CHAPTER 11MANAGEMENT INFORMATION SYSTEM (MIS)

Definition of management information sysytem (mis)

IDENTIFYING BUSINESS/IT STRATEGY

BUSINESS STRATEGY

1. BUSINESS SCOPE• Includes the markets, products, services, groups of customers/clients,

and locations where an enterprise competes as well as the competitors and potential competitors that affect the business environment. Fadeel R. Shamekh / IT University of Gothenburg

2. DISTINCTIVE COMPETENCIES• The critical success factors and core competencies that provide a firm

with a potential competitive edge. This includes brand (type of product made by a particular firm), research, manufacturing and product development, cost and pricing structure, and sales and distribution channels.

3. BUSINESS GOVERNANCE• How companies set the relationship between management,

stockholders or shareholders, and the board of directors. Also included are how the company is affected by government regulations, and how the firm manages its relationships and alliances with strategic partners.

it STRATEGY

1. TECHNOLOGY SCOPE• The important information applications and technologies.

2. SYSTEMIC COMPETENCIES• Those capabilities (e.g. access to information that is important to the

creation/achievement of a company’s strategies) that distinguish

3. IT GOVERNANCE• How the authority for resources, risk, conflict resolution, and responsibility

for IT is shared among business partners, IT management, and service providers. Project selection and prioritization issues are included here.

*Sumber daripada https://gupea.ub.gu.se/bitstream/2077/10496/1/gupea_2077_10496_1.pdf-

Strategic positioning matric

The purpose The quadrants of the matrix Explanation of quadrants

Help a company

identify where to

concentrate its use of Internet

technologies to gain a

competitive advantage

with E-business an

d E-commerce

Cost and Efficiency Improvements This quadrant represents a low amount of internal company, customer, and competitor connectivity and use of IT via the Internet and other networks.

Strategy: Focus on improving efficiency and lowering costs by using the Internet and the World Wide Web as a fast, low-cost way to communicate and interact with customers, suppliers, and business partners.

Example: The use of E-mail, chat systems, discussion groups, and a company Web site.

Product and Service Transformation

 

Use the internet for electronic commerce transaction processing with customers at company websites and e-commerce auctions and exchanges for suppliers

The purpose The quadrants of the matrix Explanation of quadrants  Performance Improvement in Business

Effectiveness

 

A company has a high degree of internal connectivity and pressures to substantially improve its business processes, but external connectivity by customers and competitors is still low.

Strategy: Make major improvements in business effectiveness.

Example: Widespread internal use of Internet-based technologies like Intranets can substantially improve information sharing and collaboration within the business and with its trading partners.

 

Global Market Penetration

 

A company that enters this quadrant of the matrix must capitalize on a high degree of customer and competitor connectivity and use of IT.

Strategy: Develop E-business and E-commerce applications optimize interaction with customers and build market share

Example: E-commerce websites with value-added information services and extensive online customer support

Benefit of it planning

expected benefit

• improved top managment support

• improved user involvement• improved resource

forecasting• improved business planning• understanding the

organisation/business

realised benefit

• improved top managment support

• improved resource forecasting

• improved business planning• improved user involvement• understanding the

organisation/business