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Page 1: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

kpmg

Telecom

KPMG perspectives on how to respond

to the COVID-19 disruption

June 4, 2020

Managing through Market Disruption and Beyond:

Approach for Telecom Carriers

Page 2: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

2

Executive Summary

Telecom operators have outperformed the S&P 500 since the onset of COVID-19. This was also

true during the beginning of the 2008 financial recession, where subscriber growth, ARPU and churn

trends actually improved. The recovery time post-recession, however, varied greatly among

companies and it took more than 3 years for the most resilient to regain prior valuations

Network traffic volume is spiking, with average increases of 20-25%, driven by increased home

usage and video consumption. Demand is increasing across the board, during both business and

leisure hours, for both voice (e.g., call durations and overall) and data (e.g., VPN, video games,

streaming), with significant uplift in customer sentiments for big 4 wireless carriers

Sales growth may be challenging, however, given large share of telco retail stores are closed,

potential limitations in smartphone supply, and most subscribers being on fixed-price schemes (not

charged by volume). In 2008, the lead telecom companies continued to grow through the recession,

but at a rate slower than the years prior and past the recession

Financially, operators have healthier margins going into 2020 than 2008, but are not as resilient in

terms of cash and debt. Spend on both capex and advertising took a quick hit in 2008 (declined 5-

15%) but rapidly recovered and then increased every year since. With publicly stated desires to

continue to fund network/5G roll-out, there may be pressure to reduce other types of costs

Going forward, Telco’s need to focus on ensuring network capacity/stability, while prioritizing

capital spend across operational and strategic investments. Operators should continue to monitor

cash flow and explore cost reductions, capital project delays, stock buybacks, and dividend policy

1

1

1

1

1

Source: Yahoo Finance, CapitalIQ (company public financials), Analyst Reports, Statista, USTelecom, S&P Global, Company Websites, Reuters, KPMG Analysis

HOW ARE COMPANIES IN THE TELECOM SECTOR BEING IMPACTED BY COVID -19?

Page 3: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

3

WHAT IMPACT IS COVID-19 HAVING ON THE MARKET AND SOCIETY?

COVID-19 is rapidly transforming our world, disrupting markets and society

US GDP decline by 8.0% in 20201 Largest US job loss in history2

Largest US government stimulus3

Market Impact Societal Impact

Note(s) (1) Projections are dated as of June 4, 2020 (2) Projections are dated as of April 7, 2020 (3) Projections are dated as of April 14, 2020

Source(s): Johns Hopkins (map), KPMG Economics, BEA, BLS, Macroeconomic Advisors by IHS Markit, Haver Analytics, Eichenbaum, et al, 2020, Federal Reserve Board (April 8, 2020)

• 20 million jobs lost in Q2

(2x 2008 Financial Crisis)

• 46% of US workers at risk

• Discretionary spending

may fall by 75% in April

• $2.1 Trillion CARES act

• Fed Special Purpose

Vehicles

• Fed purchasing, bonds,

treasuries, and securities

Fastest 20%+ drop in S&P history

375,000+ fatalities to date

6,500,000+ infected globally

1,000,000,000+ in social distancing

Global COVID-19 Impact

Page 4: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

4

HOW DOES THE COVID-19 MARKET IMPACT COMPARE WITH OTHER RECENT BEAR MARKET EVENTS?

Equity markets have fallen faster than any recent bear market, bringing unprecedented uncertainty

1

S&P 500 declines and recovery durations in recent bear markets

Event S&P 500

S&P500

Trough

Total

Event

Duration

Lowest US

GDP YOY

Growth %

during Event

Peak

Unemployment

Rate (%) during

Event Period2

COVID-19

2/19/20 - ?TBD Ongoing -8.0%1

Financial

Crisis

10/9/07-

3/9/09

-57% ~ 5.5 yrs. -3%

Dot Com

Bubble

3/24/00-

10/9/02

-49% ~ 7 yrs. 2%

’87 Crash

8/21/87 –

12/4/87

-33% ~ 2 yrs. 4%

Stagflation

11/28/80 –

8/12/82

-27% ~ 2 yrs. -2%

15

10

6

6

11

32

Note(s): (1) Forecasts are inherently time sensitive and projections are dated as of June 4, 2020; (2) Dashed line for COVID-19 represents a higher-end estimate from Federal Reserve Bank of St Louis on March 24

Source(s): Forecast Bureau of Labor Statistics, Bureau of Economic Analysis, Bank of America, Goldman Sachs, CNBC, KPMG Economics

0.4

0.6

0.8

1

1.2

0.4

0.6

0.8

1

1.2

0.4

0.6

0.8

1

1.2

0.4

0.6

0.8

1

1.2

0.4

0.6

0.8

1

1.2

24 months

Bear Market: 2.5 yrs.

Recovery: 4.6 yrs.

Bear Market: 1.4 yrs.

Recovery: 4 yrs.

Bear Market: 0.4 yrs.

Recovery: 1.6 yrs.

Bear Market: 1.7 yrs.

Recovery: 0.2 yrs.

How companies recover from this

disruption will depend on:

Industry Sector: Your relative business

exposure to different sub-sectors with

varying degree of impact from COVID-19

Starting Point: The strength of your

ingoing position -- both financial and

competitive -- relative to peers

Execution: How you execute your

recovery game plan – both speed and

depth/breadth of your transformation

1

2

3

Page 5: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

5

Commentary:

To date April 2020, the

telecom industry has

generally followed the

trend of the market

Analysts believe that

telecom stock generally

outperforms the market

due to their resilience as

an industry

Telecom stocks have been affected negatively, but less so than the market

Source: Johns Hopkins Coronavirus Resource Center, WHO, NPR, New York Times, Wall Street Journal, Bloomberg

Analysts see Telecom as

a relative “safe haven”

and sector cash flows

are anticipated to be

“relatively resilient in

the short-term” due to

demand for mobile and

broadband data, and

recurring revenues.

U.S. Telecom stock price & S&P Index change since start of COVID-19 disruption

-40

-30

-20

-10

0

10

20

30

40

50

60

70

80

90

100

110

0.0

2.4

2.0

0.2

0.4

1.2

0.6

0.8

1.0

1.4

1.6

2.8

1.8

2.2

2.6

3.0

3.2

3/20/20

To

tal %

Ch

an

ge

Sto

ck

Pric

e

4/15/20

To

tal C

oro

na

vir

us

Ca

se

s I

den

tifi

ed

(M

)

1/22/20 4/24/203/31/202/21/201/31/20 2/11/20 3/3/20 3/12/20 4/7/20

S&P 500 Verizon AT&T T-Mobile Sprint Total Cases

First U.S.

Coronavirus

case

U.S. declares

national

emergency

Oil prices drop

10%; producers

fail to agree on

curbed

production level

CDC warns

Americans to

begin preparing

for spread of

Coronavirus

T-Mobile and Sprint

win in court and

companies move to

finalize merger

WHO declares

pandemic; U.S.

restricts travel to

Europe

U.S. extends

social

distancing

guidelines

through end

of April

HOW HAVE TELECOM STOCKS BEEN IMPACTED BY RECENT EVENTS?

T-Mobile

acquires Sprint

Page 6: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

6

Observations:

Operators are seeing

COVID-19-driven

data/traffic demand

increases

Increases are occurring

across both traditional

business and leisure hours

Social distancing and self-

isolation are increasing

specific application usage

and access

Considerations:

Managing shifts in network

demand to meet today’s

needs

Planning on how to meet

customer needs for

extended periods of time

Meeting new customer

demand profiles in

recovery

Carriers have seen increase in demand and traffic mix shifts across the board

25% 25%22%

15%

10%

Wireless voice usage

Web trafficVPN trafficTotal voice usage

Call durations

4.4 5.0

12.2

6.3 5.9

15.5

Subscribers’ average usage(9am to 5pm)

Subscribers’ average usage(6pm to 11pm)

Overall daily average usage

January 2020 March 11-18, 2020

77%

45%38%

26%17%

Call durations

SMS messaging

MMS messaging

Mobile hotspot usage

Video game traffic

76%

65%

33%

19%

Wi-Fi voice

usage

Home voice

usage

Core network

traffic

Wireless

voice usage (4)(5)

Notes: (1) Period between Thursday March 12, 2020 and Thursday, March 19, 2020; (2) Represents two week period ended March 24, 2020 : (3) Comparison of activity on Sunday,

March 29, 2020 to an average Sunday; (4) Comparison of activity on Sunday, March 29, 2020 to same day previous month; (5) Includes business, home broadband, and wireless usage;

Source: Statista, Telecom Ramblings, Amsterdam Internet Exchange, Bloomberg, OpenVault, Fierce Wifeless

Week over week data usage increase on Verizon’s network in

the United States in March 2020 (1)

Increase in customer traffic on T-Mobile’s network in the

United States in March 2020 (2)

Comparison of avg. daily fixed broadband consumption per

user in the United States in January and March 2020 (in GB)

Data usage increase on AT&T’s network in the United States

in March 2020 (3)

Verizon T-Mobile

AT&T

HOW HAS COVID-19 CHANGED CUSTOMERS’ USAGE PATTERNS?

Page 7: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

7

Waive late fees during coronavirus outbreak for the next 60 days

Offer unlimited data for 60 days with an extra 20GB of mobile hotspot

No termination of service on businesses that fall behind on their bills

An additional 15GB of data added to plan for no additional charge

Wireless data service at no cost for 60 days for qualified school plans

activating new lines for tablets, 4G LTE laptops, and hotspot devices

Students enrolled in the digital learning program also get 20GB of data

per month for 60 days

Customer sentiment towards telecom carriers has changed significantly

Note: Time period considered [Pre COVID-19: Nov 27, 2019 to Feb 29,2020] & [Post COVID-19: Mar 1, 2020 to Mar 27, 2020]. (1) Net sentiment expresses the ratio of positive to negative sentiment about a brand calculated using the formula:

(( Positives - Negatives) / ( Positives + Negatives ) ) * 100.

Source: KPMG Analysis; Social Media Analytics Tool

23%

-18%

69%72%

-14%

40%

Wireless Telecom Wireline/Cable Low Cost

Wireless Telecom

+49%

+4%

-29%

During COVID-19Pre COVID-19

Carriers are offering customers relief in multiple forms in reaction to

the COVID-19 disruption

Customers are responding positively shown by increases in net

sentiment1 for large wireless and wireline/cable operators

Net Sentiment Analysis, Pre COVID-19 and During COVID-19

HOW HAVE CUSTOMERS RESPONDED TO TELCOS’ EFFORTS DURING COVID -19?

Page 8: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

8

’08 – 09CAGR

+2%

2008

Recession

Commentary:

Revenues across the big 4

carriers grew 14% from 2004

through 2008 heading into

the recession

Revenue growth slowed to

2% through the recession

and inched up to 4% for the

next 10 years

EBITDA margins peaked for

the group around 34% in

2008 during the recession,

dipped to a low of 27% in

2014, and grew back to 34%

in 2019

Big 4 carriers were able to

manage EBITDA margins

through the recession, saw a

gradual decline for about 6

years, before turning margins

back to pre-recession levels

in 2019

Telecom sector revenue and EBITDA proved resilient through the 2008 recession

U.S. Big 4 Telco Revenue ($B), Margin, and Growth (’03 – ’19)1

Note: (1) Revenue includes all company revenues and is not exclusively wireless revenue. Margins are also across the all business lines and offerings for the companies.

Source: CapIQ; Revenues are aggregated AT&T, Verizon, Sprint, and T-Mobile annual revenue; EBITDA is the average EBITDA margin across those four companies,

’03 – 08 CAGR

+14%’10 – ‘19 CAGR

+4%

-5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

250

300

100

0

350

50

150

200

400

’12

345

’03

292

152

’05 ’06

141

’07

359

135

’08 ’09

361

’10 ’11 ’15’13 ’14 ’16 ’17 ’18 19’04

260 266 273 274

202

309325

377391

298

Revenue

CAGR

Big 4 Telco Revenue YOY Growth EBITDA Margin

HOW HAVE TELECOM COMPANIES PERFORMED AND SUBSEQUENTLY RECOVERED DURING PRIOR PERIODS OF DISRUPTION?

Page 9: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

9

Financial strength of Big 4 carriers entering 2020 as compared to 2008

2.52.7

Big Four

2008 2019

23%32%

Big Four

Sources: Company Financial Statements, Yahoo! Finance, CapIQ

Telecom Provider Debt/EBITDA Ratio (3)

Telecom Provider EBITDA Margin (1) Observations:

Big Four Telecom providers have improved EBITDA

margins, increasing from 23% to 32% compared to

2008

Quick ratio industry benchmark is 1.5 (broader US

telecommunications)(4), representing short-term liquidity

Debt/EBITDA is indicative of longer-term solvency

Higher levels of outstanding debt may impede ability to

issue new debt instruments or increase the costs

associated with doing so

In lieu of obtaining additional financing, providers may

rely on excess cash flow from operating activities, which

is controllable through CapEx and dividend policy

0.62

0.58Big Four

Telecom Provider Quick Ratio (2)

Notes: (1) EBITDA Margin = EBITDA / Revenue; (2) Quick Ratio = (Cash & Cash

equivalents + AR + ST investments) / Current Liabilities; (3) Debt/EBITDA Ratio = (ST Debt

+ LT Debt) / EBTIDA; (4) Industry median of 71 US telecom companies using CapIQ

HOW ARE TELECOMS CURRENTLY POSITIONED FINANCIALLY RELATIVE TO 2008?

Page 10: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

10

HISTORICALLY, WHAT HAS BEEN THE BEST POST-RECESSION RESPONSE STRATEGY?

History suggests that companies executing a balanced response may outperform their competitors post-recession on sales and EBITDA growth

Companies differ significantly in how they deal with recessions

Prevention-focused – make primarily defensive moves and are

more concerned with avoiding losses and minimizing downside risks

Promotion-focused – invest more in offensive moves that provide

upside benefits than their peers do

Pragmatists – combine defensive and offensive moves

Progressives – deploy the optimal combination of defense and

offense

In the past, progressive companies have significantly outperformed the

others through the right mix of actions

Cutting costs mainly by improving operational efficiency rather than

reducing the number of employees relative to peers

Developing new business opportunities by making significantly greater

investments than their rivals in R&D and marketing

Investing in assets such a plant and machinery

Companies that rely solely on cutting the workforce have only an

11% probability of achieving breakaway performance after a

downturn

Nitin Nohria, Dean, Harvard Business School

Post-recession leaders in sales and profit growth(three-year post-recession compound annual growth rate)

Source: “Roaring out of Recession”, Gulati, Nohria, and Wohlgezogen, HBR, 2010

Page 11: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.]

11

WHAT ARE THE CORE STAGES AND ACTIVITIES OF RESPONSE PLANNING?

Response planning should address 3 distinct stages, that may overlap

Continued

Investment

5G Deployment

Network Availability

Connected

Customers

Improve performance under new conditions

Adapt go-to-market to customer/partner needs & conditions

Take steps to reduce cost as appropriate

Manage working capital and debt

Re-prioritize capital investments

Evolve risk and compliance controls

Rapid mobilization and stress testing

Safeguard employees/assets

Assess impact to revenue/payments

Protect customers and manage churn

Control use of cash

Stress test the business

Capture value from pervasive changes

Shift talent/capital towards growth

Adapt offers to new sources of demand

Innovate new capabilities and solutions

Enter adjacent markets to capture additional value

Take advantage of M&A opportunities

New Reality

Resilience

Recovery

Retail Stores

Continuous Demand Forecasting and Scenario Planning

Page 12: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

12

WHAT ACTIONS ARE CORE TO A RECOVERY PLAN?

Telecom companies recovery plan actions address 5 major areas

Cost Evaluating network demand changes and adjusting spend, increasing focus on network grooming

Quantifying S&M cost reduction levers and potential impacts for discretionary marketing / retail closures

Analyzing organization structures and demand shifts to identify under/over allocations, misaligned spans

Customer Assessing demand patterns to satisfy peaks and adjust network plans for lasting demand changes

Modeling churn risk scenarios across customer base to protect the base and plan for contingencies

Determining policies for payment terms, overage charges, and fee collection vs. customer sentiment

Capital Reprioritizing CapEx portfolio to support new “at-home” remote traffic patterns and consumption needs

Identifying projects within capital budget which can be deferred to free up near-term cash flow

Rationalizing capital projects and assets, identifying options for divesture or ramp down

Examples to explore

Cash

Analyzing how quickly cash would run out under various scenarios (e.g., 20% drop in revenue)

Conducting post COVID-19 scenario modeling to stress test business scenarios and liquidity

Considering policy changes for cash management (e.g., suspend stock buybacks/dividends, debt

issuance)

Compliance &

Risk Taking steps to continue to comply with risk / regulatory / reporting requirements in a timely manner

Modifying internal audit processes, tools, and operations to remain effective in a remote work environment

Page 13: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. [Printed in the U.S.] DASD 2020-1515

13

Pre- recession churn saw some spikes

in activity

During the recession, churn was fairly

stable

And post-recession, churn continued at

the same stable pace

Recovery actions should consider key telecom business drivers

Major US Telco Wireless Subscriber Growth,

Q42006 – 2012 (Quarterly)

$120

$100

$20

$0

$40

$60

$80

$140

$160

$180

$200

$220

Do

llars

Per

User

2011Q12006Q1 2007Q1 2008Q1 2009Q1 2010Q1 2012Q1

-4.2%-3.1%

+4.6%

Major US Telco Wireless Average Revenue Per User

(ARPU), 2006 – 2012 (Quarterly)

ARPU across Major Telecom Providers

2.0%

1.5%

0.5%

3.0%

1.0%

2.5%

3.5%

2006Q1

Po

stp

aid

Wir

ele

ss U

sers

(P

erc

en

t)

2010Q12007Q1 2008Q1 2009Q1 2011Q1 2012Q1

Major US Telco Wireless Postpaid Churn,

2006 – 2012 (Quarterly)

2008 Recession Period (1)

Notes: (1) 2008 Recession from December 2007 to June 2009 (2) User total is cumulative period across all four carriers; percentage reflects total churn relative to major telecom’s postpaid subscriber bases

Source: S&P Global, Company Financials, Statista, Reuters

2008 Recession Period (1) 2008 Recession Period (1)

230

200

0

210

220

240

250

260

270

280

290

300

2012Q1

Wir

ele

ss U

sers

(M

illi

on

s)

2007Q1 2008Q1 2009Q1 2010Q1 2011Q1

+6.5%

+17.2%

Subscriber Growth across Major Telecom Providers

Pre-recession

total users:

17.5M (2.7%)2

Recession

total users:

16.6M (1.4%)

Post-recession total users:

39.7M (1.4%)

Wireless subscriber growth continued through the

2008 recession and beyond

ARPU decreased across carriers before and during

recession but rebounded post-recession

Churn declined during the recession and remained at

similar levels through 2012

Subscriber Growth

Pre-recession, subscribers were growing at a steady rate

During the recession, subscriber growth increased, partially

fueled by the release of the first iPhones in 2007/2008

Post-recession, subscribers continued to grow but at a

slower rate than pre-recession

Going into the recession, ARPU was declining

Through the recession, ARPU continued to decline at a

slightly slower pace

Post-recession, ARPU growth increased considerably, and

continued to grow from 2012

ARPU Trends Churn Impact

Churn for Major Telecom Providers

+3.7%

Pre- recession churn was higher, with some spikes in activity

During the recession, churn was fairly stable and even

improved

Post-recession, churn continued at the same stable pace

until 2012

HOW MIGHT KEY BUSINESS DRIVERS IMPACT RECOVERY ACTIONS?

Page 14: Managing through Market Disruption and Beyond: Approach ... · COVID-19 is rapidly transforming our world, disrupting markets and society US GDP decline by 8.0% in 20201 Largest US

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14

Survey findings suggest customer demand for upgrades and comfort with alternative retail channels other than stores

Desire to Upgrade

17%

13%

15%

30%

44%

37%

33%

30%

31%

19%

12%

16%Combined

1%

1%

Wireless

Fixed

Broadband1%

Very Unlikely Unlikely Likely I have already upgradedVery Likely

Notes: Results based on data sourced through a survey of 269 respondents, sourced external by a third-party and from KPMG professionals in April 2020

Sources: KPMG research and analysis

WILL TELCOS BE ABLE TO ATTRACT NEW CUSTOMERS AND INCREASE ARPU WITH SHIFTING CONSUMER BEHAVIORS?

Comfort with Alternative Channel if Retail Store is Closed

15% 37% 46%All

Respondents2%

ComfortableVery Uncomfortable Uncomfortable Very Comfortable

Observations:

Almost half of survey respondents are looking to upgrade their services

due to increased needs driven by COVID-19

Respondents indicated a greater interest in upgrading Wireless

compared to Fixed Broadband to meet their needs (53% to 43%, resp.)

Customers are already starting to upgrade due to COVID-19

Observations:

83% of customers are comfortable interacting with service providers

through non-traditional channels such as call centers or online portals,

which may indicate increased use of digital channels going forward

Customer Prompt: How likely are you to consider upgrading to (5G for your Wireless

services / fixed Broadband speed and bandwidth) to meet your needs as a result of the

COVID-19 outbreak?

Customer Prompt: If your local retail store is closed, how comfortable would you

be interacting via online portal / call center to complete a transaction normally

coordinated through a retail store (e.g. new phone, contract change, switch provider)?

Preliminary Survey Findings for Wireless and Fixed Broadband Customers

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Survey findings also suggest developing plans to address customers likely to reduce costs through contract alterations and/or switching providers

Notes: (1) Results based on data sourced through a survey of 269 respondents, sourced external by a third-party and from KPMG professionals in April 2020. (2) S&P Global Market Intelligence November 2019

Sources: KPMG research and analysis, S&P Global

IS THERE AN INCREASED RISK OF CHURN?

Desire to Switch Wireless Providers

39% 31% 20% 10%

UnlikelyVery Unlikely Likely Very Likely

Desire to Make Adjustments to Wireless Contract

32% 34% 20% 13%

Combination of Adjustments and Switching Providers

Observations:

• 1/3rd of respondents responded they are likely or very likely to

seek cost reduction changes through alterations to their

existing wireless service contracts

• 30% of customers indicated they are likely or very likely to

consider switching providers to reduce their overall wireless

service costs

• 17% of customers responded they were both likely to reduce

their plans and to switch providers to reduce costs because of

COVID-19; this combination indicates a higher risk of churning

than other reduction and switching respondents

• Comparing this to monthly wireless industry churn rates2

ranging from 1.59% to 1.73%, there may be an impact on

subscriber churn from COVID-1947% 35% 12% 5%

Preliminary Survey Findings for Wireless and Fixed Broadband Customers1

Customer Prompt: How likely are you to seek adjustments / price reductions to

your current wireless service contract in response to the COVID-19 outbreak?

Customer Prompt: How likely are you to switch wireless providers in order to

reduce overall cost?

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Recession

Recovery planning should consider CapEx investments, which dipped briefly during the 2008 recession but have been on the rise since

0

45

40

50

55

60

35

65

1913 1507 1108 09 10 12 14 16 17 1806

+11%-12%

+4%

Source: CapIQ, Reuters, Argus

Annual Big 4 CapEx ($b)

CapEx investment has been relatively consistent since 2008 recession,

with Big 4 telecoms indicating it will stay the same or increase

However, telecom providers may need to re-prioritize their investment

spend in light of constraints and changing demands

Major Telecom Providers CapEx

Pre-recession, CapEx was growing significantly

CapEx spend dipped 12% briefly in 2008 to 2009

CapEx returned to pre-recessional levels in 4 years

Over the last 10 years, CapEx has continued to grow at a 4%

CAGR

Forward looking Capex plans need to consider:

―Increased pressure on the network due to remote

connectivity

―Changing user demand creating shifts in build requirements

―Physical build-out may be complicated by workforce and

supply chain disruption

WHAT WAS THE CAPEX IMPACT FROM THE 2008 RECESSION?

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17

Investment: Major providers maintaining

capital plans or increasing spend

Retail Stores: Stores closures impact sales,

call center capacity, and online critically

Customers: FCC’s Keep Americans

Connected customer credits, late fee waivers

Network Availability: Network usage is

increasing and shifting the demand curve

Spend Rationalization: Providers are less

liquid than in 2008, and will need address

5G Deployment: Operational constraints

(supply-chain, distribution, workforce) may

instigate risk of slowdown

Telecom companies must also consider implications of the New Reality

COVID-19

Disruption

New Reality Trends Key Questions for Telecom Companies

• Investor focus on profitable growth (vs.

rewarding growth over profit)

How to re-prioritize capital portfolio to meet

demand changes and build-out constraints?

• Investor focus on profitable growth (vs.

rewarding growth over profit)

How to address current net adds/upgrades and a

potential ongoing shift to online/call center sales?

• Investor focus on profitable growth (vs.

rewarding growth over profit) How do we model impact of delayed/default

payments and plan working capital contingencies?

• Investor focus on profitable growth (vs.

rewarding growth over profit)

How do you reassess build plans based on

demand changes, new constraints, new priority

use cases?

• Investor focus on profitable growth (vs.

rewarding growth over profit)

Should we adjust stock buybacks, capex and

dividends? What Opex areas should we consider?

• Investor focus on profitable growth (vs.

rewarding growth over profit)

How do we ensure sufficient capacity is in place to

meet potential longer-term lifestyle changes (e.g.,

virtual learning, remote work, streaming)?

WHAT NEW REALITY TRENDS WILL IMPACT TELCO COMPANIES?

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HOW SHOULD SCENARIO PLANNING EVOLVE ACROSS THE RESPONSE STAGES?

Continuous scenario planning identifies appropriate actions throughout the disruption and recovery – with depth and frequency evolving by stage

Frequency of Planning Cycles

Depth of Scenario Planning

1. Gather existing and updated inputs

2. Develop/refine views on cause and

effect between uncertainties and

potential drivers

3. Define/refine 2-5 plausible future

outcomes with boundary conditions

formed by extrapolating key

dimensions of uncertainties out to

their extremes

4. Create/refine potential response to

scenarios

5. Identify/refine no–regrets

performance improvement actions

and assets to protect

Iterative Process Steps & Outputs

1

2

3

4

5

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19

Our firm brings leading capabilities to assist you in your response and recovery

Better people. Better approach. Better technology.

Deep experience in all areas of telecom including

working with companies on all aspects of strategy,

transformation and M&A transactions

Team with senior management and operational

experience at leading companies

Delivered $1B+ in value creation across the value

chain both in transformations and transactions

Industry depth

Operational specialists across business functions

such as finance, IT, HR, tax, compliance, sourcing

and operations

Seamless orchestration of organization-wide

activities, initiatives and transformations

Designed and structured to execute as one

cohesive advisor

Integrated teaming approach

Leading analytics and data science experience

leveraged in nearly every project to help analyze

granular data and identify insights at ‘deal speed’

Industry-tailored proprietary tools to accelerate data

ingestion and virtually eliminate set-up costs

Leading cloud based platforms including the KPMG

Signals Repository for machine learning models

Advanced analytics capabilities

Speed to value creation

Alignment of improvement activities with your key

value drivers

Rapid identification of critical factors and operating

levers that impact organizational performance

Actionable roadmap for integrated performance

improvement and value creation planning and execution

WHY KPMG?

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KPMG Team

Pär EdinSector Lead

Technology, Media and

Telecom Strategy

[email protected]

650-605-5653

Phil WongPrincipal

Technology, Media and

Telecom Strategy

[email protected]

617-899-8999

Kevin JacksonManaging Director

Technology, Media and

Telecom Strategy

[email protected]

978-727-4720

Ian RossManaging Director

Technology, Media and

Telecom Strategy

[email protected]

978-846-5826

Scott PurdyManaging Director

Technology, Media and

Telecom Strategy

[email protected]

212-954-4207

Serena CrivellaroManaging Director

Technology, Media and

Telecom [email protected]

347-873-9429

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The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we

endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue

to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

© 2020 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG

International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

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