march life care magazine fall-winter 2010

The Healing Institute will bring Eastern and Western traditions of care together, as well as lodging for patients, guests and family.

LifeCare Ma

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March lifeCare institute will bring science and spirit together

The Heartof Healing

Are you headed in the right direction?

Direction can be found in The Word of God

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Growing Spiritually Empowered Christians

Bishop Lacy K. Sykes, Jr. Chief Pastor/Teacher

and Pastor Karen J. Sykes

4 March LifeCare Fall-Winter 2010

8-10Community Partners• RMC and MHD Sign Long-term Commitment • CBU Signs Letter of Intent with MHD

12-20The March LifeCare Healing Institute: The Heart & Soul of Healing• Spiritual Partners • Serving the Community, One by One • Focusing on Patients • Healing Acts

22-23The ProcessMarch JPA: Bringing Good Jobs to Riverside

24-28Model of the FutureThree Questions with Medical Development Specialists

32-33Life and Care People in the News

34Looking BackGresham-Savage Land-use Experts for a Century

MarchLifeCare

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contentsissue 3volume 1

Vicky McCain, left, and Dr. Andrew Robertson, at St. Bernardine Medical Center in San Bernardino, are founding members of the

March LifeCare Healing Institute Board of Advisors.

Photo by ted Ne vills

Economic Development Department951.413.3460edteam@moval.orgwww.moval.orgwww.morenovalleyprospector.com

Moreno Valley is a thriving community proud of diversity and loaded with opportunity

and the ingredients for prosperity:

Exceptional quality of life

Expanding business community

Beautiful, new and established homes and neighborhoods

Strategic location

Higher Education

‘Healing Starts Here’

FROM THE EDITOR

As leader of the March lifeCare

media team, I find myself

talking to people every day

about the progress of the

project, plans for the campus,

and the developing

partnerships. since last November, when

the March Joint Powers authority approved

the project’s environmental Impact report

and specific Plan, we have made

tremendous progress. We completed the

disposition and development agreement.

We hosted a groundbreaking ceremony and marked the beginning

of demolition with a visit by Gov. arnold schwarzenegger. and we have

announced a number of key partnerships including some that we share

in this issue. In the following pages we introduce you to more of the team

that is working to build a healthcare model of the future. We also present

some of the development process.

earlier this fall, we joined Phil dalton, March lifeCare’s director of Hospital

and Physician Ventures, at a healthcare conference his firm, Medical

development specialists, organizes annually in las Vegas. He answers our

“three questions” on what the March lifeCare collaboration means in the

wake of federal healthcare reform. You might be surprised by his answers.

The main focus of this issue, however, is the one element of the

project that consistently sparks conversation, comments and questions.

The March lifeCare Healing Institute is the concept of holistic care that

evolved from various conversations between project founder don ecker

and a growing group of like-minded individuals. It started as simple

presentations on healing and the arts, then grew with discussions

of the campus hotel and wellness center, and exploded when we focused

on the actual people who will be on the campus — both the patients

and the caregivers. We assembled a group of disparate voices who shared

a common vision, making the approach to healing one that is integrated,

thoughtful, and focused on the mind and spirit not just the physical body.

Join us as we explore the growing vision of March lifeCare.

-Paulette Brown-Hinds, PhD Please contact us at MLC at [email protected].


PUBlIsHerMarch LifeCare Media

edITOrPaulette Brown-Hinds, PhD

MlC sTaFF WrITersTom EckerRickerby Hinds

CONTrIBUTING PHOTOGraPHersJim DorseyMichael J. EldermanKhai LeTed Nevills

adVerTIsINGTom EckerChris Allen

BUsINess OFFICeDaylene Bush

March HealthCare Development, LLC

MHd, llCDon Ecker

MHd Hospital & Physician VenturesPhil Dalton

MlC CommunicationsDon Dye

MlC MediaPaulette Brown-Hinds, [email protected]

For advertising inquires contactBPC Media Works, LLCPO Box 912Riverside, CA 92502951.682.2664advertising @MarchLifeCareMagazine.com

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Fall-Winter 2010VOlUMe 1, IssUe 3

MaRcH lIFEcaRE ... HEalING STaRTS HERE

pHOTO by MIcHaEl J. ElDERMaN

Proposed renderings for the new March HealthCare Campus.

W E C R E AT E . W E C A R E .

W E C O N N E C T. W E I N S P I R E .

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HOK Architects and McCarthy Building Companies ... teaming up to advance health and wellness

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communit y partners


RMC and MHD Sign Long-Term Commitment

EXactly one year after the

approval of the

environmental Impact report

and Specific Plan by the

March Joint Powers

authority, March Healthcare

Development, llc (MHD) has signed

an agreement with the riverside

Medical clinic (rMc) that will be the

foundation for a new integrated

healthcare delivery system on the

March lifecare campus.

MHD founder Don ecker speaks with

pride about his long-term relationship

with rMc: “this is a cornerstone

agreement that, with catholic

Healthcare West and St. Bernardine Medical center,

creates a true partnership to bring a new healthcare

vision to the Inland empire.”

“all parties are working hard to build a new

healthcare model for the future and will spend the

next 60 days to reach a definitive agreement for a

comprehensive healthcare campus,” states Phil

Dalton, MHD Director of Hospital and Physician

Ventures.

Founded in 1935, rMc is one of the oldest and

most successful healthcare organizations in the

Inland empire. Modeled after the Mayo clinic, the

vision of rMc has been to bring top-notch primary

and specialty physicians into a multi-specialty

medical group that offers virtually every outpatient

service the community might need. as the first fully

accredited multi-specialty group in the area, rMc

now serves more than 226,000 patients.

Both rMc chair/ceo Dr. Steve larson and

President/coo Judy carpenter participated in the

groundbreaking announcements made by MHD in

June 2010. Dr. larson said that the newly signed

agreement with MHD “provides an opportunity to

develop a coordinated healthcare system that

encompasses the full continuum of care for the

Inland empire.”

“this is an integral piece of our strategy to

improve the access to high-quality healthcare

services for the community,” carpenter added.

rMc Vice-chair Dr. ravi Berry was a key

contributor in the finalization of this historic

transaction. Dr. Berry said that “rMc and MHD are

working closely together to build a model that will

be an example for cost-effective, high quality,

healthcare compatible with healthcare reform.”

Mark ostoich, MHD General counsel, and George

reyes, rMc General counsel, agreed that “it has

been very gratifying to work together as a team to

document this monumental transaction.”

ABOUT RIVERSIDE MEDICAL CLINICThe vision for the future of healthcare in the greater Riverside area was declared 75 years ago when two physicians started Riverside Medical Clinic in the Mission Inn Rotunda. Today, with facilities in Riverside, Corona, Jurupa, and Moreno Valley, over 120 Riverside Medical Clinic physicians, supported by a staff of over 700, deliver the highest standard of healthcare and continue to have a vision of excellence and service to RMC patients and the community.

photo by ted ne villsPhil Dalton, left, Dr. Steve larson and Judy carpenter

www.MarchLifeCareMagazine.com 9

CBU Signs Letter of Intent with MHD

OFFICIALS OF MARCH HEALTHCARE

Development (MHD) and California

Baptist University (CBU) announced

November 10 the signing of a letter of

intent outlining mutual participation in

a planned medical campus occupying

a portion of the former March Air Force Base near

Moreno Valley.

Donald N. Ecker, MHD Managing Director

& Project Leader, and Dr. Ronald L. Ellis, CBU

President, signed the letter of intent that previously

was approved by the university’s Board of Trustees.

Ecker said the letter represents the intent “to

facilitate the development of a research, education,

training and/or healthcare services facility on the

campus property.”

Under terms of the preliminary agreement, MHD

pledges to convey a portion of the site known as

the March LifeCare Campus to CBU as a “charitable

gift.” In return, CBU would be expected to develop

and operate a facility on the property. No value was

placed on the proposed gift of approximately five

PHOTO COURTESY OF CBUDonald N. Ecker, left, and Dr. Ronald L. Ellis

tangramhealthspace 800 - 700 - 1377Los Angeles Orange County Inland Empire San Fernando Valley

YOUR PARTNER ON THE PATH TO HEALTH.

CLIENTS

Kaiser Permanente

Insight Health

Quest Diagnostics

Childrens Hospital of Los Angeles

Childrens Hospital of Orange County

UC Irvine Medical Center

Hoag Hospital



acres that CBU would receive under a definitive

agreement that is yet to be developed for the

partnership with MHD.

California Baptist University (CBU) is one

of the top private Christian colleges and

universities in Southern California. CBU offers

bachelor’s, master’s and credential programs in

Riverside, San Bernardino and online. California

Baptist University believes each person has

been created for a purpose. CBU strives to help

students understand and engage this purpose

by providing a Christ-centered educational

experience that integrates academics with

spiritual and social development opportunities.

Graduates are challenged to become individuals

whose skills, integrity, and sense of purpose

glorify God and distinguish them in the

workplace and in the world.”“Since I started this project, I’ve stressed the importance of having research, education and training on the March LifeCare campus. CBU, under the leadership of Dr. Ron Ellis, has developed a strong presence in the region as a premier educational institution. And their recent announcement of Dr. Chuck Sands as Dean of the College of Allied Health is just another indication of the strides that the campus continues to make.

Don Ecker

When March

Lifecare founder

Don ecker

introduced his

idea of a “healing

center” during

one of his classic brainstorming

sessions, the project team instantly

understood the vision. This needs

to be a place where people have

options. a place where Western

medicine meets eastern ways of

healing. a place where the

experience of grieving can be

addressed with thoughtful care and

concern. a place where the unseen

— the spirit and the soul — are

treated as being as important

as healing the physical body.

a place where, to quote team

member charlotte Dye, “the end

of life is celebrated much like the

beginning of life,” and where

families can prepare together. not

only did the team understand the

idea, they infused it with their own

experiences.

for Don, the vision and

focus on healing comes

from a very personal

place. anyone who has

heard a March Lifecare

presentation knows

Don’s brother-in-law, Jimmy Miller,

was a World War ii paraplegic.

and because he personally

assisted with Jimmy’s care, he saw

first hand the limited options

available for long-term care

in the area.

he promised Jimmy before he

died that he would work to bring

quality services to other veterans

who live here in the region. During

the journey to build March Lifecare,

Don’s sister-in-law Vicki, who was

Jimmy’s wife, also lost her battle

with a recurrence of hodgkin’s

disease.

Moving from hospital to hospice

care, Don experienced the struggles

most inland empire families have

faced in similar circumstances when

forced to leave the immediate area

for care.

The need for more hospital

beds in the inland empire has been

studied and documented, but the

need for a different approach

to healing, sickness, wellness,

and care is rarely addressed during

those same public discussions.

beginnings | envisioning the mlc healing institute

THE

OF HEALING Heart & Soul

OVERVIEW: MARCH LIFECARE

IN FOCUS THE HEALING INSTITUTE

March LifeCare is planned as a 6-million-square-foot innovative and integrative health care campus that will include a hospital, medical office buildings, medical retail, a continuing care community from independent and congregate care to hospice, education and research facilities, a hotel and healing institute that will focus on wellness, Eastern and Western medicine and holistic care.

The heart of the campus will be the Healing Institute, a place

where the physical aspects of healing meet the spiritual. With

grieving and wellness centers employing both Eastern and

Western approaches to healing, as well as the integration of

the arts in spaces designed for the well being of body, soul

and mind, this will truly be a place where healing starts. The

Healing Institute also will include lodging accommodations

for families, guests, patients, veterans and the campus

community.

MLC Healing Institute co-directors Douglas Ayres, left, and Rickerby Hinds

Photos by Michael J. elderMan

Heart & Soul

”“The team working to integrate this

fundamental concept of “healing”

into the entire fabric of the campus,

which now functions as an informal

board of advisors, represents a cross

section of individuals — from the

frontline staff to the patient and

family caretakers — all voices have

equal weight.

Rickerby Hinds, professor of theater

at the University of California,

Riverside and co-director of what is

now being called the March LifeCare

Healing Institute, works with

disadvantaged young people in

underserved communities and has

gained an international reputation for

developing socially conscious work.

His work with communities in need

of healing, and who often find that

healing through the arts, has

convinced him that the arts belong

wherever people are suffering.

Rickerby believes that the March

campus offers a unique opportunity.

As a member of the planning group,

before physical spaces are fully

designed he has been able to talk to

the master designers of the campus

about performance venues and public

art projects that lift the spirit and offer

contemplative places of reflection

and meditation. It’s that very idea that

intrigued the institute’s co-director

Douglas Ayres when he heard about

the project.

Douglas is vice-president of

development for Ayres Hotels and

a member of one of Southern

California’s most prolific construction

families. For four generations, the

Ayres family has been responsible for

developing some of the most

recognizable communities in the state

including Los Angeles’ mid-Wilshire

District, Orange County’s Newport

Shores and the city of Westchester.

In the 1980s, Douglas’ father, Don

Ayres, expanded the family’s business

which now boasts 22 hotels

throughout Southern California


I am constantly looking at how the integration of the arts can be a part of the vision. And how we can look at not just having the arts as an addition or afterthought, but really as an integrated part of the whole institute and the entire campus so that we can get to experience beauty, even during a time when we are at our worst.

Rickerby Hinds



including five in the Inland Empire. But Douglas,

who has been responsible for the development

of the hotels, really didn’t want to build just

another hotel. He was much more interested in the

possibility of creating a healing space, much like the

proposed Healing Institute.

Much like Don Ecker and the growing team of

Healing Institute “advisors,” Douglas had a personal

reason that fueled his interest: his own journey from

grief at the loss of his 15-year-old son, Dylan, four

years ago in an auto accident, to subsequent healing

through what he calls “redemptive suffering.”

During his process, Douglas explored various forms

of grieving and approaches to healing that led him

to visit monasteries around the world, embracing

their rhythms, chants and worldview of service

to God and others. PHOTO COURTESY OF CHRIST IN THE DESERT MONASTERY

While taking on the daunting task of leading the first March LifeCare Healing Institute retreat,

Douglas Ayres and Rickerby Hinds visited the Prince of Peace Monastery in Oceanside as part

of their preparation. Pictured is the Christ in the Desert Monastery in Abiqui, N.M., where they

visited a month after the retreat to reflect.

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The element of service to God that

the monasteries represent to Douglas

is the concrete concept that Bobby

Schuller has been working on with

leaders of Fuller Seminary in Pasadena

and what he would like to bring to the

March LifeCare campus.

Bobby is one of the young leaders of

the prominent Schuller family known

internationally for the Crystal

Cathedral in Garden Grove and “Hour

of Power” television program with

over 20 million weekly viewers.

As pastor of his own ministry called

“The Gathering” in Orange County

and founder of the St. Patrick Project,

Bobby preaches community,

discipleship and the “priesthood”

of all believers.

His vision of an innovative

ecumenical monastic experience

on the campus would allow Fuller

Seminary students to spend four years

living the monastic vows of poverty,

chastity, obedience and service. The

site also would become a place of

spiritual healing, solace and

consolation.

But the challenge of bridging

the space between the spiritual and

the physical lies in the work of the

frontline staff — the hospital

caregivers, the physicians, the nurses,

the various allied health professionals

who interact with patients.

That is a challenge that veteran

nursing administrator Vicky McCain

approaches with care and

compassion. When Catholic

Healthcare West, California’s largest

hospital operator and Vicky’s

employer, entered into negotiations

to operate the hospital on the March

campus, Vicky considered it a “once in

a lifetime” opportunity to imbue what

she calls “passionate, radical, loving

care” into the foundational elements

of the entire medical city. As chief

nurse executive at St. Bernardine’s

Medical Center, a CHW hospital, Vicky

understands that without the

complete buy-in of the caregivers the

person-centered holistic model of care

is an impossible goal.

I believe that in the space around the buildings, I think it’s really important to have a lot of green space so that people have areas not only to work in but a place to take off their shoes and socks and be on the earth and have gardens for reflection and meditation. Where they can heal mentally, physically and emotionally.

Douglas Ayres

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spiritual partners

Serving the Community, One by One

Bobby SChuLLer, grandson of robert

h. Schuller, one of the most successful

televangelists and founder of the Crystal

Cathedral and “hour of Power,” is in

exploratory talks with March healthCare

Development founder Don ecker to

bring an innovative monastic experience to the

March LifeCare healing Institute as part of an overall

vision for a facility that serves both body and soul.

The younger Schuller, who leads The Gathering

Community in orange, met with ecker recently

to explore bringing the ecumenical monastic

experience to the campus.

Pasadena-based Fuller Theological Seminary

has been in the planning stages on the project with

Schuller’s St. Patrick Project, the community

outreach aspect of his ministry. The Schuller

concept would allow Fuller Seminary students

the opportunity to spend four years on a full

scholarship living the monastic vows of poverty,

chastity and obedience as well as serving the

surrounding community both spiritually and

physically. upon completion of their seminary

education, the students would then join their

chosen fields of ministry and would be free

to return to a non-monastic lifestyle.

Although monasteries and monks often evoke

stereotypical visions for those who have never

been to a monastery or met a monk, the planned

monastic experience at the March LifeCare healing

Institute will be a modern manifestation of the

monastic life in an ecumenical setting. According

to Schuller, the seminary students accepted into the

monastery will arrive with nothing but the “clothes

on their backs,” and for the next four years will live

the monastic rhythms of prayer, study

and service. The liturgies (chants) most closely

associated with monks also will be a part of their

daily activities.

one of the goals of the St. Patrick Project through

the monastery will be to enhance the surrounding

community through spiritually-driven activities.

That community is intended to reach out to not

only the March LifeCare campus, but also to the

immediate surrounding Moreno Valley and riverside

communities, as well as the Inland empire and all of

Southern California. In the same way that March

LifeCare’s campus is envisioned as a destination

campus for physical healing, the March healing

Institute, through entities like the St. Patrick

Project’s monastery, will likewise become

a destination for spiritual healing.

As the pastor of The Gathering, bobby Schuller

already has been employing his “non-traditional”

style of ministry through his focus on community,

discipleship and the “priesthood” of every believer.

he also suggests that the focus of Christianity

should be more on service and not on the weekly

church service. This, he believes, is much more

reflective of the ministry of Jesus than how it is

practiced in most churches today.

A recent visit to the future site of March LifeCare

left bobby overwhelmed by the scope of the project

as well as the prospect of becoming a part of the

vision.

As the March LifeCare vision continues to evolve,

the importance of the healing Institute has

gradually emerged as an increasingly more

significant aspect of the campus, clearly showing

that there is a great need for this type of institution

and giving those involved in its formation even

greater reason to move forward with conviction.

photo by p. brown-hindsDon ecker reviews plans with bobby Schuller.

the vision

“Grief was something that was never

addressed by our family physician when my

mother died,” the leader on a military base

shared with me recently. “I asked the doctor

if they had a plan or a referral system when

this happens.”

“Doctor, do you think we need to also

examine my dad’s mental and spiritual state

along with this physical exam? He and my

mother were married over 40 years and I

think he is holding his grief in,” she expressed.

Our doctor’s reply was stern, “He seems to

be doing fine and you are too.”

“I had the shock of my life,” she expressed,

“when suddenly I was hospitalized because

of a mild heart attack because I had not

released my grief.”

Our Healing Institute’s grieving center is

the answer to her frustration. Our doctors will be able to prevent the family’s secondary grief from the daughter’s heart attack. Our staff will be able to give a tangible answer. I can imagine a March LifeCare physician saying, “Yes, we do have a plan and a place. We care about the well being of the whole person. Here is the card and contact person for the grief center. They are there just for you and your father.

I believe her healing would start just by hearing those words of hope.

Gardner is Chaplain, March Joint Powers Authority and Founding Member, March LifeCare Healing Institute Board of Advisors


Patient-centered.

Holistic. Life-centered.

caring for the body, mind

and spirit is a vision of

“compassionate care” that

Vicky Mccain works

toward every day as St. Bernardine

Medical center’s chief nurse

executive. as a member of the March

Lifecare Healing institute Board of

advisors, she is infusing that vision

into the heart of the campus. “it’s not

too often in life you are given the

opportunity to incorporate

innovative thinking into the design

of a project of this scope.”

it was Vicky who introduced the

team to erie chapman’s book,

“radical Loving care — Building the

Healing Hospital in america.”

chapman is a healthcare executive

who has successfully run several

large hospitals in Ohio and tennessee

where his Healing Hospital concept

evolved.

the Healing Hospital represents

a vision built on one of the most

important principles of human

existence — loving one another. it is

a concept that supports a strong

culture of caring. the healing

approach is about core changes in

the culture of hospital organizations.

‘Radical Loving Care,’ a Blueprint for Change

Focusing on Patients

Pastor Diane Gardner

MeMBerS of the Healing institute Board of

advisors know that the best care happens

when patients are treated as whole people.

this past august, 17 individuals representing

the spectrum of experiences in healing from

the caregiver to the patient, gathered to

begin to envision the experience of healing on the March

Lifecare campus. ideas that surfaced at that session

included developing a grieving center for families, designing

buildings with space for patients who want to have their

families close to them, spaces for art to be expressed and

encouraged, healing gardens, and places for families to

make important life decisions away from the sterile

environment to which most people are accustomed.

While still in the formative stages, the Healing institute

continues to capture the imagination of the community.

Photo by Joan RuDDeR-WaRD

“From birth onwards our mothers, fathers and family provided our first needed care for the distress of illnesses. Because healthcare is learned personal experience, it means we are primed to expect this “motherly or fatherly” style with a very attentive quality to that care. That learned expectation is carried over into our later lives and goes unrecognized, it is an (often) unstated opportunity for us now when planning healthcare delivery.

We need to return healthcare delivery to this very personal style to meet the unstated expectations of patients. It’s summarized as “person- or patient-centered care” because children are the

center of a parent’s life. To outperform the competition,

adopting patient-centered care will best ensure the success of our joint venture.

Robertson is VPMA St. Bernardine Medical Center and Enterprise Physician Informaticist and Founding Member, March LifeCare Healing Institute Board of Advisors

“The promise and hope that March LifeCare offers is one of a profound shift in the model of patient care. Imagine services of a caliber we all wish for ourselves and our loved ones, delivered by caring individuals who will pride themselves in providing comfort and inspiring trust for those whom they serve. Those of us who have been given the opportunity to be associated with the early formation of the March LifeCare culture are devoted to the ideals of tenderness, respect and love for those who will be served.

“We are united in seeing that care is delivered not only safely and effectively, but that care is tailored to the person and the family: Honoring and respecting the individual, and treasuring the relationship of the family and loved ones. The term “patient-centered” is used commonly in the healthcare industry, and we are determined to bring that concept to reality with this very exciting project.”

McCain is Chief Nurse Executive, St. Bernardine Medical Center and Founding Member, March LifeCare Healing Institute Board of Advisors

Loving service, according to Chapman,

offers critical guidance to both managers

and frontline staff as they learn how

kindness, compassion and respect are

essential ingredients for clinical excellence.

Erie Chapman’s vision, much like Vicky

McCain’s, has at its core a mission of taking

care of others and making sure those who

care for others are cared for themselves.

Employees are called partners, patients are

fellow human beings, hospital gowns are

cloaks of respect, and simple language

changes are used to affirm humanity. The

vision of “radical care” is not about random

thoughtless gestures but kindness from

every caregiver to every patient. It is not

only kindness, it means skill, competency,

and effective stewardship of resources.

Vicky’s vision of compassionate and

integrated patient-centered care, informed

by Chapman’s Healing Hospital concept, will

help position March LifeCare at the forefront

of medical care as the entire nation moves

toward a new model of healthcare delivery.

Erie Chapman’s book on the healing hospital is published by Vaughan Printing (healinghospital.org).


Vicky McCain Andrew Robertson, MD

Photo by teD Ne Vills

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R I V E R S I D E

the arts


March LiFecare healing institute held its

first performance on October 21 with the

premiere of “healing Begins,” a DancePoem

exploring the journey from illness to health.

The piece, shown at right, featured carrie Mikuls,

Daniel De ramos and Natali Micciche in a dance

performance created by Ucr professor of theater

rickerby hinds. Poetry, in the piece, was rhythmically

joined with music and movement and began with the

repetition of the phrase “healing begins...” “healing

begins... when people care. healing begins... when

there is beauty. healing begins... when the mind,

body and spirit are treated. healing begins... “

The performers read the poetry scribbled on

scattered pieces of paper that covered the floor of the

stage as their bodies metaphorically moved from illness to health.

Healing Acts

Photo by ted Ne vills

March LifeCare, a complete health and

wellness community planned for over

200 acres at March Air Reserve Base,

will deliver unsurpassed health care

to its patients. Riverside Magazine is

a proud partner with the planners and

builders of this unique medical city.

We a� ha�y to be partnering with

riversidethemag.com

marchhealthcare.com

Black Voice NewsBVN | 4290 Brockton Ave. | Riverside, Ca 92501p. 951.682.2664 f. 951.276.0877

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the process: March joint powers authorit y


Bringing Good Jobs to Riverside County

The location of the March lifecare

campus seems a mystery to some ... is it

in the city of Moreno Valley? city of

Riverside? Riverside county? When the

developers say simply “March,” people

know exactly where it is. March air Force

Base (now an active duty reserve base) has been a

national iconic site since its founding almost

100 years ago when the then Keeper of the Mission

inn and Riverside business and civic leader Frank

Miller convinced the War Department to construct

an airfield after it announced its intention to build

several installations across the country. the airfield,

then alessandro Field, was first announced as an

army flying field in 1918. For almost 50 years, March

was a strategic air command base. at its most active

it housed and employed more than 10,000 military

personnel and civilians.

in 1993 March aFB was selected for realignment

and in 1996 it became March Reserve Base, one

of a select number of active reserve bases in the

country. it is home to the 452nd air Mobility Wing

and the air Force Reserve command’s 4th air Force

and is currently under the

command and leadership of

col. U. Karl McGregor. it also

houses multiple units from the

army Reserve, navy Reserve,

Marine corps Reserve, and

california national Guard. the

airfield is one of the oldest airfields

operated by the U.S. military.

With March’s realignment,

approximately 4,400 acres of

property and facilities were

declared surplus and available

for disposal actions. With that

realignment, the March Joint

Powers authority (JPa) was

created with the fundamental

purpose to replace the economic

benefits to the local economy

that were lost due to the

realignment of the base. its sole mission is to

govern and develop the surplus land with a mission

to bring jobs to the area through outside

development. the March JPa consists of the

adjoining jurisdictions: the cities of Moreno Valley,

Riverside and Perris, and county of Riverside. all

entities have two seats on the commission.

executive Director lori Stone and her staff take

direction from the commission, which is led by

chair Richard Stewart of Moreno Valley, Vice-chair

and Riverside county Supervisor Marion ashley,

and includes Daryl Busch and Mark Yarbrough

from the city of Perris, andy Melendrez and Mike

Gardner of Riverside, Bill Batey of Moreno Valley,

and Riverside county Supervisor Bob Buster.

Stone, responsible for the daily operation of

the March JPa, works closely with developers

to ensure the public trust is protected and

resources are maximized.

all california land use agencies must adopt

General Plans that combine long-term vision

with policies and programs. March JPa’s plan

sets a goal of creating 38,000 local jobs within

photo by ted ne villsJPa executive Director lori Stone leads a public hearing.

the March JPA jurisdiction. Since

its General Plan was first

adopted in 1999, the agency has

completed approximately

4 million square feet of job-

producing development,

approved the specific plan for

a medical campus — now

known as March LifeCare, and

installed the airport

infrastructure. This year the

March JPA staff has been busy

moving forward on several

major development projects

west of the 215 Freeway at the

Meridian Business Park with

master developer LNR Property

Corporation. That 1,200 acre

development, which already

includes industrial and

commercial successes Fresh

& Easy and 2 Sisters, is currently

preparing the infrastructure

for Sysco’s 515,000-square-foot

distribution center planned

for 45 acres.

In preparing for the future

and re-visiting the 1999

General Plan, March JPA staff

has been holding scoping

meetings with key stakeholders,

community meetings

throughout the year, and

engaging its Advisory

Commission to identify

emerging needs and themes

in preparation for Vision 2030.

Those themes will help direct

future development and include

keeping the military heritage

of the base and incorporating

a conscious effort to promote

environmental sensitivity and

sustainability.


(949) 851–8383 www.mccarthy.com

THREE QUESTIONS WITH MEDICAL DE VELOPMENT SPECIALISTS


MARCH LIFECARE is being

planned as a new national

model that responds to

community needs, evolving

trends in technology, the

dynamic healthcare

marketplace, competitive forces and the need

for more cost effective approaches to healthcare

delivery. While planning for this 200+ acre

development began long before the passage

of federal healthcare reform, it incorporates

innovative design and organizational elements

on one integrated campus or “medical city” that

are entirely consistent with the expectations

for future models of healthcare.

Phil Dalton, founder and CEO of MDS

consulting, has been working with March

A Model of the Future

PHOTO BY BILLY LAMBONSt. Bernardine’s Steve Barron, left, MHD’s Don Ecker and Riverside Medical Clinic’s Dr. Steve Larson at MDS’s annual healthcare conference in Las Vegas.

PrimeCare o ers:

Personal care in neighborhood o ces

Choice of over 350 Primary Care Physicians and 1400 specialists

Convenient a er hours care and urgent care centers

A liation with the major HMO plans

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Personal care in

s:PrimeCare o ers

PrimeCare is a network of independently contracted physicians.

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HUB International Is Proud To Insure March LifeCare’s Vision

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LifeCare managing partner Don Ecker for more than

four years on the development of the vision and

plans for March LifeCare. At a recent conference on

business models in the wake of healthcare reform

organized by Dalton’s national healthcare

consulting firm, the March LifeCare Campus was

presented as an innovative model of the future that

is bringing together Southern California’s oldest

and largest independent multi-speciality group, the

Riverside Medical Clinic, and California’s largest

hospital operator, Catholic Healthcare West, in a

model for coordinated and accountable care. We

asked Dalton to respond to the following questions:

Question: Why is March LifeCare so unique?

Answer: Most hospitals have been planned as

inpatient faciliities and don’t incorporate physician

offices, outpatient services, and medical retail in a

coordinated fashion on one integrated campus.

March Lifecare not only does that but goes many

steps further by also bringing the continuum of

services for seniors, subacute care, medical

research, education and training on to the campus

as well. March is very centered around a design that

is patient, family and physician friendly rather than

making everything centered around the hospital.

This makes sense because the majority of

healthcare takes place outside of the hospital in

more pleasant and less costly settings.

Q: How does March LifeCare fit with healthcare

reform?

Riverside Medical Clinic and Catholic Healthcare West are working together on the March campus plan to create an atmosphere that will attract the best healthcare professionals.

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A: Healthcare reform tries to place the physician

back in the position of coordinating patient care

instead of the insurance company. The new

legislation encourages the physician providing the

majority of care to the patient to pick the best and

most cost-effective setting that is in the patient’s

interest. So, for example, it may be better to have

surgery at an outpatient surgery center and then

recover at a hotel with a nurse’s attention, rather

than at the hospital. This would not only be more

pleasant, it would reduce the chance for infection

and be more cost effective.

Additionally, we are facing a serious national

shortage of physicians. Physicians want a modern

healthcare environment in which to practice

medicine without having to worry about running the

business of a healthcare practice. Riverside Medical

Clinic and Catholic Healthcare West are working

together on the March campus plan to create an

atmosphere that will attract the best healthcare

professionals. These organizations will form an

Accountable Care Organization (ACO) as is

encouraged by federal healthcare reform. This new

approach, fostered by the partnerhip of these

organizations, will be a very attractive magnet to

bring new physicians to the community.

Q: What are the key challenges to be faced in

future planning?

A: It is tough to overcome the healthcare silos that

have been created as a by-product of the current

reimbursement system. New healthcare delivery

models and relationships are required that are

supported by new payment methodologies to reward

better healthcare outcomes and cost effectiveness.

All this requires physicians and hospitals to work

more closely together in a model that aligns financial

incentives. Building relationships and trust is critical

and requires a lot of skillfull facilitation.

BPC Mediaworks Telling Your Story

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LifeCare World Class Team.

AGC MEETING AT sE vIllA’s


1. Natali Micciche and Don DeCristo2. Kim Cunningham and Liz Ostoich3. Paul Cunningham and Steve Dunkerkin 4. Jan and Andrew Robertson 5. Rickerby Hinds and Marva Hinds 6. Daniel DeRamos, Natali Micciche and Carrie Mikuls7. Diane Metzner, Tom Metzner, Jennifer Sands, Dr. Chuck Sands and Vicky McCain 8. Steve Caiozzo, Don Ecker and Jamil Dada

1 2 3

1 2 3

1. Don Ecker, Kathy Hartman and Paulette Brown-Hinds2. Sandy and Dave Novak3. Deborah Barmack

PhoTos by TEd NEvIlls

hEAlING INsTITUTE dINNEr AT ThE MIssIoN INN

4

5 6

7 8

PhoTos by TEd NEvIlls


MDS CONFERENCE IN LAS VEGAS

1. Dr. Steve Larson, Cam Walker and Howard Saner 2. Mark Marchetti, Stan Rucker, Yvonne Rucker and Phil Dalton 3. Jeffrey Dreesman and Billy Lambon 4. Steve Barron and George Mack

PHOTOS BY P. BROWN-HINDS

1 2

3 4

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NEWSCHW’s St. Bernardine Medical Center Receives Honors

St. Bernardine Medical Center, a Catholic Healthcare West (CHW) hospital, is celebrating national recognition of its Maternal Child Health program, with three prestigious honors earned in recent months: a five-star ranking and Maternity Care Excellence Award from HealthGrades, the country’s leading health care ratings organization, and the Baby-Friendly USA Hospital designation.

Recognition in all categories is based on meeting the highest standards for quality care. The five-star rating and the 2010-2011 Maternity Care Excellence Award ranks St. Bernardine in the top 5 percent of hospitals in the United States for maternity care.

The study covers data from approximately 14 million deliveries at more than 1,600 U.S. hospitals from 2006 to 2008.

Hinds Honored by UCR AlumniRickerby Hinds, co-director of the March LifeCare Healing

Institute and professor of theater at the University of California, Riverside, was honored in October by the the UCR Alumni Association with the Distinguished Alumni Service Award at a gala on the UCR campus. Hinds, a 1994 graduate of UCR, was selected by the nomination committee because of his ongoing work that connects the community to the university through theater.

Ecker and Brown-Hinds Finalists in the Spirit of the Entrepreneur

In November, Don Ecker and Paulette Brown-Hinds were separately honored as finalists for the Spirit of the Entrepreneur sponsored by Cal State University, San Bernardino. MHD Founder Don Ecker was singled out

in the General Entrepreneur category for his vision of the March LifeCare project. MLC Media Chair Dr. Brown-Hinds and her parents, Hardy and Cheryl Brown of BPCMediaWorks and Black Voice News, were honored in the Family Business category.

March LifeCare RecognizedThe March LifeCare project was recently honored by the

Riverside County Board of Supervisors for its vision to create jobs and bring quality healthcare to the region.

The proclamation was presented to MHD founder Don Ecker by Board Chair Marion Ashley and his fellow board members during a regular board meeting. March LifeCare was also featured in the State of Riverside County address given by Chairman Ashley at the recent State of Riverside County event at Morongo Hotel and Casino.

Life and Care

People & News


Brisco’s Cafe Opens at Cal Baptist University Brisco’s Village Cafe officially opened its doors this fall.

It is located on the northeast side of the campus in the Village at CBU. With indoor/outdoor seating for 300, Brisco’s provides an additional campus dining option for members of the CBU community. Brisco’s Cafe was made possible through a generous gift by MHD partners, The Brisco Family.

Riverside County Board of Supervisors Chair Marion Ashley, left, reads the MarchLifeCare proclamation while Supervisor Bob Buster assists with the presentation.

San Bernardino Community Hospital Celebrates 100San Bernardino Community, a CHW hospital, celebrated 100 years

of serving the community at its grandest celebratory event of the year. The sold out event at the National Orange Show included an awards ceremony, a dance tribute, and multi-media presentations.

The event honored the family of Sammy Davis, Jr. (an early benefactor of the hospital), Congressman Joe Baca, Rabbi Hillel Cohn, Dr. Maxwell Goldstein, Virginia Martin, Dr. Juanita Scott (in memoriam), and San Manuel Band of Mission Indians.


UCR School of Medicine Receives $10 Million in State Funds

The School of Medicine at the University of California, Riverside, will receive $10 million as a result of the Budget Act of 2010 adopted by the state legislature and signed by Gov. Arnold Schwarzenegger.

The funding will support start-up costs for the first public medical school to be developed in California in more than 40 years. The mission of the UCR School of Medicine is training a diverse physician workforce and developing research and healthcare delivery programs to improve the health of medically underserved populations.

The University of California Board of Regents approved establishment of the medical school in summer 2008. With the state appropriation, UCR remains on track to enroll its first incoming class of 50 medical students in fall 2012.

The first state funding appropriated represents a significant milestone for the developing medical school, said founding Dean G. Richard Olds, who arrived at UCR in February 2010.

SB Community Hospital Board of Directors Chair Margaret Hill, right, is greeted by board member Susan Whitten, CHW Vice President of Business and Operational Development.

“ The Riverside County Workforce Investment Board stands ready to partner with March HealthCare Development in bringing state of the art medical training to reality for the betterment of the Inland Empire communities it will serve.”

Ricardo (Ric) OlaldeRiverside County Workforce Investment

Board Chairman

Jamil DadaNational Association of Workforce

Boards Chairman

1325 Spruce StreetRiverside, CA 92507www.rivcojobs.com

951.955.3108

“At a time when virtually every industry is continuing to lay off workers, the healthcare field is actually adding jobs. Our area needs the MHD project which will employ 7,200 full time healthcare and related jobs, and provide 12,700 construction jobs.”

W e S a l u t e M H D F o r B r i n g i n g G o o d J o b s T o T h e A r e a

workforce_developement_ad2.indd 1 11/22/10 9:30:13 AM

The year was 1910

and William Guthrie, the

former San Bernardino

City attorney, started

his practice at the

andreson Building in

Downtown San Bernardino.

The firm, which would

eventually become known as

Gresham Savage, developed an

expertise in land use, real estate,

and natural resources law.

It only made sense. San

Bernardino at the turn of the

century was celebrating its first

100 years and had grown from a

Mormon outpost to a burgeoning

farming and orcharding industry

in the valleys and mining economy

in the mountains and high desert.

Guthrie’s clients — among

them the Kaiser Company and

arrowhead Lake Corporation,

founders of Lake arrowhead —

relied on his knowledge of city

government and development to

utilize the area’s natural resources

and build the early communities of

San Bernardino County, the largest

county region in the United States.

One hundred years later with

offices in both San Bernardino

and riverside counties, and under

the leadership of another land-use

expert Mark Ostoich, Gresham

Savage represents multi-national

clients in challenging real estate,

land use, redevelopment and

economic development projects

that demand a collaborative

approach.

Since 1997 Ostoich has served

as Gresham Savage’s Managing

Partner and CeO. as General

Counsel he leads the March

healthcare Development team

in the complex entitlement

process.

looking back

Land-use Experts for a Century

The andreson Building, circa 1910


“

”

The real estate development process in California is complex. With an array of state, regional and local regulations, it is necessary to be both technically proficient and also strategically focused. The goal of the March LifeCare Campus project has been to offer entitled land to vertical developers and operators, in order to shorten the time period between land purchase and the opening of operating facilities. In real estate development, time is money and value is added to land when a vertical developer or operator can lessen the regulatory hurdles that stand between it and opening day. This strategy has necessitated a tremendous investment of resources by March Healthcare Development in land-use entitlements, in advance of land sales. As a result, vertical developers and operators can initiate their projects far more quickly and predictably.

Mark ostoich of Gresham Savage is General Counsel for the March LifeCare Campus

We pause to remember them.

Remem�ringSince the beginning of the development of the March LifeCare Campus, our team has lost many friends and loved ones who continue to inspire us to bring this vision of quality and holistic care to the region.

Judge Victor MiceliJames E. Miller

Victoria “Haskell” MillerMelba MinterMartha PetreyLee Ragin Sr

Gary RawlingsRobert Seip

Will SparkmanKaty Webb

Eugene “Gene” YeagerHelen Hays Yeager

www.marchlifecare.com

Generations of Care forthe Generations to Come

Join our family tree

We’l l t reat you r ight

The vision for the future of healthcare in the greater Riversidearea was declared 75 years ago when two physicians startedRiverside Medical Clinic in the Mission Inn Rotunda.

Today, over 120 Riverside Medical Clinic physicians supported by a staff of over 700 deliver the highest standardof healthcare and continue to have a vision of excellence and service to our patients and the community for the next 75 years.

To select a Riverside Medical Clinic doctor, call us at (951) 683-6370

www.RiversideMedicalClinic.com

Three generations of the Gless Family

Project2:Layout 1 8/20/10 1:58 PM Page 1

march life care magazine fall-winter 2010

Documents

lifecare institute

lifecare magazinemarchf

lifecare collaboration

mzp8urq healing

lifecare fallwinter

lifecare media team

development agreement

development process