

to understand the equity which may already exist for specific tyresand also understand the feasibility of entering the replacementmarket.

H.

MARKETBEATS

Projects Handled


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Project Mystery Shopping

Project Type: IN SHOP OBSERVATION

Respondent: GaragesAuto Part/Tyre RetailersDealers

Purpose of Study: Customer Care & Satisfactionto understand how retailers sell various brands of tyres to customers.

I.

MARKETBEATS

Projects Handled


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Project Boiler


Respondent: Chemical Plants

Purpose of Study: Demand Estimation for GasTo undeterstand the fuel consumption used in plants for powergeneration / for boilers and future scope for alternate Fuel

J.

MARKETBEATS

Projects Handled


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Project Mine


Respondent: Mining & Stone Crushing Units

Purpose of Study: Competitor & Market StudyTo understand the scenario of Qarry and mines. Working structureand working stages of crushing units. Scope for new player in this

sector.

K.

MARKETBEATS

Projects Handled


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Project Ad Testing


Respondent: Companies using chemicals

Purpose of Study: Ad Impact StudyTo study the effectiveness of advertising of client and respondents'awareness about it and other player in the same industry.

L.

MARKETBEATS

Projects Handled


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Project Service Apartments


Respondent: Construction sitesIT HR Head

Purpose of Study: Demand Estimation & Competitor Studyto understand present scenario & future scope for Service

Apartments

M.

MARKETBEATS

Projects Handled


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Project Parent Perception Study


Respondent: Parents of student studying between KG to 5th Std

Purpose of Study: Perception StudyMarket Research for a client before starting up a school in locality.

N.

MARKETBEATS

Projects Handled


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Project Piped Natural Gas


Respondent: Users of Gas for domestic & commercial purpose

Purpose of Study: Demand Estimationto Study of Response to Piped Natural Gas

O.

MARKETBEATS

Projects Handled


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Project 20Ltrwaterbottle


Respondent:

1. Household Using 20 liter bottle2. Institutions Banks, Insurance and Financial Institutes3. IT/ITES 4. Large Corporate Houses 5. Small /Medium /LargeHospital 6. Educational Institutes 7. Caterers 8. Small Office/ Home

Office (SOHO) 9. Pepsi / Coke / Nestle fountains 10. Food Retail /QSRs / Organized Retail 11. 20 Liter Bottle Distributors 12. 20 LiterBottle Retailers

Purpose of Study: Understanding The MarketFor Bottled Water Dispensing System &Demand Estimation

For 20 Ltr water bottle

P.

MARKETBEATS

Projects Handled


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Project Recruitment for In Depth Interview


Respondent:Bike Owners

Purpose of Study:

Understand the preferences for motorcycle users to helpmanufacturers better understand the needs of users while replacingtyres.

Q.

MARKETBEATS

Projects Handled


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Project Ad testing of tea product

Project Type: CAPI

Respondent:Housewives

Purpose of Study:

Understand the housewives are responding to the new advertisementof Tea, how will the lanching of this new ad will impact decision orpreference of buyer.

R.

MARKETBEATS

Projects Handled


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Clientele

India

UVI ResearchDelhi

Our client are among the most renowned in the industry. Wed likenothing better than to have you counted among our partners.

(Note : Several major clients are not listed in accordance with their corporate policy.And its more important to have clients as our partners rather than publishing names. )

MARKETBEATS

ChennaiMumbai

Pune

Pune

PunePune

Pune

Bangalore

PuneAcnielsen Org Marg Pvt Ltd


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DATABASEthe market search

Sr. No. 80/23, Sona-Mona Building, 1st

floor,Near Mahalaxmi Nagari Patsanstha,

Navi Sangavi, Pune-411027. Maharashtra.

How can get us

Contact Person - Dilip Das - 09762999702Tele : 020-65102507

Mail to : [email protected]

URL : www.marketbeats.in

Reach Us
mailto:[email protected]:[email protected]

marketbeats profile.ppt

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