TED Talks Steve Jobs: How to live before you die

Lizett MarcosPSP August 2012

Steve Jobs

• Stanford University commencement speech• CEO and co-founder of Apple and Pixar

Thesis

His main idea for the commencement speech is to tell the graduates to find what they love to

do and do it. Trust their instincts

He captured the audience by saying how honored he was to give the speech even when

he hadn’t graduated from college. He used sarcasm and he was humble.

He maintained his audience interested because he talked about some personal life

stories that affected him greatly. He revealed himself to the audience.

TED Commandments

• He talked about himself which is one of the TED Commandments. He told personal stories to captivate the audience.

• He was also funny and sarcastic.

Dynamism

• In terms of dynamism, I would rate his speech to be a 3.5 because:

• He didn't’t follow one of the most important commandments which is to not read your speech.

• He could have made more eye contact with the public.

Tips

• To think outside the box is always better. • Being different is not a bad thing• Believe in yourself• Be brave and dream big

Lesson Learned

• It is not good to stare at a piece of paper while you are trying to give the audience a message.

• Even if the speech is great, eye contact will help you get the message through.

• Be confident, funny and professional when you speak.

• Give personal stories so that the listener can understand your point of view.

Compare and ContrastKen Robinson Steve Jobs

He wasn't standing in a podium, he was moving around.

Stood behind the podium and didn’t move at all.

He moved his hands to captivate the audience while he talked.

Had his hands in the paper where his speech was written.

Made eye contact all around the room Didn't make as much eye contact.

Very funny Not as funny

It felt natural yet he knew his topic It felt rehearsed

Believes that creativity is not found in school, it is diminished.

He did not go to college because it wasn't interesting to him.

Being creative and doing what you love is the most important

Being creative and doing what you love is the most important

Tips for my classmates

• Be clear in your main idea• Talk about personal stories to help captivate

the listener

• Be funny but professional• Make eye contact

• Don’t read your speech• Rehearse

• Have fun, don’t be so stiff• Be yourself