event proposalMarch 19 – 20, 2011

OVERVIEW

Design District Fashion Weekend is a signature yearly event showcasing the most prestigious fashion brands in the Miami Design District. This 2-day runway event will put the Design District in the spotlight as the world-class destination it has become.

Our goal is to create a powerful marketing, branding and sales platform for the participating companies, inside and outside the Miami Design District.

Opening Reception: Friday, March 18, 2011 – 6 to 8PM Location: 101/exhibit – 101 NE 40th St. – Miami Design District

The Shows: Saturday and Sunday, March 19 – 20, 2011 Doors open at 6PM; shows start at 7PM Location: 4141 Building – 4141 NE 2nd Ave. – Miami Design District

PARTNERS

The Aston Groupis an integrated marketing communications company committedto helping real estate, retail, travel and hospitality marketers reachtheir customers by publishing custom magazines, newsletters, websites,magalogs and catalogs. Current ongoing programs are Design DistrictMagazine, SOHO Design Magazine, Avenues Magazine and ART New OrleansMagazine which all integrate custom magazines, websites, newsletters,Facebook, Twitter and event marketing to communicate with theirtarget audience.

Star Services Events & Public Relationsis a boutique firm based in Miami. Founded by Marcelo Rivero in 2005,Star Services caters to clients in the design, fashion, hospitality, corporateand non-profit arenas. Services include event planning, management andproduction, brand recognition, communication strategies, media liaisonand social media.

Jeffrey Lubin Groupprovides fashion direction, show production, designer/model consulting,styling/editing, event planning and fashion multimedia services.

RECEPTION

Design District Fashion Weekend will kick off with a cocktail reception to honor and introduce the participating fashion designers, fashion brands and event partners. Guests will have an exclusive sneak peek of each collection, which will be showcased throughout the weekend.

Friday, March 18, 2011

6 – 8PM

Location: 101/exhibit – 101 NE 40th St. – Miami Design District

VIP Lounge: hors d’oeuvres and cocktails

Private Showroom: Exhibit/display of participating fashion brands

By invitation only

200 guests, including media representatives, corporate partners and VIPs

Private viewing of collection highlights

the SHOWS

Throughout the two days fashion brands from the Miami Design District will have the opportunity to show their collections in a private runway event that will gather the “Who’s Who” of Miami’s fashion and socialscene, including representatives of local and national targeted mediaoutlets, consumers and buyers.

Saturday and Sunday, March 19 – 20, 2011

Location: 4141 Building – 4141 NE 2nd Ave. – Miami Design District

Doors open at 6PM

Show starts at 7PM

4 Fashion brands each day

100 sitting guests

200 standing guests

eventMARKETING

E-ViteLogos with links to websites of fashion brands and sponsors

Total number of guests each day: 300

to be sent to targeted list of VIP’s, trend setters, fashionistas, buyers and consumers

Design District MagazineDistribution: 20,000

Back cover Spring Issue 2011 (March) with event details including logos of fashion brands and event partners

Double-spread event coverage Summer Issue 2011 (June)with event photos and editorial

Design District WebsiteOver 5,000 unique visitors per month

Dedicated web page with information about the event, including logos of fashion brands and event partners with links to their websites www.designdistrictmag.com/fashionweekend

Banner on home page and Top 10 most frequentlyvisited pages with link to event’s web page

Design District NewsletterOver 6,000 targeted subscribers

Banner with link to event’s web page in February and March issues

eventMARKETING

Social MediaDedicated FaceBook Fan Page

Dedicated Twitter account

Regular updates with links and information of participating fashion brands and event partners before and after the event

Dedicated YouTube Channel with video uploads of event production, backstage production and fashion shows

Event SignageCustom-made signs with participating fashion brands and eventpartners logos strategically placed throughout the opening eventand runway events

Fashion brand’s logos on runway backdrop during their shows

Step and repeat with main event partners logos

Event Program300 copies of the event program each day (total 600) with information on that day’s shows and fashion brands, including logos of event partners

publicRELATIONS

Press release before the event providing information about the event to create awareness and generate media buzz

Post-release wrapping up the event, including proper credit to fashion brands, supporters and partners

Local and national media pitch to targeted media outlets(newspapers, magazines, TV, radio, blogs, websites)

Exclusive invitation to media representatives for opening reception

Handling of celebrities and/or personalities at the event

Coordinate all media reps at the event to cover fashion brands, event partners and celebrities

Social Media campaign including a FaceBook Fan Page, a Twitter account and a YouTube event channel

RUNWAY DESIGNERMaximum 4 fashion brands each day Name with link to company’s website in opening reception’s e-vite

Name with link to company’s website in 2-day show’s e-vite

Logo on DDM back cover event promotion (distribution: 20,000)

Mention/credit in DDM post-event coverage – double-spread (distribution: 20,000)

Logo projected on backdrop during fashion brand’s show

Listing on official webpage for Design District Fashion Weekend,including photos and video (after the shows)

Logo on signage at opening reception

1 mannequin/product placement at opening reception (*)

10 guests at opening reception

Logo on signage at 1-day show

1 full page with fashion brand and collection description in show’s program

2 sitting guests (front row) and 10 standing guests at 1-day show

Video on Design District Fashion Weekend YouTube Channel

Edited photoshoot of fashion show for each designer

Edited video of fashion show (**)

Mention/credit in press releases before and after event

Regular posts on Facebook Fan Page and Twitter

24 models

Hair and makeup

Insert in 100 gift bags

Fee: $5,000

(*) Mannequin not included, must be provided by the fashion designer/brand and approved by the event producer(**) Video: Edited video of each fashion designer/brand is not included and can be purchased directly from the vendor

EXHIBIT DESIGNERMaximum 4 fashion brands Name with link to company’s website on opening reception’s e-vite

Name with link to company’s website in 2-day show’s e-vite

Logo on DDM back cover event promotion (distribution: 20,000)

Mention/credit in DDM post-event coverage – double-spread (distribution: 20,000)

Listing on official webpage for Design District Fashion Weekend

Logo on signage at opening reception

1 mannequin/product placement at opening reception

10 guests at opening reception

10' x 6' space for mannequins and signage at 2-day shows (*)

5 standing guests at 2-day shows

Video on Design District Fashion Weekend YouTube Channel

Edited photography showing fashion brand’s visibility at the shows

Mention/credit in press releases before and after event

Regular posts on Facebook Fan Page and Twitter

Fee: $2,500

(*) Mannequins/signage: not included, must be provided by client and approved by event producer.

TITLE SPONSOROne Exclusive Title SponsorName of title sponsor associated with the event: Design District Fashion Weekend 2011 presented by …

Logo with link to company’s website on opening reception’s e-vite

Logo with link to company’s website in the 2-day shows e-vite

Logo on DDM back cover event promotion (distribution: 20,000)

Mention/credit and photos in DDM post-event coverage –double-spread (distribution: 20,000)

Logo on banners to promote the events on DDM’s webpage and event’s page

Logo on banners to promote the events in DDM’s monthlynewsletter (2 issues – over 6,000 targeted subscribers)

Logo on Design District Fashion Weekend YouTube Channel video

Dedicated signage with company’s logo at opening reception event

Dedicated signage with company’s logo at 2-day shows

Logo in step and repeat at the 2-day shows along with event’s logo and partners

Product placement/visibility at opening reception

Product placement/visibility at 2-day shows

Photos with title sponsor’s product placement/branding at the events

Mention/credit in press releases before and after event

Regular posts of company’s website on Face Book Fan Page and Twitter

200 gift bags with title sponsor’s logo in one side

Insert in 200 gift bags

Rights to be exclusive title sponsor at Design District Fashion Weekend 2012 under the same terms

Fee: $25,000