market strucutre

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MARKET

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Market

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Page 1: Market Strucutre

MARKET

Page 2: Market Strucutre

• Definition.

• Features of Market.

• Factors Affecting the Size and Extent of Market.

• Classification of Market.

• Market Structure.

Index

Page 3: Market Strucutre

Definition

Generally market is the place where buyers and sellers are physically present and finalize the transaction.

• Prof Stonier and Prof Hague:-

By a market economist mean any organization whereby buyers and sellers of a goods are kept in close touch with each other.

Page 4: Market Strucutre

Features of Market

• One Area:- Denote to a area or a region in which no of buyers and sellers are scattered. They are connected with one another via brokers, agents, letters. Etc.

• Buyers and Sellers:- Buyers and Sellers are must for market. In Transaction Physical Presence is not necessary.

• One Commodity:- For the existence of a market there should be at least one commodity like Wheat, vegetables, etc and the market is termed as wheat market, vegetables market and so on.

CONT…

Page 5: Market Strucutre

CONT…

• Perfect Competition:- Acc to Prof. Coornot, market must posses the characteristic of perfect competition where in buyers and sellers are free to enter in the market.

• One Price:- In Perfect competition between buyers and sellers. The market area should have one price only.

Page 6: Market Strucutre

Factors Affecting the Size and Extent of Market.

The Size and extent of market is affected by the following factors:-1. Characterics of commodity:-a. Nature of Demand b. Durabilityc. Portabilityd. Cognigabilitye. Sampling and grading of goods.f. Adequate Supplyg. Substitutes.h. Multi Uses.

Page 7: Market Strucutre

Classification of Market

Area1. Local

2. Regional3.National4.Internati

onal

Time 1. Very Short

2. Short3. Long4. Very

long

Competition

1.Perfect2.

Imperfect

Function

1.Mixed2.Specialize

d3.Sample4.Grading

Commodity

1.Product2.Stock

3.Bullion

Legality1. Legal

2. Illegal

Page 8: Market Strucutre

On the basis of Area/Region.

1. Local Market- When buyers and sellers are limited to an area or region then the market is called local market.

2. Regional Market- When buyers and sellers are concentrated to a certain region/area. The area is wide then the local market.

3. National Market- When the demand of a commodity is limited the boundary of the country.Eg. Market of Gandhi cap , Nehru Cap.

4. International Market- When the demand of a commodity crosses the boundary of a country.

Page 9: Market Strucutre

On the basis of Time Element

1. Very Short- Supply of a Good is limited. Cannot increase the supply. Demand determines the price of such commodities.

2. Short Period- Production can be increased. Demand plays an important role in price determination.

3. Long Period- Supply can be adjusted to the quantity demanded. Supply plays an imp role in price deter. Also called Normal Price.

4. Very long- Both demand and supply can be changed. Demand Inc with the inc in tastes, habits, fashion etc. and Supply inc with the inc in variable inputs.

Page 10: Market Strucutre

Market based on competition• Perfect Market- Where there

is Homogeneous products. Free Entry and exit from market of a firm. Perfect knowledge of market condition, and perfect mobility of factors of production.

• Imperfect- Where perfect competition is not in existence. Number of buyers and sellers are small. No perfect Knowledge of market conditions. There is no single price in this market.

Page 11: Market Strucutre

On the basis of Functions

• Mixed/General market- Where all types of good are bought and sold. Found in cities.

• Specialized market- Where particular commodity is sold, e.g. vegetables, food grains cloths etc.

• Marketing by Samples- When goods are bought and sold on the basis of samples. E.g. Oil seeds, raw cotton.

• Marketing by grades- When the goods are graded then different buyers and sellers deal in such goods on the basis of their grades.

Page 12: Market Strucutre

On the basis of nature of comodity

• Product Market- Where particular product is bought and sold. E.g. Agri product sold in agri market (krishi Mandi).

• Stock Market- Market where stock and shares, bond, securities debentures etc are bought and sold.

• Bullion Market- Market where Silver and Gold are bought and sold. In this market metallic trading takes place.

Page 13: Market Strucutre

Market based on legality

• Legal Market- Where legal Transactions of goods and services take place. Recognized by the Govt. Also called fair market.

• Illegal market- Where high prices are charged what have been fixed by the Govt. Happens when supply is short. Business earn profits by indulging in Black Marketing, Smuggling. Hongkong market is an illigal market.

Page 14: Market Strucutre

Market StructureMarket Structure

Perfect Competition

Imperfect Competition

Monopolistic Competition

Oligopoly

Duopoly

Monopoly

Page 15: Market Strucutre

Perfect Competition

Perfect Competition is a market structure in which

there is

a large number of sellers and buyers

having homogenous product and

there is single price in the market

Page 16: Market Strucutre

Salient Features :-

Large no. of buyers and sellers.

Homogeneous product.

Free entry and exist of firms in an industry..

Perfect knowledge of market conditions.

No transport cost.

Firms are price takers.

Uniform Price

Page 17: Market Strucutre

Firm’s Equilibrium under Perfect Competition-

An individual firm is c/a in equilibrium when 2 conditions

are met :-

• Change in o/p doesn’t encourage firm

• Firm is earning max. profit

There are 2 methods of knowing equilibrium :-

i. TR and TC method

ii. MR and MC method

Page 18: Market Strucutre

TR-TC Method :-

TRTC

0

Tota

l cos

t, r

even

ue

$3853503152802452101751401057035

Quantity1 2 3 4 5 6 7 8 9

Maximum profit

Loss

Profit

Loss

dr = dcdq dq

Page 19: Market Strucutre

MR-MC Method :-

Costs

1 2 3 4 5 6 7 8 9 10 Quantity

60

50

40

30

20

10

0

CP = D = MRA

B

MR=MC

MC

Page 20: Market Strucutre

Perfect Competition can be in :-i) Short Run

• No entry or exit of any firm.

• Firm will be in equilibrium where MR=MC.

• Firm can have 3 situations when it is in

equilibrium-

a) Profit Situation

b) Loss Situation

c) Normal Profit Situation

Page 21: Market Strucutre

a) Profit SituationP

rice,

Rev

enue

and

C

ost

Output

MC

AC

AVC

QQ2*

P= MR= AR

0

profitP1

Q2*

E

MR=MC

S

ES= Avg. Profit

Page 22: Market Strucutre

b) Loss SituationP

rice,

Rev

enue

and

C

ost

Output

MC

AC

AVC

Q

P4

Q4*

0

lossP4= MR4= AR4E

BC

DE

EB= Avg. Loss

Page 23: Market Strucutre

Shutdown Point - The point where price

is below AVC & as soon as firm attains this point it

should stop production so that loss = FC only.

Pri

ce, R

even

ue

and

Co

st

Output

MC

AC

AVC

Q

P5

Q5

*0

loss

P5= MR5= AR5

At P5, min AVC

(AR) = (AVC).

Therefore the firm should shut down.

S

Page 24: Market Strucutre

c) Normal Profit situationP

rice,

Rev

enue

and

C

ost

Output

MC

AC

Q

P3

Q3*

0

P3= MR3= AR3

E

P=AR=AC=MR=MC

AR=AC

Page 25: Market Strucutre

Perfect Competition can be in ii) Long Run

LMR=LAR

LMC

LAC

P

COST

Q

E

Page 26: Market Strucutre

Imperfect• In this market there are small no

of firms. Having Large no. of buyers and sellers with product differentiation.

Page 27: Market Strucutre

Imperfect competition in the short run profit

E

Page 28: Market Strucutre

Normal profit making situation in Imperfect competition

E

Page 29: Market Strucutre

loss making situation in Imperfect competition

E

Page 30: Market Strucutre

Imperfect competition in Long run profit

E

Page 31: Market Strucutre

Monopolistic

A large number of buyers and sellers.Product differentiation.Free entry and exit of firm.Non Price competition.Varying preference of consumers.Facilities to the customers.

Page 32: Market Strucutre

Oligopoly• Another kind of imperfect competition. No. of

sellers are few. Each seller’s supply affects the market prices and each seller knows it. Oligopoly market structure characteristics are quite similar to that of a monopoly and  market dominated by a few firms.

A few sellers.Homogeneous Product. Interdependence.Advertisement and sales promotion

costs.

Cont…

Page 33: Market Strucutre

…Cont

Cut throat competition.Restriction on the entry and exit of

firms.Price rigidity.Complicate market structure.

Page 34: Market Strucutre

Monopoly

• When there is single seller or producer in market. Has full control on supply and there is no close substitute. R.S.E.B (Rajasthan State Electricity Board) , Railways, post and Telegraph are the examples of this type of market structure.

• Cont…

Page 35: Market Strucutre

Cont…

Single seller and large number of buyers.

No close substitute.One firm on industry.Restrictions on the

entry.Control over the supply.Either price or supply

fixation.

Page 36: Market Strucutre

Price and output determination

• During short period1. profit making situation2. Normal proit situation3. loss incurring situation

• During long period1. Profit making situation

Page 37: Market Strucutre

Profit making situation

E

Page 38: Market Strucutre

Normal profit situation

E

Page 39: Market Strucutre

Loss incurring situation

E

Page 40: Market Strucutre

During long period Profit making situation

E

Page 41: Market Strucutre

Thank YouBy:-

Abhishek Mathur Bhupen Sharma Khyati Sharma Nijo Ninan Sonakshi Joshi