Pitch

For people who don´t know where to go out with friends at night, Maldita Night is the mobile app that provides real time data about how many people have gone out this night and where are the hottest spots to go out. You will find the hottest bars and nightclubs in real time near you to choose between them and have fun. Unlike other applications, you don´t need to sign up to know how many people are in each venue, we use Foursquare and Google checkins APPI to integrate all the data available.

Market segment

We will segment our app for people between 18 and 35 years old that use smartphones with 3G connection and like to try new apps and gadgets and live in La Plata, Buenos Aires, Argentina. They can be consider early adopters than innovators. This represents near 30.000 people.

Personas (Alan Cooper)

This are our users...

Gabriela Castillo20 years old, studying law at UCALP lives in "Plaza Paso" with a friend, she likes doing spinning and going to the theater. For the night she gets together with friends, goes to bars downtown, recitals (Los totora's fan) and nightclubs in Capital Federal. Favorite bar: wilkenny

Leandro Acosta18 years old, he is at his last year of High School at National College, lives in City Bell, studies Portuguese and plays handball. He like going to parties, bars (any) and loves to play pool. Favorite bar: Pedro Telmo.

Bethlehem War23 years old, she works as a waitress and lives in 4th street, studies ceramics and percussion. He likes to see bands and go to parties (ideally outdoors). Favorite Bar: Old Town.

Facundo Gallenti29 years old, architect, working on a design firm. He goes to discos and parties in Capital Federal. He loves listening to bands on thursdays. Favorite Bar: The Friend's Corner.

Personas (Alan Cooper)

All of them...

● Have an smartphone● Have a facebook, twitter and foursquare account ● Like to try new apps, games, and gadgets● Like to have fun!

Market strategy

Price

● There is no fee for using this app.● Learning cost of use the app should be consider

and reduce by good UX design.

Channel

● Internet: www.malditanight.com● Mobile app stores: GooglePlay, AppStore,

BlackBerry App World

Product

Popular Night is the mobile app for discovering the night that preserve your intimacy by providing the number of men and women per venue when you are trying to decide where to go out and shows who is in the same place where you are. By checking in you can decide to show up available to talk, happy to add friends for talking latter or just don´t showing up. Let's go back to an anonymous Internet for as long as you want. Find the hottest parties and spots, meet new people on-place and get discounts to make your night unique!

Price

● There is no fee for using this app.●● Learning cost of use the app should be consider

and reduce by good UX design.

Channel

● Internet: www.malditanight.com● Mobile app stores: GooglePlay, AppStore,

BlackBerry App World

Promotion

1. Acquisition: social networks, partnership with bars and nightclubs, on-place promotion, special discounts and promotions. Also we will use "tarjeteros" (aides) given in exchange of exclusive t-shirts and other merchandising.

2. Referral: we will maintain a close beta, so users can sign up only by invitation, hoping to get some anxiety.

3. Retention: we will retain our users by providing them new functionalities and keeping the specials discounts and promotions.

Cost of user acquisition

We asked people to tell us what you think of our features. With 13 pesos got 81 responses, at a cost of 0.16 pesos per response.

While this is not representative of the cost of acquisition, it gives us an approximation of the attraction of use. Local experts estimate that the cost of acquisition of users for an application like MalditaNight is around 3 pesos.