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MARKETUnited Office Systems was originally a division of United Furniture when United Office used to cater to office furniture requirements on a modest level. In 2013 United Office Systems decided to increase their market share and on the back of that decision decided to have an exclusive showroom.

Thus started the office furniture revolution and there was no looking back. In the short space of just two years United Office established themselves as one of the leading office furniture suppliers in the UAE and had become connected with well known manufacturers from all over the world. The focus was on quality and service and there was no question of compromising on quality and service.

Display and style always creates a vibrant atmosphere. That is what one can see in United Office System’s 13,000 sq ft Showroom at Zabeel Road which is well equipped with office furniture, an exclusive chair gallery and a sofa lounge.

The announcement that Dubai was to host

Without quality service and quality products United Office could not have achieved this. United Office thank each and everyone who has supported them. Their support has come only due to United Office System’s dedicated approach to their business.

HISTORYUnited Office System’s history is very old but it is very new too. Originally part of the United Furniture Group, the brand has successfully carved its own niche in the marketplace.United Furniture was established in 1975. Initially it took United Furniture a few years to stabilise, however since then they have successfully grown into one of the most trusted furniture companies in the UAE.

The brand United in the furniture world is well known to every UAE person for the past 38 years. Mr Mohammed Habib Al Yousuf, an honest and dedicated businessman developed this business in

their directors, always look for attractive, quality styles, and value for money range of products from international manufacturers. The result is visible in the showroom. United Office Systems have business partners from all over the world. Their products are from Europe, Far East, USA and so on. United Office System’s products are chosen after a careful study about the manufacturer and their service history. They have their own quality controllers in almost all of the places where they select products. However, United Office System’s advice to their manufacturers, is “if they want to have a long term business with us they must make

sure that they supply us quality products”. Hence, they themselves are the first quality controllers to make sure that they supply the right product. They also emphasise on time. Because time is money and United Office System understand the fast track business life of the UAE. Their business strategy is not only to save money for their clients, but also save time. When United Office System help their clients in saving the most valuable of assets - time and money - why would the customers need to go elsewhere.

RECENT DEVELOPMENTSUnited Office System have their own joinery wherein they produce their own designed items. They also help their clients to design their own

the early days. United created their own name in the market due to their honesty and dedication. In 2013 United Office System created a huge name for themselves in the market. The management of United Office System always upholds the values and principles injected by the partners since the inception of the business.

PRODUCTProduct selection is the key to any business and United Office System’s buying team, headed by

offices and United Office System make it for them in their own chosen style. Their joinery team is talented, hardworking and creative.

PROMOTIONUnited Office System call this section, branding. Their company is promoted by their clients. Hence they make sure that they satisfy their clients and they do the promotion for United Office System. They place regular branding advertisements in leading design oriented magazines, and business news papers in the UAE. They also participate in social marketing activities wherein they support the “no smoking” campgain of the UAE government, and various other activities for the public benefit.

BRAND VALUESCreation is United Office System’s passion. Creating beautiful work spaces. Vision 2020. These are their own branding ideas. Their clients are their wealth and they go all out to satisfy their needs. Whether it is in delivery, installation or even consultancy, United Office System give their best to them. United Office System believe that without satisfied clients they are nothing.

United Office Systems promise the customer that they are getting best value for their money when they shop at United Office Systems. Also they provide excellent after sales service in case the customer requires further assistance with his/her purchase.

The most important thing for the company is ensuring that customers are 100 % satisfied with their purchase from United Office Systems and they achieve this in the following way:l By having a rigorous sourcing chain with excellent standards.l By ensuring that the factories in which the merchandise is made has the right certifications and follow the best practices.

Expo 2020 gave a huge boost to the office furniture business and United Office Systems is fully prepared to meet the challenge of office furniture requirements to meet that demand - from a one room office all the way up to to multi storied offices. Whether it is project or retail, United Office Systems can supply any kind of furniture.

ACHIEVEMENTSArguably United Office’s greatest achievement is being voted a Superbrand in such a short time.

Brand SoulUnited Office System save money and time for their clients always.Vision To serve and serve in the best possible way so that their clients are happy and they promote the company. They do believe in long term success and hence it is not only money that makes the company great but the good will. There is a saying “a business that makes only money is a poor business” United Office System do not want to fall into that category.MissionCustomers happiness.CompetenciesGive the best furniture at reasonable price. Core ValuesUnited Office System understand the needs of their clients, their staff and every individual. Things you didn’t know about

United Office Systems

l United Office Systems was originally a division of United Furniture.l United Office System have a 13,000 sq ft showroom at Zabeel Road.l United Office Systems can supply any kind of furniture.l United Office Systems have business partners from all over the world. l United Office System have their own joinery wherein they produce their own designed items.l United Office System save money and time for their clients always.

They do their best to help each and everyone by giving good service and assistance.Brand PromiseUnited Office System promise every customer a life long relationship.SloganCreation is their passion.