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    June 30, 2011

    Smarter Computing:Managed in the Cloud - Virtualization

    Without Limits

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    Interactivity Tips

    1. Ask A Question

    2. Download a PDF copy of todays presentation

    3. Group Chat

    4. Social Networking Tools

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    Todays Agenda

    Moderator: Cameron Sturdevant - Technical Director -eWeek Labs

    Guy Currier - Senior Editor / Research - eWeek

    Howard Cohen - Senior Resultant - The Tech ChannelPartners Results Group Inc.

    Sam Van Alstyne - Lead Strategist, VirtualizationMarketing - IBM

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    Cloud Computing, Virtualization,and Where Your Bread Is Buttered

    Guy Currier, Senior Editor / Research

    [email protected]

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    Flexible dissociation of the two halves ofcomputing:

    1.the user interface

    2.the data and its processing

    This has consequences

    Versatility: the key benefit

    Integration: the key to success

    Control: the key issue

    Cloud Computing as a TemplateNot a Technology

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    Defining the Kind of Cloud byControl Point: Where the

    Dissociation Occurs

    Information Hardware Software Interface User

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    Virtualization, the Prime TechnologyFoundation to the Cloud

    Infrastructure as a service

    Storage cloudstoragevirtualization

    Computing cloudserver

    virtualization

    Platform as a service,software as a service

    Application virtualization

    (Network virtualization)

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    Numerous Approaches AreFlourishing in Private Clouds

    0% 10% 20% 30% 40% 50%

    Software as a Service (SaaS)

    Storage Cloud

    Computing Cloud

    Platform as a Service (PaaS)

    Use Now, or Expect to Use in 12 Months,Over Private Clouds

    Source: Cloud-Computing Study, Baseline, May 2011 (N=756)8

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    The Technology Foundations forPublic and Private Cloud Types

    0

    50

    100

    150

    200

    250

    300

    In

    dex

    Use of Technology, If Using Cloud Type

    server consolidationserver virtualization

    storage virtualization

    network virtualization

    service-oriented arch.

    Source: Ziff Davis Enterprise Cloud-Computing Study, January 2011 (N=731)

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    The Technology Foundations forPublic and Private Cloud Types

    0

    50

    100

    150

    200

    250

    300

    In

    dex

    Use of Technology, If Using Cloud Type

    server virtualization

    Source: Ziff Davis Enterprise Cloud-Computing Study, January 2011 (N=731)

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    Your Bread ...

    Cloud computing isnt a technology, so it hasbroad implications

    How IT operates (control)

    How business systems run

    How the organization runs (versatility)

    But first you must build out the technologyfoundations

    3.Application/feature integration2.Application management, security, continuity

    1.Virtualization

    Where Is Buttered

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    Managed in theCloud

    What Smarter Computing

    is Really All About

    12Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved

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    Then and now

    ASPApplication

    Services Providero Enabled by the interneto Move your servers and your

    storage and the rest of your ITinfrastructure to someone elsesdata center

    o One-to-One server-to-customer

    Costs Rose

    Service Levels DidntReally Change

    Spending more and

    getting the same thing

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 13

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    ASP

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 14

    1:1

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    One Big Change

    between then and now

    Virtualization

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 15

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    One Big Change

    Your individual server replaced by

    one of dozens or hundreds ofserversessions on a remote server.o You pay for only a slice

    o Infrastructure shared among many customers

    Economy of Scale

    Much lower cost per customer

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 16

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    Illustrating theInternet

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 17

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    Illustrating theInternet

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 18

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    Cloud Advantages

    Cost Savingso CapEx

    Eliminating future investments in servers, storage,and other infrastructure

    o OpEx

    No data center means no space rental

    No electricity expense

    No HVAC expense

    No maintenance

    o IT becomes a monthly expense

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 19

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    Cloud Advantages

    Increased Service Levelso Redundancy provides Resiliency

    Redundant Servers

    Redundant Storage

    Redundant Data Centers

    Replication & Failovero Security

    o Compliance

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 20

    A h h

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    Achieving theImpossible

    Increased

    service levels atreduced cost

    Smarter

    Computing

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 21

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    Workloads

    Big Datao Low-latency

    Entire workloads in memory

    Interprocessor sharing without ever going to the bus

    Optimizing Virtualized Infrastructurefor Mixed Data Typeso Voice

    o Video

    o Session Sharing

    Managing All of This in the Cloudo What do we need to manage?

    o What will this give us?

    Copyright 2011 HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 22

    Wh D W N d

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    What Do We Needto Manage Visibility

    o Certainty that were making optimum use of computing resources

    o Where does each server instance reside

    o Where does each storage instance reside

    o Where do they go when in motion

    o

    Optimum equipment utilization Control

    o Where the server session goes

    o Where the storage goes

    o Who has access, authentication & authorization

    o Assurance of full constant resilience

    o Are our compliance measures in effect?

    Optimization Through Automationo Remove human error and delay

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 23

    Wh D Thi

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    What Does ThisGive Us?

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 24

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    Agility

    Business agility

    Information only makes money intransit

    Work is an activity not a destination

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 25

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    Not..

    A product of the cloud

    A product of virtualization A product of miniaturization

    A product of wireless technologies

    Copyright 2011HMC Corporate Copywriting & ConsultingAll Rights Reserved 26

    S

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    SmarterComputing

    A product of all of that

    Takes into account all of these elements Brings them together

    Creates a secure, resilient, compliant

    environment in which you dont have toworry, you just get to do what you do.

    Copyright 2011HMC Corporate Copywriting & ConsultingAll Rights Reserved 27

    It N t Ab t

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    Its Not AboutTechnology

    Its about you

    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 28

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    Copyright 2011HMC Corporate Copywriting & Consulting/TechChannel Partners Results Group, Inc. All Rights Reserved 29

    Howard M. Cohen

    30 Year Channel Executive

    Howard M. Clone

    Virtual Marketing Manager

    I consult to channel companies

    I write for channel companies

    like yours

    Ive written for Microsoft, Citrix,Cisco, IBM, CA, Ingram,Everything Channel and others

    Follow my CloudTalk blogwww.ingrammicrocloud.com

    www.howardmcohen.com [email protected] 516.965.6431

    About HMC

    http://www.ingrammicrocloud.com/http://www.howardmcohen.com/mailto:[email protected]:[email protected]://www.howardmcohen.com/http://www.ingrammicrocloud.com/
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    Virtualization Changing the Economics of IT

    Sam Van Alstyne IBM Virtualization | June 30, 2011

    Smarter Computing

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    IBM Virtualization | v3.131

    Todays IT Infrastructures are under pressure

    10Xdigital data isprojected to growtenfold from2007 to 2011

    70%of companies in the global 1,000 willhave to modify their data centers tomeet increased power and cooling

    requirements

    80%of digital data growth will be

    unstructured and requiring

    significant effort tounderstand and analyze

    1012

    devices will be connected tothe Internet by 2011

    6 terabytesof information is exchanged over

    the Internet every second

    69%of all server workloads

    will be virtualized by2013

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    IBM Virtualization | v3.132

    Yet, IT organizations are expected to do more withfewer resources.

    Challenges

    Many 2010 IT budgets at 2005levels

    Increased service levelrequirements

    Few resources for innovationand new projects

    *Source: Forrester, Base 695 NA IT organizations

    66%of IT budgetsallocated to

    maintenance

    Most firms have loweroperating and capital IT budgets*

    OpEx Budget CapEx Budget

    - 36%

    - 32%

    + 9% + 7%

    -40%

    -30%

    -20%

    -10%

    0%

    10%INCREASE

    IN

    BUDGET

    DECREASE

    INBUDGET

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    IBM Virtualization | v3.133

    IBM solutions deliver additional business valuebeyond basic virtualization offerings

    Consolidate Resources Improved efficiency and utilization

    of IT resources

    Manage Workloads Improved IT staff productivity with

    integrated systems managementdashboard

    Automate Processes Consistent and repeatable

    processes based on bestpractices, business priorities andservice level agreements

    Optimize Delivery Self provisioned by users based

    on business imperatives,unconstrained by physicalbarriers or location.

    ManageWorkloads

    AutomateProcesses

    OptimizeDelivery

    ConsolidateResources

    NetworkStorage

    Server

    Increased Agility

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    IBM Virtualization | v3.134

    IBM virtualization solutions improve businessagility and staff productivity

    BEFOREVIRTUALIZIN

    G

    CONSOLIDATE

    RESOURCESMANAGE

    WORKLOADS

    AUTOMATEPROCESSES

    OPTIMIZEDELIVERY

    15:150:1

    100:1

    300:1

    1200:1

    SOURCE: IBM Client Engagements. Number of server images per IT staff

    SOURCE: IBM Client Engagements. Response time to delivery of business value

    Virtualization with Integrated Service Managementto improve business agility

    Virtualization can increase IT staff productivity

    Improved staff productivitywith increased

    Server : System Admin

    coverage ratio

    Accelerated response timewith close IT alignmentto business priorities

    6 MONTHS

    2 MONTHS

    2 HOURS2 MINUTES

    INSTANT

    BEFOREVIRTUALIZING

    CONSOLIDATERESOURCES

    MANAGEWORKLOADS

    AUTOMATEPROCESSES

    OPTIMIZEDELIVERY

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    IBM Virtualization | v3.1

    CONSOLIDATE

    RESOURCES

    2XMore VMware virtualmachines on eX5 forsame memory and

    processor cores

    - 96%Reduced energy

    costs withnew HS22/V blade

    servers

    + 78%More Virtual

    Machines on eX5 forthe same license cost

    MANAGE

    WORKLOADS

    - 38%reduction in labor hours

    required to managestorage

    29:1reduction of storageadministration points

    - 34%reduction in servermanagement cost

    using IBM SystemsDirector

    AUTOMATEPROCESSES -96%

    reduction inprovisioning time (from

    weeks to minutes)

    -99.3%reduction in time

    to deliver newvirtual servers

    300 Xfaster time to deploy

    new applications

    (minutes not days)

    Virtualization + Management + Automation = Immediate ROI

    IBM k i li d l d l i

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    IBM Virtualization | v3.136

    IBM turn-key virtualized cloud solutions empoweryour business with new levels of agility using

    elastic scalability

    Benefits Leverage Cloud computing as a new business and delivery model where

    a virtual enterprise is unconstrained by physical barriers and location

    Self provision as required

    2000 +Virtual machines per rack

    - 30%reduced systemsadministration costs

    - 30%reduced provisioning costs

    7 Xmore storage scalability

    CloudBurst

    +SONAS

    +IBM

    ServiceDeliveryManager

    +SVC

    CONSOLIDATE

    RESOURCES

    MANAGE

    WORKLOADS

    AUTOMATE

    PROCESSES

    OPTIMIZE

    DELIVERY

    Improved business agility

    F i f i Vi li i

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    IBM Virtualization | v3.1

    http://www.youtube.com/IBMVirtualization

    http://www.youtube.com/IBMSystemsManagement

    ibm.com/virtualizationIbm.com/cloudIbm.com/smartercomputing

    @IBMVirt

    #ibmvirt IBM Virtualization-related tweets

    For more information on Virtualizationand Cloud at IBM

    Virtualization@IBM blog on Developer Works

    http://ibm.com/developerworks/mydeveloperworks/blogs/ibmvirtualization

    http://www.youtube.com/IBMVirtualizationhttp://www.youtube.com/IBMSystemsManagementhttp://www.youtube.com/IBMSystemsManagementhttp://www.youtube.com/IBMVirtualization
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    IBM Virtualization | v3.1

    Thank You!

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    Thank You,

    QUESTIONS?

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    Attendee Services

    Download a copy of todays presentation

    Provide your feedback! Please complete our

    survey.

    A recorded version of this seminar will be

    available at www.eSeminarsLive.com

    View a calendar of our Upcoming Events

    http://www.eseminarslive.com/http://www.eseminarslive.com/
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    IBM Vi li i | 3 1

    Copyright IBM Corporation 2011. All rights reserved.U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contractwith IBM Corp.

    THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR INFORMATIONAL PURPOSESONLY. WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATIONCONTAINED IN THIS PRESENTATION, IT IS PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND, EXPRESS ORIMPLIED. IN ADDITION, THIS INFORMATION IS BASED ON IBMS CURRENT PRODUCT PLANS AND STRATEGY,WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE. IBM SHALL NOT BE RESPONSIBLE FOR ANYDAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHERDOCUMENTATION. NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, NOR SHALL HAVE THEEFFECT OF, CREATING ANY WARRANTIES OR REPRESENTATIONS FROM IBM (OR ITS SUPPLIERS ORLICENSORS), OR ALTERING THE TERMS AND CONDITIONS OF ANY AGREEMENT OR LICENSE GOVERNING THEUSE OF IBM PRODUCTS AND/OR SOFTWARE.

    The following terms are trademarks of International Business Machines Corporation in the United States, othercountries, or both:IBM, IBM Logo, on demand business logo, Enterprise Storage Server, xSeries, BladeCenter, eServer, ServeRAID andFlashCopy, System Storage, Tivoli, Easy TierThe following are trademarks or registered trademarks of other companies.Intel is a trademark of the Intel Corporation in the United States and other countries.Java and all Java-related trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.,in the United States and other countries.Lotus, Notes, and Domino are trademarks or registered trademarks of Lotus Development Corporation.

    Linux is a registered trademark of Linus Torvalds.Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation.SET and Secure Electronic Transaction are trademarks owned by SET Secure Electronic Transaction LLC.UNIX is a registered trademark of The Open Group in the United States and other countries.Storwize is a trademark of Storwize Inc., an IBM company, and used under license by IBM.

    * All other products may be trademarks or registered trademarks of their respective companies.