making your web world wide
DESCRIPTION
Effectively serving international web site audiences.TRANSCRIPT
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Making Your Web Go World Wide
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C. David Gammel, CAEPresidentHigh Context Consulting, LLC+1 (410) [email protected]
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Asia
Europe
North America
Latin America/Caribbean
Africa
Middle East
Oceania/Australia
0 1,000,000,000 2,000,000,000 3,000,000,000 4,000,000,000
Current and Potential Internet Users
Source: wwwinternetworldstats.com, December 2007
Current Potential
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Communicating InternationallyTime and Distance
Language
Culture
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Culture is Like an Iceberg
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Communicating OnlineInstantly Global
Limited Bandwidth
Limited Attention
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Principles of Global Web SitesInternationalization
Localization
Cultural Localization
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Mission
Strategy
Products Markets
Outcomes Audiences
Web Strategy
Content/Features/Design
Staff Capabilities
Technology
Organizational Strategy
Formulation
Web Strategy
Formulation
Web Im
plementation
Web Strategy Formulation and Implementation Process
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Common Design PatternsSingle Site
Single Site with Some Translation
Single Site with Regional Sub-sites
Single Site with Localized Chapters
Global Portal with Localized Sites
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Audience A Audience B
Language
Culture
Transactions
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Covering the Americas
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Covering the Americas
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Global Portal to Sister Organizations
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Safe Kids Israel
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Localized for India
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Chinese Olympic Committee
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Chinese Olympic Committee
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So Now What?Do your homework.
Prepare your systems and staff.
Start with your highest value audiences and outcomes.
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Being Truly Global Means Being Local Everywhere
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C. David Gammel, CAEPresidentHigh Context Consulting, LLC+1 (410) [email protected]