mangorain company profile and case study

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Creative Event Management & Brand Activation Ideas

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Page 1: MangoRain Company Profile and Case Study

Creative Event Management & Brand Activation Ideas

Page 2: MangoRain Company Profile and Case Study

  One-stop-shop event management company that provides logistical solutions for below-the-line activities to support the advertising and marketing industries – communicating brand experiences to your consumers

  In 2009, MangoRain officially established in Cambodia, we are partnership between Cambodian and Malaysian.

  Regional experiences and network to enable your brands to go that much further.

Who Are We

Page 3: MangoRain Company Profile and Case Study

Vision:

  To be the benchmark of excellence in the event management business in Cambodia.

Mission:

  Breakthrough event idea to meet clients' objectives with the best value through professional dynamic team.

Who Are We

Page 4: MangoRain Company Profile and Case Study

Our Objectives   Led by a dynamic and enthusiastic team

focused on DELIVERING RESULTS in line with brand objectives

  Mango Rain is committed to OPTIMIZE THE RETURNS from our clients’ investment in us through :   Professionally efficient & effective

management service   Breakthrough event ideas to meet

clients’ objectives   Understand market and consumers

insight.

Page 5: MangoRain Company Profile and Case Study

What We Do   Brand Experiences & Engagement.   Other Events :

  Annual Dinners & Family Days   Product & Service Launches   Seminars & Conferences   Outdoor & Festival Celebrations   Roadshows & Exhibitions   Private Parties   Below-The-Line advertising   Corporate Gifts & Premiums

Page 6: MangoRain Company Profile and Case Study

Our Customers

Page 7: MangoRain Company Profile and Case Study

Our Customers   Customers whom we have served so far

Page 8: MangoRain Company Profile and Case Study

Corporate Events

Page 9: MangoRain Company Profile and Case Study

Corporate Events

•  More than 250 guests and medias attended the event launching new series of Singtech Infinity i-Crystal and Sapphire Z501.

•  The participant had chance to

experience with Signtech phone. They are Shop owners, Distributors, Dealers in town.

•  The news were on local TV, Newspaper and Website news.

Singtech Phone Product Launching

Page 10: MangoRain Company Profile and Case Study

Corporate Events

Page 11: MangoRain Company Profile and Case Study

Corporate Events •  More than 200 guests and

medias was invited and present on the event day.

•  The theme of event is black and blue.

•  A catwalk by selected model to fit with phone personality.

•  The news were on TV, Newspaper, Website and facebook.

•  Participant were happy and have chance to enjoy with new product.

Infocus Phone Product Launching

Page 12: MangoRain Company Profile and Case Study

Corporate Events

Page 13: MangoRain Company Profile and Case Study

Corporate Events •  Daikin Singapore Product Seminar

27th January 2015. •  There were almost 300 people from

different companies, constructor, developer, technician, dealer, distributor.

•  There were from 2pm to 8pm which

including performance, seminar, dinner and entertainment.

•  “ Consumers’ feedback were happy to have this kind of arrangement once a year”

Daikin Singapore Product Seminar

Page 14: MangoRain Company Profile and Case Study

Corporate Events

Page 15: MangoRain Company Profile and Case Study

Corporate Events •  Malaysian Exhibition 10-12 June

2014

•  There were 62 exhibitors from Malaysian to showcase in Cambodia and more than 2000 visitors visiting the exhibition.

•  There were about 300 local companies joining business matching session between Cambodian and Malaysian company

Malaysian Exhibition & Business Matching

Page 16: MangoRain Company Profile and Case Study

Corporate Events

Page 17: MangoRain Company Profile and Case Study

Corporate Events

•  A new branch launching in Kampo on 24th June, 2014

•  200 pax joing the event are from governor, current customers of ABA bank.

ABA Bank Kampot Branch Launching

Page 18: MangoRain Company Profile and Case Study

Corporate Events

Page 19: MangoRain Company Profile and Case Study

Corporate Events

•  The Garage was launching in August 2013 with the guests of 230 people, set up Chinese Set for lunch time.

•  The Pit & Go garage corporate with DENSO, TOYOTA and First Part Cambodia Import Export to serve the best service in town with quality product of Japan.

Pit and Go (Toyota Team) Launching

Page 20: MangoRain Company Profile and Case Study

Corporate Events

Page 21: MangoRain Company Profile and Case Study

Corporate Events •  ABA bank, organized party for all the

staff and awarding to all outstanding staff.

•  All the staff enjoying with the performance from their team of each branches, Phnom Penh and Province.

•  The blue color theme was main event and DJ with funny photo session.

•  300pax was participated on that day, 22nd December, 2013.

ABA Staffs Party 2012

Page 22: MangoRain Company Profile and Case Study

Corporate Events

Page 23: MangoRain Company Profile and Case Study

Corporate Events

•  Launching new DUMEX GOLD at NagaWorld on 22nd December, 2012.

•  The participants of 150 people enjoy with the show, food and printed photos after shooting and wishing trees to write the wish for product and company.

•  Objectives: •  To introduce new product to doctors and

nurses •  To create stronger bonding between doctors,

nurse and DUMEX team.

Dumex Gold Product Launching

Page 24: MangoRain Company Profile and Case Study

Corporate Events

Page 25: MangoRain Company Profile and Case Study

Corporate Events •  Launching new product to the doctors, nurse

in Phnom Penh and Province, Kompong Chamg and Battambong province.

•  Objectives: •  To introduce new product to doctors and

nurses •  To create stronger bonding between doctors,

nurse and DUMEX team.

•  Date of Event:

•  Phnom Penh: 29th April, 2012, 360pax •  Kompong Cham: 05th May, 2012, 150pax •  Battambong: 12th May, 2012, 150pax.

Dumex Mumil Mama Launching

Page 26: MangoRain Company Profile and Case Study

Corporate Events

Activities: We provide game booth related to nutrition for all the guests and photos backdrop.

Page 27: MangoRain Company Profile and Case Study

Corporate Events

Page 28: MangoRain Company Profile and Case Study

Corporate Events Objectives: •  Showcase Sofitel as the luxury wedding

venue •  Showcase International & Local Wedding

Vendors •  10 International Wedding Vendors & 10

Local Wedding Vendors were invited to participate in the LWF.

•  40 Media attendance for the Press Conference to launch the LWF.

•  150 VIP guests attendance on the Opening Day of the event (invitation only)

•  Over 500 people attended the 2 public days of the event.

Wedding Fair at Sofitel

Page 29: MangoRain Company Profile and Case Study

Corporate Events

Page 30: MangoRain Company Profile and Case Study

Corporate Events

•  Hwang DBS Commercial Bank was launched In 2009 by H.E. Chea Chan To.

•  By December 2010, HDBS Commercial Bank launched another 2 other branches in Phnom Penh : Kampuchea Krom Blvd and Mao Tse Tung Blvd.

•  ** Mango Rain is also the ATL agency for HDBS Commercial Bank

Hwang DBS Bank Grand Opening

Page 31: MangoRain Company Profile and Case Study

Corporate Events

Page 32: MangoRain Company Profile and Case Study

Brand Activation

Page 33: MangoRain Company Profile and Case Study

Brand Activation

•  To give away promotion flyer to target consumers, whom are Foreigners who often travelling

•  3 days project for every promotion

•  There are two locations:

1. Siem Reap Province 2. Phnom Penh

Air Asia Flyer Distribution

Page 34: MangoRain Company Profile and Case Study

Brand Activation

Page 35: MangoRain Company Profile and Case Study

Brand Activation

•  The team been travelling to university, High School and selected area to recruit contestant.

•  There were 300 candidate as female from different places in Phnom Penh joining the contest.

•  There were 1 months period of activation include the final stage.

Lips Ice Activation

Page 36: MangoRain Company Profile and Case Study

Brand Activation

Page 37: MangoRain Company Profile and Case Study

Brand Activation 13 provinces to be rolled from 3rd December 2013.

•  We provide Pyramid Puzzle game, Product Sampling, Product Demonstration at each location, and disseminate information to consumers.

The provinces are:

•  Battambong Pursat •  Kampong Chhnang Kompong Thom •  Siem Reap Pai Lin •  Kandal Takeo •  Kampot Sihanuk Vill •  Kampong Speu Preyveng •  Kampong Cham

MamyPoko Activation

Page 38: MangoRain Company Profile and Case Study

Brand Activation

Page 39: MangoRain Company Profile and Case Study

Brand Activation •  In February 2012, we did product sampling

for SkinWhite in a period of 6 days at Supermarket and 10 Universities together with Seminar about beauty for women and

•  4 provinces: •  Battambong, •  Banteay Meanchay, •  Siem Reap, •  Sihanuk Ville.

•  We provide hand massage with Skinwhite and air conditioner. The participants enjoy with printed photos of product.

Skinwhite Activation

Page 40: MangoRain Company Profile and Case Study

Brand Activation

Page 41: MangoRain Company Profile and Case Study

Brand Activation Objectives: •  To create top of mind recall •  To Interact with consumers

Activities: •  To play game and do product sampling to

consumers in Phnom Penh and Siem Reap Province.

Location Activation: Phnom Penh: •  30 outlets of food courts and cafe shops. Siem Reap: •  30 outlets of food courts and cafe shop, 3

wet markets, 3 bus stations.

Over 20,000 people exposed to the brand

Coca Cola Activation

Page 42: MangoRain Company Profile and Case Study

Brand Activation

Page 43: MangoRain Company Profile and Case Study

Brand Activation

Objectives: •  To introduce product trial •  Create brand awareness for the right target consumers Activities: •  Chilled bottle sampling was conducted in 7 districts in

Phnom Penh.

1. Khan Chamkamorn 5. Khan Duan Penh 2. Khan Russey Keo 6. Khan Mean Chei 3. Khan Toul Kork 7. Khan Dang Kor 4. Khan 7 Makera In 18 days we hit 80,000 target consumers (office workers, students, drivers, construction workers) More than 10,000 people were exposed to Samurai.

Samurai Product Launching & Sampling

Page 44: MangoRain Company Profile and Case Study

Brand Activation

Page 45: MangoRain Company Profile and Case Study

www.mangorainns.com www.facebook.com/mangorainns Tel: 023 5000 986/ 070 222 072

If You Think Marketing and Product Experience are Expensive, Let Try to Ignore It.