fashion.qxp:maquetación 1 26/7/10 14:16 página 12and buttons, and then reforming the pair and...

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SCOPE Markt

3 Deep Design. Melbourne. Australiadesigner: 3 Deep Designwww.3deep.com.au

SCOPE is the largest and most global art fair in theworld featuring galleries and artists from over 25countries. The unique SCOPE experience expanded in2010 with the addition of SCOPE Markt, SCOPE FilmProgram, the SCOPE Foundation’s PersonalDevelopment Auction.Scope: Markt 2010 featured a range of designerswhose work cross-pollinates with the art world.In addition and to further support the creativepositioning of SCOPE 2010 Markt, a series ofinstallations were organized in collaboration withexhibiting designers and leading figures in art andfashion. Scope: Markt 2010 featured the followingrenowned designers:

1. Chicks on Speed2. Graham Tabor & Miguel Villalobos3. Hormazd Narielwalla4. Lamija Suljevic5. Sandra Backlund6. Shari Pierce7. Six Scents Parfums8. Skyward/Annika Berger & Robert Knoke

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SCOPE is the largest and most global art fair in theworld featuring galleries and artists from over 25countries. The unique SCOPE experience expanded in2010 with the addition of SCOPE Markt, SCOPE FilmProgram, the SCOPE Foundation’s PersonalDevelopment Auction.Scope: Markt 2010 featured a range of designerswhose work cross-pollinates with the art world.In addition and to further support the creativepositioning of SCOPE 2010 Markt, a series ofinstallations were organized in collaboration withexhibiting designers and leading figures in art andfashion. Scope: Markt 2010 featured the followingrenowned designers:

1. Chicks on Speed2. Graham Tabor & Miguel Villalobos3. Hormazd Narielwalla4. Lamija Suljevic5. Sandra Backlund6. Shari Pierce7. Six Scents Parfums8. Skyward/Annika Berger & Robert Knoke

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SCOPE Markt

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Anni Kuan

Sagmeister Inc. New York. USAconcept: Stefan Sagmeisterillustration/photography/design: Julia Fuchstypography: Matthias Ernstbergerwww.sagmeister.com

Brochure for Anni Kuan, an Asian fashion designerworking in New York.We bought 10 irons and utilized them like printingpresses, an iron burns through the 16 pages of onebrochure in 5 minutes.

Brochure for Anni Kuan, an Asian fashion designerworking in New York.We bought 10 irons and utilized them like printingpresses, an iron burns through the 16 pages of onebrochure in 5 minutes.

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Tess Management Identity

Mind Design. London. UKcreative director: Holger Jacobsdesigners: Sara Streule / Johannes Höhmanncollaboration: Simon Egli, Zurichwww.minddesign.co.uk

Identity for a London based model agency. Tessrepresents well established names such as NaomiCampbell and Erin O'Connor in the UK. The identityuses several logo variations based on a modularsystem of Art Deco inspired elements. The sameelements are being used for frames (which overlapimages of the models) on various printed applicationsand on the website.

Identity for a London based model agency. Tessrepresents well established names such as NaomiCampbell and Erin O'Connor in the UK. The identityuses several logo variations based on a modularsystem of Art Deco inspired elements. The sameelements are being used for frames (which overlapimages of the models) on various printed applicationsand on the website.

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Tess model card


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Levi Strauss & Co

Sagmeister Inc. New York. USAcreative director: Stefan Sagmeisterdesign: Joe Shouldice, Richard Thephotography: Tom Schierlitzwww.sagmeister.com

When Levi's asked us to design a poster for the 501,we simply took a picture of their jeans–but not beforedeconstructing them down to the individual threadsand buttons, and then reforming the pair andincorporating the sentence "This is a pair of Levis,sewed with the strongest thread", conveniently foundon the inside pocket of the jeans.

When Levi's asked us to design a poster for the 501,we simply took a picture of their jeans–but not beforedeconstructing them down to the individual threadsand buttons, and then reforming the pair andincorporating the sentence "This is a pair of Levis,sewed with the strongest thread", conveniently foundon the inside pocket of the jeans.

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The Six Scents Fragrance Initiative

3 Deep Design. Melbourne. Australiadesigner: 3 Deep Designwww.3deep.com.au

What if a fragrance could be more than just sensuality,intrigue and allure? What if it could representsomething that you stand for, something you believein and hope for?

Annually, the project presents a distinct group of sixprominent artists and perfumers to develop a limitededition series of fragrances to help raise money forcharity. The collection represents a worldwidespectrum of contemporary perspectives on creativity,culture and consciousness. Six Scents: Series Twofeatures fragrances by the following renownedperfumers and designers in partnership with leadingfragrance producer Givaudan.

1. Phillip Lim & Natalie Gracia-Cetto2. Damir Doma & Yann Vasnier3. Henrik Vibskov & Louise Turner4. House of Holland & Stephen Nilsen5. Richard Nicoll & Rodrigo Flores-roux6. Toga & Alexandra Kosinski

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What if a fragrance could be more than just sensuality,intrigue and allure? What if it could representsomething that you stand for, something you believein and hope for?

Annually, the project presents a distinct group of sixprominent artists and perfumers to develop a limitededition series of fragrances to help raise money forcharity. The collection represents a worldwidespectrum of contemporary perspectives on creativity,culture and consciousness. Six Scents: Series Twofeatures fragrances by the following renownedperfumers and designers in partnership with leadingfragrance producer Givaudan.

1. Phillip Lim & Natalie Gracia-Cetto2. Damir Doma & Yann Vasnier3. Henrik Vibskov & Louise Turner4. House of Holland & Stephen Nilsen5. Richard Nicoll & Rodrigo Flores-roux6. Toga & Alexandra Kosinski


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The Six Scents Fragrance Initiative

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Levi’s

Checkland Kindleysides. London. UKdesign: Checkland Kindleysideswww.checklandkindleysides.com

The photography portrays a sense of characterrealism and focuses on individualism; capturing howpeople look and feel, not just what they are wearing.Levi’s® clothing becomes integral to their personality,helping the look to be relaxed and honest.Our modern take on Levi’s® two-horse imagesymbolises the strength and heritage of the brand.Reflecting the Levi’s® store interior which is texturallyrich and uses a premium palette of materials, wecreated in-store packaging with a handcrafted feel.Carrier bags and gift wrapping were developed usingraw materials, an embossed logo, handwritten fontsand simple black and white photography.Levi’s® ‘Revolution’ store concept reaffirms the brandas a denim specialist and original pioneer andauthority in denim retailing.Interlacing brand and service at its core, our concepthelps to guide the consumer through the complexrange of fits, finishes and sizes in the clearest andmost engaging way; offering a distinct choice betweenservice and self-selection.Playing to the consumer’s rekindled love of thetraditional rituals of service, a denim bar spans thelength of the store, offering the customer specialistone-to-one advice, while providing a focal point forthe overall environment.Self-selection is characterised by a ‘spinner unit’which rotates 360º, locking into any desired positionto create unlimited visual merchandising flexibility.

The photography portrays a sense of characterrealism and focuses on individualism; capturing howpeople look and feel, not just what they are wearing.Levi’s® clothing becomes integral to their personality,helping the look to be relaxed and honest.Our modern take on Levi’s® two-horse imagesymbolises the strength and heritage of the brand.Reflecting the Levi’s® store interior which is texturallyrich and uses a premium palette of materials, wecreated in-store packaging with a handcrafted feel.Carrier bags and gift wrapping were developed usingraw materials, an embossed logo, handwritten fontsand simple black and white photography.Levi’s® ‘Revolution’ store concept reaffirms the brandas a denim specialist and original pioneer andauthority in denim retailing.Interlacing brand and service at its core, our concepthelps to guide the consumer through the complexrange of fits, finishes and sizes in the clearest andmost engaging way; offering a distinct choice betweenservice and self-selection.Playing to the consumer’s rekindled love of thetraditional rituals of service, a denim bar spans thelength of the store, offering the customer specialistone-to-one advice, while providing a focal point forthe overall environment.Self-selection is characterised by a ‘spinner unit’which rotates 360º, locking into any desired positionto create unlimited visual merchandising flexibility.

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Anni Kuan

Sagmeister Inc. New York. USAconcept: Stefan Sagmeisterdesign: Matthias Ernstberger, Eva Hueckmanphoto: Matthias Ernstbergerwww.sagmeister.com

Anni Kuan is an Asian fashion designer working inNew York.Announcing the first collection in the year of thehorse we sent out a shrink wrapped and crumbledpiece of newsprint featuring the new collection aswell as wrapping a little plastic horse. We looked for a cheap and quick solution: Plastic horse = 8 cents, crumbeling of paper = 4seconds.

Anni Kuan is an Asian fashion designer working inNew York.Announcing the first collection in the year of thehorse we sent out a shrink wrapped and crumbledpiece of newsprint featuring the new collection aswell as wrapping a little plastic horse. We looked for a cheap and quick solution: Plastic horse = 8 cents, crumbeling of paper = 4seconds.

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Victoria Beckham

SVIDesign. London. United Kingdomcreative director: Sasha Vidakovicdesigners: Sasha Vidakovic, Ian Mizonwww.svidesign.com

First in line was the development of the logotype. Oursense was that the immediate recognition of the brandcomes from the association of Victoria and Beckham– the two words separately carried a host of alternativeconnotations. In the process, we discovered aninteresting rhythm to the word, with Victoria’s last Aproviding a subtle division between the name andsurname while, at the same time, providing a unifyingbridge, a harmonious centre point. The noted repetitionof the triangular characters – V, A, M – was suitablystriking and hinted at a graphic solution that was atonce unique and subtle. The overall result is a subtle, effortless visual languagewhich allows individuality across the divisions whileensuring a sense of unity through the graphic form ofthe logo and the light warm grey of the backgroundcolour.

First in line was the development of the logotype. Oursense was that the immediate recognition of the brandcomes from the association of Victoria and Beckham– the two words separately carried a host of alternativeconnotations. In the process, we discovered aninteresting rhythm to the word, with Victoria’s last Aproviding a subtle division between the name andsurname while, at the same time, providing a unifyingbridge, a harmonious centre point. The noted repetitionof the triangular characters – V, A, M – was suitablystriking and hinted at a graphic solution that was atonce unique and subtle. The overall result is a subtle, effortless visual languagewhich allows individuality across the divisions whileensuring a sense of unity through the graphic form ofthe logo and the light warm grey of the backgroundcolour.

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Magrit

Pati Nuñez Associats. Barcelona. Spaindesign: Pati Nuñezphoto: Pati Nuñez, kike Segurola, Alexis Tauléwww.patinunez.com

Siempre se han visto los zapatos de Magrit comoflores: osados, sensuales, coloridos, presumidos... soncomo las flores para las plantas: sus armas deseducción. Y son zapatos de cuento. Se pusieron en sus cajas imágenes fotográficas depétalos, para obtener flores imaginarias, diferentes delas flores reales. El fondo es blanco, como la luz.Las bases e interiores de las cajas son de colores vivosy cálidos que explican su filosofía de marca: una eternaprimavera.

Magrit shoes have always seemed to be flowers:daring, sensual, colourful, presumptuous... they arewhat flowers are for their plants: weapons of seduction.Oh yes, they’re also shoes.Photos of petals were placed inside the shoeboxes togive the impression of imaginary flowers, rather thanreal ones. The photo backgrounds are white, as islight. Meanwhile, base and insides of the shoeboxeshave rich warm colours that express the philosophybehind the brand: eternal spring.

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Magrit

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Magrit

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Maks

SVIDesign. London. United Kingdomcreative director: Sasha Vidakovicdesigners: Sarah Bates, Sarah Batesillustration: Sasha Vidakovic, Sarah Bateswww.svidesign.com

Hand made identity has been made to celebrate 25years of the legendary family owned fashion label inZagreb, Croatia. It reflects relaxed, comfortable styleof clothes which are all made of top quality cotton,linen and other natural fabric. The identity is flexibleand playful composition of dotted circles and could beeasily applied onto the stationery, packaging andretail.

Hand made identity has been made to celebrate 25years of the legendary family owned fashion label inZagreb, Croatia. It reflects relaxed, comfortable styleof clothes which are all made of top quality cotton,linen and other natural fabric. The identity is flexibleand playful composition of dotted circles and could beeasily applied onto the stationery, packaging andretail.

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Anni Kuan

Sagmeister Inc. New York. USAart direction: Stefan Sagmeisterillustration/photography/design: Izabella Bielawskawww.sagmeister.com

Newsprint catalogue for New York fashion designerincluding pencil to completely complete the connectthe dot images.

Newsprint catalogue for New York fashion designerincluding pencil to completely complete the connectthe dot images.

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Anni Kuan

Sagmeister Inc. New York. USAcreative director: Stefan Sagmeisterillustration/design: Richard Thewww.sagmeister.com

All illustrations are done with the fashion designer'severyday tools: pins and thread. With the mailer came12 black pins to hang the newspaper sheets on thewall—one side of each sheet is part of a big poster—a snapshot of Anni Kuan the designer.

All illustrations are done with the fashion designer'severyday tools: pins and thread. With the mailer came12 black pins to hang the newspaper sheets on thewall—one side of each sheet is part of a big poster—a snapshot of Anni Kuan the designer.

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Anni Kuan

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Anti Sweden Visual Identity

Anti. Oslo. Norwayart direction: Kjetil Wolddesigners: Fredrik Melby, Martin Stouslandillustration: Justin Bartlettphotography: nom

Putting rebellion back to jeans. Identity work for theNorwegian apparell brand Anti Sweden.Combining the grim and dark cultural heritage fromthe darkside of Norwegian cult scene of TrueNorwegian Black Metal with a wellknown rivaleryagainst the naighboring country of Sweden, it openedup a road of evil never seen before. The identity ispurely black and white and uses a distinct and boldvisual language mixed with grim illustrations from themost evil illustrator in the universe Justin Bartlett, wellknown from his influence on this sub culture. The onlycolor is the distinct yellow who strangely have thesame pms color as the Swedish flag. How to get holdof these jeans and more bold imagery in Black andwhite, visit www.antisweden.no

Putting rebellion back to jeans. Identity work for theNorwegian apparell brand Anti Sweden.Combining the grim and dark cultural heritage fromthe darkside of Norwegian cult scene of TrueNorwegian Black Metal with a wellknown rivaleryagainst the naighboring country of Sweden, it openedup a road of evil never seen before. The identity ispurely black and white and uses a distinct and boldvisual language mixed with grim illustrations from themost evil illustrator in the universe Justin Bartlett, wellknown from his influence on this sub culture. The onlycolor is the distinct yellow who strangely have thesame pms color as the Swedish flag. How to get holdof these jeans and more bold imagery in Black andwhite, visit www.antisweden.no


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Jackie Smith

EstudioFbdi. Buenos Aires. Argentinaclient: Jackie Smithwww.estudiofbdi.com

Jackie Smith es la marca de carteras y accesorios mássofisticada e interesante del mercado argentino.Fbdi comenzó a construir la experiencia Jackie Smithdesde su nacimiento trabajando sobre un mundofemenino, internacional, romántico, atemporal ysofisticado. Un discurso de marca que transforma locotidiano en fantástico y que se revela en cadacontacto con el universo de Jackie Smith. Dentro deeste marco conceptual se definió y se diseñó suidentidad visual, packaging y campañas decomunicación. Cada temporada se renueva la invitacióna recorrer, explorar, descubrir y ser parte del estiloJackie Smith en sus campañas gráficas.

Jackie Smith es la marca de carteras y accesorios mássofisticada e interesante del mercado argentino.Fbdi comenzó a construir la experiencia Jackie Smithdesde su nacimiento trabajando sobre un mundofemenino, internacional, romántico, atemporal ysofisticado. Un discurso de marca que transforma locotidiano en fantástico y que se revela en cadacontacto con el universo de Jackie Smith. Dentro deeste marco conceptual se definió y se diseñó suidentidad visual, packaging y campañas decomunicación. Cada temporada se renueva la invitacióna recorrer, explorar, descubrir y ser parte del estiloJackie Smith en sus campañas gráficas.


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Jackie Smith


TousTous

Mirinda Company. Barcelona. Spaindesigner: Marina Companyclient: Montse Novau. Directora de imagen de Touswww.mirindacompany.com

Para el packaging de joyería Tous, se construyó unaidentidad basada en el color. Una gama cromática que sesuma al combinar los diferentes elementos: bolsa, caja,papeles...En redondo, en 5 colores, las cajas se pueden superponercomo si fueran pasteles. Se cierran con un elástico del quecuelga un cascabel. Las bolsas combinan el color en elexterior con el negro interior. Es un pack lúdico y honestoque huye del diseño tendencioso.Aunque se ha buscado transmitir una imagenparticularmente femenina y chic, el uso del color permitetambien acercarse al público masculino y al mundo delbebé.

Para el packaging de joyería Tous, se construyó unaidentidad basada en el color. Una gama cromática que sesuma al combinar los diferentes elementos: bolsa, caja,papeles...En redondo, en 5 colores, las cajas se pueden superponercomo si fueran pasteles. Se cierran con un elástico del quecuelga un cascabel. Las bolsas combinan el color en elexterior con el negro interior. Es un pack lúdico y honestoque huye del diseño tendencioso.Aunque se ha buscado transmitir una imagenparticularmente femenina y chic, el uso del color permitetambien acercarse al público masculino y al mundo delbebé.

Campaña internacional revistas: Joya San Valentín y Día de la madre.

Campaña internacional revistas: Joya San Valentín y Día de la madre.

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Tous

Mirinda Company. Barcelona. Spainart director: Marina Companyphotography: Ellen Von Unwerth client: Montse Novau. Directora de imagen de Touswww.mirindacompany.com

Campaña internacional revistas joyas. Otoño-invierno 2009-2010.Concepto: Party

Campaña internacional revistas joyas. Otoño-invierno 2009-2010.Concepto: Party

Catálogo bolsos. Concepto: Partyphotography: Bèla Adler, Salvador Fresnedaphotography Kylie Minogue: Ellen Von Unwerth

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Tous


Mirinda Company. Barcelona. Spainart director: Marina Companyclient: Montse Novau. Directora de imagen de Touswww.mirindacompany.com

Tous

Campaña revistas joyas y bolsos.Primavera-verano 2010. Concepto: Magiaphotography: Ellen Von Unwerth

Catálogo bolsos primavera-verano 2010. Concepto: Magiaphotography: Ellen Von Unwerth, Leandre Escorsell

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Theatre products

DRAFT Co.,Ltd.. Tokyo. Japanart director: Ryosuke Ueharadesigners: Yuka Watanabe, Aya Iida photographers: Fumio Doi, Syunya Arai illustrator: Kei Hagiwarawww.draft.jp

Clothing is made whole by the features that come intobeing when it is worn. Depending upon the delicatebalance of various elements such as material, form,and color, the time and space around the person whowears the clothing are completed as well. In this way,clothing is a spatial and theatrical commodity thatchanges the continuity of our daily lives into a never-ending performance. We at THEATRE PRODUCTSsee operating a company that designs, produces, andsells clothing as being theatrical as well. Our reality asan organization that physically exists in a corner of theworld the purpose of bringing “expressions of thebody as media” into everyday life is in a way a livingallegory of the structure of a theatre. By cuttingsomething out of the world and putting it up for displayon stage, we give our audience time to concentrateand think about its meaning. One by one, we out ouroffhand gestures as a fashion brand onto the stageand under the spotlight.

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Clothing is made whole by the features that come intobeing when it is worn. Depending upon the delicatebalance of various elements such as material, form,and color, the time and space around the person whowears the clothing are completed as well. In this way,clothing is a spatial and theatrical commodity thatchanges the continuity of our daily lives into a never-ending performance. We at THEATRE PRODUCTSsee operating a company that designs, produces, andsells clothing as being theatrical as well. Our reality asan organization that physically exists in a corner of theworld the purpose of bringing “expressions of thebody as media” into everyday life is in a way a livingallegory of the structure of a theatre. By cuttingsomething out of the world and putting it up for displayon stage, we give our audience time to concentrateand think about its meaning. One by one, we out ouroffhand gestures as a fashion brand onto the stageand under the spotlight.


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Theatre products

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Theatre products

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fashion.qxp:maquetación 1 26/7/10 14:16 página 12and buttons, and then reforming the pair and...

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