ReportOn

“Functions of management of Dorjibari (Fashion House)”

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“Functions of management of Dorjibari”

Course code: EIB-506Sec: A

Supervised by:

Dr. Chowdhury Saima Ferdous

Associate Professor & Chairperson

Department of International Business

Prepared by:

Md. Delowar Hosin

ID#801415066

Department of International Business

Date of Submission:14/08/2015

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Letter of TransmittalAugust 08, 2015

Dr. Chowdhury Saima Ferdous

Associate Professor & Chairperson

Department of International Business

University of Dhaka

Dear Sir,With due respect and great honor to formally inform you that I’m Md. Delowar Hosin a bonafide

student of your reputed institution bearing ID#801415066 with the department of International

Business. Here is the term paper that I assigned on the topic as per your mentioned topics. The

report has been completed by the knowledge that gave me Almighty Allah (SWT) that I have

gathered from the survey results.

I have been assigned to conduct a study on “Functions of management of Dorjibari”, as a

requirement of my term paper. I have prepared this term paper for submission as a requirement

for the complete of my course Principles of Management. In preparing this term paper I’ve tried

to my best label to complete this term paper meaningfully & correctly, as much as feasible.

I thank you for giving me the opportunity to do this term paper, which was very interesting &

knowledge obtaining & enhancing. I’ve enjoyed preparing the term paper though it was

challenging for me to finish within the limited time period & limited information access.

I would be happy with you if you read the term paper carefully & I will be trying to reply the

entire query that you have regarding the term paper. However, if you need any assistance any

interpreting this term paper please contact with me without any kind of hesitation.

Thanking you.Sincerely yours,Md. Delowar Hosin

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Acknowledgement

First of all, it is the Almighty, the Merciful & the Benevolent Allah (SWT) who give me the

sense to understand what I do & finish the study properly. I am deeply grateful to all in the

university students and other students who assist me to do this job. Especially they help me a lot

to answer my questionnaire.

No words can sufficiently express my heartiest gratitude to esteemed supervisor Dr. Chowdhury

Saima Ferdous for providing me detailed feedback & technical advice on this term paper.

Without her guidance & support it would not been feasible for me to complete this term paper

properly. Her inspiration, kind direction, valuable suggestions and advice helped me to prepare

this report successfully.

Finally, I would like to thank all the respondents & interviewees whose thoughts, ideas, guidance

and proper information made this term paper richer.

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Executive SummaryAll organizations rely upon group efforts to achieve goals.   And whenever two or more people

are required to work together, management is necessary.  Management positions are projected

to continue to grow by an average of 7% percent.  If that is not enough reason to become a

believer in management, maybe the reasons below will. Accomplish goals – It is possible to

accomplish goals without management, but it would be extremely difficult.   With proper

management, an organization is allowed to plan and balance their resources in such a way that

every task is completed.  This does not only relate to businesses, but it also applies to our

lives. Be more efficient – There are only so many hours in a work day, so it beneficial to

make the most of it.  The last thing a company wants its employees to do is to waste time.  

With good skills, companies are able to get as much work done as possible with the time

given to them. Make better decisions – The choices a business makes can make the difference

between being successful to being a complete disaster.  Therefore, making rational decisions

are vital for a company if they want to do well. With good time management, they will have

more time to weigh out the positives from the negatives in their decision making. Earn more

profit – When all of the other benefits mentioned above are met, it will usually equal to an

increase of profit for the company.  The most successful and profitable businesses in the

world attribute a lot of it to their management skills. Planning t hink of as bridging a gap for

where we currently are and where we want to be.  For example, if the company’s goal is to

earn profit, the manager needs to determine the steps necessary to achieve that

goal.  Organizing function is also known to be the backbone of management. Staffing after

management decides what they needs have; they may decide to hire more employees in a

certain department.  It is also responsible for training and development, promotions, transfers,

and firing. Leading Supervision, motivation, leadership, and communication are all involved in

the directing function.  Management needs to be able to oversee and influence the behavior of

the staff and achieve the company’s goals, whether that means assisting or motivating them.

Controlling function of management deals with monitoring the company’s progress and

ensuring that all of the other functions are operating efficiently. I try to my level of best to

implement all four significant functions of management of Dorjibari.

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Table of Content

Title Page No

Executive Summary

Chapter One: The Report

1.1 Introduction 09

1.2 Origin of the Report 10

1.3 Objectives 10

1.3.1 Broad Objective 11

1.3.2 Specific Objective 11

1.4 Scope of the Study 11

1.5 Constraints of the report 11

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Chapter Three: Industry Analysis

2.0 Organization External Environment 14

2.1 The Environment Domain 14

2.2 Preference Change 14

2.3 Demographic Change 14

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2.4 Resources 14

2.5 Skilled Worker 14

2.6 Raw Materials 15

2.7 Technology 15

2.8 Law & Regulation 15

2.9 Environmental Uncertainty 15

Chapter Three: Company Profiles

3. Overview of the company 17

3.1 History 17

3.2Vision statement 17

3.3 Mission statement 17

3.4 Objective of Dorjibari 17

3.5 Planning For Business 18

3.6 Production capacity 18

3.7 Organization 18

3.8 Organizational Structure of Dorjibari 18

3.9 HR Structure of Dorjibari 20

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3.10 Products 21

3.11 Design & Development 21

3.12 Production process & Technology 22

3.13 Clients 22

3.14 Daily work plan 22

3.15 Production facilities 22

3.16 Quality Assurance 23

Chapter Four: Methodology

Methodology 25

Chapter Five: SWOT Analysis & Findings 26

Major Findings of the study 28

Recommendation 31

Conclusion 32

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INTRODUTORY PART

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1.1 Introduction

Management has been described as a social process involving responsibility for economical and

effective planning & regulation of operation of an enterprise in the fulfillment of given purposes.

It is a dynamic process consisting of various elements and activities. These activities are

different from operative functions like marketing, finance, purchase etc. Rather these activities

are common to each and every manger irrespective of his level or status.

To define management in the business world, it is the organization of activities of a company

to reach defined objectives.  This is usually accomplished by directors and managers who

have the authority to make decisions in the company.  In corporations, the board of directors

or the chief executive officer (CEO) is usually in charge of management.  

All organizations rely upon group efforts to achieve goals.   And whenever two or more people

are required to work together, management is necessary.  According to the U.S. Bureau of

Labor Statistics, management positions are projected to continue to grow by an average of 7%

percent.  If that is not enough reason to become a believer in management, maybe the reasons

below will:

Accomplish goals – It is possible to accomplish goals without management, but it would be

extremely difficult.  With proper management, an organization is allowed to plan and balance

their resources in such a way that every task is completed.   This does not only relate to

businesses, but it also applies to our lives.

Be more efficient – There are only so many hours in a work day, so it beneficial to make the

most of it.  The last thing a company wants its employees to do is to waste time.  With

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good skills, companies are able to get as much work done as possible with the time given to

them. Make better decisions – The choices a business makes can make the difference between

being successful to being a complete disaster.  Therefore, making rational decisions is vital

for a company if they want to do well. With good time management, they will have more time

to weigh out the positives from the negatives in their decision making. Earn more profit –

When all of the other benefits mentioned above are met, it will usually equal to an increase of

profit for the company.  The most successful and profitable businesses in the world attribute a

lot of it to their management skills

Term paper is an important and unavoidable part for completing the academic semester. Term

paper can help the students to acquire practical knowledge about his or her particular learning.

For the four month academic period, Term paper is a major requirement for shearing knowledge.

As a requirement for the academic purpose, I need to do the Term paper in any business

organization that is well reputed in its field. This Term paper carries good grade, which shows

the practical knowledge and skills that the internee carries.

I have chosen a Fashion house to do my Term paper and the name of the company is Dorjibari.

1.2 Origin of the StudyThe term paper title “Functions of management of Dorjibari in” has been prepared as a practical

fulfillment of academic semester of the course of; Principles of Management, department of

International Business, University of Dhaka. For this purpose each of these is attached with or

organization. During the academic semester a student has learned a lot of things that is

theoretical. He has also to undertake and were of investigation to the organization for detailed

study.

The basic purpose of this attachment is to expose the student to the real business world. This

exposure acquaints his with the practices of modern business world. This exposure is very

helpful is seeing for oneself how things move and to find the gap as well as the similarities

between theoretical and practical knowledge.

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1.3 Objectives of Study

The main objective of the term paper is to provide four function of Management . We

know that, Managing is the most important input for every organization that includes Planning g,

Organizing, Staffing, Leading & Controlling. Every function of Management is so important for

an organization. Better plan leads an organization to success, there need to organize every part of

the organization. Organization made up of people in their own environment and also how to

acquire their service, developing their skill, motivating them to high level of performance to

achieving organizational objective. It is essential to overview the all of function. Objectives can

be divided in two parts.

1.3.1 Broad objective:

To know about the functions of management practices of Dorjibari i.e. DB how to plan, how to organize, recruitment process, employee salary structure, increments system, incentive policy, leave policy etc.

1.3.2 Specific objective:The key objectives of the report are as follows:

1. To record procedures and practices of planning, organizing, staffing, training and

developing, motivation, maintenance of the employees & controlling of DB.

2. To identify how to procedure payroll, promotion, transfer, terminate procedure

employees activities record.

3. To record and report of organizational structure with detail of grouping of work.

4. To understand of business strategy, vision mission of the organization.

5. Identify the SOWT analysis of Dorjibari.

1.4 Scope of the studyI assigned to do my term paper in “Dorjibari” this term paper designed by the faculty of business

department of International Business, University of Dhaka to gather practical knowledge about

overall activities of the DB at corporate office Dhaka. My project is in ““Functions of

management of Dorjibari”. However I studied all the main functional areas of the company

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they are: planning, organizing, staffing, leading and controlling. I also introduce with companies

service polices and program. I also observed in interaction general manager with other functional

department o the company.

1.5 Constraints of the studyFrom the beginning to end the study has been conducted with the indentation of making it is

a complete and truthful one. However many problems appeared in the way of conducting the

study. During the study it was not possible to visit the whole area covered by the company

although the financial statements and other information regarding the study have been

consider.

The study considers followings limitations:

All the department of corporate office was not physically visited.

All the concerns personnel of the company have not been interviewed.

Management is very busy for that reason they couldn’t help me to prepare the report.

Large-scale research was not possible within the time.

Relevant data and document collection were difficult due to the organization

confidentiality.

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INDUSTRY ANALYSIS

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2.0 Organization’s External Environment

The external organization comprises of all the entities that exist outside its boundary, but have significant influence on its growth and survival. An organization has little or no control over its environment but needs to constantly monitor and adapt to these external changes, a proactive or reactive response leads to significantly different outcome.

2.1 The Environmental DomainThe company has so many competitor into the country. It’s have a similar product also on same market. The company has a special team to know about their product, design, marketing strategy and others.

2.2 Preference change

Customers like and dislike changes rapidly, people live in a tight social system that create and encourage trends. So Dorjibari emphasis to anticipate changes in user’s product requirements, emerging technologies that can change how the products are used etc.

2.3 Demographical changes

Dorjibari want to run their business in all over the country. So, it is essential to know about local demographic situation. Demographic changes include the social, economical and cultural changes like population age, ethnicity, education level and economic class. Such changes affect the customer preference and the mass market trends.

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2.4 Resources: An organization depends upon availability of certain external resources for its operations and productivity. It is very import to say that the company has no any external resources.

2.5 Skilled Workers:Every retailer have a season period over a year. In this sector, almost 70% sale generate on the month of Ramadan. For the reason the company need to recruit more employees for the specific month. The company has sources to hire from undergraduate students, related university courses, training schools and labor market. The availability of adequately skilled employees at various levels in the organization can change dramatically over the period of time.

2.6 Raw Materials:

The company buys raw materials from Islampur. They also import from external sources like, India, China, and Thailand. They calculate the costing, demand and market situation to import the specific product.

2.7 Technology

Dorjibari has already high technology to produce high quality of product. They also concern very much about latest technology.

2.8 Laws and Regulations

All organizations have to abide by the legal system, new laws and regulations are constantly added due to the political or social changes. Compliance can result in additional cost, developing new technology, additional taxes or legal fees. To maintain the laws and regulation the company has a legal advisor..2.9 Environmental Uncertainty

The rate at which the external domain can possibly change defines the environmental Uncertainty; put differently, it’s a measure of how many factors change during a single planning period. Not all factors impact the day to day operations and thus needs to be weighed differently. Higher level of uncertainty entails that organizational leaders have a complex environment to

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deal with, it test their visionary and decision making capability in absence of clear data. Dorjibari has a framework of environmental uncertainty can be formulated by determining the complexity and stability of the environment.

COMPANY ANALYSIS

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3.0 About the company:

Dorjibari, 100% manufacturing industries, is specialized in manufacturing all types of Tops &

Bottom Wears of woven & knit items of reputed for Domestic market. The Company’s first

manufacturing unit was established in 2007.

Customer is their focus. Dorjibari growth and development will be determined by the growth of

their customers. To comply with their customers’ requirement they have experienced and semi-

skilled machine operators. Dorjibari organizes in house training programs for all staffs and

workers to achieve quality standards and production efficiency.

3.1 History:

The first manufacturing facility, Dorjibari Fashion House, was established in 1995 with the name

or Hejal, I come to market as Dorjibari on 2007 & become most popular fashion house for

teenage. The head office & all of the manufacturing factories are located in Shadarghat, Dhaka.

3.2 Vision statement:Developing and promoting the ready-made apparel sector. Creating customers need through

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manufacturing and supplying quality products. The company will establish outlet on every

District within two years.

3.3 Mission Statement:Our endeavor will continue to ensure quality and high standard in every activity whatever we are engaged with.

3.4 Objectives of Dorjibari:

Create a favorable image of Bangladesh first as a high quality garments manufacturer and

supplier.

Follow The Quality With in Time.

To expand its business by their authorized Diller.

Train and develop a motivated and skilled workforce considering the “Quality of life” for

the employees.

3.5 Planning for Business:

Fazlur Rahman is the Managing Director of the company. He is the main planner for any time of activities. He designs the future plan to be the country largest retailer on the country. The aim of the company is to establish out let in every district on the country. They want to provide best quality of product as well as service.

3.6 Production Capacity: Implementing the latest development in manufacturing technology, the Company always thrives

to remain at par with world-class standards. The state-of-the-art facilities combined with efficient

manpower is their focus. The Group is committed to produce at the highest quantity with quality.

The monthly production capacity of the Group:

No. of Employee : 1400

Production Line : 30

Work Space : 48000 square feet (With outlet)

Machine : 450 No.

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3.7 Organization: Dorjibari employs over eleven hundred skilled workers and around two hundred supervisory

managerial staffs in its production facilities and corporate head office. Marketing, production,

procurement, finance, shipping, human resources, Administration, and information systems

sections are located in Corporate Head Office and are staffed and managed by competent

professionals. The production team comprises of skilled labors, and around fifty percent of the

workforce in women. The managerial staff consists of a healthy combination of national and

international recruits, focused to provide Dorjibari the capability necessary to successfully

compete in global manufacturing. Excellent salary structure supplemented with performance

incentives motivates workers to achieve the highest level of productivity.

3.8 Organizational Structure of Dorjibari:

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Chairman

PM

Marketing Director

Finance Director

PM LMMSM

GM

30 JE

30 Executive

10 SE

CSHRM Pro. M

10 SE 10 SE 10 SE 10 SE10 SE10 SE

30 Executive

30 Executive

30 Executive

30 Executive

30 JE 30 JE 30 JE30 JE

Fig 2.1: Organizational Structure of Dorjibari

* GM = General Manager LM = Logistics Manager PM = Production Manager MSM = Marketing & Sales Manager PM = Purchase Manager CM = Customer Manager HRM = Human Resource Manager Pro. M = Production Manager SE = Senior Executive JE = Junior Executive

3.9 HR Structure of Dorjibari:

Fig 2.2: HR Structure of Dorjibari

*SECO = Senior Executive Computer Operator

SE = Senior Executive

C & B = Compensation and Benefits

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30 Executive

30 Executive

30 JE30 JE

Head of the HR

Manager

SE complainSE C&BSEC Operator

SE Labor Relation

SE Trainer

1Executive

3Executives

2 Executives 1 Executive

Head of the HR: He observes all of activities of the HR division. He plans for

recruitment, training program, salary structure, employee transfer etc. Head of the HR also share

that information with manager.

Manager: All the tasks of executive are execute in their professional life that’s learn

from the manger. Manager is train to the executive how to execute their task, and also try to give

the update information. Some task of Manager is given below:

Execute the orientation program

Relation build up between employees

Senior Executive of Computer Operator: Senior Executive of Computer Operator

completes his task with his subordinate. His task include in:

Maintain the attendance system

Maintain the leave system

Maintain the time schedule of entry and exit procedure

Senior Executive Trainer: Train all of executive and also train labor and securities. Tasks are given below:

Preparing training plan and trained the workers. Implement and maintain labor law Implement of training process

Senior Executive Compensation & Benefits: Their activities are given below

Calculate the salary and benefits Bonus and wages of labor Calculate the movement system and late system of employees

Senior Executive of Complains: Depend on complains, try to solve the problem and take an action as follows the organizations rules.

3.10 Products:Readymade garment products are the chief items to sell into Bangladesh. At first the company

imports the jeans pant, all winter products & some others. Dorjibari’s product line includes:

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1 Casual wears, Sports wear

2 Swimming Trouser, Dress & Formal Pant

3 Dress & Formal Pant

3.11 Design & Development: Dorjibari partners its clients in translating designers’ sketches, images as well as originals

samples for their range presentation meeting. These samples are developed using yarns mainly

suggested by customers or, in some cases by Dorjibari, Based on the visit to yarn fairs. Design

inputs are acquired from visits to yarn and garment fairs, trade publications as well as from the

Internet. A sampling department with some efficient employee enables quick turnaround of

sampling request.

CAD (Computer Aided Design) system is used some sphere of the design & development process of the samples as well as the final output.

3.12 Production Process & Technology:

Modernistic apparel manufacturing techniques have been customized to comply with DB’s production process and adopted in its facilities to ensure optimum efficiency. Production monitoring system using bar- cards ensures accurate recording of work in progress and provide management with live production data. This helps operations management to be proactive in correcting potential flaws with in a particular process and provides important records monitor operations efficiently.

3.13 Clients:

The Company is proud to have a upper & upper middle class client. Most of the client is satisfied by their product & services. They provide good quality of products as well as services. There is no compromise to select best quality fabrics, the chairman said.

3.14 Daily Work Plan:

The office time Start at 9.20 am and come to end 6.00 pm. Launce break start from 1.30 pm to

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2.30 pm. Weekly meeting start at 11.00am in Saturday. The Human resource manager allocate

job to his subordinate. Clean up procedure also include every day work plan. There is an

attendance policy also if one enters the office after 30 minute to due time then he or she will be

punished.

3.15 Production Facilities: Modernistic men apparel manufacturing techniques have been customized to comply with DB’s

production process and adopted in its facilities to ensure optimum efficiency. DB uses precision

machines to ensure its production and well equipped with all required machines of its own. There

are also some specialized machines for special products DB has pocket welt, Blind stitch,

Pressing puller, Garments press, Bias and clothing, Metal detector, Setting Machine, (Pant

Finishing ),Rhine Stone, Fixing and some other rare and valuable machines. DB employs over

1100 skilled workers and around 200 supervisors and managerial staff in its production facilities

for its smooth.

3.16 Quality Assurance:

Focus is on quality rather than quantity. They are committed to produce at the highest level &

never comprise quality with quantity. They have earned a reputation for being a marker of

quality garments in our never ending quest for quality; DB ensures strict quality control

measures where each product has to go through a series of thorough scrutiny. Here they try to

make products that not only meet their clients required criteria but also give them recognition to

their Quality Management System. This has resulted in fundamental change in the way they

operate, from top level management reporting to training and development of the machine

operators, to being proactive about waste management’s for a healthy environment.

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METHOD

METHODOLOGY

Descriptive research design is obtained to present this report. Both primary and secondary data

are sources used. The report has been prepared based on primary and secondary data.

Methodology of the term paper is given bellow:

4.1 Primary Data Collection Methods: By talking with the DGM of the organization.

Observation method will also be used in this study.

4.2 Secondary Data Collection Methods:

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Data collection from the companies’ brochures.

Use the companies’ web side to makes the report.

Data collection from the companies’ fair reports etc.

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SWOT ANALYSIS & FINDINGS

SWOT ANALYSIS

SWOT analysis is one of the most important steps in formulating strategy. Using the

organization’s mission as a context, managers assess internal strengths and weaknesses as well as

external opportunities that exploit opportunities and strengths, neutralize threats and weaknesses.

Strengths:

Organization Strengths as skills and capabilities that enable an organization to convince of and

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implement its strategies. Here we discuss strengths of Dorjibari. These are given bellow:

1 Manager and staffs of Dorjibari are experienced.

2 The Company has a strong base of potential customer sustain in the completive market.

3 Dorjibari has independent marketing and merchandising control unit. Each merchandiser

is assign to specific customer account to follow up right from the sampling stage of

export shipment.

4 Dorjibari ensured the quality of the products and production in time.

5 Dorjibari is very much serious about the shipment of their products

Weaknesses:

Organizational weaknesses are skills and capabilities that do not enable an organization to

choose and important strategies that support its missions. Weaknesses of Dorjibari are given

bellow.

1 Employee turnover exists because of the availability of job in garments and buying

house.

2 Worker turnover exists because of extra pressure from their boss.

Opportunities:

Organizational opportunity is areas in the environment that, if exploited, may generate higher

performance. Opportunities of Dorjibari are given bellow.

1 This garment is situated at Shadarghat which is renowned as a commercial area and this

area could be an opportunity for this organization.

2 Dorjibari has emphasized on market segmentation in order son regular basis. Through

segmenting market in the existing market share, the company can gain potential market

opportunities.

3 As the sector earns high amount of money, the government encourages this sector to

Explore. So it is also an opportunity .

Threats:

Organizational threats are area in the environment the increase the difficulty of an organization

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performing at a higher level. Threats of Dorjibari are given bellow:

1 Day by day technologies are changing and to adopt those technologies are big threats

because it require s largest amount of investment.

2 Employees are generally afraid of new technologies.

3 Because of Globalization competitors are increasing rapidly worldwide.

4 Inflation rate is high in our country that caused the economic condition disturb to the

country.

Major findings of the study1 According to “Labor Law Act 2006” organization should emphasize on equal pay

opportunity. But they don’t maintain this law.

2 According to the literature review orientation is required from joining day of the workers but they are not maintaining this due to lack of time and huge work load

3 They don’t provide off the job training. According to the literature it is essential.

4 No long time training program system in Dorjibari. Long- term training program is always essential to learn a thing properly

5 Sometime I found the employee come through references and management face new and new problem.

6 The organization hasn’t any trade union.

7 They have no communication facilities for employees.

8 There are using modem technology for garments factory. Example Korme Software, Warless, CC camera and production related machines.

9 They provide Hajj facilities by lottery.

10 The organization have human resource management department.

11 Eight hours medical service for the worker.

12 In the floor, worker is safe because their security is strong.

13 Group Insurance policy is followed by Dorjibari.

14 The organization is maintaining factory act 1994.

15 Because of attendance bonus workers are very much sincere about attendance.

16 They recruit technologically sound people for their future projects.

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17 The organization has motivated the different personnel and provides different facilities to get best effort from them.

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RECOMMENDATION & CONCLUSION

Recommendation

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1 Organization should emphasize on equal pay opportunity.

2 They should arrange the orientation program from joining day of the worker it will

help worker to know quickly about the organization.

3 They can arrange off the training program because it is essential for more skilled.

4 The employee’s job should be secured.

5 There is no long time training program system in Dorjibari. Long- term training

program should have in Dorjibari.

6 Theoretically employee referral is acceptable but I think organization should judge

properly before recruit them.

7 Dorjibari can enhance their employee skill & ability by partnership with reputed

training institute.

8 More training should have provided for the employees.

9 Dorjibari always tries to uses the best equipment for their garments infrastructure but

they have to concentrate to procure better equipment.

10 Dorjibari can proper utilize the intern & rearrange their internship program, So that

this fresh graduate can do various role of the company.

11 The company should provide equal employment opportunity.

12 The organization should introduce sufficient computer facilities for every

department

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ConclusionEmphasizing in management function is becoming more essential for every company. After

discussion about above function of management we can say that any company who has effective

management system has run their business effectively. Every company should have a strong

Human resource department that can provide best employee for best position. In the Dorjibari

there is no off the job training system, they don’t provide equal employment payment and

opportunity, sometime they don’t provide orientation program for the worker in the first day of

work , more over they have shortage of computer. Dorjibari doesn’t provide long term training

program and the workers job are not secured. But their maternity benefit policy is strong. Their

overall activity is nice.

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