market research report : mobile accessories market in india 2013
DESCRIPTION
For the complete report, get in touch with us at : [email protected] The new report, ‘Mobile Accessories Market in India’, states that India holds immense opportunities for mobile accessory products due to enormous number of mobile device users and rapid growth in adoption of smartphones and tablets. Continual decline of prices of mobile devices is primarily aiding the growth in smartphone and tablet market penetration. Mobile accessories complement the mobile devices or enhance their usage and features. With the elevating popularity of smartphones and other mobile devices, there is significant demand for mobile accessories from consumers across India. Rise in disposable income has revolutionized consumers’ buying and spending trend, especially in the urban areas. Mobile device adoption amongst youth population in the country and their spending pattern provide strong stimulus for growth in adoption. Online retailing plays a big part in this growth as well. It offers the convenience of cash-on-delivery payment option and lower price offers for various products as compared to physical stores.TRANSCRIPT
Mobile Accessories Market IndiaMobile Accessories Market ‐ India
May 2013
Executive Summary
MarketOverview
Revenue from mobile accessories stood at INR x1 bn in 20‐‐, with a growth of x2% over 20‐‐Mobile accessories market is estimated to grow at a CAGR of around x2% between 20‐‐ and 20‐‐
Drivers:
Product1 and product2 are the highest sold mobile accessories in terms of volume in India
Challenges:
Gray Market OfferingsRising Mobile Device Adoption andDrivers & Challenges
Gray Market Offerings Low Smartphone & Tablet Penetration in Rural Areas
Rising Mobile Device Adoption and Wireless Subscriber Base Increase in Disposable Income and Changing Consumer Outlook Consumption Trend of Youth Demography
Market Trends
High Capacity Battery
Multi‐task and Multi‐Device Cables
Designer Cases and Covers
Consumption Trend of Youth Demography
Competitive L d
Wireless Headsets and Headphones
Major Players
Company A Company B Company C
2MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
LandscapeCompany D Company E Company F
•Macroeconomic Indicators
•Introduction
•Market Overview
•Drivers and Challenges
•Market Trends
•Competitive Landscape
•Consumer Insightsg
•Strategic Recommendations
•Appendix
3MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
pp
Economic Indicators (‐/‐)
INR tn
a
GDP at Factor Cost: Quarterly
d
c
b
Q3 Q4
e
Q2Q1
Inflation Rate: Monthlyy
%
a
bb
c
d
e
4
f
MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
SAMPLEIntroduction
SAMPLE Mobile Accessories ‐ Overview
•Mobile accessories are the additional products which complement the compatible mobile devices or enhance their usages and featuresg
•High‐end and mid‐range mobile devices often come bundled with a number of mobile accessories, while entry‐level smartphones and featurephones may come with few to none
Major Mobile AccessoriesMajor Mobile Accessories
Product1
Product4
Product2
Product5
Product3
Product6
Product7 Product8 Product9
Major Mobile DevicesMajor Mobile Devices
FeaturephonePortable Media Player / Digital Audio Player
Smartphone Tablet PC
5MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
•With the elevating popularity of smartphones and other mobile devices, there is significant demand for mobile accessories from consumers across India
Global mobile accessories’ market is driven by rapid adoption of product11 and product12
Market Overview – Global
•Mobile accessories market in 20‐‐ grew at a CAGR of a1% from the previous year, in terms of revenue
•Mobile accessories markets across the world are being largely driven by product1 adoption•Mobile accessories markets across the world are being largely driven by product1 adoption
• Product2 adoption are elevating, but overall it is yet to achieve similar adoption in developing and developed nations
• Colossal number of device1 users in country1 and country2 makes region1 the most promising market for mobile phone accessories
Skyrocketing adoption of product3 including product4 and product5 in these countries are phenomenon as compared to country3 and country4, where growth prospects are dismal due to aspect1
Globally, as per month1 20‐‐, there were over a2 bn element1 users with penetration rate of above a3%
•Notably, majority of the global product6 market is still dominated by aspect2 but they are being slowly replaced by aspect3aspect3
Mobile Accessories – Market Size & Growth (Revenue)
INR tn
d
c
b
a+X%
l
kj
hgf
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20‐‐ 20‐‐20‐‐ 20‐‐ 20‐‐
e
20‐‐
SAMPLEDespite of being at a nascent stage, mobile accessories market is expected to nearly multiply1 between 20‐‐ and 20‐‐
SAMPLE Revenue from mobile accessories stood at INR in 20‐‐, growing at a CAGR of from
the previous year
Market Overview – India (‐/‐)
Y‐o‐Y growth of mobile accessories revenue is expected to be around in 20‐‐
Mobile Accessories – Market Size & Growth
INR bn
aX%
kb
c
d
e
+X%
hgi
j
f
• Finding 1• Finding 2
20‐‐ 20‐‐20‐‐20‐‐20‐‐20‐‐
7MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
• Finding 3• Finding 4
Drivers & Challenges
Drivers
Rising Mobile Device Adoption and Wireless Subscriber Base
Increase in Disposable Income and
Challenges
Grey Market Offerings
L S h & T bl P iIncrease in Disposable Income and Changing Consumer Outlook
Consumption Trend of Youth Demography
Low Smartphone & Tablet Penetration in Rural Areas
Rise in E‐Commerce Websites and Online Shopping
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SAMPLEMarket Trends (‐/‐)SAMPLE Mobile Battery
• Finding 1 Sub‐finding 1
• Finding 2
• Finding 3
High Capacity Battery
• Finding 4
Fi di 5E t l B tt • Finding 5
• Finding 6
External Battery
• Finding 7• Finding 8
• Sub‐finding 2
• Finding 9
9MOBILE ACCESSORIES MARKET IN INDIA 2013.PPTMOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
• Finding 9
SAMPLEPorter’s Five Forces AnalysisSAMPLE Threat of New Entrants
Impact
Impact
Impact
Impact
Competitive Rivalry Bargaining Power of BuyersBargaining Power of Suppliers
ImpactThreat of Substitutes
Impact
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Competitive Benchmarking (‐/‐)
Public Trading Comparables (FY 20‐‐)
Company1 Company2 Company3
Market Capitalization (INR mn) X1 Y1 Z1
SShare Price (INR) X2 Y2 Z2
SAMPLE EV/EBITDA (x) X3 Y3 Z3
/EV/Revenue (x) X4 Y4 Z4
PE Ratio X5 Y5 Z5
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Note: Top 3 Public companies based on the Market Capitalization; Market Capitalization and product segments, Share Price and PE ratio is as of ‐‐/‐‐/20‐‐
MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
Competitive Benchmarking (‐/‐)
Key Ratios of Top 3 Companies – Operational Basis (FY 20‐‐) (1/3)
a
%
a
d
c
b
e
• Finding 1• Finding 1
• Finding 2
• Finding 3
• Finding 4
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g
MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
Major Public Companies – Summary
Profit/Loss (INR mn)
Size of the Bubble represents Market Capitalization in INR mn
Total Income(INR mn)
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The list is not exhaustive
company1 company2 company3 company4
SAMPLE Public: Domestic Company – company1 (1/4)
Company Information Offices and Centres – India
Corporate Address Company Address
Tel No. +91‐xx‐ yyyyyyyyy
Fax No. +91‐ww‐zzzzzzzz
Website www.companyA.com
Year of Incorporation 19‐‐
Products and Services
p
Ticker Symbol ‐‐‐‐‐‐
Stock Exchange Exchange Name Head Office
Key People
Products and Services
Category Products/Services
• Product 1 N D i ti
Service
Product 1
• product 2
• product 3
Name Designation
Person 1 Designation
Person 2 Designation
Person 3 Designation
14MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
Note: The list of products and services is not exhaustive
SAMPLE Public: Domestic Company – company1 (2/4)
i i l S h K iFinancial Snapshot Key Ratios
Net Profit/LossTotal Income
jkia
RevenueINR mn
ProfitINR mn
d
Particulars y‐o‐y change (2011‐10)
2011 2010 2009 2008
Profitability RatiosOperating Margin ‐2.99 35.05% 38.03% 47.29% 49.95%
20‐‐ 20‐‐20‐‐
h
g
fb
c
e
20‐‐
Net Margin ‐3.81 30.66% 34.47% 39.25% 45.23%
Profit Before Tax Margin ‐2.07 31.01% 33.08% 38.38% 49.98%
Return on Equity ‐0.50 23.82% 24.33% 38.05% 31.21%
Return on Capital Employed 1.34 17.73% 16.39% 23.84% 16.70%
Return on Working Capital 0.41 18.62% 18.21% 24.31% 19.18%
Return on Assets ‐0.53 12.87% 13.40% 18.29% 14.25%
Financial Summary
• The company earned a net profit of INR x4 mn in FY 20‐‐, as compared to net profit of INR x3 mn in FY 20‐‐
• The company reported total Income of INR y4 mn in FY 20‐‐registering an increase of x% over FY 20
Return on Fixed Assets 156.69 296.80% 140.10% 232.55% 173.54%
Cost RatiosOperating costs (% of Sales) 7.62 17.84% 10.22% 16.89% 16.51%
Administration costs (% of Sales)
‐1.24 11.68% 12.93% 8.55% 5.13%
Interest costs (% of Sales) ‐1.67 4.27% 5.93% 6.09% 2.32%registering an increase of x% over FY 20‐‐
• The company earned an operating margin of p% in FY 20‐‐, a decrease of y percentage points over FY 20‐‐
• The company reported debt to equity ratio of q in FY 20‐‐, an increase of r% over FY 20‐‐
Interest costs (% of Sales) 1.67 4.27% 5.93% 6.09% 2.32%
Liquidity RatiosCurrent Ratio ‐40.67% 5.05 8.52 10.97 13.98
Cash Ratio 1.02% 3.54 3.51 5.06 11.04
Leverage RatiosDebt to Equity Ratio 4.39% 0.85 0.82 1.08 1.19
b lKey Financial Performance Indicators
Indicators Value (dd/mm/2013)Market Capitalization (INR bn) z1Total Enterprise Value (INR bn) z2EPS (INR)
Debt to Capital Ratio ‐10.53% 0.35 0.39 0.48 0.52
Interest Coverage Ratio 28.66% 8.40 6.53 8.02 22.36
Efficiency RatiosFixed Asset Turnover 137.15% 9.47 3.99 5.74 3.69
Asset Turnover 7.52% 0.41 0.38 0.45 0.30
Current Asset Turnover 4.02% 0.48 0.46 0.55 0.38
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EPS (INR) z3PE Ratio (Absolute) z4
Improved Decline
Working Capital Turnover 14.45% 0.59 0.52 0.60 0.41
Capital Employed Turnover 9.64% 0.76 0.69 0.94 0.66
SAMPLE Public: Domestic Company – company1 (3/4)
Key Business Segments Key Geographic Segments
i j kh
xyzabcabc
Company filed revenue e
f
g
n
i
m
j
p
kh
ld
c
a
b
Company filed revenue under single business
segment
Key Information
g
20‐‐20‐‐20‐‐20‐‐20‐‐
c
Description Details
Overview• A leading manufacturer of mobile accessories and is a leading supplier to the OEM companies in both the domestic and the foreign market
Extended Product Portfolio
• Company has a vast distributor and dealer network spanning across x states and y districts
• Distributor network of the company is also present in Country 1, Country 2and Country 3 to service after market
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Public: Domestic Company – company1 – SWOT Analysis (4/4)
•Strength 1 •Weakness 1
S W
•Strength 2
• Strength 3•Weakness 2
•Weakness 3
S W
TO TO•Threat 1
•Threat 2
•Opportunity 1
•Opportunity 2
SAMPLE•Threat 3•Opportunity 3
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SAMPLE
SAMPLEAspect1 and aspect2 can help element1 to execute activity1SAMPLE Mobile Accessories – Market Potential
INR bnType2 ProductsType1 Products
INR bn
a
b
c
Y1%x4
x3
x2
d
e
f
x1
20‐‐20‐‐20‐‐20‐‐
• Finding 1
• Finding 2
• Finding 3
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SAMPLEStrategic Recommendations (‐/‐)SAMPLE •Finding 1•Finding 2
Recommendation1 Recommendation2
• Finding 1
• Finding 2
• Finding 3
• Finding 4
• Finding 1
• Finding 2
• Finding 3
• Finding 4• Finding 4 • Finding 4
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20MOBILE ACCESSORIES MARKET IN INDIA 2013.PPT
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