managing inner forces and outer threats of the...

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3 TABLE OF CONTENT MANAGING INNER FORCES AND OUTER THREATS OF THE COMPANY DURING CRISIS .................................................................................................................... 9 ANDRON Daniela Roxana ................................................................................................... 9 TRENDS AND CHALLENGES IN HUMAN RESOURCE MANAGEMENT AND ORGANIZATION PERFORMANCE ................................................................................ 16 BERCU Ana-Maria ............................................................................................................. 16 BEST PRACTICES FOR CREATING AN EFFICIENT EXECUTIVE BOARD IN TIMES OF ECONOMIC CRISIS ....................................................................................... 25 BODISLAV Dumitru-Alexandru ........................................................................................ 25 DINU Mircea Alexandru ..................................................................................................... 25 A MULTIREGIONAL ANALYSIS OF THE ENTREPRENEURSHIP IN ROMANIA’S RURAL AREAS IN THE CONTEXT OF EUROPEAN FUNDING OPPORTUNITIES BURCEA Marin .................................................................................................................. 33 ASPECTS REGARDING MATHEMATICAL MODELS FOT DETERMING THE LINK BETWEEN PRODUCTION, STOCK MANAGEMENT AND LEAD TIME .... 42 CAMPEAN Emilia Maria ................................................................................................... 42 MORAR Liviu..................................................................................................................... 42 POP Dumitru ....................................................................................................................... 42 A HYBRID MODEL FOR THE ASSEMENT OF THE ORGANIZATIONAL CULTURE AT COMPANY LEVEL, ADAPTED TO THE ROMANIAN BUSINESS ENVIRONMENT .................................................................................................................. 49 CERCEL Mihai Ovidiu ....................................................................................................... 49 AN EMPIRIC COMPARATIVE RESEARCH ON HUMAN RESOURCE MANAGEMENT IN ROMANIA SOCIALIST AND POST-SOCIALISM PERIOD. 57 CHAŞOVSCHI Carmen ...................................................................................................... 57 NĂSTASE Carmen ............................................................................................................. 57 MOHR Carol ....................................................................................................................... 57 UNDER THE VEIL OF A GLOBAL ECONOMIC, FINANCIAL, POLITICAL AND SOCIAL CRISES .................................................................................................................. 66 CHEPTEA Madalina ........................................................................................................... 66 BODISLAV Dumitru-Alexandru ........................................................................................ 66 THE CONTRIBUTION OF ECOCLUSTERS ON THE REGIONAL DEVELOPMENT: AN AUSTRIAN CASE STUDY ......................................................... 75 CHINIE (PĂNĂZAN) Alexandra-Cătălina ........................................................................ 75 CÎNTEA Codruta ................................................................................................................ 75 THE ENVIRONMENTAL CONTINGENCIES OF KNOWLEDGE DISSEMINATION: THE CASE OF CONSULTANCIES IN INTERNATIONAL DEVELOPMENT.................................................................................................................. 84 CIUMARA Tudor ............................................................................................................... 84 O’MAHONEY Joe .............................................................................................................. 84 THE HUMAN DEVELOPMENT INDEX AND THE EVOLUTION OF THE QUALITY OF LIFE ............................................................................................................. 93 CODREANU Carmen Mariana ........................................................................................... 93 THE IMPACT OF LATEST IT TECHNOLOGIES OVER THE EFFICIENCY OF A KNOWLEDGE-BASED ORGANIZATION MANAGEMENT IN ROMANIA ............ 98 COJOCARU Camelia ......................................................................................................... 98 ECONOMICAL SYSTEMS NEW TRENDS FOR APPLICATION INTEROPERABILITY ...................................................................................................... 107 COJOCARU Silviu ........................................................................................................... 107 COJOCARU Camelia ....................................................................................................... 107

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TABLE OF CONTENT

MANAGING INNER FORCES AND OUTER THREATS OF THE COMPANY

DURING CRISIS .................................................................................................................... 9

ANDRON Daniela Roxana ................................................................................................... 9

TRENDS AND CHALLENGES IN HUMAN RESOURCE MANAGEMENT AND

ORGANIZATION PERFORMANCE ................................................................................ 16

BERCU Ana-Maria ............................................................................................................. 16

BEST PRACTICES FOR CREATING AN EFFICIENT EXECUTIVE BOARD IN

TIMES OF ECONOMIC CRISIS ....................................................................................... 25

BODISLAV Dumitru-Alexandru ........................................................................................ 25

DINU Mircea Alexandru ..................................................................................................... 25

A MULTIREGIONAL ANALYSIS OF THE ENTREPRENEURSHIP IN ROMANIA’S

RURAL AREAS IN THE CONTEXT OF EUROPEAN FUNDING OPPORTUNITIES

BURCEA Marin .................................................................................................................. 33

ASPECTS REGARDING MATHEMATICAL MODELS FOT DETERMING THE

LINK BETWEEN PRODUCTION, STOCK MANAGEMENT AND LEAD TIME .... 42

CAMPEAN Emilia Maria ................................................................................................... 42

MORAR Liviu ..................................................................................................................... 42

POP Dumitru ....................................................................................................................... 42

A HYBRID MODEL FOR THE ASSEMENT OF THE ORGANIZATIONAL

CULTURE AT COMPANY LEVEL, ADAPTED TO THE ROMANIAN BUSINESS

ENVIRONMENT .................................................................................................................. 49

CERCEL Mihai Ovidiu ....................................................................................................... 49

AN EMPIRIC COMPARATIVE RESEARCH ON HUMAN RESOURCE

MANAGEMENT IN ROMANIA – SOCIALIST AND POST-SOCIALISM PERIOD. 57

CHAŞOVSCHI Carmen ...................................................................................................... 57

NĂSTASE Carmen ............................................................................................................. 57

MOHR Carol ....................................................................................................................... 57

UNDER THE VEIL OF A GLOBAL ECONOMIC, FINANCIAL, POLITICAL AND

SOCIAL CRISES .................................................................................................................. 66

CHEPTEA Madalina ........................................................................................................... 66

BODISLAV Dumitru-Alexandru ........................................................................................ 66

THE CONTRIBUTION OF ECOCLUSTERS ON THE REGIONAL

DEVELOPMENT: AN AUSTRIAN CASE STUDY ......................................................... 75

CHINIE (PĂNĂZAN) Alexandra-Cătălina ........................................................................ 75

CÎNTEA Codruta ................................................................................................................ 75

THE ENVIRONMENTAL CONTINGENCIES OF KNOWLEDGE

DISSEMINATION: THE CASE OF CONSULTANCIES IN INTERNATIONAL

DEVELOPMENT .................................................................................................................. 84

CIUMARA Tudor ............................................................................................................... 84

O’MAHONEY Joe .............................................................................................................. 84

THE HUMAN DEVELOPMENT INDEX AND THE EVOLUTION OF THE

QUALITY OF LIFE ............................................................................................................. 93

CODREANU Carmen Mariana ........................................................................................... 93

THE IMPACT OF LATEST IT TECHNOLOGIES OVER THE EFFICIENCY OF A

KNOWLEDGE-BASED ORGANIZATION MANAGEMENT IN ROMANIA ............ 98

COJOCARU Camelia ......................................................................................................... 98

ECONOMICAL SYSTEMS – NEW TRENDS FOR APPLICATION

INTEROPERABILITY ...................................................................................................... 107

COJOCARU Silviu ........................................................................................................... 107

COJOCARU Camelia ....................................................................................................... 107

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GLOBALIZATION AND ITS CONSEQUENCES TO THE ECONOMIC

ORGANIZATIONS ............................................................................................................ 112

CONSTANTINESCU Răzvan .......................................................................................... 112

PURCHASE STRATEGY – NECESSITY AND CONSTRAINTS ................................ 119

CRIŞAN Silviu .................................................................................................................. 119

CSR INTEGRATION IN CRISIS MANAGEMENT – NEW OPPORTUNITIES FOR

ORGANISATIONS ............................................................................................................. 125

CRISTACHE Nicoleta ...................................................................................................... 125

MICU Adrian ................................................................................................................... 125

SUSANU Irina Olimpia .................................................................................................... 125

CALCULATING METHODS REGARDING THE INFORMATIONAL

MODERNISATION OF THE EMERGENCY MANAGEMENT ................................. 132

DAN Gheorghe ................................................................................................................. 132

MORAR Liviu ................................................................................................................... 132

PROJECT MANAGEMENT RISK ASSESMENT WITHIN LARGE

CORPORATIONS .............................................................................................................. 139

DIRVA Cristian ................................................................................................................. 139

DIRVA Anda Simona ....................................................................................................... 139

TAX CULTURE AS DETERMINANT OF TAX COMPLIANCE. THE CASE OF

ROMANIA ........................................................................................................................... 147

DONATH Liliana .............................................................................................................. 147

BIZOI Alexandra Codruța ................................................................................................ 147

SEULEAN Victoria ........................................................................................................... 147

ANALYSIS OF THE MAIN INTERNATIONAL STANDARDS AND GUIDELINES

ABOUT PROJECT RISK MANAGEMENT ................................................................... 157

DROB Cătălin ................................................................................................................... 157

BETWEEN SUBJECTIVE AND OBJECTIVE IN MAKING DECISIONS ON THE

ROMANIAN HIGHER EDUCATION MARKET .......................................................... 162

DRUICĂ Elena ................................................................................................................. 162

CORNESCU Viorel .......................................................................................................... 162

IONESCU Vladimir-Codrin .............................................................................................. 162

THE EVALUATION OF A BLOCKING TRADEMARK OWNED BY A COMPANY

IN INSOLVENCY PROCEDURE. CASE STUDY ......................................................... 169

FÂNTÂNĂ Raul Sorin ...................................................................................................... 169

GLOBALIZATION ERA AND HUMAN RESOURCES MANAGEMENT ................ 176

FRATICIU Lucia ............................................................................................................. 176

POPA Liliana Mihaela ...................................................................................................... 176

INDRES Mihai ................................................................................................................. 176

A SNAPSHOT OF ROMANIAN ECONOMY IN THE FIRST YEAR AFTER

EUROPEAN UNION ADHESION .................................................................................... 181

GAFTEA Viorel ................................................................................................................ 181

POPA Ancuţa .................................................................................................................... 181

COMPARATIVE ANALYSIS OF CORPORATE GOVERNANCE IN CENTRAL

AND EASTERN EUROPE ................................................................................................. 191

GAVREA Corina .............................................................................................................. 191

STEGEREAN Roxana ...................................................................................................... 191

SOME CONSIDERATIONS ON THE MEETING OF PATIENTS. CASE STUDY:

CHRONIC DISEASE HOSPITAL SMEENI - BUZAU ................................................. 197

GIRBAN Marilena Gela .................................................................................................... 197

PARGARU Ion ................................................................................................................. 197

SUSTAINABILITY MANAGEMENT IN ROMANIA: CHALLENGES AND

OPPORTUNITIES .............................................................................................................. 203

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GRECU,Valentin ............................................................................................................... 203

DENES,Călin .................................................................................................................... 203

RISK MANAGEMENT STRATEGIES IN CRISIS CONDITIONS. A PROFILE OF

ORGANIZATIONAL RESILIENCE ............................................................................... 213

GRIGORESCU Adriana ................................................................................................... 213

ODAGIU Cristian ............................................................................................................. 213

NATIONAL COMPETITIVENESS – SCENARIOS FOR ROMANIA ........................ 223

HERCIU Mihaela .............................................................................................................. 223

KNOWLEDGE MANAGEMENT IN EU FOUNDED PROJECTS .............................. 233

ILIES Liviu ....................................................................................................................... 233

MURESAN Ioana Natalia * .............................................................................................. 233

MUNTEAN Bianca ........................................................................................................... 233

CREATIVITY, INNOVATION AND CHANGE IN KNOWLEDGE-BASED

ORGANIZATION ............................................................................................................... 241

IONESCU Vladimir-Codrin .............................................................................................. 241

CORNESCU Viorel .......................................................................................................... 241

DRUICĂ Elena ................................................................................................................. 241

THE HUMAN RESOURCES MANAGER - A MODERATOR FACTOR OF THE

ORGANIZATIONAL CHANGE....................................................................................... 248

IORDACHE Loredana ...................................................................................................... 248

CRIVEANU Ion ................................................................................................................ 248

THE WORKING CONDITIONS OF HIGHLY QUALIFIED EMPLOYEES IN

ROMANIA AND HUNGARY, ACCORDING TO SOME EXPERTS FROM THE

TWO COUNTRIES, IN THE CURRENT ECONOMIC CRISIS ................................. 254

LEOVARIDIS Cristina ..................................................................................................... 254

RESEARCHES REGARDING THE APPLICATION OF THE CLASSIC TOOLS OF

QUALITY MANAGEMENT IN HIGHER EDUCATION UNITS ............................... 264

LUCA Liliana .................................................................................................................... 264

MIHUT Nicoleta ............................................................................................................... 264

COLLECTIVE LEADERSHIP – ORGANIZATIONAL DIMENSION OF HUMAN

RESOURCES STRATEGIC DEVELOPMENT.............................................................. 269

MANOLE Cristina ............................................................................................................ 269

ALPOPI Cristina ............................................................................................................... 269

WORK CAPACITY AND FATIQUE RELATION IN EMPLOYEES ACTIVITY .... 277

MANOLESCU Aurel ........................................................................................................ 277

MOROSAN-DANILA Lucia ............................................................................................ 277

BORDEIANU Otilia-Maria .............................................................................................. 277

EVOLUTION OF MAIN STATISTICAL INDICATORS THAT CHARACTERIZE

ANIMAL PRODUCTION AT COUNTY LEVEL TELEORMAN FOR THE PERIOD

2000-2009 .............................................................................................................................. 287

MARA Florica ................................................................................................................... 287

NECULA Raluca ............................................................................................................... 287

MANAGEMENT STRATEGIES OF THE ORANGE MOBILE

TELECOMMUNICATIONS COMPANY FACING THE ECONOMIC-FINANCIAL

CRISIS.................................................................................................................................. 293

MARCU Nicu ................................................................................................................... 293

MEGHISAN Georgeta-Madalina ...................................................................................... 293

LEADERSHIP AND THE SOURCES OF POWER ....................................................... 299

MARINESCU Paul ........................................................................................................... 299

TOMA Sorin-George ........................................................................................................ 299

MANAGEMENT CHALLENGES- A PREVIEW IN FUTURE OF CAPITALISM - 307

MIHĂESCU Liviu ............................................................................................................ 307

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MIHĂESCU Diana ........................................................................................................... 307

HOW SOCIAL RESPONSIBILITY IMPROVE THE INNOVATION POTENTIAL OF

COMPANIES. EVIDENCE FROM ROMANIA ............................................................. 312

MILITARU Gheorghe ....................................................................................................... 312

RISK MANAGEMENT AND THE IMPLICATIONS TO BUSINESS SUCCESS ..... 321

MILITARU Mădălina ....................................................................................................... 321

CHENIC (CREŢU) Alina Ştefania ................................................................................... 321

THE ROLE OF THE STATE IN TRIGGERING AND MANAGING THE PRESENT

ECONOMIC-FINANCIAL CRISIS .................................................................................. 327

MINICA Mirela ................................................................................................................. 327

TEAMS AND THEIR ROLE IN MODERN ORGANIZATIONS ................................. 337

MUSCALU Emanoil ......................................................................................................... 337

MUNTEAN Silvana Nicoleta .......................................................................................... 337

EMPLOYMENT TREND AND UNEMPLOYMENT ISSUE IN ROMANIAN

ECONOMY .......................................................................................................................... 345

MUSCALU Emanoil ......................................................................................................... 345

STANIT Alexandra ........................................................................................................... 345

SOLUTIONS FOR MARKET DOMINANCE THROUGH COST LEADER

STRATEGY ......................................................................................................................... 352

NEAMŢU Liviu , .............................................................................................................. 352

NEAMŢU Adina Claudia .................................................................................................. 352

INFLUENCING FACTORS OF PRICE AND ASSOCIATED STRATEGIES ........... 359

NEAMŢU Liviu ................................................................................................................ 359

NEAMŢU Adina Claudia .................................................................................................. 359

THE MAIN INDICATORS OF DEVELOPMENT OF MECHANIZED FARMING IN

BUZAU COUNTY ............................................................................................................... 367

NECULA Raluca ............................................................................................................... 367

NECULA Diana ................................................................................................................ 367

KNOWLEDGE MANAGEMENT FOR SMEs IN THE KNOWLEDGE-BASED

ECONOMY .......................................................................................................................... 373

NIKOLOVA Elena ............................................................................................................ 373

FOTOV Risto .................................................................................................................... 373

SAMONIKOV Marija Gogova ......................................................................................... 373

STUDY REGARDING THE ATTITUDES TOWARD CORPORATE SOCIAL

RESPONSIBILITY OF THE WORLD’S TOP TRANSNATIONAL CORPORATIONS

OGREAN Claudia ............................................................................................................. 381

GLOBAL CRISIS: SEARCHING THE ORIGINS BY BUSINESS ECONOMICS .... 388

POLLIFRONI Massimo .................................................................................................... 388

THE ACCOUNTING DUALISM – STRATEGIC BASIS OF THE FIRMS DURING

THE ECONOMIC CRISES ............................................................................................... 396

POP (GRIGORESCU) Ioana Iuliana ............................................................................... 396

GENDER DIFFERENCES IN LEADERSHIP ................................................................ 403

POPESCU Silvia ............................................................................................................... 403

GENERAL ASPECTS REGARDING THE APPROACH OF NATIONAL CULTURE

POPOVICI Norina ............................................................................................................ 411

MORARU Camelia ........................................................................................................... 411

HORGA Maria-Gabriela ................................................................................................... 411

RELATIONAL STRATEGIES – A MANAGERIAL SOLUTION DURING THE

CRISIS.................................................................................................................................. 417

PRICOP Oliver Constantin ............................................................................................... 417

CASE STUDY ON THE STATE OF PROJECTS ACCESSED BY PUBLIC

INSTITUTIONS IN CENTRE REGION .......................................................................... 423

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RANF Diana Elena ............................................................................................................ 423

TODĂRIŢĂ Elida-Tomiţa ............................................................................................... 423

DUMITRAŞCU Dănuţ ...................................................................................................... 423

ACTIONS, METHODS AND TOOLS FOR THE QUALITY EVALUATION OF

EDUCATIONAL SERVICES - A COMPARATIVE APPROACH ............................. 430

ROMAN Teodora .............................................................................................................. 430

MAXIM Emil .................................................................................................................... 430

MANOLICĂ Adriana ...................................................................................................... 430

DIAGNOSIS OF STRESS FACTORS IN MILITARY ENVIRONMENT ................... 437

RUS Mihaela ..................................................................................................................... 437

TECHNICAL EFFICIENCY ANALYSIS AT S.C. AVICOLA CREVEDIA ............... 447

SANDA (COSTAICHE) Georgiana Melania ................................................................... 447

OANCEA Margareta ......................................................................................................... 447

PERSPECTIVES ON THE INFLUENCE OF EDUCATION AND CULTURE ON

ENTREPRENEURIAL BEHAVIOR. CURRENT SYNOPSIS OF THE LITERATURE

ŞERBAN-OPRESCU Anca-Teodora ................................................................................ 455

ŞERBAN-OPRESCU George Laurentiu .......................................................................... 455

THE MANAGEMENT OF SUPPLIERS SELECTION OF DANGEROUS

SUBSTANCES FROM MINING INDUSTRY USING FUZZY LOGIC ...................... 461

SÎRB Lucian ...................................................................................................................... 461

BUSINESS LEADERSHIP BIASES: ANDROCENTRISM, ETHNOCENTRISM AND

CHRONOCENTRISM ....................................................................................................... 471

SOFICĂ Aurelian .............................................................................................................. 471

NEGRUșA Adina .............................................................................................................. 471

GENDER ISSUES IN WORKPLACE VIOLENCE........................................................ 481

STĂICULESCU Ana Rodica, ........................................................................................... 481

PRIVATISATION IN EAST GERMANY AND ITS IMPLICATIONS ON THE

LABOR MARKET AND HUMAN RESOURCE MANAGEMENT ............................. 488

STAMULE Tanase ............................................................................................................ 488

TĂNASE Ionut Dragos ..................................................................................................... 488

HUMAN RESOURCES MANAGEMENT EFFICIENCY IN THE MILITARY

ORGANIZATION ............................................................................................................... 498

STĂNIŢ Alexandra ........................................................................................................... 498

RIZESCU Marius .............................................................................................................. 498

MANAGING CORPORATE SOCIAL RESPONSIBILITY IN FINANCIAL CRISIS

STOIAN Ciprian-Dumitru ................................................................................................ 503

CRISIS AND CRISIS MANAGEMENT. CREATIVE ECONOMY AS A FEASIBLE

OPTION. CHALLENGES AND OPPORTUNITIES...................................................... 508

SUCIU Marta-Christina .................................................................................................... 508

ALDEA-PARTANEN Andra ............................................................................................ 508

PICIORUŞ Luciana ........................................................................................................... 508

INTERNAL AUDIT. FINDING SOMEONE GUILTY OR FINDING SOLUTIONS . 518

SUSMANSCHI Georgiana ............................................................................................... 518

CONSTANTIN Nicolae Vasile ......................................................................................... 518

IMPROVING THE EFFICIENCY OF LOGICAL FRAMEWORK APPROACH AS

A PROJECT MONITORING AND EVALUATION INSTRUMENT .......................... 523

TACHE Florin ................................................................................................................... 523

CONNECTING POLLUTION ABATEMENT COSTS TO THE DYNAMICS OF

ECONOMIC INSTRUMENTS FOR POLLUTION CONTROL .................................. 530

ŢĂPURICĂ Oana-Cătălina ............................................................................................... 530

CHANGES AND CHALLENGES OF THE CONTEMPORARY KNOWLEDGE

BASED ECONOMY ........................................................................................................... 537

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TODERICIU Ramona ....................................................................................................... 537

FRATICIU Lucia ............................................................................................................. 537

RELATION BETWEEN SUSTAINABILITY AND LEAN MANAGEMENT ............ 543

TODORUȚ Amalia Venera ............................................................................................... 543

THE ROLE OF EDUCATION IN DEVELOPING A CULTURE OF

SUSTAINABILITY ............................................................................................................. 552

TODORUȚ Amalia Venera ............................................................................................... 552

CÎRNU Doru ..................................................................................................................... 552

THE SOCIAL RESPONSIBILITY OF BUSINESS ORGANIZATIONS: THE CASE

OF PFIZER .......................................................................................................................... 558

TOMA Sorin-George ........................................................................................................ 558

MARINESCU Paul ........................................................................................................... 558

REALISING A SUPPORT FOR REDUCE WATER POLLUTION BY NITRATES

FROM AGRICULTURAL SOURCES ............................................................................. 566

TRICĂ Carmen Lenuţa ..................................................................................................... 566

PICIU Gabriela Cornelia ................................................................................................... 566

THE MANAGEMENT OF THE ENVIRONMENTAL RISK FROM THE

PERSPECTIVE OF THE FINANCIAL ACTIVITIES ................................................... 571

TRICĂ Carmen Lenuţa ..................................................................................................... 571

PICIU Gabriela Cornelia ................................................................................................... 571

CURRENT STATUS OF RESEARCH IN THE DOMAIN OF THE PRE -

UNIVERSITY MANAGEMENT....................................................................................... 577

TUTA Ana ......................................................................................................................... 577

VOINIA Claudiu Sorin ..................................................................................................... 577

DUMITRASCU Dănut Dumitru ...................................................................................... 577

LEADERSHIP`S INFLUENCE ON OTHERS ................................................................ 582

TUTULEA Anca ............................................................................................................... 582

THE PROCESS OF CHANGE IN ROMANIAN BANKING SYSTEM: THE

DIAGNOSIS PHASE .......................................................................................................... 588

VĂRZARU Mihai ............................................................................................................. 588

ALBU Carmen Cristina ..................................................................................................... 588

VĂRZARU Anca Antoaneta ............................................................................................. 588

COMPARISON BETWEEN THE LOBBY ACTIVITIES IN EU AND USA – ........... 595

A THEORETICAL APPROACH ...................................................................................... 595

VASILCOVSCHI Nicoleta ............................................................................................... 595

OANTA Stefan Ilie ........................................................................................................... 595

MANAGING ROMANIAN ORGANIZATION TO DEAL WITH CRISES ................ 599

VELCIU Magdalena ......................................................................................................... 599

SOCIAL CARE ORGANIZATIONS AND INSTITUTIONS ........................................ 605

ZODIERIU Elena .............................................................................................................. 605

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HUMAN RESOURCES MANAGEMENT EFFICIENCY IN THE MILITARY ORGANIZATION

STĂNIŢ Alexandra

T.A., Ph.D. Student, Faculty of Economic Sciences, „Lucian Blaga” University of Sibiu,

Romania

[email protected]

RIZESCU Marius

SRA Ph.D. Student,„ Nicolae Balcescu” Land Forces Academy, Sibiu, Romania

[email protected]

Abstract: The effectiveness of resources available to an organization depends to an extent to a more

effective use of human resources. From this point of view, people are not only very valuable or precious, but

extremely expensive and becoming more expensive, requiring appropriate treatment and efficient use.

The successful application of the human resources management implies a performance evaluation system, a

system of employee incentives and results rewarding. This management system aims at the continuous cooperation

of all employees in order to improve the quality of products and services offered by the company, its high

performance and its objectives.

In this paper I will try to highlight the key ways of evaluating the effectiveness of human resources

management and their application within the military organization and, last but not least, the effect they have on

staff.

Key words: human resources, management, reward, employees, offered.

JEL Classification: M 12

1. HUMAN RESOURCES MANAGEMENT IN THE MILITARY ORGANIZATION

The military, through its structure, organization, activities, members, goals and objectives is an

organization. As such, it constitutes a social system of the society in which it exists. In other words, the

military is the social organization receiving from the society material, human, financial and information

resources, manageable in full accordance with previously established goals and objectives. In this sense, a

major role is granted to the defense resources management, in general, and human resources, in particular.

Detaching itself from general management, human resources management differentiated and

automated, restricting its issue or subject matter and, consequently, has specialized, currently holding a

well-defined place in general management.

Human resources management requires continuous improvement of activities of all employees to

achieve organizational mission and objectives. Exercising that kind of management requires that each

manager to be a model of behavioral attitude.

Human resources management possesses a number of features. The first one is of quantitative

order in the sense that human resources meet a finite number of people who are members of a human

group. A second feature concerns the human resources’ social character from the military institution. A

third defining feature of human resources is their psychosocial character. Basically, human resources

from the military are found in the form of human groups, of different sizes with different compositions,

both quantitatively and qualitatively, made up in strict accordance with the specific tasks of each military

structure.

People represent “undoubtedly the most precious resource as well as the key to any company or

organization” (Melamed and Jackson, 1995). Thus we deduce, naturally, that the functions and

importance of human resources management are constantly expanding, and that policymakers need to

apply the principle of placing the right man at the right time. In other words, people are “the most

valuable asset of an organization” [1], a truth highlighted by the famous proverb “the man sanctifies the

place”.

Unlike tangible or quantifiable resources such as money, materials and equipment, human

resources are characterized by and intangible and unquantifiable side, because people play an important

role in shaping the value of the organization, whether public or private, civil or military.

The human resources of a military organization consist of people - commissioned officers, non-

commissioned officers and petty officers, military employees under contract, civilians - working

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effectively and through their work ensuring the achievement of its objectives, highlighting the other

resources and striving to use them rationally. In this context, human resources management represents all

the activities promoted by the organization’s leadership, at all hierarchical levels, to ensure optimal use of

the available staff.

A coherent system of human resources management represents a necessity. This from a number of

reasons, among which are the following:

- continuity of the activity specific to the military institution;

- relatively limited financial resources available for this purpose;

- complexity of the activity taking place in the military;

- different conditions in which military groups live, work and are required to act, in peacetime,

during a crisis and at war;

- presence of the risk of injury or even death during combat missions;

- deprivation of certain civil rights (for example, to enlist in a political party, to be elected in

public office).

The successful implementation of human resources management implies the existence of a

performance evaluation system, of a system of incentives to employees and results rewarding. This

management system aims at permanent cooperation of all employees to improve the quality of products

and services offered by the company, the quality of its operation and its objectives.

2. PERFORMANCE EVALUATION, NECESSARY ACTIVITY IN THE ASSESSMENT

PROCESS OF THE EFFICIENCY OF THE HUMAN RESOURCES MANAGEMENT

Performance evaluation can play an important role in fostering employee development: it

strengthens their confidence, it can bring immediate material benefits by salary increases and awards,

opens perspectives for promotion, clarifying certain career goals, enhances its ambition to raise his

training level. As a tool that provides potential, human behavior and achievements assessment,

performance evaluation aims at the optimal use of resources (Figure no. 1).

Also, performance evaluation is a systematic and highly complex process, which analyzes and

assesses both the behavior work and performances of the members of an organization and the potential or

its capacity to develop.

Figure no. 1. The role of the performance evaluation system [2]

Based on Figure no. 1, one can say that the role of performance evaluation is essential for an

effective management of human resources, in the view of the many areas where this process is present.

Evaluation

performance

Salary

Job rotation

Redesigning

jobs

Specification

on post

Job analysis Integration Selection

Disengagement and staff

reconversion

Effectiveness

of training

Promoting

staff

Training

needs

Staff

development

Staff

training

Recruitment

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Assessment of human resources assumes the existence of criteria which can be used to measure the

standards which must be achievable, common and visible, and specifying the time intervals under

evaluation. Since the evaluation of human resources “certain variables considered irrelevant are

necessarily omitted” [3] one desires a time frame for observations, reflection and synthesis before the

adoption of conclusions.

In general, performance evaluation respects the principle of hierarchy, meaning that individual

performance will be measured by its direct superior, the performance of a subdivision by the next

hierarchical level and the organizational performance by the top management.

The performance evaluation process is completed by providing ratings for employees who have

undergone evaluation tests. Conventionally, five skill levels are allowed: very good, good and satisfactory

(average), low and very low.

Performance evaluation is made on an ongoing basis by all managers in any organization. In

military institutions the process includes all personnel, is conducted systematically and has an official

character, trying a certain uniformity of assessment methods (by the existence of instructions). However,

the analysis of the form used to assess military personnel (working assessment) does not conclude in a

match between employee skills and job specifications, between activities and descriptions and it is quite

difficult to direct individual efforts towards the needs of the organization.

In the military organization performance evaluation aims at highlighting the way in which a

military fulfills his job duties and assignments in relation to professional military standards.

Issues to be taken into consideration are:

Results in the performance of specific job requirements to which he belongs and of other

duties / tasks all together, as well as results in the professional training in the analyzed period;

Way in which he obtained those results, in terms of ensuring the necessary time and

resources; obtained performance, compared to individual performance objectives and performance

standards for all militaries evaluated. Also, each and everyone’s results and contribution will be identified

in achieving the general objectives of the unit / subunit, as well as failures, shortcomings and needs to

improve individual work performance in office.

A very important aspect to note is the successful completion of individual performance evaluation:

weak performers always want the evaluation results to remain confidential, while outstanding performers

wish that they be made public. Therefore the ones responsible for carrying out this type of activity must

show tact in communicating the final results.

Performance of military personnel influences organizational performance itself. Management of

military organization with the human resources department tries to obtain increased performance for

employees through the various human resources activities. Thus, employee performance becomes a

synthesis variable of human resources management efforts to ensure the right person at the right place and

for the management organization to effectively use these people. Employee performance evaluation is

used, therefore, to assess human resources management.

In addition to conducting assessments using other human resources management activities, they

also serve to assess programs and policies undertaken by the Department of Human Resources for staff:

training, job redesign, payroll systems, etc.

Methods and techniques of performance evaluation in work are numerous, and their evolution

has been a continuous development. Also, these methods of evaluation in the organization consider both

the assessments of managers on their subordinates and their self-assessments, and “colleagues and staff

assessments and evaluation made by subordinates for managers” [4]. Thus, the evaluation processes

would meet the expectations of the military institution and the imperatives of modern human resources

management.

Our appreciation of people on the results obtained in different fields is sometimes done by

endorsement and, sometimes, with the traditional grades of the school system or other grades.

When we are faced with choosing a method or technique for performance evaluation we must take

into account the specific characteristics of the organization and its field of activity, the characteristics of

the assessed person, the relevant dimensions of performance and specific goals pursued at individual,

departmental and organizational level.

Theory and practice in human resources management highlights various attempts to classify the

methods and techniques for performance evaluation [5] (Table no. 1).

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Table no. 1.

ASSESSMENT METHODS ASSESSMENT TECHNIQUES

Assessment scales graphic assessment scales

assessment scales with

multiple steps

standardized scale

scale with points

assessment scales focused on

behavior

behavioral observation scales

Comparative methods simple comparison or ranking

comparing the pairs

comparison through forced

distribution

The management of organizations shows a growing interest towards the problem of employee

performance. Performance of the organization is increasingly dependent on human resource mobilization.

“In the new information society, human capital has replaced financial capital as a strategic resource” (

Naisbitt and Aburdene).

3. HUMAN RESOURCES MANAGEMENT EFFICIENCY

Concepts circulated by human resources specialists develop year by year. We hear around us more

and more often talks about EQ, NLP, EL, OB and many such abbreviations of very fashionable concepts:

emotional intelligence, neuron-linguistic programming, experiential learning, and organizational

behavior.

The human resources department could always return to the eternal problems still facing it: to

justify if not your existence, then certainly your efficiency. Specifically, although the field of concerns of

specialists in human resources has diversified, some old questions arising from the birth of the concept of

human resources are still valid:

- How to measure the effectiveness of a human resource department?

- Can one measure the impact that human resources, both as a department and as integrality of

people enrolled in the organization has on the organization?

While no one expects that the human resources department to produce money, it being eminently

one of the departments that provide support to an organization, there is an increasing pressure to justify its

existence by enhancing human capital. Human capital is also the most dynamic element of the

organization; the staff may suddenly increase, employee motivation may vary, individual performance

may show dramatic changes. As it is now clear that a computer will not become a server next year and

then an entire network, so obvious is that a performing employee may increase even at this rate, investing

in him being extremely profitable!

That is what human resources efficiency means: measurement, evaluation, comparison and

improvement of indicators related to the management of the organization’s human resources, in order to

create its global development premises.

The principle of efficiency refers to the comparison of system inputs with outputs, or of results

obtained by the system. In the case of organizations, inputs are the resources employed by them in their

work (productive or not), and the outputs are the products / services obtained. Efficiency follows

obtaining superior outputs in comparison to the inputs. Efficiency enhancement refers to maximizing

outputs while minimizing inputs. Organizations will thus act on both factors involved: outputs and inputs.

In evaluating the effectiveness of human resources management we can stop only on the level of

human resources management outcomes and assess effectiveness at this level. This assessment is the most

common and easier. Even in organizations where there isn’t a concern for formal evaluation of human

resources management, one will always appreciate the results of this field, in terms of employment

outcomes (within performance evaluation of employees) and of problems related to it.

The general management of the organization will appreciate that human resource management is

inadequate when there are labor disputes, when staff resigns and leaves the organization, when it is

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difficult to recruit required staff, when employee performance and engagement at employment are weak,

when between the existing staff and the necessary one there is a clear discrepancy in professional training.

On the other hand, when the climate at work is agreed both by the management and employees, the

human resource is well motivated and involved in achieving the work assigned, when no major conflicts

between employees and management exist, when the organization has the required human resource in

number and quality and has no trouble maintaining it in the organization and attracting it for recruitment /

selection / employment, human resources management is considered good.

These evaluations are common sense, which does not diminish their value. They are fair and

justified, because they highlight the human resources management objectives and support for the strategic

and efficiency objectives of the organization. These evaluations exist informally in all organizations,

whatever the form of the personnel activity and the dimensions of the department. However, it is

desirable that the assessment of human resources management is made in a formal and structured way,

while ensuring its diagnosis. Early identification of deficiencies of human resources management will

enable the organization to correct and eliminate many problems in the staff field.

Human resources management can be assessed through the objectives and results proposed and

through the accomplishment of these objectives / results. Human resources management aims to meet the

needs of the organization on labor. Human resources management is not limited only to managing the

existing human resource at a specific time. It aims to develop human resources strategies to meet the

organization's strategies:

- improving the quality of human resources, recruitment and training activities;

- maintaining or changing organizational behavior and organizational culture;

- stimulating long-term and short term labor so as to involve employees in achieving objectives;

- ensuring job satisfaction and stimulation of the creativity of employees.

Efficiency is the basic criterion for evaluation and management of an organization. But effective

use of resources depends in an increasingly manner on effective use of human resources and increased

employee performance.

Organizations generally expect two things from their staff: participation and effectiveness. The

objective of participation is provided by the equity of the human resources management. The objective of

participation is about ensuring staffing by hiring and keeping people within the organization. The second

major objective, labor efficiency, refers to the ability to perform the required work by the organization.

The two objectives are closely interdependent. As employees remain longer in a job, their experience

grows and they become more able to perform job tasks. As they become more capable at work, their

satisfaction and probability to keep the job increase.

4. REFERENCES:

Verboncu I. (coordinator), ” Public Management”, Editura Universitară, Bucureşti, 2005;

Puşcaşu, P., ”Current issues of HRM in the army”, Editura Academiei Tehnice Militare,

Bucureşti, 2003;

Dorofte I., ”

Analysis and prediction of human performance”, Editura Ştiinţifică şi

Enciclopedică, Bucureşti, 1981;

Ursachi I. (coordinator), Năftăilă I., Deaconu V., ”Management”, Editura Academiei de

Înalte Studii Economice, Bucureşti, 1999;

Pitariu H. D., ”Human resources management – professional performance measurement”,

Editura ALLBECK, Bucureşti, 1994;

Mathis, R. ş.a., ” Human resources management”, Editura Economică, Bucureşti, 1997;

Pânişoară G., Pânişoară I., ” Human resources management – practical guide”, Editura

Polirom, ediţia a II-a, Iaşi, 2005;

Manolescu, A., ” Human resources management”, Editura Economică, ediţia a

patra,Bucureşti, 2003.