- Price is £1.99- Rock magazine - Published weekly by Bauer Media Group in

1981- Readers are 15-24 year old readers- The median age of the magazine is 19 - Readers are 60% male and 40% female- Circulation 44,013

Readership 421,000- Readers are active consumers of computer

games, media and fashion They buy on average 31 albums a year - Readers mimic the look of their rock heroes with expressing different tribal looks of extreme sports, skate-rock, punk and metal

- 5.5 times more likely to attend a gig - Involves the reader as it has a readers poll to debate was new bands will

top the readers poll or have the first page after contents dedicated to any letters the readers have sent in

The Mission Statement

“Kerrang will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres or rock music – from emo to thrash etc, to the readers who respect Kerrang as an authority when it

comes to our scenes heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our

readers need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within out

world. We will focus on the biggest things hat are going on in our world each week, as well as

guaranteeing we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands,

cementing our role as an educator.”

– Nichola Browne (Editor)

- £3.90- Published in 1986- Published monthly- Readers are 68% male readers

and 32% female- 83.8% of readers are 15-44 years- Publishers are H. Bauer

Publishing Ltd. - UK’s biggest music magazine - Median age is 29- Readership 550,000- Buys up to 6 albums per month - Have a high disposable income- Good knowledge of digital

technology - Keen social networker - Likes to socialising

“Q is a bastion for music of substance – guiding its readers

through just the good stuff in all forms of music each month via its

unparalleled access and Q review, the world’s biggest and

best music guide”– Paul Rees (Editor in chief)

The Mission Statement

- £2.40- Male readers 74% and

female 26%- Median age 23- Circulation 33,875- Readership – 325,000- Average spend 19 hours per

week on the internet - Go to gigs and live events - New Musical Express- Obsessed by music - Enjoy watching films

- £2.99 - Monthly - Circulation 78,352 - Male readers 15% and 87%

female - Age range 11-15- Attends school - Readership – 331,000- Interested in pop music

- Mojo is the worlds largest music magazine - Wide variety of genres of music e.g. classic, modern rock, folk, soul, country, reggae, electronic and experimental- Provides a ‘hand made’ experience in a mass market environment - Circulation - 70, 667- Readership - 210,000 - Female readers - 26.9% and male readers - 73.1%- 28.8% are aged 45 – 54 (biggest amount)- Published by Bauer Media- Mean age 37

The Mission StatementThe mission statement- mojo is an educator, a living archive and a trusted source of musical excellence. Mojo provides its audience with an authentic, independent and emotional connection to the

music. Its also the last word on whats good, for music that is timeless and where to go next. Mojo is loved by its readers, the

music industry and by musicians alike because it engages them on the subject they love the most. Its basic editorial proposition every

month consists of: A definitive, book-like cover feature (i.e. you don't need to read a book on the subject, you can just read Mojo to know everything). An editorially themed cover mounted CD. A 30 page plus reviews section known as Filter, which brings you the best in music that month. Mojo goes in deeper than any other

magazine and creates an experience that is immersive, and that the readers can luxuriate in. From The Beatles to Battles, and The

Ramones toRadiohead. Classic, sitting comfortably with cutting edge, and

quality being the one constant.

- 71% are between ages of 25-5 - Median age of 47- 37% keep the annual double year – end issue for over a year- 71% of respondents have taken one or more actions in response to an ad in the magazine