making social media routine and successful in your organization
TRANSCRIPT
After the Honeymoon:
Making Social Media Routine and Successful by:
The Ground Rules:
• Tweet stuff via #NACE11 and/or #NACE11sm• I’ll try and leave time for tweets• Tag @douglasLmiller with questions for after• Even though I use “Social Media” I mean
“digital media”
tweet this:
There is no such thing as “Social Media.”
We always use media. Now we do so digitally.
Media is not social. People are.
After the Honeymoon:Making Social Media Routine and Successful by:
http://bit.ly/humanwordhttp
Just the beginning.
No long term plan.
Real Life is Real Time.
Strategy?!
Aliens have landed.
-#Justsayin
Omg! I know!-
And then?
Take these with you:
• Make room for the Truth.• Be the Language.• Reverse Engineer Everything.
Step One: Make Room for the Truth
• Prepare by making room for the “alien” truth.• First things first – one thing at a time.• This will be “The Adjustment”
Aliens. #SRSLY.
Ambassadors for Truth.
Ambassador building.
Strategy: me.
Not helpful.
Make it easy.
tweet this:
• Facilitate local buy-in using safe zones of practice and failure.
• Make it ok to experiment.• Give easy options for making room for the
truth.
The link is made.
Step Two: Be the Language.
• Establish a way of airing out vocab.• Get questions coming in.• Figure out what is needed, toss the rest.
State your terms.
tweet this:
When it comes to digital media, message is 20% content and 90% context.
Context is THAT important, but content can’t be any LESS important.
Three keys to digital success: curation, currency, and change.
It’s about feeds, not destinations.
Time enough for all of it.
Curation is your feed.
Information is currency.
Change begins measurement.
Step 3: Reverse Engineer Everything.
• Take apart your current content habits.• Examine the traffic you already have.• Investigate new tech backwards from your
users’ POV
tweet this:
Whenever possible, make the machines do the work, but make sure the humans do the relating.
The top of the stream.
Email lives.
Many feeds, one call to action.
A few final words about multi-media:
• Be visual. • Successful video is intensive.• Don’t forget the call to action.
Take these with you:
• Make room for the Truth.• Be the Language.• Reverse Engineer Everything.• Contact me with Questions.