marcus graham project 2016 overview
TRANSCRIPT
MARCUS GRAHAM PROJECT
MARCUS GRAHAM PROJECT The Marcus Graham Project is a 501(c) 3 non-profit organization and international network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing. The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. Founded in 2007 / Incorporated 2009 HQ in Dallas, TX with over 1500 members internationally
Nancy Hill, CEO and President, 4A’s Cathy Brown, Svp, Director Of Client Services At TPN Cynthia Nevels, President Of Integrality Jason White, Vp Global Marketing, Beats By Dre Nakeisha S. Ferguson, Ph.D Assistant Professor Of Marketing At University Of St. Thomas Carol H Williams, CEO at Carol H Williams Advertising Javier Farfan, VP Marketing at Verizon Jerome Drolet, North American Director, Customer Marketing at Bacardi Kristin Jarvis, Chief Of Staff at Ford Foundation Dr. Patty Alvey, Director Of Assessment And Accreditation at SMU Ram Krishnan, CMO At Pepsico Renetta Mccann, Chief Talent Officer at Leo Burnett Stephen Kim, VP Marketing at Aol 2
BOARD MEMBERS BOARD OF DIRECTORS
Carter Murray, CEO Draft FCB Worldwide Greg Stern, CEO, Butler, Shine, Stern and Partners Walter Delph, CEO, Adly Perry Fair, President & CCO, JWT Atlanta Chris Raih, Founder/Managing Director, Zambezi LA Jane Barratt, CEO, Gold Bean Ahmad Islam, Co-Founder, commonground/MGS Charles H.F. Davis, Founder & Director of Activist Millenials Project Becca Weigman, CEO, TM Advertising Laura J. Hernandez, Executive Director Diversity Marketing, AT&T Robert Harwood-Matthews. CEO, HL Group Aaron Walton, Co-Founder Walton Isaacson Gerard Bush, Co-founder and Chief Creative Director, Bush Renz Sharon Harris, Global Sales Strategy Lead, AOL Alvin Bowels, Head of Publisher Sales, Facebook
2013 – 2016 ADVISORY BOARD
REAL WORLD EXPERIENCE Experiential learning is the process of making meaning from direct experience. Our recruits will have the opportunity to work on actual client work, while building a robust portfolio and managed by experienced professionals. MENTORSHIP COMES FIRST Dedication to true talent cultivation through the program and afterwards UNAPOLOGETICALLY DIVERSE Will focus primarily on attracting talent of color, who are grossly underrepressented in our industry AFFORDABILITY & ACCESSIBILITY Will provide experience to talent through sponsorship, making it available to those who find other programs cost prohibitive
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The MGP Approach THE MGP APPROACH
MGP Programs
The Network – Online Member Community
iCR8 Programs– Bootcamp + Workshops
Sound Bite – Alumni Professional Development
The GO Fund - Seminar, Training & Travel Scholarship
Bill Sharp Award – Scholarship
The iCR8™ Summer Boot Camp is MGP’s Flagship Program that provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidify careers within the industry. Entering its 8th year, in 2016, iCR8™ Summer Boot Camp is a summer long internship program, where aspiring professionals are interviewed for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program.
iCR8 SUMMER BOOT CAMP
PROGRAM SCHEDULE
MGP brings high performing minority undergraduate, graduate students and young professionals to Dallas for a comprehensive summer boot camp program. The program consists of:
• Mentoring • Speaker Series • Agency/Company Visits • Interactive Workshops • Executive Coaching • Course Curriculum • Creative Juice-box Sessions • Client Assignments • Travel
PROGRAM COMPONENTS
PREVIOUS CLIENTS
• Title Sponsorship: $300,000 • Presenting Sponsorship: $150,000 • Client Assignment: $75,000 • Recruitment Drive: $50,000 • NY Trip Sponsorship: $30,000 • LA Trip Sponsorship: $30,000 • Technology Sponsorship: $25,000 • Boot Camper Scholarship: $15,000
BOOT CAMP SPONSORSHIP
Note: All donation levels are welcome, as every dollar or in kind contribution assists our efforts in building the next generation of leaders. In kind donations of air fare, hotels and equipment are available as well. All donations are tax deductible to the fullest extent of the law.
Tools • Laptop Bag/Backpack • Field Camera • Notepads • Writing Utensils / Art Supplies Lab • Text books • Laptops (Hardware & Software)*as needed • Instructor Travel & Lodging • Research / Data Access
Essentials • Meals / Lodging • Transportation / Travel • T-shirt / Apparel • MGP Edition Tablet (Technology Sponsor opportunity)
BOOT CAMP SCHOLARSHIP
On average 94% of graduates found employment within 6 months
88% of all MGP Boot Camp alumni have successfully found jobs at some of the country’s leading companies
WHERE ARE THEY NOW?
In 2015, the Marcus Graham Project inaugurated a spin-off of our successful iCR8™ Summer Boot Camp and created a 3-week intense winter boot camp in partnership with Columbia College’s J-Term. The structure of the program is extremely similar to the summer long experience, however much more focused to one specific industry from a client perspective, and partnered directly with institutions of higher learning. In 2016 hosted the Winter Boot Camp in Chicago and in Detroit.
iCR8 WINTER BOOT CAMP
MGP Workshops
The Cavaliers, in partnership with Hennessy, teamed up with the Marcus Graham Project (MGP) to host a weekend-long Sports Market ing Workshop for diverse professionals. The workshop was part of the Cavaliers 11th annual Black Heritage Celebration (BHC). A limited number of registered applicants were selected to participate in the free workshop. We will continue workshops in 2016 and beyond.
THE GO FUND The purpose of the GO fund is to provide financial resource to applicants interested in attending traveling to the often cost prohibitive industry conferences, training seminars, networking functions and educational courses. Through the generosity of sponsors, members of our community, as well as our alumni are able annually attend 4A’s Transformation Conference, Advertising Week, Creative Week, South by Southwest Interactive (sxswi), and ADCOLOR. GO Fund Scholarship: $5,000 (includes travel, lodging, and registration)
THE SOUND BITE As part of the professional development and retention activities of the Marcus Graham Project Alumni Association, the purpose of the program is to continue to connect and engage our alumni with working professionals in the industry in a variety of “lunch & learn” style forums, semi-casual dinners and leadership retreats.
Sponsorship Customized per event
THE SHARP AWARD The Sharp Award is named after Advertising Legend and industry diversity pioneer, William “Bill” Sharp. His Basic Ad Course and lasting devotion to helping young African American students find careers in the advertising industry was the inspiration for the creation of the Marcus Graham Project. The Sharp Award, sponsored by JWT North America and JWT Atlanta, recognizes excellence in marketing, advertising and media by awarding one (1) future leader a $3,500 award.
HOW WE FIND THEM
THE SCHOOL OF THOUGHT TOUR THE MGP PLATOON
Following the success of our first ever college tour in 2014, we look forward to giving HBCU college students across the country exposure to both the by heading on a nationwide recruitment tour searching for the next generation of “leaders in their field.”
MGP plans to spearhead industry efforts as we touch some of the most diverse and talented online with the potential to reach over 150,000 future marketing/advertising professionals complete with activations and a social media chronicle
SCHOOL OF THOUGHT RECRUITMENT DRIVE
THE MARCUS GRAHAM PROJECT Platoon IDEA
THE MGP Platoon is a custom-designed, activation-ready, fully mobile, branded environment developed from a 20’ high cube shipping container, curated by MGP in partnership with premier national Sponsors, to innovate talent recruitment and
diversity inclusion in advertising education via a unique, high-impact, interactive touring classroom throughout 2016 and beyond.
PURPOSE
THE MGP Platoon will be the centerpiece of the school’s 2016 recruiting tour, traveling to key U.S. markets to attract and engage students in careers in the
advertising, marketing, creative technology and media industries. The box will be a multi-purpose space for meeting students, conducting presentations, promoting and
sharing sponsored content, giveaways, and audio/video experiences.
THE IDEA
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THE MGP PLATOON WILL BE ACTIVATED NATIONALLY DURING THE 2016 CALENDAR YEAR. (Tentative)
SCHOOL LOCATION
Maryland/Eastern AUC
Shore Princess Anne, MD Atlanta, GANashville, TN
Hampton, VA Baton Rouge, LA Houston, TX Jackson, MS
Tennessee Hampton Southern
State
Prairie View A&M, Texas Southern, U of HJackson State
HOW IT COMES LIFE
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THE MGP PLATOON -20'HIGH CUBE SHIPPING CONTAINER - FRONT
DATE: 00.00.00
CLIENT: TBD
STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER
PROJECT NAME: TBD
TBD
PROJECT / LOCATION / FOOTPRINT
TBD
FOOTPRINT: TBD
13.5’ H
28’ L
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THE MGP PLATOON -20'HIGH CUBE SHIPPING CONTAINER - SIDE
DATE: 00.00.00
CLIENT: TBD
STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER
PROJECT NAME: TBD
TBD
PROJECT / LOCATION / FOOTPRINT
TBD
FOOTPRINT: TBD
13.5’ H
15’ L
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THE MGP PLATOON - 20'HIGH CUBE SHIPPING CONTAINER - TOP
DATE: 00.00.00
CLIENT: TBD
STRUCTURE(S): 20' HIGH CUBE SHIPPING CONTAINER
PROJECT NAME: TBD
TBD
PROJECT / LOCATION / FOOTPRINT
TBD
FOOTPRINT: TBD
120/240 V GENERATOR
TV
28’ L x 15’ W x 13.5’ H
HVAC
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MGP will quite literally pack up our loft in Dallas and head out on the road bringing opportunities to learn about our program, industry career opportunities and partner companies.
We will put all aspects of our program on the road, hosting workshops, case study competitions and networking opportunities.
WILL YOU JOIN US?
EXCLUSIVE SPONSOR- EXCLUSIVE EXPERIENCE CRAFTED AROUND YOUR BRAND -
$150,000
CO-SPONSOR- CO-BRANDING OPPORTUNITIES / BRAND ROOM -
$50,000
SPONSOR- CO-BRANDING OPPORTUNITIES / LOGO ON SCREENS -
$25,000
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DON’T PREDICT THE FUTURE CR8 IT
Lincoln Stephens Co-Founder / CEO Marcus Graham Project 972.897.9985 [email protected] Jamil Buie Co-Founder / Director of Content and Development Marcus Graham Project 313.218.3830 [email protected]
CONTACT