Presented by Willo O’Brien ::

WilloToons.com

Making the “Not-So-Fun” Stuff

EasierSo You Can Save Time and Sell More

For the Twitter geeks:

#SummitofAwesome

@WilloToons

www.WilloToons.comFacebook.com/WilloToons

Tell Me About You

How long have you been in business?

How many of you make & sell products?

What kind of products are you selling?

What channels are you selling in?

Do any of you have business partners or assistants/interns/employees/bookkeepers?

Wearing Many Hats

Website and/or Etsy Shop

Inventory: Making it, Ordering Supplies,e tc

Product Photography

Marketing & Promotion

Sales Process: Wholesale, Consignment

Events & Direct Sales: Street/Craft Fairs

Wearing Many Hats

Designer/Photographer

Production/Assembly

Quality Control

Inventory Management

Shipping

Sales/Marketing

Social Media

Customer Service

Copywriting/Blogging

Public Relations

Accounting/Bookkeeping

Project Management

Programming/IT Dept.

Event Planning

Research

Shlepper/Janitor

Instead of thinking you’re a small business, start thinking

SMART BUSINESS

Scenarios

This seems like it’s going pretty well... and I’m spending SO much time on it. What could happen if I spent even more time on it?

I hate my day job. I want to do this full time!

I love doing this, but I’m working so hard, and I’m having a hard time making ends meet.

I started out loving this, but I feel like I put so much time into it, and it’s not going anywhere (not growing, or you don’t have time or money to expand your line, etc)

Sustainable Growth

Time

Money

Common Pitfalls

No Inventory

Time

Money

No Capital

No Time

You must start thinking

SMART BUSINESS

Smart Business

Online Store = Conversions

COGS = Profit Margin

Time = Money

Data = Clarity

Clarity = Smart Decisions

Do you know what products of yours sell the best or make you the

most?

Tracking Sales & Success

Paper & Pen

Excel Spreadsheets

Folders

Quickbooks (or something similar?)

There has to bea better way!

Stitch helps with the Business Side

Inventory Management - across one or multiple channels

Contact Management - customers, wholesale/consignment stores, fairs, press contacts

Orders and Invoices

Expenses

Multiple Users for Collaboration

Detailed Reporting

http://bit.ly/5inventorytips

Having the right systems in place will help your business

grow.

How & When to Hire HelpFriday at 1:45pm

Social Media 101Friday at 4:45pm

Leveling Up Your SiteWith Video

Saturday at 11am

Say hello: @WilloToons

http://willotoons.com/soa11