management of intangible resources ir- case of vodafone-group

8/8/2019 Management of Intangible Resources Ir- Case of Vodafone-group

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Coordinator:Phd Professor MARTA CHRISTINA SUCIU

MANAGEMENT OF INTANGIBLE RESOURCES IR- CASE OFVODAFONE-GROUP

Student:

FAWAZ RABIH

2010


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INTRODUCTION

Knowledge is the part of human-being nowadays, it completes us as the education and experiencecompletes each others as-well. Learning and Communicating is what turned this world into a progressand into the technological level we are currently at.

We should keep in mind that most certain things we think or consider nowadays impossible to achieveor make, especially if it s coming from Science Fiction will soon certainty or at least no more bedoubted.

Knowledge can t be anything other than a good thing, it is a hope, goal, and a plan for all the studentsthat graduated at the highest level and saw themselves in the situation of being unemployed. Theirknowledge is a key factor for a brighter future, safer present and an important asset that should bevaluated and taken into consideration if we want to keep up on path of development and give a cleardecent imagine to the EU.


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This projects aims at presenting the application of the knowledge Management principles in areal life. Showing at the same time the positives and the difficulties and surely the

advantages of implementing Knowledge Management in 21 st century Romania.

This project also represents the hard work and the efforts of the multinational company thatoperates in Romania and becoming a real knowledge based organization. The Company isVODAFONE ROMANIAN TELECOMMUNICATIONS.

I chose Vodafone specifically because I m fully aware of their market potential and what theyhave achieved through communications worldwide. My aim and goal is to enlighten myself and the audience about communication and where we have reached with it in nowadaysworld. Vodafone just like any other multinational network operator and they re all part of communication and development as much as it is a part of technology as-well.


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H istory of CommunicationIt is telecommunication that has changed the world throughout the last hundred or more years.The communications system has three different things in order to transmit what is presented. You

start by the source, or transmitter, which is then put into a medium or communication line, andlastly there is the sink, or receiver that the information is outputted to. Some major examples of today s telecommunications are cell phones, computers, and e-mail. Before the internet wasavailable communications have been broadcasted.

Communication is important because it lets people know who they are and howwell they are doing. It tells them how well they fit into social circles. Peopleacquire information about others. It also comes from their direct experience withtheir environment. Communication is a basic ingredient in individuals' effort to adaptto their physical and social worlds. A systems meta-theoretic perspective shouldremind you that communication obtained through interpersonal contact in anorganization or through mediated communication can help you adapt to yourenvironment and monitor whether your actions are meeting with success.

Communication cannot exist without people influencing one another's opinions andbehavior through discourse. People seek influence as well as exert it.

In interpersonal communication, people influence each other's judgments andbehaviors; they are affected by each other's actions and statements. It influence employees'opinions and behaviors, and create customer preferences for their products or services.


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Communication Technology

Today, telecommunications technology affects lives to a greater degree than everbefore. Communication has evolved over many years from the earliest attempts atverbal communication to the use of sophisticated technology to enhance theability to communicate effectively with others.Every time a telephone call is made, a television is watched, or a personalcomputer is used, benefits of telecommunication technologies are being received.The concept of telecommunications may be defined as the transmission of information from one location to another by electronic means.Telecommunications is using electronic systems to communicate. Life is changing

constantly and has been changing faster since the rapid advancements intelecommunication. Because of continuing attempts to find better and moreefficient ways to communicate, the process of communication has steadilyimproved. Many of these improvements were made without the use of electronictechnology.

New technologies are also changing the very nature of mass communication

processes. In the past few decades, traditional forms of mediated communicationwith large, heterogeneous, and anonymous audiences (e.g., television and phonebroadcasts) have gradually given way to other forms of mediated communicationin which audience members have far more potential for feedback and much more"user power."


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Marketing CommunicationMarketing communications are those messages that address multiple consumer and nonconsumer audiences and achieve synergy of messages and timing.

The Value of Public Relations

The question of the value of public relations has been of great concern to professionalcommunicators for many years because of the perception among both communicatorsand other managers that public relations is an intangiblemanagement function in comparison with other functions whose value can be described,measured, and evaluated through systematic research. Because of itsintangibility, public relations often have been believed to suffer at budget time, andparticularly during financial crises, because there is no way to demonstrateits worth.For at least 25 years, therefore, public relations professionals and researchershave struggled to develop measures that would establish that public relations iseffective or adds value. Among other measures, they have attempted to deter-mine theadvertising value of press clippings, to establish the readership of pub- locations, or to do

surveys or experiments to determine if communication cam-paigns have had measurableeffects on cognitions, attitudes, or behaviors. Many professional communicators havesuccessfully demonstrated.

Only excellent public relations departments or communication managers with certainattributescould or would help make their organizations effective. So, we on the team asked aboutcharacteristics of excellence.


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VODAFONE ROMANIAN MOBILE TELECOMMUNICATIONS

VODAFONE Group: yesterday today - Vodafone RomaniaVodafone is Romania 's second-largest mobile phone network operator it launched in April 1997 as the firstGSM network in Romania (although not the first mobile phone network). Until October 2005 , it wasknown as Connex , after which it was rebranded Connex-Vodafone and in April 2006 , the Connex namewas dropped, the operator being simply known as Vodafone Romania, aligning itself with the globalVodafone brand.

Vodafone covers 95% of the Romanian population, with over 8. 23 million subscribers at June 30 th 2007[1]

and 4 5% market share. Vodafone provides roaming agreements with 23 8 international operators in 103 countries.

Vodafone Romania is a wholly owned subsidiary of Vodafone Group plc , and is the seventh-largestVodafone subisidiary in the world by number of subscribers. Vodafone became the majority stakeholderafter it brought 79% of Mobifon's shares from Canadian company Telesystems International Wireless ,which had been the previous majority shareholder. Furthermore it recently acquired 5% of Mobifon'sshares from Canadian Entrepreneur Elani Grobler.

The operator is in head-to-head competition with Orange for the 15 .3 million mobile telephony users inRomania. Connex, the ancestor of Vodafone Romania, held the largest number of subscribers untilSeptember 200 4, when Orange edged ahead.The motto of Vodafone is Tr ie te fiecare clip (rendered in English by the company as Make the most of now, a more accurate translation would be "Live the moment"). Previous mottos were: Tu faci viitorul (Youcreate the future) and Viitorul sun bine (The future sounds good).


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Vodafone Romania Network-Coverage

Vodafone s mobile phone service rely on a network of thousands of base station sites to sendand receive voice calls and other mobile services, such as text messages, emails, pictures,internet, TV and downloads.

We aim to provide good coverage for our customers whether they are in the countryside, in

towns or within buildings. Many factors must be balanced when planning our networkdeployment to improve coverage and capacity, including technical considerations, communityconcerns and visual impact. These challenges required careful consideration and debatebefore a decision is taken. We also cooperate with other network operators to share sitesand limit the overall number of base station sites needed.


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Vodafone s Coverage

Vodafone Romania has announced the expansion of its 3G broadband ( H SDPA) services to 6 newcities, and starting today, customers in Cluj-Napoca, Brasov, Constanta, Craiova, Timisoara and Iasiwill be able to take advantage of higher-speed mobile Internet and video calling. The services wereup until now only available in Bucharest.

"We are happy to offer 3G broadband services to an increased number of Vodafone Romaniacustomers, by expanding our network coverage to 6 new cities, in addition to Bucharest.This launch is the result of a significant investment as part of our plan to continuously expand theVodafone H SDPA network, while enriching our 3G broadband product and services portfolio.Wireless broadband is the future of mobile communications. Vodafone is delivering on its

commitment to continuously innovate and offer its customers the latest world-class mobileconnectivity solutions", said Liliana Solomon, Chief Executive Officer, Vodafone Romania

Numbers and Figures

Vodafone EmployeesNumber of employees

Vodafone Group: 71003 employees worldwideVodafone Romania: 3200 employees

Vodafone customersNumbers of customersVodafone: 9 .730 .000 according to latest statistics made by Mariusescu company


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The End

At the end I would like to thank you for your time, Ihope my project was up to it s standard, time isprecious so at this very moment as-well and I wontkeep you long. Thank you all for being part of this.Very much appreciated.


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cvc

Presentation by:

ARUDHATI SINHAMEENAKSHI VERMAVIVASWAN KHANNASIDDHARTH DIXITSARITA KUMARIVISHVJEET VYAS


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MANAGEMENT OF INTANGIBLE RESOURCES IR- CASE OFVODAFONE-GROUP

Coordinator:Phd Professor MARTA CHRISTINA SUCIU

Student:

FAWAZ RABIH

2010


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INTRODUCTION

Knowledge is the part of human-being nowadays, it completes us as the education and experiencecompletes each others as-well. Learning and Communicating is what turned this world into a progressand into the technological level we are currently at.

We should keep in mind that most certain things we think or consider nowadays impossible to achieveor make, especially if it s coming from Science Fiction will soon certainty or at least no more bedoubted.

Knowledge can t be anything other than a good thing, it is a hope, goal, and a plan for all the studentsthat graduated at the highest level and saw themselves in the situation of being unemployed. Theirknowledge is a key factor for a brighter future, safer present and an important asset that should bevaluated and taken into consideration if we want to keep up on path of development and give a cleardecent imagine to the EU.


14/21

This projects aims at presenting the application of the knowledge Management principles in areal life. Showing at the same time the positives and the difficulties and surely the

advantages of implementing Knowledge Management in 21st

century Romania.

This project also represents the hard work and the efforts of the multinational company thatoperates in Romania and becoming a real knowledge based organization. The Company isVODAFONE ROMANIAN TELECOMMUNICATIONS.

I chose Vodafone specifically because I m fully aware of their market potential and what theyhave achieved through communications worldwide. My aim and goal is to enlighten myself and the audience about communication and where we have reached with it in nowadaysworld. Vodafone just like any other multinational network operator and they re all part of communication and development as much as it is a part of technology as-well.


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Communication Technology

Today, telecommunications technology affects lives to a greater degree than everbefore. Communication has evolved over many years from the earliest attempts atverbal communication to the use of sophisticated technology to enhance theability to communicate effectively with others.Every time a telephone call is made, a television is watched, or a personalcomputer is used, benefits of telecommunication technologies are being received.The concept of telecommunications may be defined as the transmission of information from one location to another by electronic means.Telecommunications is using electronic systems to communicate. Life is changing

constantly and has been changing faster since the rapid advancements intelecommunication. Because of continuing attempts to find better and moreefficient ways to communicate, the process of communication has steadilyimproved. Many of these improvements were made without the use of electronictechnology.

New technologies are also changing the very nature of mass communication

processes. In the past few decades, traditional forms of mediated communicationwith large, heterogeneous, and anonymous audiences (e.g., television and phonebroadcasts) have gradually given way to other forms of mediated communicationin which audience members have far more potential for feedback and much more"user power."


17/21

cvc

Marketing CommunicationMarketing communications are those messages that address multiple consumer and nonconsumer audiences and achieve synergy of messages and timing.

The Value of Public Relations

The question of the value of public relations has been of great concern to professionalcommunicators for many years because of the perception among both communicatorsand other managers that public relations is an intangiblemanagement function in comparison with other functions whose value can be described,measured, and evaluated through systematic research. Because of itsintangibility, public relations often have been believed to suffer at budget time, and

particularly during financial crises, because there is no way to demonstrateits worth.For at least 25 years, therefore, public relations professionals and researchershave struggled to develop measures that would establish that public relations iseffective or adds value. Among other measures, they have attempted to deter-mine theadvertising value of press clippings, to establish the readership of pub- locations, or to dosurveys or experiments to determine if communication cam-paigns have had measurableeffects on cognitions, attitudes, or behaviors. Many professional communicators havesuccessfully demonstrated.

Only excellent public relations departments or communication managers with certainattributescould or would help make their organizations effective. So, we on the team asked aboutcharacteristics of excellence.


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cvc

Vodafone Romania Network-CoverageVodafone s mobile phone service rely on a network of thousands of base station sites to sendand receive voice calls and other mobile services, such as text messages, emails, pictures,

internet, TV and downloads.

We aim to provide good coverage for our customers whether they are in the countryside, intowns or within buildings. Many factors must be balanced when planning our networkdeployment to improve coverage and capacity, including technical considerations, communityconcerns and visual impact. These challenges required careful consideration and debatebefore a decision is taken. We also cooperate with other network operators to share sitesand limit the overall number of base station sites needed.


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Vodafone s Coverage

Vodafone Romania has announced the expansion of its 3G broadband ( H SDPA) services to 6 newcities, and starting today, customers in Cluj-Napoca, Brasov, Constanta, Craiova, Timisoara and Iasiwill be able to take advantage of higher-speed mobile Internet and video calling. The services wereup until now only available in Bucharest.

"We are happy to offer 3G broadband services to an increased number of Vodafone Romaniacustomers, by expanding our network coverage to 6 new cities, in addition to Bucharest.This launch is the result of a significant investment as part of our plan to continuously expand theVodafone H SDPA network, while enriching our 3G broadband product and services portfolio.Wireless broadband is the future of mobile communications. Vodafone is delivering on its

commitment to continuously innovate and offer its customers the latest world-class mobileconnectivity solutions", said Liliana Solomon, Chief Executive Officer, Vodafone Romania

Numbers and Figures

Vodafone EmployeesNumber of employees

Vodafone Group: 71003 employees worldwideVodafone Romania: 3200 employees

Vodafone customersNumbers of customersVodafone: 9 .730 .000 according to latest statistics made by Mariusescu company


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Presentation by:FAWAZ RABIH

THANK YOU !!!

management of intangible resources ir- case of vodafone-group

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