making wordpress work for your business

MAKING WORDPRESS WORK FOR YOUR BUSINESS.

WELCOME TO:

MAKING WORDPRESS WORK FOR YOUR BUSINESS

A LITTLE ABOUT MYSELF

▸ I design, code and market websites.

▸ I am an entrepreneur at heart.

▸ I have been building the web since 2002.

▸ I have helped hundreds of businesses generate revenue online.

▸ I am here to help you do the same!

@matthewwoodard matthewwoodard.com

http://matthewwoodard.com


COVERING SOME OF THE BASICS

‣ Register your domain name

‣ Set up your hosting and email

‣ Style and Branding guides

‣ Content for your main pages

‣ Choose your platform (WordPress)




WHY CHOOSE WORDPRESS?

‣ Open Source / Free

‣ Design / Development Community

‣ Easy to use and learn

‣ Extendable / Customizable

‣ Safe and Secure

‣ Room to grow

‣ Search Engine Friendly

‣ Easy to manage

‣ Modern / Up-to-date

‣ Always getting better



DISCOVERMAKING WORDPRESS WORK FOR YOUR BUSINESS.


RESEARCH. RESEARCH. RESEARCH.

‣ Who is your competition?

‣ What are they doing online?

‣ How are they doing it?

‣ Do some keyword research.

‣ What are similar businesses doing in other cities / areas?

‣ Who is your target audience?




PLAN. PLAN. PLAN.

‣ Why are you building this website?

‣ What are you business goals, and how does this website align with them?

‣ Set a primary and secondary goal for the website.

‣ Create a timeline for the design, build, and launch of the site.

‣ Create some milestones for your website goals.

‣ What marketing avenues will you leverage?



DESIGNMAKING WORDPRESS WORK FOR YOUR BUSINESS.


DESIGNING YOUR WEBSITE

‣ Do you have a branding and style guide?

‣ Should you hire a designer?

‣ How does your website look on desktop vs. phones?

‣ What is the overall experience for the end user?

‣ The design should include major HTML elements, Type, and Color Palette.

‣ Create Wire-frames / Information Architecture



IT’S NOT JUST WHAT IT LOOKS LIKE AND FEELS LIKE. DESIGN IS HOW IT WORKS.

Steve Jobs

MAKING WORDPRESS WORK FOR YOUR BUSINESS.

DEVELOPMAKING WORDPRESS WORK FOR YOUR BUSINESS.


DEVELOPING YOUR WEBSITE‣ What sort of functionality should your website have?

‣ Are there existing plugins to accomplish this functionality?

‣ Additional Resources and where to find help?

‣ Where and how to edit your website’s code?

‣ Should you hire a developer?

‣ Keep SEO in mind when developing your site.

‣ Create all pages and necessary content.



DEPLOYMAKING WORDPRESS WORK FOR YOUR BUSINESS.


DEPLOYING YOUR WEBSITE‣ Make a pre-launch checklist.

‣ Triple check everything for quality assurance.

‣ Check all your urls and forms.

‣ Check for browser compatibility.

‣ Send out test links to your employees, colleagues, etc.

‣ Check your page speed and hosting configuration.

‣ Launch your website!



MARKETMAKING WORDPRESS WORK FOR YOUR BUSINESS.


ONLINE MARKETING STRATEGIES

‣ Local Search Engine Optimization

‣ Social Media Marketing

‣ Pay-per-click / Google AdWords / Ad Networks

‣ Email Marketing

‣ Content Marketing

‣ The webinar method




UNDERSTANDING YOUR CUSTOMER

‣ Demographical Information?

‣ Why are they visiting your site?

‣ How did they get there?

‣ What are they looking for?

‣ How can you convert them?



TYING IT ALL TOGETHER WITH WORDPRESS


OK, YOU HAVE A WEBSITE … SO WHAT NOW?Without a detailed launch strategy, the only people that know you have a site are you, and your friends.

‣ Local SEO is going to be your fastest and easiest way to get targeted traffic.

‣ Listing your business on Google will probably be the first way people find your services or products.

‣ Try connecting with local media outlets to get exposure.

‣ WordPress has ways to help with this using social media sharing.

‣ Make sure your site and content is worth sharing.

‣ Start building your downline / distribution channel.




LEVERAGING WORDPRESS PLUGINS FOR YOUR MARKETING STRATEGYSeveral plugins from the WordPress community can help your marketing strategy with little to no effort.

Plugins allow you to:

‣ Sell Products / Services Online

‣ Build Your Audience / Email List

‣ Create Membership Sites

‣ Generate Leads

‣ Optimize Your Content

‣ Send Newsletters

‣ Schedule Your Content




LANDING PAGES IN WORDPRESSLanding pages are very important in any marketing strategy, make sure your business is using them.

Important information for an effective landing page:

‣ Headline / Sub Head / Copy

‣ Focus on customer benefits, not your features

‣ Create value for you customers

‣ Collect Information

‣ Clear Call-To-Action / Buttons

‣ Minimize all distractions

‣ Effective Media / Graphics / Videos

‣ Learn how to split test




GENERATING LEADS FROM WORDPRESSMore than likely most of the visitor coming to your site are looking for something specific.

In some cases it may be your contact info or location. In other cases it will be information about your services or products.

Here are some tips on generating leads from either:

‣ Basic Opt-in form / Newsletter

‣ Free offer in exchange for email

‣ The application method

‣ Direct response

‣ Webinar registration

LANDING PAGE

THANK YOU PAGE

Basic Setup

LANDING PAGE

SALES PAGE

Advanced Setup

IRRESISTABLE OFFER

CHECKOUT




WORDPRESS SALES FUNNELDoes your business need a funnel? Short answer, yes it does. You will be missing out on a lot of sales if you don’t have one.

The idea is to capitalize on your website’s traffic. Converting visitors into paying loyal customers.

It is a good idea to have an idea of how much your average customer spends with you. This will help you when figuring out things like your CAC, and creating an MVP.

Leveraging a strategic sales funnel can increase your ROI on advertising, and help generate revenue for your business.

Website Visitor

Follow Up Hot Lead

Cold Lead

Drip Campaign

Webinar / Phone Call

Sale

Additional Steps



ANY QUESTIONS?You can reach me directly at:

matthewwoodard.com

twitter.com/matthewwoodard

facebook.com/matthewwoodard

instagram.com/matthewwoodard


http://twitter.com/matthewwoodard

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making wordpress work for your business

Small Business & Entrepreneurship