Making Sense of Service Logic#mssl70

Course introduction webinar

Agenda for webinar

Welcome to the course and CTF

Introductions and expectations

About the course

Tools & Plattforms

Next steps

CTF, Service Research Center

at Karlstad University

Facts & figures

• Established in 1986

• Excellent group at Karlstad University

• Involved in research, undergraduate

and graduate education in

cooperation with companies and

other organizations

• Over 50 researchers and Ph D

students in business administration,

working life science, sociology,

economics, psychology and sociology

of religion

• International visiting professors

Research

CTF's efforts to develop

groundbreaking theoretical

knowledge has resulted in

multidisciplinary research themes:

Service Management, Service

Innovation and Service Experience.

Based on these themes we now

develop a crosscutting theme on

Transformative Service Research.

Examples of Academic Cooperation

• BI, Norwegian School of Management, Norway

• Hanken School of Economics, Finland

• MIT, Forskarskolan Management och IT, Sweden

• NHH, Norwegian School of Economics and Business Administration

• NUS, National University of Singapore, Singapore

• University of Maryland, Robert H. Smith School of Business, USA

• W. P. Carey School of Business at Arizona State University, USA

• Warwick Business School, University of Warwick, UK

Example of research partners

• Ericsson

• IKEA

• Nobina

• Landstinget i Värmland

• SL

• Trafikverket

• Volvo

• Valmet

• ICA

• Löfbergs

• Region Värmland

• Skatteverket

• Försäkringskassan

• Telia

• SP, Sveriges tekniska

forskningsinstitut

• Västtrafik

ctf.kau.se

Introductions and expectations

• What do you work with?

• Why is this course important to you?

Courses starting January 2018

Introductions and expectations

• What do you work with?

• Why is this course important to you?

Making Sense of Service Logic

Purpose

The course aims to convey the new mindset of service logic, using a series of practical examples from various industries and sectors and by introducing key theories and concepts.

Learning outcomes

After the course you should be able to: - discuss key concepts such as service, customer experience, value creation,

goods and service logic,

- identify and evaluate sources of knowledge in the field of service logic,

- explain and apply the ways in which service logic can be used to create value for customers and other stakeholders in a concrete case

1 • Getting ready for open networked learning

2 • Introducing the service logic

3 • Value in exchange, co-creation and in-use

4 • Resource integration

5 • Customer experience

6 • Servitization

7 • Service logic in the public sector

8 • Project work

Making Sense of Service Logic

• Each module consists of:

– 1 or more videos about the topic

– 1 article (easy read or scientific)

– 1 reflective blog post per module

– 1 webinar

• All of the connected blogs

• Adobe connect/Zoom

• Blog of your choice

Learning activities and plattforms

Examinations

Only for officially admitted participants

• 1 written project work

• 1 blog posts per module 1-7

• A minimum of 3 comments per module 1-7 on other participants blog posts

• Active participation in final presentation

Course certificate

Only for open learners

• 1 blog posts per module 1-7

• Register blog at course homepage

Getting ready for open networkedlearning

ACTIVITIES FOR ALL LEARNERS

1. Set up and connect your blog

2. Write an introduction

3. Read other blog posts and say hi

4. Create a Twitter account

PARTICIPANTS OF THE CREDIT BEARING COURSE

5. Retrieve your student account

6. Register for the course under “My Page”

Your first blog post

• Your motivation

• Social media background

• Particular module / other topics of interest

• Expectations on the course

• ”Academic” background