mangorain company profile and case study
TRANSCRIPT
Creative Event Management & Brand Activation Ideas
One-stop-shop event management company that provides logistical solutions for below-the-line activities to support the advertising and marketing industries – communicating brand experiences to your consumers
In 2009, MangoRain officially established in Cambodia, we are partnership between Cambodian and Malaysian.
Regional experiences and network to enable your brands to go that much further.
Who Are We
Vision:
To be the benchmark of excellence in the event management business in Cambodia.
Mission:
Breakthrough event idea to meet clients' objectives with the best value through professional dynamic team.
Who Are We
Our Objectives Led by a dynamic and enthusiastic team
focused on DELIVERING RESULTS in line with brand objectives
Mango Rain is committed to OPTIMIZE THE RETURNS from our clients’ investment in us through : Professionally efficient & effective
management service Breakthrough event ideas to meet
clients’ objectives Understand market and consumers
insight.
What We Do Brand Experiences & Engagement. Other Events :
Annual Dinners & Family Days Product & Service Launches Seminars & Conferences Outdoor & Festival Celebrations Roadshows & Exhibitions Private Parties Below-The-Line advertising Corporate Gifts & Premiums
Our Customers
Our Customers Customers whom we have served so far
Corporate Events
Corporate Events
• More than 250 guests and medias attended the event launching new series of Singtech Infinity i-Crystal and Sapphire Z501.
• The participant had chance to
experience with Signtech phone. They are Shop owners, Distributors, Dealers in town.
• The news were on local TV, Newspaper and Website news.
Singtech Phone Product Launching
Corporate Events
Corporate Events • More than 200 guests and
medias was invited and present on the event day.
• The theme of event is black and blue.
• A catwalk by selected model to fit with phone personality.
• The news were on TV, Newspaper, Website and facebook.
• Participant were happy and have chance to enjoy with new product.
Infocus Phone Product Launching
Corporate Events
Corporate Events • Daikin Singapore Product Seminar
27th January 2015. • There were almost 300 people from
different companies, constructor, developer, technician, dealer, distributor.
• There were from 2pm to 8pm which
including performance, seminar, dinner and entertainment.
• “ Consumers’ feedback were happy to have this kind of arrangement once a year”
Daikin Singapore Product Seminar
Corporate Events
Corporate Events • Malaysian Exhibition 10-12 June
2014
• There were 62 exhibitors from Malaysian to showcase in Cambodia and more than 2000 visitors visiting the exhibition.
• There were about 300 local companies joining business matching session between Cambodian and Malaysian company
Malaysian Exhibition & Business Matching
Corporate Events
Corporate Events
• A new branch launching in Kampo on 24th June, 2014
• 200 pax joing the event are from governor, current customers of ABA bank.
ABA Bank Kampot Branch Launching
Corporate Events
Corporate Events
• The Garage was launching in August 2013 with the guests of 230 people, set up Chinese Set for lunch time.
• The Pit & Go garage corporate with DENSO, TOYOTA and First Part Cambodia Import Export to serve the best service in town with quality product of Japan.
Pit and Go (Toyota Team) Launching
Corporate Events
Corporate Events • ABA bank, organized party for all the
staff and awarding to all outstanding staff.
• All the staff enjoying with the performance from their team of each branches, Phnom Penh and Province.
• The blue color theme was main event and DJ with funny photo session.
• 300pax was participated on that day, 22nd December, 2013.
ABA Staffs Party 2012
Corporate Events
Corporate Events
• Launching new DUMEX GOLD at NagaWorld on 22nd December, 2012.
• The participants of 150 people enjoy with the show, food and printed photos after shooting and wishing trees to write the wish for product and company.
• Objectives: • To introduce new product to doctors and
nurses • To create stronger bonding between doctors,
nurse and DUMEX team.
Dumex Gold Product Launching
Corporate Events
Corporate Events • Launching new product to the doctors, nurse
in Phnom Penh and Province, Kompong Chamg and Battambong province.
• Objectives: • To introduce new product to doctors and
nurses • To create stronger bonding between doctors,
nurse and DUMEX team.
• Date of Event:
• Phnom Penh: 29th April, 2012, 360pax • Kompong Cham: 05th May, 2012, 150pax • Battambong: 12th May, 2012, 150pax.
Dumex Mumil Mama Launching
Corporate Events
Activities: We provide game booth related to nutrition for all the guests and photos backdrop.
Corporate Events
Corporate Events Objectives: • Showcase Sofitel as the luxury wedding
venue • Showcase International & Local Wedding
Vendors • 10 International Wedding Vendors & 10
Local Wedding Vendors were invited to participate in the LWF.
• 40 Media attendance for the Press Conference to launch the LWF.
• 150 VIP guests attendance on the Opening Day of the event (invitation only)
• Over 500 people attended the 2 public days of the event.
Wedding Fair at Sofitel
Corporate Events
Corporate Events
• Hwang DBS Commercial Bank was launched In 2009 by H.E. Chea Chan To.
• By December 2010, HDBS Commercial Bank launched another 2 other branches in Phnom Penh : Kampuchea Krom Blvd and Mao Tse Tung Blvd.
• ** Mango Rain is also the ATL agency for HDBS Commercial Bank
Hwang DBS Bank Grand Opening
Corporate Events
Brand Activation
Brand Activation
• To give away promotion flyer to target consumers, whom are Foreigners who often travelling
• 3 days project for every promotion
• There are two locations:
1. Siem Reap Province 2. Phnom Penh
Air Asia Flyer Distribution
Brand Activation
Brand Activation
• The team been travelling to university, High School and selected area to recruit contestant.
• There were 300 candidate as female from different places in Phnom Penh joining the contest.
• There were 1 months period of activation include the final stage.
Lips Ice Activation
Brand Activation
Brand Activation 13 provinces to be rolled from 3rd December 2013.
• We provide Pyramid Puzzle game, Product Sampling, Product Demonstration at each location, and disseminate information to consumers.
The provinces are:
• Battambong Pursat • Kampong Chhnang Kompong Thom • Siem Reap Pai Lin • Kandal Takeo • Kampot Sihanuk Vill • Kampong Speu Preyveng • Kampong Cham
MamyPoko Activation
Brand Activation
Brand Activation • In February 2012, we did product sampling
for SkinWhite in a period of 6 days at Supermarket and 10 Universities together with Seminar about beauty for women and
• 4 provinces: • Battambong, • Banteay Meanchay, • Siem Reap, • Sihanuk Ville.
• We provide hand massage with Skinwhite and air conditioner. The participants enjoy with printed photos of product.
Skinwhite Activation
Brand Activation
Brand Activation Objectives: • To create top of mind recall • To Interact with consumers
Activities: • To play game and do product sampling to
consumers in Phnom Penh and Siem Reap Province.
Location Activation: Phnom Penh: • 30 outlets of food courts and cafe shops. Siem Reap: • 30 outlets of food courts and cafe shop, 3
wet markets, 3 bus stations.
Over 20,000 people exposed to the brand
Coca Cola Activation
Brand Activation
Brand Activation
Objectives: • To introduce product trial • Create brand awareness for the right target consumers Activities: • Chilled bottle sampling was conducted in 7 districts in
Phnom Penh.
1. Khan Chamkamorn 5. Khan Duan Penh 2. Khan Russey Keo 6. Khan Mean Chei 3. Khan Toul Kork 7. Khan Dang Kor 4. Khan 7 Makera In 18 days we hit 80,000 target consumers (office workers, students, drivers, construction workers) More than 10,000 people were exposed to Samurai.
Samurai Product Launching & Sampling
Brand Activation
www.mangorainns.com www.facebook.com/mangorainns Tel: 023 5000 986/ 070 222 072
If You Think Marketing and Product Experience are Expensive, Let Try to Ignore It.