manage your social media content strategy, presented by tuck ross
TRANSCRIPT
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Manage your social media content strategy
TUCK ROSSBBVA COMPASS
managing your social media content strategy
@tuckross
aka20 minutes tosocial media content glory
@tuckross
tuck rosssvp, digital, bbva compass
@tuckrosslinkedin.com/in/tuckross
#fomo@tuckross
...in an internet minute➔ 300,000 Facebook status updates➔ 136,000 Facebook photos/videos➔ 2.78M video views, 300 hours of video on YouTube➔ 548,000 Twitter posts➔ 1.04M Vine loops➔ 124k Instagram posts➔ 204M Emails sent@tuckross
attention span = goldfish
@tuckross
CONTENT is thecurrency of SOCIAL
@tuckross
1. know why they care2. know where they are3. listen to learn4. simplify
@tuckross
PHASE 1: SETUP
@tuckross
1.1 align initiatives
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1.2 set your editorial mission
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1.3 form your engagement rationale
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1.4 document for accountability
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1.5 prioritize channels
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1.6 audit your channels
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1.7 audit your competitors
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1.8 assess demand
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1.9 determine where content plays
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PHASE 2: PLANNING
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2.1 embrace the existing, then fill the gap
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2.2 find a home
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2.3 set a budget & resources
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2.4 allocate responsibilities
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PHASE 3: SCHEDULING
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3.1 look at the spans
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3.2 structure the calendar
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3.3 check the ratios
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3.4 what’s the frequency?
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quick stop: rationalize
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PHASE 4: PRODUCING
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4.1 set the tone
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4.2 select the content type
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4.3 pick your media
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4.4 write the copy
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4.5 post!
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PHASE 6: DISTRIBUTIONPHASE 7: FEEDBACK LOOP
@tuckross
1. listen up2. be authentic3. patience is a virtue4. be flexible5. own it
@tuckross
SOCIAL is part of your CONTENT strategy
CONTENT is part of your SOCIAL strategy
@tuckross
you are a media companytell your storybuild a relationship
@tuckross
tuck rosssvp, digital, bbva compass
@tuckrosslinkedin.com/in/tuckross
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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016