DISCLAIMER

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is

for information purposes only. Currently, the following states regulate the offer and sale of franchises:

California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon,

Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to

locate a franchise in one of these states, we will not offer you a franchise unless and until we have

complied with applicable pre-sale registration and disclosure requirements in your state. Franchise

offerings are made by Franchise Disclosure Document only.

Welcome to the Marble Slab Creamery Franchise Discovery Process. We have carefully

designed the process to allow you to evaluate our opportunity and determine if we’re a fit

to achieve your professional and personal goals. In the first section, we’ll provide you an

overview of the opportunity and process.

OVERVIEW

This section is designed to: PROCESS OVERVIEW

Provide answers to your

questions about the Marble

Slab Creamery opportunity

Address key elements for

succeeding as a franchisee

Share our vision of the brand

and franchisees

Determine if you would like

to move forward in the

process

Since 1983, Marble Slab Creamery has

built its reputation by specializing in

super-premium ice cream with the finest

ingredients. Originally, the franchise was

invented by chefs Penn and LaPage,

who changed the way we enjoy frozen

dessert with the ability to create your

own concoction. Their “Frozen Slab” was

the first, the original, and soon they

began franchising this concept. In 1986,

one of the first franchisees built a

franchising concept that provided other

franchisees a comprehensive business

venture.

MARBLE SLAB CREAMERY HISTORY

In August of 2010, Global Franchise Group,

LLC acquired Marble Slab Creamery. We

now have more than 350 open stores

around the world.

MARBLE SLAB CREAMERY HISTORY

MARBLE SLAB CREAMERY HISTORY

In August 2011, Marble Slab

Creamery and MaggieMoo’s

Ice Cream and Treatery

merged into one concept,

increasing the Marble Slab

brand portfolio to more than

470 open stores. This merger

took the rich history and

award-winning ice cream

flavors from both brands to

create a premium and playful

experience for our customers.

Global Franchise Group is a

strategic brand management

company with a focus on

franchising. Global Franchise

Group (GFG) owns a portfolio

of franchise brands that

includes quick service

restaurant (QSR) franchise

concepts: Great American

Cookies®, MaggieMoo's®,

Marble Slab Creamery®,

Pretzelmaker®, and Hot Dog

on a Stick™.

ADVANTAGES OF FRANCHISING WITH MARBLE SLAB CREAMERY

Because Global Franchise Group,

LLC is one of the world’s

leading brand management

companies, we understand the

importance in supporting all our

franchisees in every way possible.

This deep commitment and

passion for our brands is the

reason for building GFG

University, ensuring every

franchisee in our brand portfolio

has a level of expertise and

confidence from day one of

ownership.

ADVANTAGES OF FRANCHISING WITH MARBLE SLAB CREAMERY

It takes hard work and

devotion to run a profitable

ice cream business, and

GFG University offers state-

of-the-art technology for

initial and on-going training,

programs and support.

ADVANTAGES OF FRANCHISING WITH MARBLE SLAB CREAMERY

Everything we make here is fresh! In addition to our super-premium

homemade ice cream, we hand-roll and freshly bake from scratch our

signature waffle cones and brownies.

THE OPPORTUNITY

We also offer delightful nonfat

frozen yogurt treats, smoothies,

shakes and malts, sundaes, banana

splits, ice cream cakes and pies. As

for the mix-ins, we offer only the

freshest fruits, the finest nuts, the

sweetest candies and the yummiest

cookies around to satisfy the most

sophisticated palettes and the

craziest of cravings!

FRANCHISOR ROLE

Our growth strategy at Marble Slab

Creamery focuses on enhancing not only our

brand awareness, but extends to aiding

every franchisee to find the best location

possible. To that end, we have some of the

best real estate specialists that will help look

at local trends and demographics, as well as

assist you in site selection. Our store locator

assistance and layout is designed to drive

maximum traffic with minimum overhead.

Additionally, Marble Slab Creamery

continually offers new and existing owners

assistance and consultation.

Our growth strategy at Marble Slab Creamery

focuses on enhancing not only our brand

awareness, but extends to aiding every

franchisee to find the best location possible. To

that end, we have some of the best real estate

specialists that will help look at local trends and

demographics, as well as assist you in site

selection. Our store locator assistance and layout

is designed to drive maximum traffic with

minimum overhead. Additionally, Marble Slab

Creamery continually offers new and existing

owners assistance and consultation.

FRANCHISE SUPPORT

In addition to site selection and lease negotiation,

Global Franchise Group, LLC provides a vast

array of support to its franchisees.

For Instance: Marketing support calendar of events

and ongoing brand building initiatives

The opportunity to network with

experienced peers

FRANCHISE SUPPORT

Operations training: P&L management, cost of

goods and labor controls

Periodic field representative consultations on

operations and marketing

Tips for team training on customer satisfaction and

customer loyalty

Unparalleled franchisee training and support

through GFG University

FRANCHISE SUPPORT

The opportunity to co-brand with other brands in the

Global Franchise Group, LLC portfolio at

discounted rates

Ongoing access to our expertise and materials in

the areas of: Business Development, Site Selection

and Leasing, Construction, Purchasing, Training,

Store Operations, Quality Control, Promotions,

Marketing, and Research and Development

FRANCHISE SUPPORT

Marble Slab Creamery uses technology in a

variety of ways to enhance our marketing and make life easier for

our franchisees.

TECHNOLOGY

We use social media to broaden our marketing and reach a greater number of

potential customers. Technology is also used to bring repeat business to

our franchisees with email campaigns.

In order to make your life easier, we offer

online updates, training sessions and webinars. You can also use your computer to access the

POS data for report purposes, which you will learn about in training.

MARKETING AND PUBLIC RELATIONS

Marketing and Advertising is essential to the growth of any business.

In our experience, we have found the more you raise awareness the more traffic is driven to your business.

Global Franchise Group is very focused on getting exposure for all our brands. We are able to leverage our connections and promote brand awareness in many sectors.

The cost to open a Marble Slab Creamery will vary

depending on the location, area, and size of the

store. Your total investment will be approximately

$230,085 to $372,135, with a typical store ranging

from 650 to 1400 square feet.

FINANCIAL REQUIREMENTS

Although it is tough to pinpoint who would be a perfect candidate, we have found a few comparable characteristics among some of our most successful franchisees:

Committed, Positive Attitude

Confident, Ambitious, Self-

Motivated

Willing to work for success,

complete ongoing training and attend brand

meetings

Passionate about the business, brand and community

GFG is here for the support, but you have to be motivated to do

the work

Wants to build a

business rather than create a job

FRANCHISEE PROFILE

Financial stability with a net worth of at

least $250K and $100K of that in

liquid assets

Certain paperwork will

be requested before we

conclude this discovery

process. The paperwork

will include:

Review of Franchise Disclosure Document (FDD) and

completion of Acknowledgement of Receipt (AOR)

Liquidity verification showing at least $100K

Tax returns for last 2 years

Complete background check form for you, spouse and

partners (if applicable)

Articles of Incorporation or Membership Agreement-if in a

company name

NEXT STEPS

There are many

benefits to

franchising with

such a dynamic,

mature and growing

brand.

Marble Slab Creamery is known as The Freshest Ice Cream on Earth! We are consistently ranked in Entrepreneur's “Top 500 Franchises*.” In addition to this accomplishment, we are known for:

Being chef-driven, which is the roots of

Marble Slab Creamery, the original ice cream

slab concept

Ingredients from around the world—

vanilla from Madagascar and chocolate from

Sweden

Dairy from around the block—local dairy will deliver proprietary all natural sweet cream

making this a superior product to our

competition

Endless Mix-Ins lends itself to many

intriguing taste combinations

Fresh baked waffle cones and goods

FACTS

Mostly Female Families with Kids 18-54 Years Old

TARGET AUDIENCE

UNIQUE DIFFERENTIATORS

Originator of the Frozen Slab Concept Chef-Driven, Freshest Ice Cream Dairy from the region, finest ingredients from around the world Research and Development Food Science Support for new product innovations

The Franchise Disclosure Document (FDD) is a document required by law for all franchisors to give to potential franchisees.

We have provided this guide to outline key points and to help you understand our brand(s), the opportunity as a franchisee and how our relationship together would work.

FRANCHISE DISCLOSURE DOCUMENT

We are required by law to tell you to read the FDD carefully and rely solely on the Franchise Agreement when making decisions.

Download coming soon. In the mean time, please speak to your development manager for an emailed or mailed version to be sent to you.

Marble Slab Creamery has an impressive track record of supporting successful fundraising events. Whether it’s one of our Premium Ice Cream Cakes Fundraisers, or a Celebrity Scoop night, our gourmet flavor can help your school or organization bring in money by the scoopful.

LOCAL FUNDRAISING

A school or organization can host

a Celebrity Scoop Night at your

store, during which you, members

of the school or organization,

and/or local celebrities are

featured as the "Celebrity

Scoopers" and actually serve our

famous homemade ice cream to

customers.

CELEBRITY SCOOP NIGHT

With the Marble Slab Creamery Ice Cream Cakes Fundraiser, a school or organization earns $5 toward achieving fundraising goals for each Marble Slab Creamery Ice Cream Cake sold. A school or organization with 20 sellers selling just 10 cakes each can earn $1,000! Parents, family and friends can pre-order Ice Cream Cakes from our gourmet line of Premium Ice Cream Cakes, Seasonal Ice Cream Cakes and Kids Ice Cream Cakes, perfect for birthdays, anniversaries, special occasions, or simply dessert.

CAKE FUNDRAISERS

The local Marble Slab Creamery will provide the sellers with vouchers redeemable for the selected Ice Cream Cake. The supporters can redeem this voucher for up to one full year. What other fundraiser allows supporters to purchase a premium dessert item on their own schedule, up to an entire year? This builds great return clientele to your store!

Build Customer Loyalty

Central representative on-site for support

Online Owner’s Intranet

Complete Marketing Kits

Media and public relations assistance

INITIAL/GRAND OPENING AND

ONGOING

MARKETING MATERIALS

Periodic promotions throughout the year

National Marketing Fund provides materials for these promotions

Materials sent to each store

Step-by-step toolkits for local store marketing provided by Marble Slab Creamery

Toolkit will support: - National Promotions - Online Cake Ordering - Fundraising - Birthday Parties - Much, Much More!

LOCAL STORE MARKETING KITS

IN-STORE PROMOTIONS Four New

Promotions a Year

In-Store Promotions: Drive Traffic and Brand

Awareness

Introduce New Products

Market Existing Products

Appropriate to the Specific

Time of Year

The website showcases

the current promotion,

as well as any contests.

Customers can:

WEBSITES: CUSTOMER LOYALTY

Explore All Menu Offerings

Order Cakes Online

Play with fun activities,

including coloring pages

and downloads

PUBLIC RELATIONS

We work with a world-renowned agency to

increase brand awareness and drive traffic

to our locations. The agency will:

Support new product introductions

Manage celebrity endorsements

Manage special events

Work with franchisees at a local

level to help with local media

placements and product drops

SOCIAL MEDIA

We utilize Facebook, Twitter and Foursquare to engage and interact with our customers:

Share Current Promotions Promote Local Contests Allows Real-Time Dialogue with Customers

MARKETING CALENDAR

Marble Slab Creamery provides a yearly national calendar Franchise systems will have marketing visibility Allows for implementation of promotions on a local level

LAYING THE SLAB

SITE SELECTION & SITE CRITERIA

Minimum: 50,000 population within a 3-mile radius

800–1200 square feet

Preferred Co-Tenants: Movie Theatre Sit Down Restaurant

Cluster Book Stores

Site selection

Seeking development in primary and secondary markets throughout the U.S.

Site criteria Location Type – Lifestyle and Open Air, Entertainment Districts, Downtown shopping

Median household income of $50,000

TARGET VENUES

Large Lifestyle Shopping Centers Pedestrian Driven

Entertainment

Airports

Entertainment Complexes

Tourist Destinations

Transportation Hubs

Restaurant Clusters

Anchored shopping destinations

A typical Traditional Store requires between 650 and 1,400 square feet of space. A typical modular, prefabricated Non-Traditional Store will use between 400 and 800 square feet of space. A typical Satellite will use between 50 and 150 square feet in a shopping center or venue, but also will require a Traditional Store or Non-Traditional Store.

REAL ESTATE/LEASE ASSISTANCE

There will be an experienced real estate professional available to help you with the following:

Site Selection Site Evaluation Demographics & Market Analysis Letter of Intent Negotiation Lease Renewals (ongoing)

CONSTRUCTION ASSISTANCE

Architect – Approval and facilitation of unit plans Take Offs – Review and validation of quantities from vendors Generate Purchase Orders – Convert take offs to purchase orders for franchisee to process Store Layout – Produce one page layout for assistance with real estate negotiations

Vendor Relations – Manage vendor base and establish processes and pricing Manuals – Maintain design and construction manuals for all concepts Consultation – Assist franchisee with project management of build out

STORE BUILD OUT You will be assigned a

Construction Project Manager

who will work directly with you

and your general contractor on

the build out of your store.

Construction Project Managers

will complete a punch list on the

store at the completion of the

project.

You can rely on your

Construction Project

Manager to guide you through

the process.

PREFERRED VENDOR NETWORK

Since GFG has four Quick-Serve

Restaurant brands, we have a network of

preferred vendors that provide goods and

services to multiple brands.

GFG uses a collective buyer power to

lower costs across brands.

Preferred vendors will work with you

through the assistance of the

Construction Project Manager and Ops

team to ensure proper buys and on-time

openings.

TRAINING

6 days of platform (in-store) training on operational execution of business

5 days of classroom training on operations, marketing, finance, etc.

State-of-the-art training

Business and operational tools for owners

Modules Facilitated by Content Experts

Ongoing Education and Development

Engaging, Interactive, High Tech/High Touch

Brand Integrity Business Model Store Opening Support Franchise Relations / Communication Training: New Owner Platform New Owner Training Products & Initiative Roll Outs (Webinar, Regional Meeting) Market Visit: Sales Financial Review Quality Assessments Business Plan

FRANCHISOR’S ROLE

Business Analysis Mystery Shop Compliance Audit

PRE-OPENING / ON-SITE ASSISTANCE

6 days of platform (in-store) training on operational

execution of business

5 days of classroom training on operations, marketing,

finance, etc.

5 days of New Store Opening assistance by Franchise

Business Consultant

As needed assistance with all aspects of opening by

Franchise Business Consultant, including initial

ingredients order, opening

marketing kit, etc.

FRANCHISE BUSINESS CONSULTANT RELATIONSHIP / MENTORING

The Franchisee Business Consultant is charged with providing added

value to the franchisees’ business through providing

consultative revenue driving and cost cutting recommendations to help

improve franchise performance. The FBC has several touch points with

the franchisee, including in-store visits and off-site consultative business

reviews that consist of weekly emails and monthly phone contacts.

ANNUAL / QUARTERLY MEETINGS

Ice Cream Champions Council

meeting three times a year

Quarterly all franchisee webinars Franchisees can look forward to a

QSR conference every other year,

with business building workshops

facilitated by proven industry

experts

Regional training sessions

ONGOING TRAINING & SUPPORT

Ongoing training and support is provided by way of: Webinar sessions Regional train-the-trainer sessions to meet business needs

POS PLATFORM

Provides our

owners/operators

with access to a

number of reports

Allows for better

management of

labor, scheduling

and inventory Provides

understanding of

sales cycles, product

mix and much more

REPORTING

The POS system

allows for direct

upload of

information to the

GFG systems.

We use this information

to assess the success of

programs and make

adjustments to improve

franchisee profitability.

INTRANET

This allows franchisees to have access to a wealth of information at their fingertips:

Forms Marketing Materials Training Materials Communication with Corporate Contact with Fellow Franchisees Much, Much More!

LOCAL DAIRY

GFG will work with a dairy

provider in your area to make

and deliver the proprietary

sweet cream mix from which

all ice cream is made.

SUPPORT CENTER / R&D LAB

The Ice Cream brands have dedicated Research and Development Food Science Support focused on:

Exploring trends in the marketplace Continually revolutionizing our offering

New product innovations and ensuring each product is taken through an extensive process to: - Validate operational procedures in-store along with all other day-to-day activities - Understand consumer demand and the products' impact on store sales and product mix before a national launch - A state-of-the-art Innovation Lab that provides the foundation for this innovation

NEXT STEPS

Complete the application for pre-qualification Continue discovery discussions with your regional Development Manager Review our Franchise Disclosure Document Speak with franchisees for feedback about the business and gather additional information to complete your business plan Join us for a Meet-the-Team Day in Norcross, GA Receive approval and sign your Franchise Agreement Thank you for completing your review of the Marble Slab Creamery Virtual Brochure! We look forward to working with you towards joining our franchisee team!